Retail Training

HIRO™ Retail Training

This Power Point is free and
available now at:
www.NoniOffice.com

HIRO™ Retail Training

 10 Keys to Successful Retailing
1. Know your audience and prepare accordingly
2. Simplify your approach
3. For pure retailers, avoid MLM terms and discussion
4. Build a relationship of trust
5. Use comparisons and marketing materials to position
product positively alongside competitors
6. Have product on hand when you make the approach
7. Offer a consignment option - low risk gets you in the
door
8. Have pricing scheme locked down and simple
9. Use retail model to fuel MLM business and break titles
fast - be strategic about purchasing product
10. Vertical marketing - use success to lead to more
success

HIRO™ Retail Training

 #1 - Know Your Audience
• Profile your target
• Know the environment
• Don’t talk MLM to retailers
• If you have a relationship, then talk MLM
and Rewards member program
• Retailers want products that sell and they
want it simple

HIRO™ Retail Training

 3 Retail Options
• IPC supplied You keep them stocked with product,
they don’t care about business side. They deal only
with you. Set up as a business and get a tax ID# for
yourself.
• Rewards Member Self supplied. They purchase direct
from the company at a better price and volume count
as personal volume to you. Set them up as a business
with a tax ID #. TNI only needs a copy of the tax
exemption certificate, not the business license.
• New IPC Self supplied and build downline. Better price
by using Personal Rebate, no hassle to you, and they
can offer home delivery to their customers by signing
them up as Rewards members. Sign up as business.
TNI needs a copy of the business license.
*Please consult your policy manual for information on how to sign up a business.

HIRO™ Retail Training

 #2 - Simplify Your Approach
• Retailers won’t understand or have
patience for the marketing plan
• What a retailer wants to know:
– Will it sell?
– How much money will they make per can?
– Why should they stock it?
– Can you supply them?

HIRO™ Retail Training

Reasons You Should Stock HIRO
• First and only ready-to-drink products in the
world that are powered by Tahitian Noni* –
“Functional Refreshment”
• Best-in-category products
• Highest re-order rate in the industry
• Healthy and great tasting Energy, Vitality and
Mobility
• Benefits clearly defined and proven
• High retail profit opportunity
• Point of purchase support
• Personal relationship
*The trademark Tahitian Noni refers to Tahitian Noni® brand products

HIRO™ Retail Training

 #3 - Avoid MLM Terms or
Discussions
• Most retailers won’t care about MLM and
might be turned off
• Build a relationship first, and then if they
are open you can take the opportunity to
the next level
• KISS, KISS, KISS
• Be prepared to work hard

HIRO™ Retail Training

 #4 - Build a Relationship

• Just like MLM and any business, people buy

from those they know
• Take the time to get to know the owner or clerk
• Give them samples, support, posters, materials
• Retail is highly competitive, so be patient and
determined
• “Energy and Persistence Conquer All Things”
» Ben Franklin

HIRO™ Retail Training

 #5 - Use Comparisons to
Positively Position
• Don’t slam other products, especially
since they are probably working well for
the retailer
• Use the success of other products to
position HIRO as a healthy alternative to
increase their energy beverage business
• No one is currently stocking mobility or
vitality equivalents – this opportunity is
wide open

HIRO™ Retail Training

 Testimonials
• DONNA RHOADES
IPC from WEST TISBURY, MA
• The health food store owner loved HIRO
Mobility and said this is truly a unique
product. He said, “Those people that read
the ingredients and know about them
expect that it will taste very bad, but it is
excellent. I was expecting a bitter flavor,
now I am very interested”.

HIRO™ Retail Training

HIRO™ Retail Training
 How to Talk about HIRO™:
Key Messages
• Noni – The #1 active ingredient in each HIRO
drink.

• HIRO is the first line of noni-based beverages

that comes ready-to-drink in a can.

HIRO™ Retail Training

 Key Messages
• HIRO beverages combine noni with other healthy
supplements. HIRO is the first and only product to offer
noni in a ready-to-drink form.
• The flavor of the HIRO line is a blend of exotic fruit
flavors.
• The line is lightly carbonated and does not contain any
added sugars.
• Each of the HIRO products contains only 10 calories.
• Noni is the first active ingredient in each HIRO drink.

HIRO™ Retail Training

HIRO™ Energy

HIRO™ Retail Training

 Positioning

• The source of energy that you can feel

good about drinking.
• Offers immediate energy and enhanced
performance.
• A healthier alternative to the crash-and-burn
of sugary energy drinks and sodas.

*These statements have not been evaluated

by the Food and Drug administration. This
product are not intended to diagnose, treat,
cure, or prevent any disease. HIRO™ Retail Training
HIRO™ Retail Training
HIRO™ Vitality

HIRO™ Retail Training

 Positioning

• Stress, pollution, and other

environmental factors can
compromise your immune system.
• Contains ingredients that actually
support the immune system and
combat the effects of stress.
• HIRO™ Vitality contains vitamins and
herbs shown to support the immune
system.

