PC Report

Pearl Continent Hotel Lahore
INTERSHIP REPORT
ON PEARL CONTINENTAL LAHORE
By
USMAN FIAZ
Roll. No. 620
Internship Report submitted in partial fulfillment of

The requirements for the degree of
MBA
DEPARTMENT OF BUSINESS ADMINISTRATION

GC UNIVERSITY, FAISALABAD.
October 2010
Government Collage University

Faisalabad
FOREWORD
Passion and innovations drag us from yesterday and drive to
tomorrow the era of change. In fact we are rapidly shifting into
the new era of human history on this planet having gone from
gatherers and hunters to agriculture producers to industrial
manufacturers to the current gatherers and users of information.
Theories remain Black & White if supported by the colors of
practicality. To quench the thirst of practical exposure, I joined
the Pearl Continental Hotel Lahore and gathered all necessary
information by which the dream of the esteemed internship report
could come true.
Efforts have been made to compile this report in such away that
activates its salient features not only for students but also for the
layman. I have divided this report into different parts.
Part second gives us description about introduction, history and
organizational chart. Part third and fourth discusses the product
& services and prices of Pearl Continental Hotel Lahore.
Part five deals with marketing information system and field of
activities. Part six illustrates all the functional departments of
Pearl Continental and an overview of their working. Part seven
describes the personal experience of our training program and at
finally in the eighth & ninth part I have discussed SWOT
analysis, competitor analysis, suggestions & recommendations.
At last I must say that this text is designed to stimulate the
curiosity about management practices of Pearl Continental and to

Faisalabad
raise reader’s consciousness about the hospitality industry in

Pakistan.
Usman Fiaz

Faisalabad
ACKNOWLEDGEMENT
Thanks to Almighty Allah, The Creator, most Gracious and

Merciful whom we never heard “Nay” whenever I knocked at His
door. He bestowed upon us with potential and ability to sacred
wealth of knowledge, which is permanent source of benefit for his
humanity and creature.
We offer our humblest thanks from the deepest of our heart

to the Holy Prophet Hazrat Mohammad (Peace Be Upon Him) who
is forever, torch of guidance for mankind.
I bow my head before almighty Allah with gratatitude. My

indebtness and salute to many individuals who have helped shape
this report cannot adequately be conveyed in a few sentences.
However, I must once again recall my indebtness to lot of former
fellows and contemporary colleagues who took the time and
trouble during the last few days to speak to me about the ways
this text could be further improved.
It is most appropriate to mention the ingenuity of respected

teacher who provide me an opportunity to enhance the
management skills from a well established organization
It is my privilege and honors to my express my deep gratitude and

in calculating thanks to the management of Pearl Continental
Lahore especially to Colonel M u h a m m a d L at i f ( M a n a g e r
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Faisalabad
Human Resource) Major Malik Nadeem Ahmed (Chief

Security & Safety) who provided me an opportunity to work in the
environment where quality is every thing.
I bow my special thanks to Mr. Haseeb A Gardezi (Executive
Assistant Manager) who is very kind to me during my internship
period.
It has been a continuing honor and pleasure to work with
Shabbir A. junjua (Banquet Manager)
Madam Saira Iftikhar (Manager Marketing & public Relation)
Asim Jamil (Senior Regional Sales Manager of PC & Marriot
Hotels)
Faisal Alvi (Regional Sales Manager of Marriot Hotels)
Zeeshan Haider(Regional Sales manager PC Hotels)
Imran Ahmad (IT manager)
I am also very appreciative of the advice, suggestions and
criticism of all the people related to this task. They provided me
with their support, their affection and their wish for me to be
firmly footed on earth and looking confidently for skies.
USMAN FIAZ

Faisalabad
EXEXTIVE SUMARY
Five star hotels plays a very important role when ever there is a foreign
people comes for festivals, visiting, business tours, etc. It also for the locals to
visit and enjoy. Over a period of years, it has now been proved that good
environmental hotels can contribute effectively towards the advancement and
prosperity of a country as a whole and by improving the hospitality when they
come and feel that they are the king. These, from the busy life whenever
people feel free themselves they want to take over their stress by going the
place where there will be an element of refreshment.
Pearl continental hotels has a solid foundation of 25 years in Pakistan,

with a network of 7 branches, 5 Pearl continental in Lahore, Faisalabad,
Rawalpindi, bore bund, Peshawar, and 2 Marriott in Karachi & Islamabad .
During my internship report, various methods of information collection

were adopted, which include interviewing senior officers of Pearl Continental,
journal, Internet and, more importantly, my own observation. My internship
report consists of introduction of study, which includes background of study,
purpose of study, scope of study, evaluation of hotels industry history,
services provided by PC’s and functions of different department. SWOT
analysis PEST and different strategies also done in this report.
Pearl Continental is a well reputed hotel industry in Pakistan. Its equity

position is very strong because of its good hospitality. It has a competitive
edge due to its more modern and convenience facilities such as, ATM, courier
services, exchange currency, Doctors, shopping centre, Rent a Car, Business

Faisalabad
Centre and other facilities. Now days it is consider as the most modern hotels
of the country.
Table of Contents
Organization Vision 7
Organization Mission 7
Purpose of Study 8
Scope of Study 8
Objective of study 9
Organization objectives & Goals 9
History of Pearl Continental 11
Pearl Continental An Overview 16
Product & Services 25
Marketing Strategies 38
Functional Department 52
SWOT Analysis 86
PEST Analysis 89
Up Coming IT Projects 90
SWOT Of PCHL 92
Competitor Analysis 96
Suggestion & Recommendation 97
Conclusion 99

Faisalabad
Organization Vision:
To become the leading hotel industry in Pakistan.
ORGANIZATION MISSION:
Every organization has a complete statement of the
organization's purpose-what it wants to accomplish in the
larger environment. A clear mission statement acts as an
"invisible hand" that guides people in the organization so
that they can work independently and yet collectively toward
overall organizational goals. Organizations have defined
their businesses in service terms or in technological terms,
but the mission statement should be market oriented, have a
realistic approach, should fit the market environment,
motivate and has guidance by a vision.
The mission statement of the Pearl Continental almost

covers all aspects of an effective mission statement.
Its Mission Statement can be defined as:

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"Our Mission is to be the hotel recognized as leader

in the Industry in any aspect. We are committed to
Train & develop all our staff members so that they
grow in their careers and provide services &
standards, which exceed guest expectations".
The hotel is trying to achieve their best to attract new

customers as well as maintain the old ones. They believe
that customer satisfaction plays a major role in the success
of the hotels. This mission statement describes that they
want to catch maximum business out of the existing market
of hotels. They should try to have a position at the top level
in the market and make certain attempts to maintain that
post. At Pearl Continental every department has defined its
mission statement separately. Each division of the hotel like
sales & Marketing, Human Resource Development, Research
& Development. Food & Beverage, Front office, Gust
Relations Department etc, has its own mission statement.
The motto of each mission statement is:
Customer Satisfaction
To Achieve Maximum Business out of the Existing
Market
The hotel is running with the help of the mission statement.

The management also decided that the statement should be
specific and attainable. It should set out where, how and in
what markets the hotel will act, and it should describe

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achievements that are feasible. The mission of the hotel is to

provide expertise and services to consumers and corporate
customers throughout the greater area.
Purpose of Study
The main purpose of my internship was to gain practical knowledge of
marketing sector. Pearl Continental is one of the strongest hotel industries in
the country due to its hospitality. I studied this hotel from marketing
perspective and learned about its different strategies with the industry.
Scope of Study
I was provided with the opportunity to work in sales, marketing and
reservation departments, so I got an overview of each of them. But my main
focus was on sales and marketing department. I focused my attentions on
handling of the customer and marinating the customer relationship with the
hotel.
Objective of Study
There were many objectives of my internship in PC Hotel Lahore.
Firstly, it is compulsory requirement of my degree. Secondly use my
theoretical knowledge in practical field. Thirdly gain some practical
experience. Fourthly, learn the culture sales and marketing sector and give
exposure to sales and marketing sector in order to test myself for the job.
Setting Organization Objectives & Goals

Every organization has some defined objectives and goals in
vision because an organization cannot meet at the customer
needs so marketing goals must be elective.
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Marketing goals must also be operational and specific, that

is useful for developing specific plans, and because goals in
fact communicate to employees what there task and roles
should be. Because of the role goals play in choosing and
implementing strategies, they must be consistent with reality
and with each other. Setting unattainable goals can cause
frustration and the misallocation of company resources.
Goals of the hotel may also differ at the same level of the
hierarchy.
B a s i c G o a l s An d O b j e c t i v e s O f P e a r l C o n t i n e n t a l
To attain maximum business out of the hotel industry
To maintain and add to its identity
To create variation in services
The quality of the services must meet the expectation
of the consumers
The standard of services meets the expectations at the
international levels
To launch a new service while holding costs to a
minimum
To create awareness about all services among
consumers
Meeting all the needs of the consumers
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History of "Pearl Continental"
As Every body is familiar with the name of Pearl

Continental Hotel. It has a well-known and established
position in the hotel industry.
Presently, Hashwani or Hashoo Group owns it. This
group has maintained and improved the position of Pearl
Continental. Initially, Pearl Continental was started with a
title of PSL (Pakistan Service Limited). An organization
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named as Intercontinental, which was consisted of PIA &

