PROJECT REPORT

STUDY OF BUYING CRITERIA OF CONSUMER

REGARDING CARS WITH SPECIAL EMPHASIZES ON
CHEVROLET

SUBMITED BY
INDERBIR SINGH
ROLL NO. 80802317097

In partial fulfillment for the award of the degree of criteria

MASTERS IN BUSINESS ADMINISTRATION

RIMT-INSTITUTE OF MANAGEMENT AND COMPUTER

TECHNAOLOGY

PUNJAB TECHNICAL UNIVERSITY,

JALHANDAR
2008-2010

PREFACE
Learning is a continuous process but this can be accomplished through practical
knowledge The MBA curriculum is so designed that student get enough practical
knowledge of business world which helps them to explore their skills in the
corporate world in future.
The MBA training helps the students to understand and gain
knowledge about the industry and market environment. It develops skills of
analyzing and interpreting problems through application of concepts and
techniques of management.

Trainee did a project for automobile industry in India with special

emphasizes on Chevrolet in PADAM MOTORS Ludhiana.

(INDERBIR SINGH)

ACKNOWLEDGEMENT
“Above all I render my gratitude from core of my heart to the Almighty
God who bestowed confidence, ability, strength and motivation in me to
complete this project.”

No one can ever make any achievement all of his alone. It is

always difficult to acknowledge so precious a debt as that of learning. It is the debt
that could only be paid through gratitude. I bow with gratitude to all the teachers
who guided me.
I am deeply indebted to Mr. Ravi Verma (General Sales Manager) for giving
me the opportunity to undergo my project in their esteemed organization (PADAM
MOTOR, LUDHIANA) and firms in Ludhiana and collected information of the
project. I have also done promotional activities under the constant guidance of my
project guide. and the their timely suggestions & Valuable guidance. I also want to
give thanks to Mr. Rohit Sharma (Sr. Sales Manager), Mr.Sanjay Mahajan (Sales
Manager) and Mr. Pankaj Sharma (Assistance Sales Manager). They constantly
encouraged me and showed the right path from day first till the completion of my
project. I owe my thanks to all the staff members of PADAM MOTOR.I had
visited many companies
In the last but not the least I owe my profound thanks to
Mr.Baljinder Sori (Placement Officer), who had given me the golden opportunity
to do my summer training at PADAM MOTOR, Ludhiana. I have received from
them towards fruitful and timely completion of this work. I owe my profound
thanks to my parents, which continues to support me and build confidence and
motivation in me.
However I accept the sole responsibility for any possible errors
of omission and would be extremely grateful to the readers of this project report if
they bring such mistakes to my notice.

INDERBIR SINGH

DECLARATION
 I, Mr. INDERBIR SINGH, a student of RIMT- Institute
Management and Computer Technology, Mandi Gobindgarh, here by declare
that this project is the record of authentic work carried out by me during the
academic year 2008-2010 and has not been submitted to any other university or
Institute towards the award of any degree.

An attempt has been made by me to provide all relevant and important details
regarding the topic to support the theoretical edifice with concrete research
evidence. This will be helpful to clean the fog surrounding the various aspect of the
topic.

I hope that this project will be beneficial for the Organization.

Place: (INDERBIR SINGH)

Date: RIMT-IMCT

TABLE OF CONTENTS
CHAPTER NO. TITLE PAGE NO.

EXCUTIVE SUMMARY i

1. INTRODUCTION 1-20

1.1 About the company

1.2 SWOT Analysis

1.3 About the topic

2. DATA BASE AND RESEARCH METHODOLOGY 21-25

3. DATA ANALYSIS AND INTERPRETATION 32-45

4. FINDINGS , SUGGESTIONS AND LIMITATIONS 46-49

BIBLIOGRAPHY 50

ANNEXURE

EXECUTIVE SUMMARY
The basic purpose of the department is to interact with different people
to provide awareness to them toward the cars i.e. Sales. Sales
department in Padam motors is divided in two parts on is general sale
i.e. Sale product to common man and the other is corporate sale i.e.
Sales the cars in different companies in bulk. Department also do many
promotional activities of to aware the customer .it do many kinds of
events like road shows , organizing events at public places .department
also provide many offers to customer like help in providing loans ,
insurance etc.
After observing above we can state that i have work in sales
department. In Padam motors first of all I have studied the features of
cars then after few 2-3 weeks I have go to market and organizing events.
I interact with people in showroom for the sale of the cars. I also have
visited many companies and firms in Ludhiana for corporate sales.
 CHAPTER I

