INTRODUCTION TO

BUSINESS ADVISOR
What Is Business Advisor?
“Know your business, grow your business!”

• Business advisor is a one stop portal with all the essential

information you need to understand and grow your
business. Think of it as a personal analysis & guide to your
performance!

• It’s a feature on Seller Center. It allows you to view and analyze

overall performance and key metrics such as revenue,orders
and conversion rates

• Through Business Advisor, you can now check your

overall performance including the number of orders
and income generated
Why Use Business Advisor?
Business Advisor helps sellers develop an effective business strategy & make smart
decisions!

Understand your overall
performance with the
performance Dashboard to focus
on improvement areas and to grow
your business
Check your product level
performance to help you
g ain
valuable insig hts on what
works for you and what you
need to improve
Stay updated on what the
customers are interested
in, understand their needs
and change your business
strategy accordingly
What Does Business Advisor Do?
It is wise for every seller on Daraz to use Business Advisor, as it provides a complete analysis
of your overall performance & allows you to keep a check on all the factors shown below:

STORE POTENTIAL INC O M ING GENERATED BEST S E LLING

VISITORS CUSTOMERS ORDERS INCOME PRODUCTS

We will now go through a brief overviewof Business Advisor!

How to Access Business Advisor?

• Login to Se ller Center with your

reg istered email ID and
password

• In the main panel on the left,click

on the Seller Advisor tab and then
Business Advisor to view the main
dashboard
Main Dashboard
• The performance dashboard gives you full time visibility of your Revenue, Visitors, Conversion Rate,
Page
Views & Product Data

• This gives you an opportunity to make business decisions based data and product performance, and
also the ability to track if those decisions are working for you or not
Product Tab (Performance)

• Find out how many

visitors a specific
product has

• Check the total

revenue g enerated &
conversion rate of
your products

• Review the number of

customers who
bought products

• Check the diagnosis

tab for more insights
& tips on your
products
Product Tab (Diagnosis)
The product diagnosis tab allows sellers to
check how each product is performing
based on the following factors and then
make a business plan according ly:

• S hort of S tock
S K U s that are low on stock and are estimated to
run out within 7 days.
• Revenue Dropping
Products whose revenue has dropped by more
than 3 0 % in the past week for these products
• Total RevenueLoss in Last 30 Days
Products which are inactive,resulting in a potential
loss in sales
• Low Conversion Rate
Products whose average Conversion Rate has
dropped by more than 3 0 % in the last 7 days
• Not S elling
Products that have not made any sales in the last 30
days
FAQs
• Sellers can check the FAQs tab if they have more questions

• Develop a better understanding of how Business Advisor

works
Track the Effectiveness of your Strategy
BUSIN E S S ADVISOR ALLOWS YOU TO TRAC K THE
EFFECTIVENESS AND RESULTS OF EVERY ACTION
YOU TAKE!

Scenarios:
• Lowered price Did the conversion rate increase?
• Use Seller picks Did the number of visitors increase?
• Join Campaigns Did the number of visitors increase?
• Create vouchers/free shipping promotions Did the
conversion rate increase?

• Restock products Did you avoid loss in revenue?

Track the Effectiveness of your Strategy

1. Visibility and traffic:Ensure your products get enough visibility from customers to ensure they make
sales
2. Conversion rate: This helps you understand how many buyers purchase your products after viewing
them
3. Revenueper buyer:The average amount a buyer spends on your shop
 WISHING YOU A GREAT
SELLING EXPERIENCE!
For more tutorials, courses and policies,
Visit Daraz University