Intercontinental’s group. At that time, Hashoo Group had a
major share in International Group and so they played an
influential role for the betterment of Pakistan Services
Limited (PSL) Intercontinental's management was given with
this opportunity to operate this hotel (PSL) on contract basis.
In 1967, Intercontinental was offered with this contract to
manage the business of this hotel. Pakistan Services Limited
PSL) had started its business with one ninety-eight rooms, &
two Restaurants at Lahore. During this period, Hashoo group
performed effective jobs for the development of Pakistan
Services Limited (PSL). As we know, that era of sixtees to
eightees considers being on era of development and
progress. Investments were made on these projects and the
competition and quality was improving day by day. Hashoo
group contributed a lot in terms of time, experience and their
performance in order to develop integrity for Pakistan
Services Limited (PSL). With the passage of time, they
raised their shares in this hotel. When, in 1985, this contract
was expired, Hashoo group owned this hotel and renamed it
as Pearl Continental. AT this time, this was entirely owned
by local groups and no foreign organization was involved.
Refurbishment was held of the property and effective steps
were taken to further develop this hotel. So, in 1988, the
foundation stone was build for the extension of the building.
This was a huge project and required a lot of supervision,
management and finance for the completion of this project.
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Finally, with the help of management and construction team,

this project was completed in February 1997. Now, it has two
eighty-seven rooms which includes Deluxe rooms & Suites.
Restaurants are named as, Marco polo Cafe, Taipan,
Bukhara, Dumpukht, Thai,Nadia.Tea Lounge and Pavilion Ice
Café.
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The "New" Pearl Continental Hotel

Lahore
If location is really the key to retail success, Pearl

Continental Hotel Lahore offers national and international
retailers just that.
Shops are in different sizes and are centrally air
conditioned with individual controls. Display windows and
door consists of minimum four beveled glass panes with teak
wood mounting. Display windows have uniform halogen
lighting. The installed gypsum board ceiling is provided with
electrical power points and can be modified according to
display and decorative needs.
Electricity is being provided with separate meter. The

Hotel's prime generator plant provides 100% backup in case
of power failure or load shedding. Preparation for Telephone
connections is provided, however the lines are to be
obtained by the tenant.
Hotel is equipped with the latest technology in fire

detection and alarm system. Sprinklers are standard features
in all areas. An experienced and full fledge security
department is looking after the interest of all.
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Hotel operates a small Cafe on the Mezzanine level for

the convenience of the retailers. A tea and coffee making
facility is at the disposal of the tenants on the Lawn level.
Separate washrooms for the staff are provided on the Lawn
level of the Arcade as well.
An efficient team is ready to provide further information and

to schedule a private showing. The ongoing Festivals, Food
Promotions, Musical events and Concerts, Theater Plays and
Puppet Shows, a fine mixture of International and Pakistani
origin, make it the
Cultural Centre of Lahore

Whether one would like to stroll through the lush green
Gardens and sit in the gentle shade of trees there or have its
incentive morning workout there with colleagues, from a
leisure weekend, a board meting, a major convention, never
has there been a more versatile venue as this new Pearl
Continental Hotel Lahore.
Seventy Boutiques in the Pavilion, The Shopping Mall, crown

finally this superb venue and make it a City within a City
where all shopping needs are being taken care of in this
stylish and lavish decorated "City Centre". This hustle and
bustle has created a fine tuned atmosphere of sophistication
and elegance, yet informal, only known in centers such as
Paris, New York and London.
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Pavilion, the Hotel's Shopping Mall, consists of 70 shops in

different sizes, is located in the centre of the Hotel, adjacent
to the Atrium Lobby and around the Hotel's Convention
Centre. Both, the Boutiques and the Convention Centre are
accessible by the Hotel's Main Entrance as well as by the
purpose built South Entrance adjacent to the parking area
there.
Access is all in silky white granite flooring and black granite

walls. Escalators provide access to the Foyer of the
Convention Centre and Showcase Gallery's balustrade there,
is a glass creation mounted on a subtle combination of brush
finished stainless steel and a touch of brass.
The Mall corridors themselves are fully carpeted with teak

wood paneling, finished with Lapis Lazuli inlay. The Mall
stretches out over two levels like Pavilions, Greece looking
columns and pillars, give the area a classic look. The
Mezzanine level has natural light provided by the glass roof
of the corridors there.
20 Showcases are placed around the Mezzanine Gallery of

the Foyer, framed with white Italian marble columns, and
finished with Lapis Lazuli, complete this magnificent new
creation.
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Pearl Continental - An Overview

=> ADDRESS
Pearl Continental Hotel
Shahrah-e- Quaid -e- Azam, P.O. Box 983, Lahore -
54000 (Pakistan)
Phone: (92) 042-6360210 UAN.111 505 505
Fax: (92) 042-6362760, 6364362
Telex: 44877 - 44167 PEARL PK
Cable: "PEARLCONT" Lahore.
For bookings, please call Ext. Conventions Department
Reservations worldwide through Utell International
=> L O C AT I O N
Situated on Shahrah-e -Quaid e Azam (The Mall),
Opposite Governor House,
10 Km from the Lahore International Airport,
6 Km from the Main Railway Station, and 1.5 Km from
the main City Business Centre.
=> A C C O M M O D AT I O N :
485 Grand rooms including, 28 Business Suites, 04
Executive Suites, 19 Deluxe Suites, and 2 Presidential
Suites. Room measure approximately 450 sq. ft.
Featuring, Facsimile machine, Data Port, Electronic Key
System, Electronic in room Safe, Mini Bar, Safety
Alarm, Fire Sprinkler System, Radio and Television with
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Satellite Channels, In House Movie Channel, Butler

Service, Separate Glazed Shower Compartment, Hair
Dryers, Magnifying Shaving Mirror, and Direct Dial
Telephone, Voice Mail.
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FACILITIES
Dining Facilities:
1 Macro Polo Cafe: Round the Clock, (Capacity 160
Seats)
2 Tai Pan: Chinese Restaurant for Lunch and Dinner
(Capacity 88 Seats)
3 Nadia Tea Lounge: For Hi Tea (Capacity 28 Seats)
4 Dumpukht: Royal Mogul Cuisine for Lunch and dinner
(Capacity 80 Seats)
5 Thai: Chine’s Lunch and Dinner.(Capacity 70 seats)
6 Bukhara: Open air Restaurant for Barbecue Dinner
(Capacity 150 Seats)
7 Muddy's Place: Theme Restaurant offering Mexican
cuisine (Capacity 90 Seats)
8 The Employee Cafeteria: In employee cafeteria
services are provided to employees.
9 Cyber Cafe: Under construction.
10 M e x i c a n S t e a k H o u s e : U n d e r d e v e l o p m e n t .
11 T h e Club: Located in Business Centre, for club
members only (Capacity 38 Seats)
12 R o o m S e r v i c e : R o u n d T h e C l o c k
B u s i n e s s Ce n t r e
Round the Clock Business Centre consists of 2 Board Rooms
and 3 Offices. For in office dining facilities, "The Club"
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located in the Business Centre offering dining facilities for

38 persons. (For Members Only, some time for others).
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Facilities
1 Fully Integrated Computer System for Conferences
2 Flip Chart
3 Video Screens
4 Photo Copying
5 Most Modern Audio Visual Network
6 Full Secretarial Services
7 International Dialing
8 E. Mail and Internet Access
Recreational Facilities
Separate facilities for ladies and gentlemen with Steam
Sauna, Massage and Aerobic.
A large temperature controlled swimming pool with
underwater music, combined with Amphitheatre set in
beautiful landscaped gardens.
Flood Light Tennis Court

Shopping Arcade
Located at Mezzanine floor, consists of 68 shops, offering
a wide range from High Fashion to Bukhara Carpets.
Parking
Parking area is located at the Southern end of the building,
provides the parking facility for approximately 850 cars.
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Currency Exchange
Cashier at the reception will be pleased to convert your
Foreign Exchange into Pak Rupees. Please note, They do not
sell foreign currencies.
Doctor
Services of a doctor are available round the clock, through
reception, for customers and one dispensary are for
employees.
Courier Service
Your urgent documents and parcels can be rapidly
dispatched worldwide.
Access
Guests
The convention Centre and the Meeting Rooms are located
off the main lobby. Access is through a special and separate
entrance or via the Atrium Lobby with a two-way escalator.
Goods
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The loading dock is located in the basement; Access to the

loading dock is only permitted for unloading and loading of
vehicles during setup and dismantling of the event. Parking
in this area cannot be allowed.
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Faisalabad
Conference & Banquet Facilities:
1 The Crystal Hall, measuring 11500 sq. ft. can be

divided in two sections by sound proof moveable
partition, can accommodate 1350 guests in theatrical
style.
2 The Emerald Hall, measuring 5100 sq. ft can be
divided in three sections by sound proof moveable
partitions, can accommodate 540 guests in theatrical
style.
3 Pre Function Area, measuring 7600 sq. ft. can
accommodate 540 guests for reception.
4 Kasmir Hall, measuring 6500 sq. ft. can accommodate
350 guest for reception.
Shalimar Lawns:
Shalimar Lawns are ideal for open-air banquets,
measuring 16000 sq. ft with capacity for 1250 guests for
reception.
WINGS
There are two wings in PC Lahore
 Atrium Wing (New Wing)
 Mall Wing (Old Wing)
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Available Equipment
Hotel has the following audiovisual facilities:
1 Video Projection System
2 Screens
3 Magee Board
4 Flip Chart
5 Laser Pointers
6 Overhead Projectors
7 Slide Projectors
8 Integrated P/A System
9 Data Ports
10 Audio Recording Equipments
Photographer
The Convention department can arrange for the hotel
appointed photographer. Subject to prior arrangement
photographs taken during the functions, can be delivered
within three hours.
Hospitality Desk
A hospitality desk can be placed at your disposal in the area
designated to that effect. They would wish for the following
rules to be followed by your personnel at the hospitality
desk:
1 Proper attire at all times
2 No smoking, drinking or eating
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Faisalabad
3 Not engaging in any activity foreign to their duty