INTRODUCTION
1.1 About the company

1.2 SWOT Analysis

1.3 About the topic

1.1 INTRODUCTION TO COMPANY

 General motor Company (NYSE: GM) is an American
multinational company and the world's second largest automaker. General Motor
Company Ltd. offers six brands namely Buick, Cadillac, Chevrolet Daewoo, GMC,
Holden to each niche of segment. It is based on worldwide vehicle sales. G.M.
engaged in socially responsible operations. It is dedicated to provide products and
services of such quality that its customers will receive superior value while our
employees and business partners will share in our success and their stock-holders
will receive a sustained superior return on their investment. GM's largest national
market is the United States, followed by China, Brazil, the United Kingdom,
Canada, Russia and Germany. GM's On Star subsidiary is the industry leader in
vehicle safety, security and information services.

SOME FACTS ABOUT GM:

 Employees more than 244,500 across the world .

 Manufacturing facilities in 35 countries and sells its product in

approximately in 200 countries.

 Global industry sale leader for 77 years.

 Sold 9.7 million cars & trucks in years 2007.

 GM's largest national market is US followed by China, Brazil, UK, Canada,

Germany.

 COMPANY PROFILE
Type Public (NYSE:GM)
Founded: September 16, 1908
Founder: ''William Billy Crapo Durant''
Headquarters: Renaissance center in Detroit,
Michigan
Area served: Worldwide
Key people:
 President and CEO -- Frederick A. Henderson
 GM vice chairman, Global Product
Development-- Thomas G. Stephens
 GM executive Vice President and Chief
financial officer-- Ray Young
Industry: Automotive
Products: Automotive goods and services
Employees: More than 317,000 across the world
Dealership: 3,600
Subsidiaries: Automotive components holdings
Website: www.gm.com

 FOUNDER OF GENERAL MOTORS

 William Crapo. Durant

Born 8-Dec-1861
Birthplace Boston, Massachusette, US

Died 18-Mar-1947

Location of death New York City

Cause of death Unspecified

Gender Male

Race or Ethnicity White

Sexual orientation Straight

Occupation Businessman, Industrialist

Nationality United States

 MISSION AND VISION STATEMENTS:

MISSION STATEMENT:

"G.M. is a multinational corporation engaged in socially

responsible operations, worldwide. It is dedicated to provide products and
services of such quality that our customers will receive superior value while our
employees and business partners will share in our success and our stock-holders
will receive a sustained superior return on their investment."

VISION STATEMENT:
"GM’s vision is to be the world leader in transportation
products and related services. We will earn our customers’ enthusiasm through
continuous improvement driven by the integrity, teamwork, and innovation of GM
people."

 BOARD OF DIRECTORS OF GM:

The board is now composed of 13 members. Of those, one is GM President and
CEO Fritz Henderson. The others were all nominated by the current owners of the
New GM: 10 nominated by the U.S. Treasury, one nominated by the governments
of Canada and Ontario and one by the United Auto Workers' Retiree Medical
Benefits Trust, These are:

 Frederick A. Henderson President and Chief Executive Officer

 Daniel F. Akerson Director since July 24, 2009

 David Bonderman Director since July24, 2009

 Erroll B. Davis, Jr. Director since July 10, 2009

 Stephen J. Girsky Director since July 10, 2009

 Kent Kresa Director since July 10, 2009

 Philip A. Laskawy Director since July 10, 2009

 Kathryn V. Marinello Director since July 10, 2009

 Patricia F. Russo Director since July 24, 2009

 Carol M. Stephenson Dean,

  CHEVROLET

Louis Chevrolet was a race-car driver and car designer. As head of Buick Motor
Company, prior to founding GM, Durant had hired Chevrolet to drive Buicks in
promotional races. Louis Chevrolet has been forced out of GM in 1910. He wanted
to use Chevrolet's designs to rebuild his own reputation.

 In 1911 Chevrolet motor company of Michigan is in corporate in

November by Louis Chevrolet and William Durant.

 In 1918 Chevrolet joins general motors’ corporation.

