BUSINESS PLAN FOR COMPUTER

TRAINING CENTER

PRESENTED BY: (Group- 2 )

Himani Mittal
(117)
Poonam Dahiya (136)
Rahul Pahuja (140)
Pankaj Chabra (128)
Pankaj Mittal (129)
Vikas Goyal (157)
Gurinder Singh (116)
Raj Kamal (141)
1
Visal Rajwani (159)
 INTRODUCTION
• This institute name “IT Solution” will offer
wide range of courses. This includes courses
for:
 School students
 Graduates.
 Special course for engineers.
 Short term courses.

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 INTRO(cont….)
• Alliance with leading IT companies to offer
courses with certification from these
companies.

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CERTIFICATION

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 VISION
• To provide student with knowledge &
experience that adds value to computed
education & information technology.

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 MISSION
• To offer high quality academic program which
successfully prepare individual for entry level
managerial position in public & private sector.
• This program provides a macro understanding
of different functional areas of business & is
suitable for students who wish to work in field
of finance.

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 GOALS
1. To provide the excellent education on latest
technologies with maximum practical
exposure.
2. To engage in partnerships with the private and
public sectors and to implement programs that
addresses their identified employment needs.
3. Provide highly skilled professionals to the
software Industry

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 OBJECTIVES
1. Achieve at least 30% growth every year.
2. Provide placement to at least 75% students.
3. Maximize accessibility by Opening 3 new
teaching centers on various locations in India
every year.
4. Acquire and upgrade best and latest software
and hardware to provide state-of-the-art
technologies in the education and training of all
individuals.
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 TARGET CUSTOMERS
• School going students.
• Graduates.
• Engineering students.
• Professionals.
• Management students.
• House wives.
• Government officials.

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COURSES OFFERED

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 BEGINNERS COMPUTING
1) Microsoft office
2) Web Design
3) Javascript
4) Visual Basic .NET 
5) Visual C# .NET
6) Beginners PHP
7) Java for Beginners 

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 SHORT TERM COURSES
• Programming Languages
C, C++, C#, VB1, VB2, XML1, XML2A, ASP
• IT Solution also offers bundled courses in C &
Data Structure and in C, C++ & Data 
Structure.
SQL 2000, Access 2000, .NET, ASP.NET with C#,
C# with Winforms, VB.NET with Winforms

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• IT Solution also offers bundled courses in .NET
Programming & .NET Web Application
Development.
Java Technologies, JMS & J2EE Application
Design, JSP & Servlets, EJB 2.0
• IT Solution also offers bundled courses in Java
Programming & Java Web Application
Development.
• Operating Systems
Linux, Unix, Office Tools, Advanced Microsoft
Office, MS Outlook, Office Works - Level 1, 2,
3,Office XP
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 FOR 12th CLASS PASS STUDENTS
• HTML
• Tally
• Java
• .NET
• CSS
• Javascript
• C
• C#
• XML
• SQL
• ASP.NET 14
HI-TECH COURSES

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Course Name Module Covered Course Price per
Duration module
(in hours) (INR)
SAP Course FICO , MM, HR ABAP , SD , PP, EP , XI, TERP 10, 1200 hrs 1.5 Lac
SAP 01
Embedded C and DS, 72 hrs 65 K
Systems Intel 8-bit Core, Microcontroller ,
Linux Internals ,
Device Driver ,32-bit ARM Processor

Software Introduction to SQT, Winrunner, quality centre, 45 hrs 35K

Testing quick test professional ,
Load runner
Test director 7.6

Application Core Java,Java J2ee ,Java Struts , Microsoft 120 hrs 72 K

programming .Net ,Microsoft Biztalk ,Microsoft Share Point .
(.Net , Java)
Mobile Mobile technology Introduction, J2ME, WinCE, 84 hrs 50K
application Symbian Programming
development
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 COMPUTER QUALIFICATION AND
CERTIFICATES
1 ECDL - Beginners Certificate
2 NVQ - Work Related Certificate (UK)
3 BTEC in Information Technology (UK)
4 Work in the NHS (for non-nurses)
5 Microsoft Office Specialist (MOS)
6 Microsoft MCSE and MCSA
7 Microsoft Programming Qualifications

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 WHY US?
• Certified Course in Advanced Technologies
affiliated by AICTE.
• Modular Courses for Professionals (Part Time)
• Strong emphasis on both theory as well as
practical hands-on experience.
• Well equipped labs which are open 24/7.