4 The pattern of the display signs needs prior
approval
Safes
The hotel declines all responsibility for belongings and
valuables. Safe deposit boxes are available at the reception
desk.
Credit
The hotel for the settlement of hotel bills accepts the
following credit cards.
1 American Express
2 Master Card
3 Visa Card
4 Diners Card
5 JCB
6 Habib Bank
7 Muslim Commercial Bank
8 Unicard
The hotel controller must approve personal cheques.
Hotel Registration / Check In
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Hotel Registration Cards are handed over directly to the

guests upon arrival, which has to be filled in complete and
presented at the reception desk or at the desk set up for this
special purpose to obtain room keys. Hotel expects to
receive detailed group naming list one month prior to the
arrival date
.
Safety Regulations
1 Any accident or loss occurred to the exhibitor's
personal staff or exhibits will be the exhibitor's own
responsibility.
2 Exhibitors will comply with hotel safety regulations
specifically in regard to fire proof decoration or
protection against electrical malfunction.
3 Any activity threatening fire safety standard or damage
to the hotel property will be discouraged.
Restrictions
1. Display of signs or banner is not allowed within all
public areas of the hotel.
2. Consumable, i.e. Food and Beverage items, may not be
brought into the hotel. Food and Beverage items cannot
be served to the exhibit booths.
3. The exhibitor can only use the area placed at its
disposal and cannot be extended to the other public
areas of the hotel.
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4. The exhibitor undertakes to return the space in its

initial condition, any requirement regarding setup or
display against the walls must require prior permission
from Conventions department.
5. The use of nails, tack, stickers etc. is prohibited.
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PRODUCT/SERVICE
Product is anything that can be offered to a market for

attention, acquisition, use or consumption that might satisfy
a want or need of the person. It includes physical objects,
services, person, places, organization and ideas.
Products contain both tangible and intangible components,

predominantly tangible products are called goods and
intangible products are called the services.
Services are the temporary provision of a product or the

performance of an activity intended to satisfy certain needs
of buyers. They can avail the services but not in general own
it.
In our economy many organizations provide services like

schools, hospitals, banks, transportation, hotel services etc.
Hotels provide an intangible service for use or enjoyment,
not for the ownership; however they have the product just the
same.
Services of Pearl Continental:
In the hotel industry, Pearl Continental has a complete image

about its services. Pearl Continental establishes a complete
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brand name in the hotel industry. The services of these

hotels are related with the persons, places or organizations
or any combination of these.
Pearl Continental & Marriott hotels are under the ownership

of Hashwani’s group. The five Pearl Continental hotels are
situated in Pakistan's foremost business. This hotel has a
largest group of five star hotels in the country. The hotel
provides the best services against its competitor. The hotel
provides services up to twenty-four hours a day.
There are different types of services that Pearl Continental
provides to its customers. These services are given below:
Dining Facilities
a. M a r c o P o l o C a f e : R o u n d t h e C l o c k , ( C a p a c i t y 1 6 0
Seats)
b. T a i p a n : C h i n e s e R e s t a u r a n t f o r L u n c h a n d D i n n e r
(Capacity 88 Seats)
c. N a d i a Tea Lounge: For Hi Tea (Capacity 28
Seats)
d. D u m p u k h t : R o y a l M o g u l C u i s i n e f o r L u n c h a n d
dinner (Capacity 80 Seats)
e. B u k h a r a : Open air Restaurant for Barbecue
Dinner (Capacity 150 Seats)
f. T h a i : C h a n i e s L a u n c h a n d D i n n e r ( c a p a c i t y 7 5
seats)
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g. M u d d y ’ s Place: Theme Restaurant offering

Mexican cuisine (Capacity 90 Seats)
h. T h e C l u b : L o c a t e d i n B u s i n e s s C e n t r e , f o r c l u b
members only (Capacity 38 Seats)
i. R o o m S e r v i c e : R o u n d t h e C l o c k
j. 7 t o 1 1 : P o p u l a r p r i c e d r e s t a u r a n t
k. Ice-Cream Parlor: Round The Clock
Business Centre
Round the Clock Business Centre consists of 2 Board Rooms
and 3 Offices. For in office dining facilities, "The Club"
located in the Business Centre offering dining facilities for
38 persons. (For Members Only)
Recreational Facilities
1 Separate facilities for ladies and gentlemen with
Jacuzzi, Sauna, Tennis and Squash Courts.
2 A large temperature controlled swimming pool with
underwater music, combined with Amphitheatre set in
beautiful landscaped gardens.
Shopping Arcade
Located at Mezzanine floor, consists of 68 shops, offering a
wide range from High Fashion to Bukhara Carpets.
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Faisalabad
Parking
Parking area is located at the Southern end of the building,
provides the parking facility for approximately 850 cars.
Currency Exchange
Cashier at the reception will be pleased to convert your
Foreign Exchange into Pak Rupees. Please note, They do not
sell foreign currencies.
Doctor
Services of a doctor are available round the clock,
through reception.
Courier Service
Your urgent documents and parcels can be rapidly
dispatched worldwide.
Access
Guest
The convention Centre and the Meeting Rooms are located
off the main lobby. Access is through a special and separate
entrance or via the Atrium Lobby with a two way escalator.
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Faisalabad
Goods
The loading dock is located in the basement; Access to the
loading dock is only permitted for unloading and loading of
vehicles during setup and dismantling of the event. Parking
in this area cannot be allowed.
Conference & Banquet Facilities

1 The Crystal Room, measuring 11500 sq. ft. can be
divided in two sections by sound proof moveable
partition; can accommodate 1350 guests in theatrical
style.
2 The Emerald Meeting Room, measuring 5100 sq. ft can
be divided in three sections by sound proof moveable
partitions; can accommodate 540 guests in theatrical
style.
3 Pre-Function Area, measuring 7600 sq. ft can
accommodate 540 guests for reception
Shalimar Lawns
Shalimar Lawns Ideal for open air banquets, measuring
16000 sq. ft with capacity for 1250 guests for reception.
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Faisalabad
WINGS
There are two wings
1 Atrium Wing (New Wing)
2 Mall Wing (Old Wing)
Pastry Shop
A pastry shop is also situated at Pearl Continental for
sweet, different types of cakes & spicy items.
Flower Shop
You can get different types of flowers to share your
pleasure at different occasions.
Laundry/Dry Cleaning
It provides dry cleaning facility not only to the hotel’s
guests but also to the outsiders.
Available Equipment
Hotel has the following audiovisual facilities:
1 Video Projection System
2 Screens
3 Magi Board
4 Flip Chart
5 Laser Pointers
6 Overhead Projectors
7 Slide Projectors
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8 Integrated P/A System

9 Date Base
10 Tape Recording Equipments
Photographer
The Convention department can arrange for the hotel
appointed photographer. Subject to prior arrangement
photographs taken during the functions, can be delivered
within three hours.
Hospitality Desk
A hospitality desk can be placed at your disposal in the area
designated to that effect. We would wish for the following
rules to be followed by your personnel at the hospitality
desk:
1 Proper attire at all times
2 No smoking, drinking or eating
3 Not engaging, drinking or eating
4 Not engaging in any activity foreign to their duty
5 The pattern of the display signs needs prior approval
Safes
The hotel declines all responsibility for belongings and
valuables. Safe deposit boxes are available at the reception
desk.
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Faisalabad
Credit
The hotel for the settlement of hotel bills accepts the
following credit cards.
1 American Express
2 Master Card
3 Visa Card
4 Diners Card
5 JCB
6 Habib Bank
7 Muslim Commercial Bank
8 Unicard
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SERVICE CLASSIFICATIONS:
Services are related with the intangible products and differ
from the tangible products. Services are classified into the
different groups. Classification is important it gives us a
great understanding of the values that we provide to our
customers. This understanding about calcification of services
provides the insight needed to create effective marketing
strategies.
Pearl Continental has classified its services on
1 Profit Objective
2 Customer Type
3 Labor and Equipment needs
4 Customer Contact
Profit Objective
A major distinction among service providers is whether or not
they seek financial profit. Hotel industry makes strategic
marketing decisions based on potential return on investment.
The basic purpose of Pearl Continental in the hotel

industry is to achieve maximum profit out of the business.
The location, services, equipment and target potential groups
of the hotel are all chosen with an eye to making a profit.
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Consumer Type
Service firms have both consumers and organizational
customers. The services are identical in some cases, but
different marketing strategies are required for the different
type of customers.
Pearl Continental has two types of clients;
1 The Regular Corporate Client
2 The General Client.
The seventy five percent (75%) of the hotel's business is

depend on the corporate client. Many large organizations
have a contact with the hotel and their clients regularly avail
the services of the hotel. Seventy percent (70%) of the
tourists are regular corporate client of the hotel. They come
here and avail the services for the business purposes or for
recreation. There is another type of customers that is the
general clients of the hotel. These customers come here for
the recreation. So the hotel has a different marketing
strategies for the corporate client and different for the
general client.
Labor Based Services

Labor-based services are those services that are delivered
by the people and are primarily concerned with the activities
of the people.
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Pearl Continental provides services to its customers directly

through the people. They have a direct marketing with their
customers. They send their personnel in different
organizations and they give them information about the new
service.
Equipment Based Service

Equipment based services are those that are delivered by
equipment Pearl Continental also use the equipment based
services. They inform the customers about the services
through telephone, fax, E - mail, computers etc.
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PRICES OF PEARL CONTINENTAL:

