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SUSTAINABLE AND PEOPLE-

CENTRIC FORESTRY BUSINESS


GREEN RESOURCES

Forward
Thinking
Forestry in Africa can be both sustainable and profitable, we speak with Hans Lemm,
Group CEO of Green Resources, about how the company is expanding and, in the
process, making an impact on the lives of local communities
Writer: Marcus Kääpä | Project Manager: Thomas Turnbull

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AGRICULTURE

W
ith such a focus on global operate. for a shift in individual and business
sustainability, it is no The Amazon Rainforest, for mentality – a turn to promote and
surprise that plantation example, absorbs two-billion tonnes coexist with the environment through
forestry is an internationally growing of CO2 annually, making up for five sustainable practices.
industry. The removal of woodlands percent of global carbon emissions – a It is estimated that in in Africa over
and rainforests, and the clear link vital contributor to the prevention two million hectares of forests is
between forestry reduction and the of global climate change. Continued lost every year. Population growth,
rise in carbon levels in our atmosphere, deforestation consistently lowers its urbanisation, and a growing middle-
has influenced many businesses and ability for carbon absorption, and class put pressure on the continent’s
industries to change the ways they because of this there is an urgent need forests.

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GREEN RESOURCES

For Africa, the plantation forestry month “wobble” in April and May, our
industry is utilised as a supplier of markets have generally continued to EU NIAN
raw materials for electrification function as before, and we have been
and construction projects, as well able to continue to drive our industrial Supplying the renown Thermal Oil
as a source of job provision for investment programs. Boiler to Niassa Green Ply’s veneer
plant in Lichinga is our first project
communities in rural areas. In addition, “COVID-19 has had a major impact
with Green Resources AS.
timber produced from sustainable on many industries, but I have been
plantations is easing the pressure positively surprised on the resilience As East Africa’s largest forestry
development and wood processing
on natural forests. Sustainable, of our industry and frankly the region
company, we have the great honour to
responsible forestry is a key to curbing overall.” join and board Han’s future expansion
de-forestation and climate change, as “We do expect some more impacts in sustainable forestry.
well as to develop local economies and to come in the first half of 2021 but
We are sure to grow together with
generate jobs. then we foresee a rapid recovery and Han’s ultimate plans for Green
Despite the global impact of the looking at the results of the local banks Resources AS!
COVID-19 pandemic, this industry as well as other financial indicators
in Africa has weathered what many we are quite confident on the future,”
struggled to. Green Resources has Lemm tells us.

Soluti
seen its products designated as part of Green Resources is a vertically
the critical supply chain, and so have integrated forestry business that has
been allowed to operate throughout been active in East Africa since 1995,
government imposed “lockdowns” and currently manages around 35,000
in Uganda and Mozambique in order hectares of planted forests spanning that ge
to continue the service of its industry Mozambique, Tanzania, and Uganda.
customers throughout the pandemic The company primarily produces
period. sawn timber (both treated and www.eunian.my
“We have seen limited impact from
COVID-19, other than that travel across
untreated) and transmission poles,
that serve customers from both
EU
the region has become more difficult,” private entities as well as government
TF Design
NIAN
Smart
Hans Lemm, Group CEO of Green enterprises including national utility
Resources, begins. “Aside from a two companies. Pl
Control
TF Design specialises in turn-key
project implementation across a M
Systems
range of industry sectors.
So
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Our experience and knowledge in heat
transfer, fluid dynamics, combustion,

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EU process
We are in the NIAN ofPRECISION
expanding TECHNO
our footprint in Africa, and we are
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We look forward to being an
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Green Resources for many years to
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E edward@tfdesign.co.za
www.tfdesign.co.za