*These statements have not been evaluated

by the Food and Drug administration. This
product are not intended to diagnose, treat,
cure, or prevent any disease. HIRO™ Retail Training
HIRO™ Retail Training
HIRO™ Mobility

HIRO™ Retail Training

 Positioning

Active lifestyles present an ever-

increasing demand on our bodies, a
demand that is often first felt in our
joints.
HIRO™ Mobility is power-packed with
genuine noni and other healthy
ingredients to help you maintain the
joint health you need.

*These statements have not been evaluated

by the Food and Drug administration. This
product are not intended to diagnose, treat,
cure, or prevent any disease. HIRO™ Retail Training
How does it compare?

HIRO™ Retail Training

 #6 - Have Product on Hand
• You can’t sell what you don’t have
• If they have to wait for product, you are
dead
• If you want to truly play in retail you must
always have product on hand
• Sample the product and give away
samples to the retailer and customers
• Retailers don’t want to mess with shipping
- they are used to having it delivered

HIRO™ Retail Training

 #7 - Offer Consignment
• Consignment is very common in retail and very effective
• Leave the product for the retailer and follow up in a few
days to collect the money for what has sold
• Sampling, promos, point of purchase materials, make it
work, get creative
• Example: “Buy 3, Get 1 Free” during the consignment
period
• Sell-through is king during consignment period
• Low risk for the retailer and potentially high payoff for
you
• You can find a standard consignment agreement by
going to a search engine (Google, Yahoo) and searching
for it

HIRO™ Retail Training

 #8 - Pricing
• Make it very simple
• If you are serious, buy by the pallet
• Get your group to go in together
• Average retailer makes $.75 per can on Red Bull® and $.45 to $.60
on Coke® and Pepsi®
• Have your plan locked down and easy to explain
• Example: Buy from me at $2.50, sell at $3.25 to customers.
• Don’t use the same price for every situation. Restaurants and bars
should have a higher retail price. There is a sliding scale, so know
your target
• Advantage Pack works great to get started, but don’t try and sign up
retailers and get them to purchase the Advantage Pack. You buy it
to get the best price and get started. Once you are going, purchase
using the pallet program.

HIRO™ Retail Training

 Pricing

Total Total Total

QTY Retail Wholesale CV QV Wholesale CV QV

24 $ 3.60 $ 2.70 1.46 1.46 65.00 35 35

72 $ 3.60 $ 2.56 1.53 1.53 185.00 110 110

144 $ 3.60 $ 2.36 1.53 1.53 340.00 220 220

288 $ 3.60 $ 2.29 1.56 1.56 660.00 450 450

HIRO™ Retail Training

 Master Distributorship
• Must be approved (web approval)
• Pallet rate only 160/24 packs= 3840 cans
• Must be in good standing with Compliance
• No handling fee/FOB from Utah,
Tennessee, Dallas
• Price per can: $2.15
• Price per pallet: $8260 (CV/QV: 5860)

HIRO™ Retail Training

 Pricing Scenario for Retailer
Based on 144-pack of HIRO and IPC supplied

• Based on a $3.50 retail price

• IPC cost for 144-pack: $340
• Tax based on 5%: $17
• Handling: $17
• Total: $374
• Cost per can including Personal Rebate: $2.29
• Price to retail outlet: $2.75 per can
• Profit per can for retailer: $0.75
• Profit to you per 144-pack, not including CV:
$66.24 or 17% profit

HIRO™ Retail Training

 Pricing Scenario for Retailer
Based on pallet price of HIRO and IPC supplied

• Based on a $2.99 retail price

• IPC cost for Pallet: $8260
• Freight: $250 (estimate)
• Total: $8510
• Cost per can including Personal Rebate: $ 1.91
• Price to retail outlet: $2.25 per can
• Profit per can for retailer: $0.74
• Profit to you pallet, not including CV: $1305 or
16% profit

HIRO™ Retail Training

 HIRO Comparison
Based on Pallet Price
Price Profit to Profit to
per can Price to retailer per you per
Location with PR retailer MSRP can pallet
Restaurant
or bar 1.85 2.50 4.25 1.75 $2496
Boutique,
club, hair
saloon 1.85 2.50 3.49 0.99 $2496
Convenience
store,
vending 1.85 2.24 2.99 0.75 $1497
Supermarket,
multi-location
store 1.85 1.99 2.49 0.50 $ 537

HIRO™ Retail Training

Added Distribution

New Third-Party Warehouses

HIRO™ Retail Training
 HIRO Opportunity Stats
(All stats for the USA)