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 WHY US? (CONT…)
• Training by professionals with years of
industry experience.
• Course material designed around current and
upcoming technologies.
• World Class Ambience
• Hi-End Infrastructure.

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100% Placement assistance with industry leaders.

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THE MARKET

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 PANCHKULA
ZIRAKPUR

PATIALA

CHANDIGARH

ROOP
NAGAR

MOHALI

Chandigarh is known for quality

school education.
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 MARKET CHARACTERISTICS
• Population- approximately 12 lacs.
• Literacy ratio-
 Male : 86.1 %
 Female : 76.5%
• Most of the people engaged with service
sector.
• 9th in top 50 cities globally as emerging
outsourcing and IT services provider.
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• economy-:
 small sectors industrial unit approx 2521.
 per capita income Rs. 99262.
 many other big industrial units.
 growth rate- 14-15.5%.
 IT park.
Eg: Quark, Dell, Infosys.

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 EDUCATION
COLLEGES & UNIVERSITIES SCHOOL
• G.G.D.S.D • D.P.S.
• D.A.V • D.A.V.
• MCM D.A.V. • SPRING FIELD.
• GOVT. COLLEGE FOR BOYS. • NEW PUBLIC
• GOVT. COLLEGE FOR GIRLS. • SACRET HEART PUBLIC
• PUNJAB ENG. COLLEGE. • ST. XAVIER
• C.E.T.
• PUNJAB UNIVERSITY.

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MARKETING PLAN

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 MARKETING PLAN
• Marketing objective- To achieve 5% market
share in one year.
• Positioning-
 Price- value for money.
 Quality- high tech. education.
 Image- premier institute in computer training
specializing in software programs.

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 MARKETING COMMUNICATION

 Advertising- local TV channel, seminar in

schools, colleges, Universities.
 Leaf lets in newspapers
 Brochures.
 Hoardings.

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 RESOURCES
• Infrastructure includes computers, basic
premises, printers, furniture etc.
• Personnel- permanent & visiting faculty, etc.
• Financial resources- bank, financial
institutions, capital.
• Premise in Sector 34 of Chandigarh.

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Software training Market Share in India
(2008-09) -

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Segmentation – Targeting – Positioning
(STP)

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 SEGMENTATION
We can categorize potential customers into 5
major categories they are :
a. Unskilled Graduates.
b. Working engineers in industry.
c. Simple Undergraduates.
d. Fresh Engineering Graduates.
e. School goers below 18

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 TARGETING
• Fresh unemployed people struggling to find
job in technologies industry.
• Simple engineering degree does not
guarantee employment and they need extra
edge from others to be competitive.
• Our aim is to provide those people that extra
edge with real knowledge plus working
experience on live projects.

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 WAYS TO TARGET
• Doing free technology seminars in universities and
colleges and distribute brochures.
• Organize small promotional events in front of
universities, schools, colleges and young people
preferred hangout places.
• Visiting technologies companies and informing them
about our excellent curriculum and persuade them to
visit our institute.
• Provide special Discount schemes on software
packages.
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POSITIONING

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36
POSITIONING

IT
SOLUTION

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 4 P’S
PRODUCT-
• Build brand as niche technology training
institute.
• Acquire best latest technology and well trained
professionals.
• Build online helper for remote students.
• Provide cheap pick and drop facility to or from
institute.
• Provide 100% job placement assistance.
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 PRICE
• Special discounts for merit student.
• One time or payment in parts payment
options.
• Special discount of working class.
• Scholarship for best student in batch.
• 5% discount to reference students.

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 PLACE
• Build training centers at different part of
countries.
• Build institute near universities colleges or at
the middle of cities.
• Make contact centers to at remote cities to
develop reachability.
• State of art, attention grabbing coaching
centers.