As we know that Pearl Continental Lahore has constructed
its new wing which generates an excess capacity for rooms.
Previously Pearl Continental had approximately two hundred
rooms which have been increased by approximately five
hundreds with the construction of new wing.
Following are the some prices concerning the room rates of

the old & new wing of Pearl Continental.
The prices of old wing are differed by Rs.700 to Rs.800 with

the prices of new wing:
CLIENT CATEGORY CHARGES

Rack clients Rs.7000- Rs.8500
Commercial clients Rs.5200- Rs.6000
Corporate clients Rs.4000- Rs.4600
Preferred clients Rs.4000
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TARIFF:
Atrium Wing
Single Rs.8500
Twin or Double Rs.9500
Business Suite
Rs.12000
Studio
Rs.12000
Deluxe Suite
Rs.18000
Presidential Suite
Rs.35000
Mall Wing
Single Rs.7000
Twin or Double Rs.8000
Standard Suite Rs.12000
Executive Suite Rs.15000
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MARKETING STRATEGIES
This concept includes
Strategic Planning
Organization’s Mission
Marketing Process
Market Segmentation
Market Positioning
STRATEGIC PLANNING:
“The process of developing and maintaining a strategic

fit between the organization's goals and capabilities and
its changing marketing opportunities.”
It relies on developing a clear mission supporting objectives,

a sound business portfolio, and coordinated functional
strategies. As we know that Pearl Continental has a strong
image among five star hotels and has an established name in
the hotel industry. Pearl Continental has an effective
strategic planning at its centralized and decentralized levels.
It has defined its goals and objectives at every level and
tries to compete with the changing marketing opportunities.
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The strategic planning of the hotel is turned into detailed

supporting objectives that guide the whole hotel. Each
separate division of the hotel decides what portfolio of
businesses and services is best for the hotel and how much
support to give each separate division. Each separate
division and service rate must develop detailed marketing
and other departmental plans that support the wide plan of
the hotel.
The effective strategic planning originates:
Customer Satisfaction
Innovation,
Variation of Services
Provision of Peaceful & Attractive Environment
Due to this strong strategic planning Pearl Continental has

achieved a great name & image in the hotel industry. The
planning and control officer of the hotel involves in all type
of strategic planning and looking at what has happened in
the past and forecasting what is likely to happen in the
future:
To the Hotel
To its Competitors
To the Market
The hotel has best strategic planning which involves the

hotel's performance and of conditions in the market place.
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Among all these conditions involves the needs and wants of

consumers and the activities of competitors to satisfy them.
Forecasting phase is the important aspect of the strategic

planning process in this hotel. Forecasting of the hotel
depends on all the future conditions provided by the hotel.
Goals are very important for every organization. The next
step of strategic planning process is the goal setting. This is
no easy task. The manager of the hotel must select from a
large number of alternatives and conflicting goals those will
most effectively guide the hotel's effort. The marketing
concept suggests that the overall goal of a hotel should be to
satisfy consumer needs at a profit.
The hotel involves issues of organization and scheduling for

the implementation of the strategic planning. All the
managers in the hotel are decision makers. They must
implemental all the steps of planning.
THE MARKETING PROCESS:

The marketing process influences the organization marketing
strategy. There are four steps in the marketing process
Analyzing Marketing Opportunities
Selecting Target Market
Developing the Marketing mix
Managing the market effort
Analyzing Marketing Opportunities:

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In the marketing process the first step is to analyze the long-

run opportunities in the market for improving its performance
as business division.
Pearl Continental keeps its view on all the opportunities of

market. This analysis is very necessary for providing better
services to their customers.
Selecting Target Markets:

For selecting targets markets, marketing management faces
two major types of problems.
(1) How to select a specific market or markets
(2) How to approach that market
The selection of the organization's target market and the

creation and maintenance of a marketing mix that satisfies
the market's needs for a specific service is not an easy task.
Pearl Continental sometimes defines the total market for a

particular service as its target market. When hotel select its
target market for food and beverage, the whole market like
children, young, old are involved in it. When this hotel taking
target marketing to the extreme, it might choose to treat
every customer as an individual market segments. P.C also
targets the corporate clients of multinational organization
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like, PIA, Nestle, Service Industries, Packages, ICI, Kohinoor

Group etc.
Developing the Marketing Mix

The marketing mix consists of everything; the firm can do to
influence the demand for its products. The many possibilities
can be collected into four groups of variables knows as the
four Ps: Product/ service, price, Place and promotion.
Pearl Continental developed a very effective marketing mix

strategy for its hotel.
Managing the Marketing Effort

Marketing effort is the last step in the marketing process.
This process involves four marketing management functions-
analysis, planning, implementation and control.
Pearl Continental works according to all these activities. This

hotel first develops overall strategic plans. Then through
implementation, the hotel turns the strategic and marketing
plans into actions that will achieve the hotel objectives. The
target audience who work inside or outside the hotel
implements these plans.
MARKET SEGMENTATION:
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The Market segmentation is “The process of dividing a

large market into smaller segments of consumers or
organizations that are similar characteristics, behavior,
wants or needs”.
Each of these marketing segments can then be targeted

using variations of the marketing mix. Market segmentation
divides the distinct group of buyers with different needs. In
market segmentation each individual has different need for
different things.
Pearl Continental does not see just one big market for its
hotel. Yet everyone has to come here, but hotel management
knows that not everyone has same need in its hotel. Some
people come here for attending meeting they are the regular
corporate client of the hotel and are the regular customers,
some as tourists, some people come here for attending
functions, and some spend their leisure time here. So when
different people come in this hotel, they have different needs
with similar characteristics. So the hotel divides its whole
target market into different segments.
Segmentation in Consumer Markets

There is no single way to segment a market. A marketer has
to try different segmentation variables, along and in
combination, to find the best way to view the market
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structure. Consumer market is divided into different specific

variables. These segmentation include different variables.
These include:
Geographic
Demographic
Psychograph
Behavioral Variables
Geographic Segmentation
When marketers define their segments according to where
they will market they are using geographic segmentation.
With geographic segmentation you can identify one or more
countries, regions, states, cities, and communities’ even
individual blocks, to divide the consumer market into
meaningful subsets.
Pearl Continental divides its total market according to

geographic segmentation.
Pearl Continental has its outlays in different cities of the
country. Hence according to geographic segmentation in
each outlay services are different. People have different
needs in different regions. This hotel emphasizes the right
services in the right geographical area at the right time.
Demographic Segmentation
Demographic segmentation consists of dividing the market
into groups based on variables such as age, gender, family
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size, family life cycle, income, occupation, education,

religion, race and nationality. Demographic factors are the
most popular bases for segmenting consumer groups. One
reason is that wants and usage rates are different according
to the different demographic factors. For each demographic
variable services are different Pearl Continental also divide
its market according to the demographic segmentation. In
this hotel, services differ, according to the age, sex, race,
religion, marital status etc. People belong to different age
group has different needs.
Services of the hotel differ according to the gender
differentiation. Similarly all other variables are also very
important. Many services can be naturally and realistically
targeted for segments define by different demographic
variables.
Psychographic Segmentation
Psychographic segmentation divides buyers into different
groups based on social class, lifestyles, activities, opinions,
beliefs and personality characteristics. People in the same
demographic group can have a very different Psychographic
group. A Psychographic dimension can be used by itself to
segment a market, or it can be combined with other types of
segmentation variables. In Pearl Continental Psychographic
segmentation is very necessary. Social class is one of the
basic characteristics of Psychographic segmentation. In this
hotel many services belong to specific social class.
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For example Pearl Continental offers "The Club" facility,

Provided in business centre. This facility is availed only by
the business class.
Hotel also provides different facilities according to the life

style of the people. Hotel Provide "Dumpukht" restaurant
according to the Royal Mogul style. So people with this
lifestyle avail this service of the hotel. Different people have
different image about the services provided by hotel. Hence
Psychographic segmentation is very necessary in consumer
market.
Behavioral Issues
When marketers use people's behavior toward service to
segment the market, they are practicing behavioral
segmentation. Behavioral variables include product / service
usage, consumer needs for certain benefits, price sensitivity,
brand loyalty and different other characteristics.
All of the above behavioral issues are applied in Pearl

Continental. Most of the consumers are loyal and sensitive
about their hotel.
Hence we see that Pearl Continental divide its consumer

market into different segments according to the geographic,
demographic, psychographic and behavioral variables.
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Selecting Market Segments

An organization can adopt one of three market coverage
strategies. These strategies are
Undifferentiated Marketing
Differentiated Marketing
Concentrated Marketing
Undifferentiated Marketing
At one extreme is undifferentiated marketing in which the
organization offer only one service/product. In
undifferentiated marketing strategy, a firm might decide to
ignore market segment differences and go after the whole
market with one offer. The offer will focus on what is
common in the needs of consumers rather than on what is
different.
Differentiated Marketing
In the differentiated marketing, companies offers many
services or service variations aimed at specific market
segments, using various marketing mixes. These
organizations are still attempting to satisfy a large proportion
of the total market, but instead of doing it with one service
offered one way, they market a wide variety of services
designed to appeal to well defined subgroups of the whole.
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Concentrated Marketing
Concentrated marketing which targets a single market
segment with a single product/service or climate line of
products/services. There are two basic reason that
organization choose this strategy, either the structure of
the market makes the other approaches impractical, or the
organization does not have the resources to pursue the other
strategies.
Among all these three target market options Pearl