 In 1924 GM starts building Chevrolets for sales in European countries.
 In 1928 GM India started in India by assembling Cheverlert cars, trucks and
buses
 In 1953 Chevrolet introduced world’s first volume production sports car
Chevrolet Corvette. It is the first production car with plastic body.
 In 1984 Chevrolet corvette is introduced , with the cars first major styling
change in 15 years.
 Chevrolet Corvette celebrates its 50’th aniversary.
 In 2005 all new Chevrolet Aveo sedan makes its world-wide debut at Auto
Shanghai, China’s premier auto show.
  In 2006 all new Chevrolet Captiva SUV makes its world-widedebut at Geneva
Motor show.

 GENERAL MOTORS INDIA

GENERAL MOTORS came in India in 1928 with its brand Chevrolet. General
Motor were the fist automobile company to open an assembly plant in India.
General Motors India Private Ltd. (GM India) is a wholly-owned subsidiary of
General Motors Corporation that is engaged in the automobile business in India.
Bangalore.

1st footprints in India:

1928: GM India started in India by assembling Chevrolet cars, trucks and

buses. The Indian venture eventually shut down in 1954

GM’s 2nd coming in India:

1994: General Motors India incorporated a 50-50 joint venture company

with the C.K. Birla Group of companies to produce and sell Opel branded Vehicles

1999: General Motors India became a full subsidiary of GM. GM bought out
the Hindustan Motors interest in 1999. GM India continued to produce Opel cars at
the Halol.

2003: After 40 years in July 2003 Chevrolet brand of GM made its return to
India with Chevrolet Optra.
GM Today:

 GM India Plant is located at Halol, 45 kilometers northwest of

Vadodara ,in Gujarat

 New GM India Plant is coming up at Talegaon , Maharashtra.

 Its headquarters operation in Gurgaon, Haryana

 It has a large technical center in Bangalore

 Presently there are more than 100 dealership with 195 sale point

and 198 service outlets, with network still being expanded.

 Chevrolet has also tied up with Bharat petroleum corporation

(BPCL) to establish authorized service centers at select BPCL

workshops called “V-CARE’’ and is rapidly expanding this

parallel service centre.

Today General Motor India offers its one brand in India namely Chevrolet whose
following cars are in market.

CHEVEROLET SPARK

CHEVROLET AVEO U-VA

CHEVROLET AVEO

CHEVROLET TAVERA
 CHEVROLET SRV

CHEVROLET OPTRA MAGNUM

CHEVROLET CAPTIVA

1.2 SWOT Analysis of Chevrolet:

Strengths weakness

1. Technology 1. Less diesel version cars.

2. Fuel inefficient cars.
2. Goodwill
3. Less sale point and service outlet in
3. Efficient Human Resources India.
4. Lack of proper distribution system.

1. Demand for more cars. 1. Increase in competion.

2. To acquire the rival firm.
3. Enter either in new product line or in
new business.
Eg. Chevrolet can make two
wheelers as increase in demand of
bikes.
2. Effect on image due to bankruptcy.
3. New technology used by rivals eg.
Toyota
4. Change in customer need and taste
eg. more demand for fuel efficient
cars.

Opportunities Threats
1.3 INTRODUCTION TO TOPIC:
 CHAPTER II

RESERCH METHOLOGY

 OBJECTIVES OF STUDY
 INTRODUCTION TO RM
2.1 RESEACH DESIGN

2.2 TARGET POPULATION

2.3 SAMPLE SIZE

2.4 SAMPLING TECHNIQUES

2.5 SCOPE OF STUDY
2.6 DATA COLLECTION METHOD
 OBJECTIVES OF STUDY:

1. To know the market share of Chevrolet Cars.

2. To know the factor of awareness of the cars.
3. To know the effective factors for preferring 4 wheelers
(CARS).
4. To know value of brand ambassador of cars.
 INTRODUCTION TO RM

Marketing research is the function which likes the consumers, customers &
public t the marketer through information which is used to identify & define
marketing opportunities & problems, generate, refine & evaluate marketing
action; monitor marketing performances & improve understanding of marketing
as a process.

It has following steps:

I: PROBLEM DEFINITION

II: DEVELOPMENT OF AN APPROACH TO THE PROBLEM

III: RESEARCH DESIGN FORMULATION

IV: FIELDWORK OR DATA COLLECTION

V: DATA PREPARATION AND ANALYSIS

VI: REPORT PREPRATION AND PRESENTATION

2.1 RESEACH DESIGN:

It is framework or blueprint for conducting the

market research project. It specifies the details of procedures necessary
for obtaining the information needed to structure and/or solve
marketing research problem. Research design broadly classified into
two parts :
 Exploratory Research
 Conclusive Research

EXPLORATORY RESEARCH:

Exploratory research looks for hypothesis in

well-established fields of study. Hypothesis usually comes from ideas developed
in previous researches or are delivered from theory. Hypothesis is tentative
answer to the question that serves as guide for most of the research projects

It seeks to discover new relationships. All

marketing research projects start with it. This is a preliminary phase & is
absolutely essential in order to obtain a proper definition of problems at hand.
The major emphasis is on the discovery of ideas & insight.

