TEAM S-12

Sukanya SM
Shivalingayya I P
Siraj
Bhagya
Prasad
MRF INDUSTRY

1. INTRODUCTION:
1946 - A year to remember… India was on the
threshold of independence.A young entrepreneur, K.M.
Mammen Mappillai, opened a small manufacturing unit
where balloons, latex cast squeaking toys and industrial
gloves were manufactured… little did herealize then
that the company he started would grow to become the
no.1 tyre manufacturer inIndia.MRF established its first
officein 1949 at Chennai, Tamil Nadu, and India. The
company beganas a manufacturer of toy balloons and
other rubber products and then later on moved
tomanufacture tyres in 1961.
VISION STATEMENT:

MRF will be a significant global player delighting

customers worldwide through
 Leadership in technology

 Excellence in manufacturing

 World class systems

 Driven by a team of motivated by high

performers to achieve profitable growth
MISSION STATEMENT:

To continue developing an aggressive, independent

national advocate for the advancement
of motorcycling and its associated lifestyle which
is financially stable and exceeds the needs of
motorcycling enthusiasts.
OBJECTIVES:

The main objective of the company is ‘to attain

global standard through continuous improvement
in the quality products and service in order to
maintain market leadership’. The main strategy
of the company in today’s competitive world is
‘cut cost and win the battle’. As the number of
accidents in similar factoriesis comparatively
more, the emphasis of the company is ‘accident
free safe production’.
CSR ACTIVITIES
CORPORATE SOCIAL RESPONSIBILITY-
 Providing education to children in rural area’s

 Tamilnadu corporation for development of

women
 General healthy camps medical campus and
nutrition awareness programmer.
PESTLE ANALYSIS OF INDIAN TYRE INDUSTRY

PESTEL ANALYSIS

The PESTEL analysis is a useful tool for

understanding market growth or decline, and as
such the position, potential and direction for a
business. PESTEL is an acronym for Political,
Economic, Social and Technological factors,
which are used to assess the market for a
business. Basically it is a scan of macro-external
environment, in which a business wants to
operate.
POLITICAL FACTORS INCLUDE
 Political stability and importance of Rubber &
Plastics sector in the country's economy.
 Risk of military invasion
 Level of corruption - especially levels of
regulation in Consumer Goods sector.
 Bureaucracy and interference in Rubber &
Plastics industry by government.
 Legal framework for contract enforcement
 Intellectual property protection
 Trade regulations & tariffs related to Consumer
Goods
 Favored trading partners
 Economic Factors include:

 Type of economic system in countries of operation – what

type of economic system there is and how stable it is.
 Government intervention in the free market and related
Consumer Goods
 Exchange rates & stability of host country currency.
 Efficiency of financial markets – Does The Goodyear Tire &
Rubber Company needs to raise capital in local market?
 Infrastructure quality in Rubber & Plastics industry
 Comparative advantages of host country and Consumer
Goods sector in the particular country.
 Skill level of workforce in Rubber & Plastics industry.
Social Factors include:
 Demographics and skill level of the population

 Class structure, hierarchy and power structure in the

society.
 Education level as well as education standard in the
The Goodyear Tire & Rubber Company ’s industry
 Culture (gender roles, social conventions etc.)

 Entrepreneurial spirit and broader nature of the

society. Some societies encourage entrepreneurship
while some don’t.
 Attitudes (health, environmental consciousness, etc.)

 Leisure interests
Technological changes include:

 technologies impact on product offering

 inpact on cost structure and inruber industry and plastic industry
 impact on value chain structure in consumer goods sector
 rate of technologicsl diffusion

Environmental factors changes include

 Weather
 Climate change
 Laws regulating environment pollution
 Air and water pollution regulations in Rubber & Plastics industry
 Recycling
 Waste management in Consumer Goods sector
 Attitudes toward “green” or ecological products
 Endangered species
 Attitudes toward and support for renewable energy.
Leagal factors changes include

 Anti-trust law in Rubber & Plastics industry and

overall in the country.
 Discrimination law

 Copyright, patents / Intellectual property law

 Consumer protection and e-commerce

 Employment law

 Health and safety law

 Data Protection
SWOT ANALYSIS OF MRF

Strengths in The SWOT analysis of MRF:

 Reaching milestone of Rs 5,000 crores:

 Building a strong network:
 A large number of manufacturing units
 Possessing a powerful exporting market
 Having a strong portfolio
 Brand value

Weaknesses in The SWOT analysis of MRF:

 Lack of volatility:
 Being in a very strong competition
Opportunities in The SWOT analysis of MRF:
 Going through a fast growth