Continental one of the largest hotel adopts Differentiated
Marketing. As we see that in differentiated marketing
strategy a firm decides to target several market segments
and designs separate offer for each. This is a true case in
Pearl Continental hotel. Because this hotel provides several
market segments for their target consumers. This hotel
provides many services like restaurants, banquet and
conference halls, sports club, shopping mall, swimming,
business centre etc. Each service in this hotel has its own
promotional program designed for its own market. The hotel
is still attempting to satisfy a large proportion of the total
market. According to this marketing strategy hotel create
different new services to their consumers.
MARKET POSITIONING:
Market positioning is arranging for a service to occupy a
clear, distinctive and desirable place in the minds of target
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consumers relative to competing services. In this way

consumers on important attributes define the services. The
management of Pearl Continental plans positions that
distinguish their services from competitor's services. The
hotel compares its services to those of various competitors
and concludes that they provide maximum satisfaction to
their consumers.
To make great position in the hotel industry, the hotel first

identifies possible competitive advantages about its services.
To gain this competitive advantage, the hotel must offer
greater value to choose target segments, either by charging
lower prices than competitors do or by offering more benefits
to justify prices.
Once this hotel has chosen a desired position, it must take

strong steps to deliver and communicate that position to
target consumers.
Positioning Strategies
Marketers can follow several, positioning strategies. These
positioning strategies against a competitor are:
Product/Service Attributes
Usage Occasions
Users
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Product/Services Attributes
In this positioning strategy organization can position their
services on specific attribute. There are certain specific
attributes in each service. With the help of this positioning
Pearl Continental has achieved a strong position in the hotel
industry.
Usage occasions
Usage occasions are very important to make strong position
in any field. In Pearl Continental usage occasions are very
important. The hotel can be positioned according to these
usage occasions. The hotel offered different packages in
different occasions and in different seasons.
Users
It is another approach to position the service for certain
classes. This hotel has improved its position by providing
different services to different users.
The hotel has also made its position directly against its
competitor. This hotel uses a combination of all these
positioning strategies.
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FIELD OF ACTIVITIES
FACILITIES AND SERVICES
"Whatever our interest we are never for from it".
Building an image is always easier than maintaining it. Pearl

Continental has a global reputation of being one of the finest
hotels in the world. They take great care to up holds the
integrity of that statement, with each new establishment.
Their hotels always have more than the standard requirement
for a five star hotel. The regular exterior, elegant decor,
subtleness of taste and so much more.
The beauty of Pearl Continental begins with the exterior of

the premises, when we enter the hotel lobby; the floor is
made of glazed brown marble and well carpeted. In the
beside of huge lobby is a reception counter. A black glass is
besides the reception, while in front of it a corridor like hell
street can be seen, where some shops, offices of Airlines
(Singapore, Thai, Japan) bank, beauty parlor are there,
surrounded by natural plants, where we find a highly trained
staff with their smiling and welcoming faces.
A highly professional secretarial staff is available for
secretarial services for the guests typing and other official
works. International fax and telex with modern are also
available. To park the guests cars, a special valet staff is
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hired, giving their welcoming attitude and pleasant

appearance
Guest Services
Cradle of Pearl Continental is open for National and
International tourists at any convenient time. Well-dressed
and smiling faces staff always welcome heartedly and treated
and accommodate honourly. The maxims of this hotel
express in form of good management and behave well.
They can proudly say that there is one thing that other hotels
hare and we don't. Small rooms the only kinds they have are
large, larger and largest. All furnished with impeccable taste
and with one objective in mind, that being the comfort or our
guests.
No wonder some people make their rooms their permanent
home.
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FUNCTIONAL DEPARTMENTS
Pearl Continental Hotel is one of the best hotel of Pakistan.
All credit goes to the functional dept. of hotel, whose
dedication and dexterity has been the one vital source of
success of this venture. Some major departments and their
function are discussed, namely
Personnel department
Front office department
Public relations department
Marketing department
Purchasing department
Cost / Inventory controller department
Account department
House keeping department
Security department
Engineering department
The Privilege Club

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Restaurants
• IT department
PERSONNEL DEPARTMENT
I foresee a brighter future for the hotel industry and I am
determined that Pearl Continental Hotel will play a vital role
in promotion of tourism in Pakistan. I can accurately state
that any organization, which runs excellently, is due to
constituted body. So in this respect personnel department
plays basic and effective role in operation of any institution.
The major role of this department is perhaps, more

accurately conveyed by the term Human Resources
Department. At Pearl Continental Hotel, this include,
 Recruitment and Selection

 Training and practice
 Employees benefit schemes
 Salary & payroll fixation
 Employee’s matters
 Termination and turn over
 Performance appraisal
FRONT OFFICE DEPARTMENT

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Front office has first impression on numerous customers.

Their role is very sensitive that customers are satisfied. In
Pearl Continental Hotel front office is divided in four
sections.
1. Reception Counter
2. Reservation Counter
3. Restaurant cashier counter
4. Concierge
Reception Counter
Reception performs following functions:
 Information to customers.
 Telephone information.
 Contact with the rooms.
 Scrolling register.
 Preparation of key cards.
 Make up calls.
 Room keys handling.
Reservation Counter
 Reservations through telephone
 Reservation through faxes & telex
 Reservation confirmation
 Reservation changing
 Reservation Cancellation
 Reservation finalization
 Reservation through sales
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 Hotel-to-Hotel Reservation
 Confirmed through telex
 Group handling sales
 Airport pick & drop service arrangements
 Reservation correspondence filling
 Preparation of reservation slips
 Guest’s allotment
 Room checking
Restaurant Cashier
 Recording bills.
 Meals recording of in house guests.
 Making bills.
 Bills transferring.
 Feeding in computer.
 Outsider's guest cash collection.
 Cash transfer to general cashier.
Front Office Report

Following office reports maintained by Front office:
1. Making bills of different services
2. Departmental reports
3. Front office cash report
4. Summary of sales report
Concierge
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In Pearl Continental Hotel guest are not only treated

through accommodation and dinning but also a parting
different services like:
 Room Service dry cleaning facilities
 Room service iron facilities
 Postal service
 Aparting service
 Bellboy part luggage service
 providing different information
 First Aid
Guest Relation
 Welcome to guests
 Receiving V.I.P's Heartedly
 Advance booking record
 Handling misc. problems
 Room checking
 Proper cards (Time)
 Room service
Business Centre
It has direct relations to different business centers. In-
house and other guests find a new and full fledged
round the clock Business Center, conveniently located
in the Atrium Lobby, offering full secretarial services.
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The professional and well-trained staff of the Business

Center is proficient in the use of computers and
complete audiovisual facilities, available at the disposal
of guests. Two boardrooms and three private offices
complement the center. The Club, an exclusive dining
facility in the Business Center has been introduced to
provide privacy and recognition in a private Club
ambience. It features a Sam bonnet trolley service for
Breakfast, Lunch, Dinner and Snacks with a "Menu Du
Jour" also available. The club is open to members only.
Rent A Car
Pearl Continental Hotel provide rent a car service to the
tourists. A separate office (counter) is given to this
department. Various functions provided, these includes:
1. Rental car arrangements
2. Air port pick and drop service
3. For Reservation purposes
4. Maintaining bill and forwarding to front office
MARKETING & PUBLIC RELATIONS

DEPARTMENT
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Hotel business mostly depends on public relations.

Management try to have positive image in public, so
because of this Pearl Continental Hotel maintains a
separate good office of public relations department. This
department performs following important functions:
 Organizing advertising companies
 Conveying protocol on arrival of VIP's
 Publishing pamphlets, bulletin
 Organizing festivals
 Functions
Approach To Different Organizations

One thing which I observed keenly in Pearl Continental
Hotel that they are very interested to have approach to
National and International Agencies / Organization.
Some special delegation and teams approach to them
and express their facilities. Sometime they give them
complimentary lunch or dinner or any other gift etc.
All these works are controlled by,

1. Marketing office
2. Sales office
3. Business Promotion office
Objectives
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1. To maintain a positive image in the media
2. To strengthen media relations
3. To be a part of important business social, and

sports events in the city
4. To arrange social and cultural events in the hotel

in collaboration with other companies
5. To participate in community relations activities
6. To promote activities for Ladies in the hotel
7. To promote activities for Children in the hotel
8. To present promotional material of good quality
9. Effective advertising
ACTION PLAN
To maintain a positive image in the media
- News Papers - Magazines

- Dawn - Herald
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- The News - She

- Nation - Newsline
- Jang - Friday times
- Nawa-e-waqt - Social Pages
- Khabrain - Asia Travel News
- Pakistan - Travelogue
- Din - Holiday Weekly
Select a topic for the release, which should highlight hotel

services. We will focus upon the following:
Action Plan:
 Safety Systems
 Different outlets of the hotel
 Details of decor in the hotel
 Participation in the plant and tree plantations
 Measures adopted for environmental protection
 Highlighting the prestigious events taking place
 Press releases for cultural events, interviews of artists
and post function coverage
 With the permission of celebrities staying with us invite
media for exclusive interviews
TO STRENGTHEN MEDIA RELATIONSHIP
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Call upon important media personalities. 8 working hours will

be allocated every week, for this focus will be on:
- Television - Newspapers
- Magazines
- Public relation heads of other important organizations
including govt. concerns
Action Plan:
 Periodic entertainment in the hotel from time to
time
 Send birthday cakes to media personalities
 Keep them posted about important events taking
place in the hotel which will provide them opportunity to
cover these events
To be part of important Business, Social & Sports events

in the City
Keep Track of the events taking place in the city. Be in touch
with the following.
Action Plan:
 International Women’s Club
 Business and professional women’s club
 Pakistan women’s organization
 Punjab Club
 Lahore Gymkhana Club
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 Services Club
 Defence Club
 Model Town Club
 Lahore Polo Club
 Railway Govt. Club
 Jang Cultural Wing
 Dawn, News, News Cultural Section & Commercial
Wing
 Alhamra Arts Council
 Banquet Office
 Sales & Marketing Office
 Participate by offering free night stay in the hotel
or lunch/dinner in the restaurant. In return we put
banners or posters
To arrange social and cultural events in the Hotel
Action Plan:
 Plan 4-5 international events a year in
collaboration with Corporate Manager Events &
Programs
 Collect relevant information and develop P&L
statement before confirming the event
 Solicit sponsorship for part or total expense
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 Start promotional campaign 45 days prior to the

events. Ticket selling must begin 30 days prior to the
event
 Total internal coordination meeting with concerned
department to allocate responsibilities
 Invite press to cover the event and ensure that it
gets positive publicity in all major print media, if
possible electronic media also.
 Post function analysis and actual P&L to be made.
To participate in community relations activities
Action Plan:
Contribute regularly to social, humanitarian and
environmental projects. Support the following
organizations:
1. SOS Village
2. Pakistan Blind Cricket Council
3. Special Persons Rehabilitation Center
4. Fountain House (For the mentally retarded)
5. Charitable organizations
6. Cancer Research Center
7. Shaukat Khanum Memorial
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8. Lahore Gymkhana (for various sports events)