CONCLUSIVE RESEARCH:

Conclusive research provides information that helps the

executive so that he can make a rational decision. This study has done well while
attempting to arrive at a more clear description of an apparent problem.
2.2 TARGET POPULATION:

The collection of elements or object that

possess the information sought by the researcher and about which inference are to
be made. In this project researcher choose the customer in Padam motors as
elements. Target population should be defined in term of Element and Sampling
unit.

ELEMENT:

Object that possess the information sought by the researcher and

about which inferences are to be made.

SAMPLING UNIT:
The basic unit containing the elements of the population
to be sampled . In this research the sampling units are the persons that comes with
customer {wife, children, parents, friends etc.}

2.3 SAMPLE SIZE:

Sample size refers to the number of elements to be

used in a study. In this research I have take the sample size of 80
Customer that comes in Padam Motors Ludhiana
2.4 SAMPLING TECHNIQUES:

Sampling Techniques are of two types:

a) Non probability (non random)

b) Probability sampling (random sampling)

The sampling technique used in this research is Non - random sampling

techniques in which I have choose convenience sampling technique because it is
least expensive and least time consuming of all sampling techniques.

Convenience sample:

It is also known as "accidental" sample or "man-in-the-

street" samples. The researcher selects units that are convenient, close at hand,
easy to reach, etc. I have come in contact with peoples in retail outlet of Chevrolet
(Padam Motors, Ludhiana).

2.5 SCOPE OF STUDY:

The scope of the study will be useful in future.
Through this study we can know what is the market share of GM and
what are the factors that influence the customer for purchasing four
wheelers (cars). Through this study we will find out the factors of
awareness of cars.
Hence by implementing all the above on Chevrolet
we can increases its sales.
2.6 DATA COLLECTION METHOD:

The data collection process can be relatively simple

depending on the type of data collection tools required and used during the
research. Data collection tools are instruments used to collect information for
performance assessments, self-evaluations, and external evaluations. The data
collection tools need to be strong enough to support what the evaluations find
during research. Here are a few examples of data collection tools used within three
main categories.

I. Secondary participation: Secondary participation require

no direct contact to gather information. It involve:

 Postal mail
 Electronic mail
 Telephone
 Web-based surveys

II. In-person observations: Data collection tools used in

personal contact observations are used when there is face to face contact
with the participants. Some examples of this type of data collection tool
would include:

 In-person surveys – used to gain general answers to basic questions

 Direct or participatory observations – where the researcher is directly
involved with the study group
 Interviews – used to gain more in depth answers to complex questions
  Focus groups – where certain sample groups are asked their opinion
about a certain subject or theory.

III. Case Studies And Content Analysis:

Case studies and content analysis

are data collection tools which are based upon pre-existing research or a search of
recorded information which may be useful to the researcher in gaining the required
information which fills in the blanks not found with the other two types during the
data collection process. Some examples of this type of data collection tool would
include:

 Expert opinions – leaders in the field of study

 Case studies – previous findings of other researchers
 Literature searches – research articles and papers

In this project researcher Inderbir Singh used In-Person Observations

method in which I have undergo surveys – used to gain general answers to basic
questions , Interviews – used to gain more in depth answers to complex
questions.

I also used case studies and content analysis method in which I was
in contact with Expert opinions – leaders in the field of study (sales persons).
 CHAPTER III

DATA ANALYSIS
AND
INTERPRETATION
Q1. Which car you have?

Car’s Brand No. of cars in sample %market share

space
Maruti 27 34
G.M. 8 10
Hyundai 14 17
Honda 14 17
Ford 6 8
Toyota 9 11
Skoda & Tata 1+1=2 3

SKODA&TATA
Chart Title 3%
TOYOTA HYUNDAI
11% 18%

HONDA
18%
MARUTI
34%

G.M.
10%
FORD
8%

Interpretation:

This question is prepare to know the market share of GM.

But survey is conducted in only city Ludhiana. It was found that in this city market
share of GM is 10% but if we see overall India its share is less than 3%
Q2. How did you come to know about this car before purchasing?

