RESM_C01.

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C H A P T E R 1 · T H E N AT U R E O F B U S I N E S S A N D M A N A G E M E N T R E S E A R C H A N D S T R U C T U R E O F T H I S B O O K

Wish to do
research

Formulate and clarify your

research topic (Chapter 2)

Critically review the literature

(Chapter 3)

Understand your philosophy

and approach (Chapter 4)

Formulate your research

design (Chapter 5)

Negotiate access and address

ethical issues (Chapter 6)

Plan your data collection and collect the data using one or more of:

Sampling Secondary Observation Semi- Questionnaires

(Chapter 7) data (Chapter 9) structured (Chapter 11)
(Chapter 8) and in-depth
interviews
(Chapter 10)

Analyse your data using one or both of:

Quantitative methods Qualitative methods

(Chapter 12) (Chapter 13)

Write your project report

and prepare your presentation
(Chapter 14)

forward reflection
planning Submit your project and revision
report and give
your presentation

Figure 1.2 The research process

Source: © Mark Saunders, Philip Lewis and Adrian Thornhill 2006

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