9. Educational Institutions
10. Alif Laila Book Bus Society (educational
promotion of low-income group children).
To promote activities for Ladies in the hotel
Action Plan
Several Activities relating to women will be organized on a
quarterly basis
 Floral Art
 Fashion Designing
 Interior Designing
 Beauty Tips
 Food & Nutrition
 Creative Arts
 Health & Vitality
These will be sponsored programs, which will be both
educational & recreational.
To promote activities for children in the hotel
Action Plan:
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The month of July will be promoted as the Children’s

Month. Special events will be arranged for children up to
12 years of age
 Ice Cream Festival
 Kids menu will be introduced at the Rock Cafe
 Special birthday package
 Children’s theatre
 Summer camp
 Swimming Gala
 Talent Hunt
T o p r e s e n t p ro m o t i o n a l m a t e r i a l o f g o o d q u a l i t y
Action Plan:
 Collect relative information about the area,
identify the areas which need to have brochures
 Keep the stock of transparencies, photographs
and negatives of all the selected areas of the hotel
 Create uniformity in the outlay of the material
which must be inline with corporate image
 Keep track of the stock at all times give 30 days
margin for printing
 On any day we should have 10 press kits and 20
sales kits
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E f f e c t i v e Ad v e r t i s i n g
We will continue advertising in the different media in order to
keep our positive image in the market. Please see media
plan on the next page:
Action Plan:
 Plan advertising one year in advance
 Select the media and obtain competitive rate
 Expense of the event to be adjusted against barter
 Send briefs in writing and receive dead lines in
writing
 All ads will be ready 1 week prior to insertion
 GM & Head Office approval to be obtained before
placing the order
 Plan and administer all direct mail shots every
month.
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BANQUET HALL MARKETING

This is treated separately by virtue of the unique nature of
the Banquet Halls, and is handled by another department. As
mentioned in the introduction there are a number of large
capacity halls namely, Shalimar Hall, Crystal Hall, Emerald
Hall. These are used for different kind of activities like
conventions, conferences, exhibitions and marriage
ceremonies.
To market these sales executive is assigned major customers

based on historical data, and is expected to all upon them
regularly. Also there are numerous professional
organizations that have either held conferences or are
potential new customers that are contacted on the telephone.
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PURCHASE DEPARTMENT
Purchase department is a part & parcel of the hotel because
every demand of each department of the hotel in which
purchasing is involved is done through this department. This
department deals all the requirements of the hotel. Through
purchasing department all requirements whether inside or
wherever needs of anything fulfill the requirements. Multi
needs are for:
General store
Engineering store
Food and Beverage dept
All multi things needed for rooms and
requisition of different departments
Purchase manager himself visit to the market and collect,

different samples and quotations (at least three) and
chooses one for placing order after approval from G.M.
Quotations are also called by advertisement in newspapers.
Purchasing manager prepare lists and give to front receiving
office. When order is placed, goods received by front
receiving office. On receiving goods this office clerk tally
with the list received from purchasing department. Then he
records in bin cards and kept in the store, (if not perishable).
Same process is adopt by the different dept., (G. store,
Engineering etc)
Purchase Balance
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Purchasing dept. is not dependent on other departments.

They don't require any report for submission to accounts
department, for final checking. But purchase dept. has to be
very careful about quality control of any thing. Purchase
Manager has some particular amount with himself. This
balance serves as payment to the outsider's to seller's and
vendors if something purchased in emergency. End of day he
checks and maintained balance as required.
Procedure for The Approval Of Purchase

Order
When a department has to purchase any thing a purchase
requisition rose by the head of the department and is sent to
purchase department. If purchase department have the rate
of the different vendors will quote such product.
These prices will be quoted in the P.O. and approved by the

Purchase Manager, then this is sent to the controller finance
who will approve it according to the budget of the department
then P.O. will sent to the G.M. After the approval of G.M. this
is sent to the purchase deptt. This P.O. have five copies one
copy after approval is given to the head of the department
who raised P.R. and second is given to Account office and
third copy is given to receiving in charge and fourth copy is
filed in the purchase department record and fifth original
copy is given to the vendor who has to provide the product.
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COST/INVENTORY CONTROLLING DEPT

Inventory controlling department covers Food & Beverage. It
has three sub departments:
1. Food controlling dept.

2. Beverage controlling dept.
3. General store dept.
Cost controller receives vouchers from purchasing deptt. Two

vouchers are used for cost controlling.
1. General employee's
2. From VIP's account
Amount written on it will less from total cost of consumed.

While it will be added in total sale price. Cost controller
maintains different types of report and statements.
1. Food reconciliation report.

2. Beverage reconciliation report.
3. Comparison of consumption.
4. F & B cost march.
5. Food reconciliation report for factor only.
(Further segregation reports are under)
Cost controller collects all documents like:
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1. Purchasing & receiving reports from store

controller.
2. Sale report e.g. coffee corner, Bar BQ. Bar, Room
service, Banquet, Health food.
3. Reports or vouches of employees Meal +
entertainment. They/he compile all these reports
and make reconciliation statements + price
fluctuation report.
Inventory Controlling
Inventory controller generally maintains two types of reports.
1) Daily receiving reports
It includes:
a) General stores
b) Engineering stores
c) Food stores
2) Store room requisition
It includes:
a) Issuance of material
b) Issuance of supplies
He compiles these reports and maintains a final report of
reconciliation as per store requisition.
Explanation
In this report or statement there is written as:
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Opening Inventory + purchase - Expenses issues =

Balance.
Adjusted entries are recorded as previous three months
e.g. if any entry maintain later on these will be included
as adjusted entries.
THE PRIVILEGE CLUB

The Privilege Club of Pearl Continental Hotel provides many
privileges to its members. It issues a Gold Card and
supplementary card to attain privileges.
ACCOUNT DEPARTMENT
Account department plays controlling role in any
organization. Hence almost every documents route through
this section. This provides an opportunity to have check and
control on the various departments of the Hotel.
Pearl Continental Hotel Account

Account department of Pearl Continental works under the
supervision of Controller Finance, who is also the head of
Finance Division due to the absence of General Manager
Finance.
Account Department
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This department is divided into eight sections

:
1. Finance section
2. Credit receiving section
3. Purchase section
4. Dispatch section
5. Sales section
6. Cash section
7. Income Auditor
8. Payable section
HOUSE KEEPING DEPARTMENT

Housekeeping department is responsible for the cleanliness
of the hotel including guest rooms, public areas, corridors,
restaurants, lounges, laundry and uniform deptt. are under
their jurisdiction also.
The deptt. is functioning with its first and foremost objective

to clean each internal and external corner of the hotel. They
look after the banquet lounges, health and VIP rooms.
The deptt. has supervisors, sewing machine operators,
laundry attendant and assistant housekeeping manager.
Manger of housekeeping deptt. is the one who is responsible
to manage in such a manner to provide luxurious
housekeeping with minimized costs.
Linen
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Housekeeping is also responsible for all linen arrangements

in the hotel. This includes storage, issuing replacement and
repair. Housekeeping manager consider it worthwhile to do
most of their laundry and linens maintenance themselves.
Laundry Maids
Laundry hotel and guest laundry, organizing linen for the
laundry
.
House Porters.
Moving linen and other housekeeping suppliers, heavy or
difficult cleaning light maintenance.
SECURITY DEPARTMENT
There have always been security needs whenever services
are rendered, but traditionally this has been restricted to
pilferage. In modern era service organization have seen
increasing sophistication of the security system offset new
and unexpected challenges.
Some of the functions performed by this department are:
* Physical safety of guests.

* Safety of guest's belongings.
* Safety of hotel premises from criminal acts.
* Control of Pilferage.
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* Control of illegal occupancy of rooms by guests.

* Control of unauthorized use of rooms.
3 Parking control
The Pearl Continental Hotel organization has put into effect
procedures where the security deptt is authorized to
inspect/search any individual even the Assistant general
manager. The General Manager directly controls the security
deptt.
ENGINEERING DEPARTMENT
Under the veneer of the hotel facade lies the proverbial
engine which keeps the operations literally afloat. The
engineering/maintenance functions not as glamorous as
other functions, but just as important, the engineering
department is responsible for:
1. HAVC (Heating, ventilation and air conditioning).