No. of persons % of persons

Friends, relatives 19 12
Advertisements 22 32

Car experts 7 10

Sale’s persons visit 17 24

Auto magazines 15 22

friends and reletives 19

12%

automagzine
22%

advertisment
sale's person visit 32%
25%

car expert
10%

INTERPRETATION:
From this question we have conducted that customer came
to know about cars by advertisement. In India television is most popular way of
advertise the product. Most of the GM customers came to know about their vehicle
through Friends and relatives because there are very few advertisement of
Chevrolet in India.
Q3. To which media do you get expose regularly?

Media No. of customers %age of

customer
Televisions 36 45
Magazines 17 21
News papers 26 33

F.M/Radio 1 1

media that expose by customer

F.M/Radio
1%

News paper
33%
television
45%

magazine
21%

INTERPRETATION:
 From this analysis we come to know that most of the customers
are interested in watching televisions, which is a good media for communicating
with people and delivering our intentions about product.
Q4. Which kind of T.V. channels do you watch regularly?

T.V. channels No. of Customer %age no. of Customer

National news channels 17 21

Regional news channel 20 25

Sports channels 7 9

Entertainment channels 36 45

National news channels

21%

Entertainment channels
45%

Regional news channel

25%

Sports Channels
9%

INTERPRETATION:
This question is meant to know the interests and
preferences of customers towards T.V. channels. More than quarter of the sample
size showed interest only on the entertainment channels and next preference goes
to the regional news channels. So to increases the sale of Chevrolet it should have
to use entertainment channels to increases its sale.
Q5. Which factor below influence your decision?

No. of persons % of persons

Price 13 32.5
Mileage 20 50
Quality 25 62.5
Resale value 7 17.5
Maintenance 10 25
Look & shape 20 50
Brand Image 7 17.5
Pick up 6 15

price
14%

look and shape

21%

Mileage
Maintainance 21%
11%

Resale value
7%
Quality
26%

INTERPRETATION:
 From this question we analysis that many customer
are influence by quality and after this they influence by look and shape but during
research it was found that segment A cars customer are influence by price,
mileage, resale value etc. but high profile customer see quality, look and shape.

Q6. Does advertisement influence your decision in choosing Car?

No. of persons % of persons

Yes 32 40
No 48 60

Total 80 100
 %age of person

Yes
40%

No
60%

INTERPRETATION:
This question is also conducted to know the
factors that influence customer for purchase car. From this question we
have find out that 60% customer are not affected by advertisement.
Q7. What kinds of offers influence yours decision before purchase new car?

Offers No. of customers %age no. of customer

Free insurance 24 30
Special discount on sale of cars 12 15
Extending the service period 9 11
Finance availability with 35 44
0%interest
 free insurance
30%

finance availability with 0% intrest

44%

special discount on sale of cars

15%

extending service
period
11%

INTERPRETATION:
By the result of this question we come to know about
the various promotional techniques/offers which attract the customers. From the
above analysis many customers are expecting the finance availability with 0%
interest from the various offers given to them.
Q8 Where do you get your car serviced regularly?

Place of service No. of customers %age of customer

At authorized service 62 77
centre 41
At a local workshop near 18 23
home
 local sevice centre
23%

Authorized service centre

78%

INTERPRETATION:
This question is prepare to know the value of the
authorized service centers of cars. From this question it is find out that many
customer give preference to authorized centre for service of their cars. More the
service outlet more will be sale. Hence Chevrolet has to open more service outlets
in India to increases its market share.

Q9. What’s your opinion on a Brand Ambassador for the cars?

Customer opinion on No. of customers %age no. of customer

ambassador
Very necessary 63 79

Not needed 17 21
 Waste of money for 0 0
manufacturer

not needed
21%

very necessary
79%

INTERPRETATION:
This question is meant to know about the importance
of Brand Ambassador for a car in the customer’s point of view. Most of the
Chevrolet customers think that a Brand Ambassador is very necessary for
promoting a car.
Q10. What’s your opinion about the present Ambassador Saif Ali Khan for the
Car Chevrolet ?

Customer opinion No. of customers %age no. of customer

Full filled the purpose 23 29

Unable to attract customers 57 71
 full filled the purpose
29%

unable to attract the customer

71%

INTERPRETATION:
Most of the Chevrolet customers think that the present
Brand Ambassador Saif Ali Khan for the car Chevrolet not full filled the purpose

and he is not able to increase the sales of the cars U-VA.