4
AGRICULTURE

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5
GREEN RESOURCES

“We operate sawmills in Tanzania shareholders, and two large European “Green Resources has a positive
and Uganda, Pole Treatment Plants Development Finance Institutions as carbon footprint, meaning that our
in all three countries, and we’re financial backers, the company is able overall business absorbs more CO2
currently constructing a veneer plant to promote forestry in multiple African per annum than it emits, and our
in Mozambique which will become countries to great effect. forestry estates act as a carbon sink.”
operational in the second quarter of And what really sets the business
2021,” Lemm tells us. apart in the industry is its diversified FROM PLANTATION FORESTRY
“Additionally, a large part of our product portfolio, combined with TO FOREST INDUSTRY
landholding is certified according to that fact that it is one of the most Green Resources operates through
the Forest Stewardship Council advanced operations among the two primary business units. The
(FSCTM ) Forest Management “New Generation” African project “upstream” unit surrounds the
Standards, and one of our mills has a developers. Including Green forest plantations and its associated
Chain of Custody Certificate.” Resources, there are plantation activities, while the “downstream”
On top of its industrial products for forestry projects being developed in unit contains the industrial operations
end users, Green Resources supplies Ghana, Sierra Leone, Mozambique, where the products from the upstream
raw materials to third-party Kenya, Tanzania, and Uganda. operations are processed. The raw
sawmillers and plywood factories as “We believe Green Resources’ inves- materials for the downstream units
well as biomass to various industrial tors are well positioned to capitalise on are sourced from the company’s own
users. The company currently the growing global appetite to invest in plantations as well as from third-party
employs around 900 employees and businesses with strong Environmental suppliers including smallholder tree
another 500-700 workers on a daily and Social Credentials in combination farmers.
basis through contractors. with attractive financial returns,” Lemm “In our upstream areas we manage
With approximately 100 private continues. approximately 35,000 hectares of
planted forestry with around 13,000
hectares in Mozambique, 15,500
STEMMING FROM AN OPPORTUNITY in Tanzania, and 6,500 in Uganda,”
Lemm elaborates.
We asked CEO Hans Lemm (HL) about his career past, and how he came “The planted areas are roughly split
to work in the forestry industry. 50-50 between pine and eucalyptus
HL: The short and simple answer is “by accident and not by design”. As species. The primary product for
a young engineering graduate from the Netherlands, I was looking for the pine planted areas are sawlogs
adventure and aspired to develop an international career and the industry (raw material for sawmilling), and for
did not matter that much, as a matter of fact I had never even thought of the eucalyptus planted areas they
forestry as an industry. are transmission poles and peeler
logs (raw material for plywood
In 2002 I applied for a job in Tanzania following an advert in a newspaper production).
job section that stated: “Wanted: Manager for Chipboard Factory in “In addition, all forest areas generate
Tanzania”. I mentioned in my application that I had “Africa experience” and by-products for various biomass
to my great surprise I got the job. I started off as the Operations Manager markets ranging from domestic to
and after six months was promoted to General Manager of the business. industrial use.”
I stayed with this first company for almost three years and then worked The two business units allow Green
for a couple of different companies in the forest industry in East Africa in Resources to expand its forestry
a variety of roles increasingly senior and more complex in terms of business. development while also sourcing
sustainable wood products and
My last role before Green Resources was as CEO of Africa’s largest teak resources to a multitude of customers.
plantation, a position I held for just over 10 years. Here I had the privilege The company’s upstream operations
to manage the transition from plantation development project to forest consist of two sawmills in Tanzania and
industry. In many ways this was not too different from my current role Uganda, three pole plants covering
although Green Resources, where I joined in April 2019, is significantly the firms three countries of operation,
larger, more complex and has a much bigger corporate component that a Tanzanian based briquetting plant,
needs to be managed. and a veneer factory in Mozambique.
The mixture of tree species, products,
and in-house and external processing

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AGRICULTURE

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7
GREEN RESOURCES

INVESTING
IN THE
SUSTAINABILITY
MISSION
HL: A key investment has been
the long-term view of our
founders who in a very early
stage recognised the potential of
green investments in Africa and
who positioned Green Resources
as a platform for combatting
climate change. We believe the
importance of green investments
is now becoming clearer than
ever before, but this was not the
case when the company started
in the late 90’s.

