Micro and Macro analysis

of Yamaha
By
Jayakumar.k
 Vision of Yamaha
• We will establish YAMAHA
as the "exclusive &
trusted brand" of
customers by "creating
Kando" (touching their
hearts) - the first time and
every time with world
class products & services
delivered by people
having "passion for
customers".
 Mission statements
• We are committed to:
Be the Exclusive & Trusted Brand renowned for
marketing and manufacturing of YAMAHA products,
focusing on serving our customer where we can
build long term relationships by raising their
lifestyle through performance excellence, proactive
design & innovative technology. Our innovative
solutions will always exceed the changing needs of
our customers and provide value added vehicles.
 Micro Analysis

• Yamaha Corporation came

into being on October 1, 1987
• after its predecessor Nippon
Gakki Company Limited
changed its official name. 
• That change marked the
anniversary of the day that
Torakusu Yamaha (April 20
1851 – August 8 1916)
 Founder’s Profile
• Torakusu Yamaha
• Born: 20-Apr-1851
• Birthplace: Nagasaki, Japan
• Died: 8-Aug-1916
• Location of death: Hamamatsu, Japan
• Cause of death: unspecified
• Race or Ethnicity: Asian
• Occupation: Business
• Nationality: Japan
• Executive summary: Founder of Yamaha Corporation
 • Yamaha's history goes back over a
hundred years to 1887 when Torakusu
About Yamaha Yamaha founded the company, which
began producing reed organs. The
Yamaha Corporation in Japan. has
grown to become the world's largest
manufacturer of a full line
• Musical instruments
• Audio/visual products
• Semiconductors
• Computer related products
• Sporting goods
• Home appliances and furniture
• Specialty metals, machine tools,
industrial robots.
 The Yamaha Corporation

• The Yamaha Motor Corporation,

Ltd., begun on July 1, 1955
 Yamaha Motor Corporation
owns its wholly-owned
subsidiary in the U.S. called
Yamaha Motor Corporation
 It produces
 That is handling not only
motorcycles, but also snow
mobiles, golf carts, outboard
engines, and water vehicles,
under the brand name of
Yamaha as well
Board of Directors & Officers

• . Terry Lewis
• Chairman of the Board -
Yamaha Music & Wellness
Institute
 YAMAHA

• Takuya “Tak” Nakata

• President OF YAMAHA
COPORATION.
• Rick Young
Director - Yamaha Music &
Wellness Institute
Senior Vice President -
Yamaha Music & Wellness
Institute
• Barry Bittman, MD
CEO, President and Director
Yamaha Music & Wellness
Institute
• Brian Jemelian
Director - Yamaha Music &
Wellness Institute
Secretary & Treasurer -
Yamaha Music & Wellness
Institute
Yamaha Producing
•DVD Players
•Digitalpianos
•Stream Boat
•Golfcarthotrod
•Guitars.
•Outboards
•Utv Batteries
•Walkman
•Yamaha drums
Macro Analysis