An example of a Business report

The report is written by Industrial PhD Pia Hønnerup

Jensen from the company NatImmune.

Both Pia herself and her company has authorized our use
of the report as a ”teaching-example”

The report was approved

Our general evaluation of the report

The report is not perfect.

But it is a good report, with some

strong qualities and some deficiencies.
 The strong qualities

• The author’s own PhD-project is in center

of the report
• The author has an interesting analysis of
successes and problems experienced in the
course of the project
• The report is nuanced and contains self-
criticism
• The report is written with enthousiasm and
interest.
 The deficiencies

• A somewhat short presentation and

discussion of the theory from the business
course (innovation theory)
• An also somewhat short analysis of the
company’s form of innovation
• In the second part of the report (section 2
and forward), there is no correpondence
between theory and analysis
The perfect business report…

….. will retain the strong qualities

mentioned and work with the
deficiencies….
 Exercise 1: Getting started on the business report

Answer the following questions in writing, right now:

1. What commercial aspects of your project will you

analyze in the report?
2. What theory from the business course will you use?
3. Draft a list of contents (dansk: indholdsfortegnelse)
for the report
4. Prepare the above for presentation in the group

You have 10 minutes!

Exercise 2: Discuss your business report in the group

In the group, do the following:

1. Each groupmember present their thoughts from

exercise 1 (max 5 minutes)
2. The other groupmembers comment and question (5
minutes)
3. Continue the above until all have received
comments

You have 60 minutes!