Another investment has been the


early decision of the company
to comply with the Forest provides the business with a robust revenue model.”
Stewardship Council Principals revenue model where many products For many years the focus in
and Criteria on sustainable forest (as well as geographies) are counter- African forestry has been on planting
management. The FSCTM cyclical to one another. new areas but we can see a shift
standards have become the “A good example of this is Tanzania where more investors are looking
must have standard for forestry and Uganda. Where the Tanzanian for investments in downstream
investments in Africa and in pole market was booming most of operations.
many cases a pre-requisite for 2020, it has currently slowed down a “We hope more investors will come
accessing capital. Green bit pending the release of new tenders. to this conclusion as the industry
Resources is proud to manage At the same time, the Uganda pole currently needs more industrial
38,000 hectares of FSCTM (FSC market has picked up tremendously capacity in order to drive the
C106074, C015169 and C107952) since July,” he continues. attractiveness of African Plantation
certified areas and is in the “The same goes for the Tanzanian Forestry into the future,” Lemm says.
process expanding its FSCTM timber market which has been
Certified areas. sluggish for most of 2020, but we COMMUNITY AND OPERATION
are now seeing an increase in uptake Green Resources as an organisation
We can start seeing this offsetting some of the reduced prides itself to be people-centric
investment pay off in Uganda activity in the pole market. and sustainability-orientated. Forest
where increasing numbers of “The start of the Industrial plantations are not only a lucrative
customers (including Kenyan Operations in Mozambique in 2019 base for investment but also provide
buyers) are enquiring for FSCTM and expansion into veneer in 2021 will for the environment, ecosystem, and
Certified Timber due to its further enhance the diversified nature communities.
sustainability credentials. of our operations and strengthen our Green Resources places its

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AGRICULTURE

employees and surrounding The training provided to the Green the company regularly works together
communities as a highly important Resources employees covers a wide with University staff to bring real life
aspect of its operations. In some range of topics ranging from safe case studies to train young graduates.
areas, the company provides housing work practices, health education, and “Aside from training we believe
for its staff and their families, and all defensive driving training, but are also that dialogue with our staff is very
members of staff are provided with extended to forestry contractors who important, and to this end we ensure
medical insurance cover. For senior we assist by training specific skills such that our workforce is unionised. In
members of staff, the firm has in place as financial literacy courses. this way management and staff can
incentive schemes in order to better The company does not limit itself engage in structured discussions on a
the possibilities of those involved. to these training courses, however. To wide range of topics - not only salary,
“We employ around 900 people better the prospects of any aspiring but topics such as safety, long term
in Green Resources and a large employee, Green Resources commits viability, employee and community
percentage of our jobs are held by itself to individual betterment through engagement, the list goes on. We are
people who had limited exposure to providing opportunities such as proud to say that in all the countries
formal employment,” Lemm explains. university sponsors. in which we operate, our wages are
“Training is a very important part “At the moment we have one significantly ahead of minimum wage.”
of how we improve the skills of our member of staff following an MBA
workforce. During the first half of 2020 at the African Leadership University PLANTS AND PEOPLE-CENTRIC
we provided training to 2,500 people in Rwanda partially sponsored by BUSINESS
- most of our staff members received the company, and we are aiming to Green Resources believes that the
multiple training courses during the increase these opportunities in the surrounding communities are a
first six month of the year. future,” Lemm continues. crucial aspect of its business model
“The number of fully trained Training doesn’t stop with its and that the company can only truly
individuals in the first half of 2020 is own workforce, and in Tanzania, be successful if the neighbouring
almost the equivalent of the amount Green Resources has a partnership communities are benefitting from
of training we provided in the whole of agreement with the Dar es Salaam the company’s presence. Because
2019 (2,700 people).” Campus of Mzumbe University where of this, the company seeks to aid the