2. Electrical System.
3. Telephone exchange systems.
4. Audio / video systems.
5. Plumbing system.
6. Communication network?
7. Computer system.
8. Refrigeration system.
9. K i t c h e n e q u i p m e n t e t c .
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RESTAURANTS
The hotel offers a wide variety of international and local
cuisine to suit all moods and taste.
THE TAI PAN RESTAURANT
Dine at the finest Chinese restaurant in town. Chinese
delicacies fit for an emperor's feast served in an
authentic environment echoing the mystic Orient.
NADIA TEA LOUNGE
Light mouth-watering snacks and traditional afternoon
tea - served in elegant yet comfortable surroundings.
M A R C O P O L O C AF É
Savor tantalizing flavors from both Continental and
Pakistani cuisine, prepared and presented to ensure a
memorable culinary experience.
BUKHARA
Sizzling specialties straight from the grill served in a
colorful and festive environment.
DUMPUKHT
Royal Moghul Cuisine for lunch and dinner
THAI
Chine’s Lunch & Dinner.
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TRAINING PROGRAM
I joined Pearl Continental Hotel Lahore on dated July
23,2003as an internee. I spent most of the time in Marketing,
related departments (Public Relations and sale deptt )
ORIENTATION
On the very first day there were some other students from
different institutions to join the internship program. First of
all we were given orientation about the program and hotel.
Miss Madiha (trainee incharge) introduced us with each other
and than refer to our concerned departments. I was
supposed to report in Banquet reservation.
THE PRIVILEGE CLUB:

The world of Privilege Club consists of manager, assistant
manager, database administrator, sales force incharge and
customer services coordinator and a large number of
telemarketers. Privilege Club offers a Gold Card to the
members of society. For this Gold Card the club members are
offered different privileges not only in Pearl Continental
Lahore but also outside of the hotel. The Club Members are
treated like VIPs almost every where.
I found some errors in that data, which are as follow:

 Repetition of names in MIS lists
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 Missing of names in MIS lists

 Different names and cards of same numbers in Club’s
data
 Some discrepancies in the accounts lists
 Report Date difference between Club and MIS data
All these problems were resulting in the difference of

revenue. Some times account showed greater amount of
revenue while club’s data was not supporting the accounts.
My purpose was to arrange the data in that form, which
eliminates the chances of discrepancy. I arranged the data in
that shape from which the manager or database administrator
could find all the relevant information just by
pushing/clicking the single word (Report Date of the
member).
TELEMARKETING:
One of the most important forms of direct marketing is the
telephone. Less than two decades, telemarketing has moved
from an infrequently used sale supplement to a key
ingredient in the marketing plans of many organizations. It
estimated that some three hundred thousand companies
spend approximately $10 billion annually on in-house
telemarketing operations more than $ 500 billion in goods or
services are sold by phone each year. It sis rare that a major
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hospitality industry does not engage in some form of

telemarketing. There are numbers of techniques and
definitions used in telemarketing. There are two forms of
telemarketing:
1. Outbound
2. Inbound
PRESENTATION:
When a new person joins Telemarketing, first of all, he has
to make himself capable of presentation. The more solid and
comprehensive presentation, the better it is. It is your
presentation through which you have to convey your
message, even if we say not only to convey your message
but also to convince the target prospect. Your verbal
communication must be strong enough to deal with different
kinds of customers. Loopholes in your presentation result in
the loss of customer.
PROCEDURE OF THE SALE:

At first, Telemarketers have to create their Leads. Lead is
the source through which telemarketers select the target
customers. It may be Yellow Pages, Opinion Books, etc.
initially Telemarketers inspire the client by making him/her
aware of the privileges given to him/her, if he/she gets the
membership. If client agrees then a form containing some
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necessary information is sent to him by Fax. This form

contains:
 Name of client
 Address
 Phone Number &
 Credit Card No.
 Name of the telemarketer
The important thing here is that all the payments are made
on Credit Cards. Client gives his/her credit card number and
telemarketers get approval from the bank. If client responses
in the form of Re-Fax and bank approval against his/her card
supports, then telemarketer sends him/her the Package,
which contains the temporary card of the member. This card
facilitates him/her with all the privileges as of the permanent
card. Then with in next 15 days, permanent card is made and
sent to the member on his/her postal address.
Privilege Club offers following benefits to the members:
Dining:
Membership to the Privilege Club entities members to
unmatched dining benefit in all restaurants at Pearl
Continental Hotels Pakistan. Enjoy the fine cuisine offered at
our restaurants amid the most sophisticated surroundings.
The presentation of the Privilege Club card entitles members
to the following special discounts.
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> 1 Person 15% > 5 Persons 20%
> 2 Persons 50% > 6 & above 15%
> 3 Persons 33%
> 4 Persons 25%
Membership may be used for Breakfast, Lunch, Dinner or

Supper (Except for room service, outside catering and
banqueting). The discount is applicable on food & beverage
also.
ACCOMMODATION:
Members are provided with a 60% discount on normal rooms
and on published suite rates throughout the year of
membership at all the Pearl Continental Hotels in Pakistan
(Except for special packages offered from time to time).
Additional accommodation privileges also apply:
* One free night for two paid nights on weekends (Friday

through Sunday) except at PC Bhurban. For PC
Bhurban one free night for two paid nights only during
September through March.
* Upgrading to superior room (subject to availability).
* Spouse stay free of charge in same room occupied by

Member.
* Free buffet breakfast while resident.

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Membership will be eligible to on Health Club, Laundry,

Pastry Shop and Business Centre.
VALIDITY:
Membership is valid until the expiry date as shown on card.
Card is for own personal use. Membership is not
transferable.
PUBLIC RELATIONS
I spent a lot of time in Public Relations under the leadership
of Madam Saira Iftikhar (Manager Public Relations). A nice
lady with strong interpersonal skills. She is said to be the
best drafter in the organization.
Hotel business mostly depends on public relations.

Management try to have positive image in public, so because
of this Pearl Continental Hotel maintains a separate good
office of public relations department. This department
performs following important functions:
1. Organizing advertising companies

2. Conveying protocol on arrival of VIP's
3. Publishing pamphlets, bulletin
4. Organizing festivals
5. Functions
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Approach To Different Organizations

One thing which I observed keenly in Pearl Continental Hotel
that they are very interested to have approach to National
and International Agencies / Organization. Some special
delegation and teams approach to them and express their
facilities. Sometime they give them complimentary lunch or
dinner or any other gift etc.
All these works are controlled by,

Marketing office
Sales office
Business Promotion office
Major functions of PR is to arrange all the activities for the

promotion of hotel, and along with arranging activities proper
coverage of the events is also the responsibility of this
department.
During my training at Public Relations two functions were

arranged by the department.
 Swimming Gala Championship

 Art Extravaganza
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Swimming Gala Championship:

The swimming program for kids, which started from June 1st
to 31st July, provides the kids with not only the ability to
swim but also to learn how to behave in a difficult situation. I
was much involved in Gala Championship, like designing the
invitation cards and then inviting the parents and people
from outside, including journalists, to give coverage to the
event. On 31st July, prizes were distributed among kids,
some were winners while others were losers but no matter, it
was event full of fun and joy.
Art Extravaganza:
The second major event during my training program from
August 7 to August 14 (the Independence Day of Pakistan).
The purpose of Art Extravaganza was not only to promote the
hotel but also to promote the coming artists. For this
purpose, artists were invited to submit their work in hotel for
the selection of display. A large number of artists including
students from all Art Colleges like University of The Punjab,
National College of Arts etc, participated in this context.
One day a panel of judges was invited to select the paintings

for Extravaganza. After the selection of paintings next task
was to call on well-known celebrities to encourage this
aesthetic activity. Governor of Punjab inaugurated the
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ceremony. All the activities from getting N.O.C. from Excise

and Taxation to the final day of Extravaganza were managed
so well that not only top-management but also people from
all walks of life were delighted with the performance of
Public Relations.
TRAINING SESSIONS:
Hotel organizes different training programs not only for the
new comers or internees but also for the senior executives at
regular basis. Training for executives is designed at PSL
(Pakistan Services Limited) Head Office or at HHL (Hashoo
Hotels Limted).
During my internship program top-management decided to

have a session on:
Hotel’s Mission & Vision
This program was designed to enhance the commitment and
motivation of all the employees of the hotel. The topics
discussed in this session were,
 Hotel’s Mission
 Hotel’s Vision
 Coalitions
 Synergy
BANQUET OFFICE
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I spent few time in banquet office under the supervision of

Mr. Shabbir Janjua Banquet Manager. Where I knew about
reservation of Halls for different functions and arrangement
of these functions. Mostly Halls are booked one month before
the date of function and a partial amount received in advance
and some time full amount.
BUSINESS CENTRE
I spent one day in Business Centre under the supervision of
Mrs. Semi Khan Supervisor of Business Centre.
It has direct relations to different business centre. It has own
system.
• Photo state copier
• Gift shops
• Internet facility
• Telephone service
• Telex office
• Dining facility (The Club)
FRONT OFFICE
I spent my last day of internship in Front Office with Front
Office Manager. The following functions are done by this
department.
• Reception
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• Reservation
• Concierge
• Information to customers
• Telephone information
• Contact with the rooms
• Preparation of key cards & Room keys handling
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INFORMATION TECHNOLOGY DEPARTMENT
Now a days every Organization needs Information