Q11. Whom do you suggest as a right person for promoting a car?

customer suggestion No. of customers %age no of customer

Sports person 28
Film stars 35
Car expert 14
Any celebrity 3
 any celebrity
4%

car expert
18%
sports person
35%

film star
44%

INTERPRETATION:
Most of the customers suggest a film star as the best
ambassador. Because many of them get attracted only to their favorite film stars
other than other brand ambassadors.

FINDINGS

1. In Ludhiana market share of GM is 10% while in India it is 3%.

2. Customer comes to know about the car through advertisement, but Chevrolet
has less advertisement so GM Customer come to know about it from friends
or relatives.
3. Television is best media for communicating with people and delivering their
intentions about product. Large no. of customer see entertainment channel
regularly.
4. Most of segment A class car user are effected by mileage, price, Brand
Image and resale value. Segment B & C class car user are effected by
maintence cost, Look and shape and mileage while segment D&E class car
user are influence by quality, Pick up, Look & Shape.
5. Advertisement has few effect on customer to purchase the car.
6. Many customers are expecting the finance availability with 0% interest from
the various offers given to them.
7. Many customer give preference to authorized centre for service of their cars.
8. Large no. of customer feel that brand Ambassador is necessary for
promoting the cars and film star can attract the customer than any other
celebrity but Chevrolet ambassador is unable to attract the customer.
9. GM has a lot of competition from other automobile companies like Honda,
Hyundai, Skoda, Maruti, Ford, Toyota, etc.

SUGGESTIONS

1. Please try to increase the number of Service outlet and sale point.

2. Advertisements through televisions can influence many categories of

people. So try to concentrate on this segment. We don’t see or find much
of the Chevrolet Car advertisements in T.V except U-VA.
 3. Try to provide financial facility at 0% interest.

4. Mileage of the cars is not up to the expectations. Mileage of Magnum is

very worst its giving only 9 to 11 Kms per liter. Please try to rectify it
.
5. The sales people present in the showroom respond to us properly when we
come to purchase a new car, but they do not respond when we come to tell
our problems regarding the cars.

6. Change the brand ambassador of Chevrolet.

7. Blower of Chevrolet cars should be also on rear seats.

8. If Service & Spare parts of Chevrolet available throughout India then

its sales will increases.

9. Chevrolet should introduce some diesel version car.

LIMITATIONS

1. Research work was carried out in one District of Punjab (LUDHIANA) only
the finding may not be applicable to the other parts of the country because of
social and cultural differences.
2. The sample was collected using connivance-sampling techniques. As such
result may not give an exact representation of the population

3. Shortage of time is also reason for incomprehensiveness.

4. The views of the people are biased therefore it doesn’t reflect true Picture

5. To know customer perception regarding different cars.

BIBLIOGRAPHY

www.google.com
www.gm.com
 www.fourwheeler.com
www.gmindia.com

ANNEXURE
QUESTIONNAIRE

1. Which car you have?

 …………………………………………………………….

2. How did you come to know about this car before purchasing?

From friends, relatives (buzz) Advertisements

Car experts Sale’s persons visit

Auto magazines

3. To which media do you get expose regularly?

Televisions Magazines

News papers F.M/Radio

4. Which kind of T.V. channels do you watch regularly?

National news channels Regional news channels

Sports channels Entertainment channels

7. Which factor below influence your decision?

a) Price b) Maintenance

c) Mileage d) Look &Shape

e) Quality f) Brand Image

 g) Resale value h) Pick up

8. Does advertisement influence your decision in choosing Car?

a) Yes b) No

9. What kinds of offers influence yours decision before purchase new car?

a) Free insurance

b) Special discount on sale of cars

c) Extending the service period

d) Finance availability with 0% interest

10. Where do you get your car serviced regularly?

a) At authorized service centre

b) At a local workshop near my home

11. What’s your opinion on a Brand Ambassador for the cars?

a) Very necessary b) Not needed

c) Waste of money for manufacturer

12. What’s your opinion about the present Ambassador Saif Ali Khan for the
Car Chevrolet?
 Full filled the purpose

Unable to attract customers

13. Whom do you suggest as a right person for promoting a car?

Sports person Film stars

Car expert Any celebrity

14. Any suggestion for General Motors.

………………………………………………………………
………………………………………………………………
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DATE SIGNATURE
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