• Businesses: 25,007,505
• Restaurants: 500,000
• Health clubs: 18,203
• Vending machines: 5.1 million
• Hair salons: 85,492
• High schools: 98,673
• Colleges and universities: 2,474 (4-year programs)

HIRO™ Retail Training

 Combo CAS Options
(Perfect for retail IPCs)

• Option 1: TNJ + 72-pack of HIRO

• Option 2: Plan 40 Basics Pack + 72-pack
• Option 3: 144-pack of HIRO
– QV = 300
– CV = 240
– ASQV4 = 200
– CAS 4,6,20 = 200

HIRO™ Retail Training

 Office Model
• Web:
http://noni.bintzsupply.com
• E-mail:
sales@bintzsupply.com
• Call: 1-800-443-4746
• Fax: 1-801-463-1693
• Cost: $420 per fridge

HIRO™ Retail Training

 HIRO Business Support
Vending
Vina Distributing
www.vina1.com

contact Mark Bolinder

(mark@vina1.com or
801-674-8879)

HIRO™ Retail Training

 Testimonials
GREGORY J WACHTER
IPC from MOUNTVILLE, PA
• All 10 locations are vending machines at gyms or athletic
recreational centers. I chose locations that have a lot of traffic (5 to
8 thousand registered).
• We had presentations at the lobbies in April in anticipation for the
vending machines scheduled to arrive in May. After three days of
presentations we had sales of $900, which has been wonderful for
us since it has been a little taste of what will come when the vending
machines are in place.
• We are very excited about the new products and see them as an
opportunity that opens the door to other products, especially
TAHITIAN NONI® Juice. It becomes a great potential for new IPCs.
• In our presentations we have a couple of DVDs playing,
informational material and on a back table information about other
Tahitian Noni products. We answer any questions people may have.

HIRO™ Retail Training

 A million opportunities
• Sporting events
• Parks
• Snack shacks
• Swap meets
• Work
• Mobile carts
• Out of your car
• Concerts
• Health clubs
• Every restaurant
• Bars
• Schools
• Hair salons
• Church events
• Be creative!!!! Opens up opportunities for other products like TNJ

HIRO™ Retail Training

#9 - Use Retail to Break Titles
• Be strategic in your buying so you maximize
your title potential
• Imagine:
– 50 retail sites selling 5 HIRO’s a day
– That would be almost 2 pallets a month
– Depending on price that is $4000 in retail profit per
month
– 2 new Jades per month depending on placement and
how you purchase
• Use your retail business to drive your MLM
business
• Duplicate, duplicate, duplicate

HIRO™ Retail Training

 #10 - Vertical Marketing
• Leverage the success of one placement to
secure additional placements
• Example: With success in a restaurant,
you can now take that success story and
target all similar restaurants in your area
• Use testimonials from management and
customers
• Example: Many restaurants sell Red Bull
for $4.25 per can

HIRO™ Retail Training

 Testimonials
JACQUELINE & JOHN REILLY
IPCs from WHEATLAND, WY
• ‘Los Dominguez Mexican Restaurant’ is just
starting to sell HIRO. They started with three
packs and have already purchased three more. I
give the product to them on consignment; they
have a small refrigerator that holds a little over
two packs of HIRO. The owner’s wife has been
drinking TNJ since 2003, so they both believe in
the products, especially knowing that HIRO has
noni juice in it, which pleases the people that I
have spoken to about the drinks.

HIRO™ Retail Training

 Point of Purchase Materials
• Pull-up banners
• Posters (May 22)
• Acrylic sign holders for cash wraps, gyms,
spas, restaurants, bars, etc.
• Soft-sided cooler tubs with wrap
• Custom wrapped cooler barrels
• Buttons and pins
• Window stickers
• Inflatable cans

HIRO™ Retail Training

HIRO Business Support
Sales Tools

HIRO™ Retail Training

HIRO Business Support
Sales Tools

HIRO™ Retail Training

HIRO Business Support

HIRO™ Retail Training

HIRO Business Support

HIRO™ Retail Training

HIRO Business Support

HIRO™ Retail Training

HIRO Business Support
Merchandise

HIRO™ Retail Training

Retail Stores

HIRO™ Retail Training

HIRO™ Retail Training
Noni Office Support

HIRO™ Retail Training

 Noni Office Support
• Product info
• Competitive info
• HIRO Challenge
• Retail and vending
• Vehicle and other wrap graphics
• HIRO third-party pick up info

HIRO™ Retail Training

 Noni Office Support
• Sales tools and merchandising
• Retail support materials
• HIRO Advantage Packs
• E-cards
• Website builder
• Photos for ads and signage
• Policies and Frequently Asked Questions

HIRO™ Retail Training

For questions, please email
hiroretail@tni.com

HIRO™ Retail Training