Technology.PC has a great setup of IT.I work with Mr,Imran
Ahmad (Manager of IT deptt)
Every Department has computer which is connected with
server.PCHL used Star Topology for Network.PC has eight
switches.
Ring Topology is being used for switch Networking.
Fiber optic is used for switches and UTP is used for
computers.
For data base Fox pro is running but now it is changed to
Oracle.
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SWOT Analysis of IT Department
Weaknesses Opportunities
• Congested and inappropriate • To get spacious and
workplace appropriate workplace
• Allocation of reasonable budget
• Non-availability of spare parts for IT equipment spares in next
in stock for IT equipment financial year.
• Up-grade/replace old computer
• Outdated Computer Hardware equipment
• Up-grade the Database System
• Outdated Database System of of PMS
PMS
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Strengths Challenges
• IT department is fully capable to • Ensure smooth operation of all
configure/maintain the IT systems
following: • Strive to deploy the latest IT
- Property Maintain System – system for enhanced comfort
PMS and ease of our valued guests
- Front Office Systems • Improve the services; at least
- Back Office Systems maintain the same; spicily;
- Telecommunication System services provided to the End-
- Security Systems user
- Room Door Lock System – • Grasp/learn the new technology
Ving Card and techniques
- Close Circuit TV System –
CCTV
- Local Area Network /LAN Wide
Area
Network/WAN
- Telecom Network
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- Hotel Information TV Channel
- Internet/Email Services
- In-house Computer Hardware
Repair & Eminences
- Office Equipment Repair &
Maintenance(outsource)
• Efficient End-user Support &
Assistance
• Coordination with PTCL and
other IT services Providers
• Coordination with guests/client
to provide ISDN services for
Video Conferences
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PEST Analysis
Political
Political instability in Pakistan can lead to changes in laws and policies which
can be in favor or against the hotel industry sector.
Economic
Economy of Pakistan is facing issues about employment, inflation, illiteracy,
which hinders business growth.
Social
Cultural issues can be there but still as there are a number of multinational
companies there, therefore, cultural issues are not prominent.
Technology
People are highly skilled and PC can introduce new technology to increase
competencies.
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Upcoming IT projects
• Installation of new Computer Hardware

• Up-gradation of Existing Computer Hardware
• Replacement of Operation System Platform
• Implementation of Oracle Based PMS
• LAN / Telecom Cabling at 2nd Floor Mall Wing
• Installation of Cabling at 8th floor Guest Rooms
For introduction of Multimedia and following services:

• Guest Bill View
• Broadband Internet Service
• Hotel Information and services
• Shopping Mall Information
• Special Hotel Event Information
• City Event Information
• City Historical Place and Shopping Area Information
• Video on Demand
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• Games
• Chatting with other Guest staying in Hotel
• Internet for Group Hotels
• Introduction of LCD Cinema TV Screen in selected
Suites
• Up-gradation of Printers installed in Business
Centre
• Installation of LAN at remaining floor Mall & New
Wing
• Up-gradation of Cable TV Distribution Network
• Introduction of Electronic Order Taking System in
Restaurants
• Up-gradation of Electronic Room Door Locks – Ving
Card
• Up-gradation Internet/Internet Facility Enhancement
• Enhancement of IT Services in Management Offices
• Up-gradation/Replacement of Telecom MDF
• Services-Client Based Antivirus Software
Installation
• Wireless LAN
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SWOT ANALYSIS of PCHL

The evaluation of an organization’s strengths,
weaknesses, opportunities and threats is called SWOT
analysis.
STRENGTHS
Internal pros or plus points of an organization.
Quality Product
PC is the symbol of quality with respect to its offering i.e.;
restaurants
Excellent Services
PC aims at providing excellent services to all type of
customers.
Competitive Advantage
PC has an edge over its competitor’s i.e.; it provides
executive club services.
Financial Strength
PC is financially strong hotel because in the current
economic conditions it is maintaining its position because of
financial strength.
Favorable Reputation/Image
PC has captured the favorable image in the mind of the
customers.
Creative/Innovative
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After every 6month, PC launches new offering which is very

stylish and eye catching.
Organized Management
PC’s management is highly qualified, competent and
organized.
Market Research
PC has its own research department, which scans the
customers need and their responses to the different
products/services
Services with Latest Technology
PC has its control room in which the rooms and halls
temperature is controlled and maintained according to the
environment and customer’s requirement.
WEAKNESSES
Internal cons or negative points of an organization.
High Prices
PC charges very high prices for all of its services especially
room facility and most of the people in Pakistan can’t afford
it.
Lack of co-ordination
There is much lack of co-ordination among its workers
Low Incentives
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PC offers low incentives to its customers, so fails to attract

the middle class.
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OPPORTUNITIES
External pros or plus points of an organization.
Expand Product Line

PC can expand their product line by offering other facilities
like home delivery of food etc;
Enter the New Market
PC can enter the new market by opening its branches in
cities like Multan, Faisalabad etc;
Attract the Tourists
PC can attract a large number of tourists by advertising in
international magazines and journals.
Diversify to Broad Risk
PC should diversify their product, production and services as
were because you must not rely heavily and put your
resources on one product.
I m p r o v e Cu s t o m e r R e l a t i o n s h i p
PC can improve its relationship with its customers by
providing different incentive plans.
THREATS
External cons or negative points of an organization.
New Competitors
New competitors are always a threat for every organization,
and for PC these threats are; Sun fort (near Liberty, Lahore)
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W o r s t E c o n o m i c Co n d i t i o n s
Present economic conditions are not favorable for the growth
and flourishment of hotel industry.
Increased Sales Tax
Sales tax has increased which results in the increased
customer prices and reduced sales level.
Restrict Government Policy
Restriction imposed by the government regarding tax
payment effects profitability of PC.
Decrease in Customers Purchasing Power
Increase in overall prices has decreased the customers’
purchasing power for all the products.
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COMPETITOR ANALYSIS
Know your Competition is as an important issues as Know

your Customer.
In order to obtain relevant information about the competition,
a competitor survey should be undertaken to gather data
about direct and competitors.
One objective of such a survey is to find out why we more or
less successful then the direct competitors and allows us to
recognize market saturation e.g. too many similar products
offered for limited market.
It also can provide opportunities to detect market niches
toward which we can steer our operations.
Lahore famous for its traditional hospitality offers an
endless variety of places to see and delicacies to taste.
From old forts to roadside cafes, Pearl Continental Hotel
Lahore is the perfect base from which to explore to your
heart’s content
There are so many Hotels in Lahore those are popular for
their Food. Only one five star Hotel in Lahore.
I compare PCHL with,
**** AVARI
**** HOLYDAY INN
* * * S U N F O RT
** AMBASSADOR
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SUGGESTIONS /RECOMMENDATIONS
-> In my point of view Pearl Continental Hotel should have

its own book of manual in which authorities and functions
regarding to designation will be clearly described. This would
result in democratic type of management and avoid
rebaptism.
-> Company policies shall be clearly defined and planned

which result in efficient management and progress over the
night.
-> Balanced rates for rooms and food items shall be
charged, keeping in view the other competitors in local hotel
industry like
Holiday Inn Lahore
Avari Lahore
-> Lower workers should be influenced by the higher

management for better results.
-> The Pearl Continental Hotel organization doesn't

maintain and encourages performance excellence in form of
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monetary terms. There is a formal performance appraisal

form for all employees, and this is tied to a reward system. It
is my view that there are severe problems with the
performance appraisal from in that it is very subjective in
nature. Because of the subjectivity the system can lead to
gross errors, and since this is linked to reward system, the
error is not only perpetuated but exaggerated.
The reward system should includes monetary awards

such as,
* Employee of the Month award
* Employee of the Year award
* Courtesy award
-> The layout of some offices should be improved.
-> The travel guides should be appointed for visitors
especially for foreigners.
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CONCLUSION
In conclusion, Pearl Continental Hotel is very
good in its knowledge of hospitality gathered
through decades of continuous handwork and
dedication.
It’s my fortune to learn from where quality is
every thing.
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Pearl Continent Hotel Lahore

Internship Report submitted in partial fulfillment of

DEPARTMENT OF BUSINESS ADMINISTRATION

Government Collage University

Government Collage University

raise reader’s consciousness about the hospitality industry in

Government Collage University

Thanks to Almighty Allah, The Creator, most Gracious and

We offer our humblest thanks from the deepest of our heart

I bow my head before almighty Allah with gratatitude. My

It is most appropriate to mention the ingenuity of respected

It is my privilege and honors to my express my deep gratitude and

Government Collage University

Human Resource) Major Malik Nadeem Ahmed (Chief

Government Collage University

Pearl continental hotels has a solid foundation of 25 years in Pakistan,

During my internship report, various methods of information collection

Pearl Continental is a well reputed hotel industry in Pakistan. Its equity

Government Collage University

Government Collage University

The mission statement of the Pearl Continental almost

Government Collage University

"Our Mission is to be the hotel recognized as leader

The hotel is trying to achieve their best to attract new

The hotel is running with the help of the mission statement.

Government Collage University

achievements that are feasible. The mission of the hotel is to

Setting Organization Objectives & Goals

Government Collage University

Marketing goals must also be operational and specific, that

Government Collage University

History of "Pearl Continental"

As Every body is familiar with the name of Pearl

Government Collage University

named as Intercontinental, which was consisted of PIA &

Government Collage University

Finally, with the help of management and construction team,

Government Collage University

The "New" Pearl Continental Hotel

If location is really the key to retail success, Pearl

Electricity is being provided with separate meter. The

Hotel is equipped with the latest technology in fire

Government Collage University

Hotel operates a small Cafe on the Mezzanine level for

An efficient team is ready to provide further information and

Cultural Centre of Lahore

Seventy Boutiques in the Pavilion, The Shopping Mall, crown

Government Collage University

Pavilion, the Hotel's Shopping Mall, consists of 70 shops in

Access is all in silky white granite flooring and black granite

The Mall corridors themselves are fully carpeted with teak

20 Showcases are placed around the Mezzanine Gallery of

Government Collage University

Government Collage University

Pearl Continental - An Overview

Government Collage University

Satellite Channels, In House Movie Channel, Butler

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Government Collage University

located in the Business Centre offering dining facilities for

Government Collage University

Flood Light Tennis Court