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GREEN RESOURCES

SUSTAINABLE
SUPPLY CHAIN
PARTNERS
HL: Suppliers and partners are
of crucial importance to our
business and we especially see
this in less developed markets or
emerging forestry markets such
as Mozambique where many
inputs are not readily available. surrounding communities through a relationship with the surrounding
Essentially our key suppliers in variety of interventions ranging from communities. Failure in this will result
the group invest side by side with CSR activities to creating business in the loss of rights of access to the
us in these territories by putting opportunities and be part of the landholding.
in consignment stock or bringing company’s value chain. In this way, Green Resources not only
product into the country based “Green Resources is well aware of integrates the community into its oper-
on a single or limited user base. the fact that we have access to large ations but ensures that it must continue
On the market, we have positive areas of land under long term lease throughout its actions and into the
experience with customers agreements where previously these future – solidifying the continual peo-
taking exposure through pre- lands were part of communal lands ple-centric element to the firm.
finance of product. and therefore, we need to ensure “In Mozambique we have for many
that communities benefit from our years had a Community Social Fund
Aside of the larger scale suppliers
presence,” Lemm elaborates. where, each year, villages would
our businesses deal with literally
“During 2019, we spent close to receive an amount relating to the
hundreds of small-scale farmers
$200,000 on community projects, planted areas, as well as a bonus
who supply some of the raw
and in the first half of 2020 we have amount against set indicators (for
materials to our processing plants.
spent $180,000.” instance fire avoidance, absence of
During the last financial year, we
The firm’s land titles are critical poaching, and others). We are now
procured raw materials worth
documents when it comes to in the process to roll out the same
$3.8 million from smallholder
discussions with its investors, bankers, Social Fund principle in Tanzania and
forest owners.
and governments. However, the real Uganda where the first disbursement
“title deed” lies in the company’s in Uganda was made in November,”
ability to promote and maintain the Lemm elaborates.

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AGRICULTURE

“Over the years Green Resources “Probably our biggest contribution As for the near future, Green
has either direct, or through its to local development is the fact that a Resources is aiming to continue the
social fund, built roads, classrooms, significant part of our raw materials, growth of its operations in Tanzania,
boreholes, hospital wards, teacher’s in particular for electricity poles, is Uganda, and Mozambique, forecasting
houses, marketplaces and many procured from smallholder farmers,” a 15 percent year-on-year growth that
more structures in the surrounding Lemm tells us. will firmly position the company as the
communities, and it is extremely “In Tanzania and Uganda combined largest forestry business outside of
rewarding seeing structures made we bought raw materials worth $3.8 South Africa.
with our support being used and million from smallholder farmers
maintained by the community.” during our last financial year.” INVESTING IN SUSTAINABILITY
The Social Fund allows the Green Resources collectively across There is increasing awareness of
communities to decide how funds will its three operational countries has human impact on nature and the
be put to use and once the company manufactured and sold 111,000 poles need to develop sustainable business
green-lights a project it is cleared for during its last financial year – the solutions. Sustainability has become
implementation with active company equivalent of 5,500 kilometres of new the new norm, and many companies
monitoring. The company believes the power lines built in predominantly are looking for opportunities to
Social Fund system is a much stronger rural areas. The integration of develop this element of business. This
and longer-term commitment than communities into the company’s value is not only because they believe it is
the traditional approach of one-off chain provides a brilliant and mutually the right thing to do, but also due to
projects. beneficial situation. anticipated regulatory requirements
– a positive foresight that is driving
environmentally beneficial practices.
It is expected that the EU will soon
launch a new raft of measures that
will define reporting requirements
and sustainability targets. These new
regulatory requirements will lead
to increased interest in ecological
business models.
As a result, sustainable investments
as well as those in natural capital, are
rapidly emerging as an asset class
on their own, and many large global
asset managers are searching for
opportunities to invest in sustainable
enterprises. One lesson that can be
taken from the COVID-19 pandemic
is that environmentally friendly
businesses have proven to be resilient
against external shock.
Green Resources is leading the
way in East Africa and investors are
encouraged to keep an eye on the
developments of this business.

GREEN RESOURCES
info@greenresources.no
www.greenresources.no

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GREEN RESOURCES
Green Resources AS
Amverton Towers
Chole Road
Dar es Salaam, Tanzania
info@greenresources.no
www.greenresources.no

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