Professional Documents
Culture Documents
CONTENTS
A Time for Vision, A Time for Action . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
Beyond the Myths: The Reality Facing the Coastal Forest Industry . . . . . . . . . . . . . . . . . . . . 4
Final Thoughts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
The BC Coastal forest industry contributes As leaders of three large Coastal forest
about $4 billion in wages and benefits companies, we believe the industry needs
to workers and families and more than a vision that addresses the real issues not
$2 billion in tax only to survive, but
revenue to various to thrive.
levels of government. This document does not
But few people realize “Most importantly, stakeholders
presume to have all the
the industry is in a in the forest industry must
answers. Rather, it is
steady downward recognize that its present about formulating
spiral that began more structure is not sustainable and a new beginning. It is
than 15 years ago. an attempt to paint a
that fundamental changes, even
The most recent wave picture of what the
painful ones, must be made. They
of layoffs in logging industry could look like
must be ready and in 10 years – if all
and sawmills is a
symptom of a structural willing to accept change, to share parties take collective
problem that is not the burden of change, and to action now.
easily solved. The cooperate in bringing it about.”
challenges are many
DR. PETER PEARSE, 2001
and complex. The
highest costs in the
world. Unreasonable
trade barriers. Restrictive operating
regulations. Rapidly changing market
characteristics. Continually evolving
customer and consumer expectations.
Outdated and excess equipment and mills.
Increasingly aggressive foreign competition.
Any one of these would be an economic
blow for any industry.
3000
world. For years our customers paid a
2500
premium for appearance-grade Coastal
2000
wood products. But they are no longer
1500 willing to pay the traditional premiums
87 88 89 90 91 92 93 94 95 96 97 98 99 00 01 02
because our competitors are now using
technology to turn inferior wood into
FACT #3: THE PROBLEM IS high-quality products that compete directly
STRUCTURAL, NOT CYCLICAL with Coastal products. Our products are also
facing more competition from non-wood
Prices go up and down and markets alternatives, including plastic, cement and
fluctuate. But the problems facing the composite wood products. In fact, our most
industry have more to do with high costs, abundant species, hemlock, has lost 50% of
uncertainty about land use – both land its primary market in recent years.
claims and access – and changing market
dynamics. These are structural problems FACT #5: A RISING DOLLAR HURTS
that must be addressed if the Coastal THE FOREST INDUSTRY
industry is to have a viable future. Canadian exporters have benefited for years
from the low value of the Canadian dollar
relative to the US dollar. The majority of
products shipped offshore or into the
United States is sold in US dollars. So the
rise of the Canadian dollar, from 63 cents at
the end of last year to more than 73 cents,
means that we actually receive less money
for our export products today than we did
last year. This has cost Coastal forest
companies millions of dollars in revenue and
cash flow that would otherwise be used to
support operations.
challenges mounted
$700
■ The Japanese economy entered a major
recession in 1997, which reduced housing $650