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 PROMOTION
• Push and Pull both promotional strategies.
• Internet and newspaper advertising.
• Distribution of brochures at universities and
colleges .
• Small Hoardings besides roads.
• Discount to reference students .
• Discount to family member of student.

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 STRATEGIC AND ACTION PLAN
• Strategy is to build a growth organization with
attracting more youths to learn and grow with
us and build a national brand till end of 2020.
• To achieve that vision we are planning to
establish at least 3 coaching centers across
India.

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 One year action Plan of 2010 -11
MONTH ACTION PLAN

MAY
1. Apply for Bank loan and get it
2. Look for good place to setup institute
3. Do Survey and choose good hardware and software vendors and
office setup companies.
4. Advertise for recruitment of new experienced people.

JUNE
5. Interview and recruit employees.
6. Build brochures and hoardings for the company and start advertising
with information spreading.
7. Finalize all municipal paper work.
8. Finalize Setup of whole Institute.

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JULY
9. Opening of IT Solution –Invite people from education circle and
students.
10. Allocation of work and targets.
11. Visit technology companies to inform about our organization and
invite them.

AUG
12. Visit Universities and give free seminars with company brochures.
13. Inform them about company discount schemes.

SEPT 14. Evaluation of Employee performance.

15. Keep checking System performances.
16. Visiting Universities.
OCT
17. Recruit more trained professional if required.
18. Quality measures and evaluations.

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NOV
19. Aggressive marketing.
20. Discussion with employees achieves Kaizen.

DEC
21. Small functions to promote bight students and motivated employee.
22. Open New coaching centre somewhere.

JAN
23. Performance testing.
24. Positioning initiatives.

FEB
25. Collect feedback about system from students and employees and try to improve
them.

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MARCH
26. Meeting with banks.
27. Update hardware and software technologies available.

APRIL
28. Evaluation of whole year company performance .
29. New Year party –Invite peoples, students, professors and employers
and communicate with them.

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 CONTIGENCY PLAN
FAILURES CONTIGENCY PLAN
Lack of required Capital 1. Talking too various banks and convince to invest.
required for growth 2. Build relationship with Venture capitalists.

Difficulties in placing 1. Regular talks with technology companies.

students 2. Invite companies to institute and encourage them to do
Company seminars.
3. Show them projects done by students.

Non availability of latest 1. Keep in touch with different vendors to provide best and latest
technologies in country. technologies.
2. Ask system admin department to keep track of new
technological changes.

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EXPECTED EXPENDITURE
Estimated expenditure (annual figr)

Heads particulars Qty. Price Amount

PREMISE       720000
         
COMPUTER        
  lab 60 13500 810000
  Liabrary 1 13500 13500
  Accounts 1 13500 13500
  Reception 1 17000 17000
  Management 2 17000 34000

  Software cost     2000000

         
Air Conditioners        
  Lab 4 4000 16000
  reception 1 4000 4000
  Classes 2 4000 4000
  Mgt office 1 5000 5000
         
Printers        
  4 in one 1 7500 7500
  B&W printer 1 3350 3350 48
         
         
Furniture        
  Revolving Chairs 70 600 42000
  Plastic chairs 50 350 17500
  Admin. Chairs 8 400 3200
  Sofa sets 1 10000 10000
  library chairs 15 350 5250
  Table fitting     75000
  Misc     15000
         
library        
  Books     25000
  Almirah     6000
         
personnel        
basic course
  faculty 2 10000 240000
Permanent
  faculty 3 25000 900000
  receptioninst 1 6000 72000
  Accounts 1 8500 102000
  spot boy 1 3000 36000
          49
         
Marketing
Expenses       500000
         
Legal expense       120000
         
certification
expenses       175000
         
misc expenses       450000
         
Insurance
expences       120000
         
Total 6441800

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NET PROFIT:
TOTAL REVENUE- TOTAL EXPENSES

70,81,000 - 64,41,800
= Rs. 6.39,200

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PROJECTED REVENUE

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 BREAKEVEN ANALYSIS

R
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THANKYOU

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