This syllabus covers key concepts in supply chain management (SCM) including logistics, value addition, outsourcing, activity-based costing, and warehousing. It also addresses cost control techniques, emerging technologies, and case studies of successful SCM implementations. Additionally, the syllabus introduces concepts of customer relationship management (CRM) including strategic approaches in business-to-consumer contexts and building lasting relationships through CRM and customer profitability analysis. Student performance will be evaluated based on attendance, presentations, assignments, tests, and a semester-end examination.
This syllabus covers key concepts in supply chain management (SCM) including logistics, value addition, outsourcing, activity-based costing, and warehousing. It also addresses cost control techniques, emerging technologies, and case studies of successful SCM implementations. Additionally, the syllabus introduces concepts of customer relationship management (CRM) including strategic approaches in business-to-consumer contexts and building lasting relationships through CRM and customer profitability analysis. Student performance will be evaluated based on attendance, presentations, assignments, tests, and a semester-end examination.
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This syllabus covers key concepts in supply chain management (SCM) including logistics, value addition, outsourcing, activity-based costing, and warehousing. It also addresses cost control techniques, emerging technologies, and case studies of successful SCM implementations. Additionally, the syllabus introduces concepts of customer relationship management (CRM) including strategic approaches in business-to-consumer contexts and building lasting relationships through CRM and customer profitability analysis. Student performance will be evaluated based on attendance, presentations, assignments, tests, and a semester-end examination.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPT, PDF, TXT or read online from Scribd
Contents • Concept of SCM • Logistics & SCM • Concept of value addition through supply chain • Outsourcing in SCM,importance of 3PL’s & 4 PL’s in SCM • Activity based costing • Importance of warehousing in SCM Contents • Cost control techniques in total distribution system • Emerging technologies in SCM • Practical case studies of successful SCM • Concept of customer relationship management (CRM) • Strategic CRM in B to C • Building lasting relationships through CRM • Customer profitability analysis. Evaluation pattern • Attendance & class participation – 10 marks • Presentation – 10 marks • Assignment & Case studies – 10 marks • Class test/Viva – 20 marks • Semester end examinations – 50 marks Reference Texts • Logistics & Supply Chain Management – Prof . D. K. Aggarwal • Logistics Management – Monthly journal • www.logisticsmgmt.com