 Maintaining good relations

 Having a lot of diversity

Threats in The SWOT analysis of MRF :

 An on-going strike:

 Constantly increasing the price of Raw Materials

 Availability of cheaper goods

GROWTH STRATEGY OF MRF

 MRF: Masters at Pull strategy, Publicity

campaigns and ATL promotional methods
 MRF follows exactly the opposite strategy. MRF
has mastered the art of Pull strategy. Itpioneered
the practice of heavy advertising and promotion
in the tyre industry. So much so, that today,
MRF commands top-of-mind recall and top brand
recognition amongst all tyre manufacturers in
India. There is hardly any tyre customer who
hasn’t heard of the MRF brand. MRF achieved
this remarkable feat by adopting a multi-pronged
marketing strategy.
TOWS ANALYSIS OF MRF TYRE

Opportunities Threats

Going through a fast growth An ongoing strike

Tie ups Increasing price for raw materials

Foreign trades Constantly increasing in the price of raw material

Reserves in india Cheaper goods from china

Growing economy and its needs Cyclic nature of auto mobile industry
 JK TYRE INDUSTRY

 INTRODUCTION:
JK Tyre & Industries Ltd is an
automotive tyre, tubes and flaps manufacturing
company based in Delhi, India. The name JK is
derived from the initials of Kamlapatji (1884–
1937) and his father Seth Juggilal (1857–
1922).[2] JK Tyre is based in over 80 countries
across all 6 continents. It is a part of J. K.
Organisation group of Companies. JK Tyre
acquired Mexican tyre major – Tornel in
2008.[3] With production facilities in all 9 plants,
total production capacity is almost 20 million
tyres p.a.
VISION STATEMENT:

 To be amongst the most admired companies in India,

committed to excellence.

MISSION STATEMENT:
 Be a Customer Obsessed Company - Customer First
24x7
 No.1 Tyre Brand in India
 Most profitable Tyre Company in India
 Motivated and Committed team for excellence in
performance
 Be a Green Company
 Deliver Enhanced Value to all stakeholders
 Enhance global presence through Acquisition / JV /
Strategic Partnership
OBJECTIVES (LONG TERM)
JK Tyre’s business goal is to ensure that its
products and services are always of the heights
quality. Which assures full satisfaction of its
customers. It recognizes that it is the only way to
achieve its goal of attaining leadership in the tyre
industry.
CSR ACTIVITIES:

 CORPORATE SOCIAL RESPONSIBILITY IN JK

TYRE –
Giving back to the community is central to the culture
of JK Organization & JK Tyre. We believe strongly
that serving local communities is not only integral to
running a business successfully, it is part of our
individual responsibilities as citizens of the world.
Our CSR programs extend well beyond the legal
compliance and instead of relying on cheque book
charity, we prefer adopting methodical approach to
provide sustainable livelihood solutions to local
communities. Our community development initiatives
may largely be categorized in to education, health,
livelihoods & water conservation, wherein we
emphasize over EMPOWERMENT of communities
and mainstreaming them in process of development.
SWOT ANALYSIS OF JK TYRE

Strengths in The SWOT analysis of JK tyre

 They have wide dealership network.

 They have built a very good brand name over

decades and are an aggressive company
 They have good understanding of customer needs

 They are continuously innovating and improving

the efficiency levels
 They have successfully received accreditations of
ISO 9000 QS 9001 and ISO 14001
 They are one of the leading tyre exporters of
India.
Weaknesses in The SWOT analysis of JK tyre
 Limited market share due to the presence of other major
brands in the segment
 Low presence in two/three wheeler segment.

Opportunities in The SWOT analysis of JK tyre

 Emerging markets and improved lifestyle
 More tie-ups with Automobile companies as it’s mainly into
B2B market.
 Horizontal and concentric Diversification
 Improved Infrastructure has fuelled more and more
transportation.

Threats in The SWOT analysis of JK TYRE

 Price wars
 Stiff competition from national and international brands
 Cheaper technologies
 Volatility in prices and availability of raw material as
india’s rubber production is less than its demand.
GROWTH STRATEGY OF JK TYRE:
 With the original equipment manufacturer
(OEM) business remaining flat for many tyre
makers in the wake of a slowdown in the auto
sector, JK Tyre & Industries Ltd has begun to
rely more on the replacement segment to gain
market share.
 “We expect the replacement market to pick up on
the back of a good monsoon and the country
expecting good agricultural production,” V A J
Manikantan, Head-Sales (South & West), JK
Tyre, told Business Line.
 OEMs have cut down production at most of their
plants to limit their losses.
TOWS ANALYSIS OF JK TYRE

Opportunities Threats

Lot of potential in the truck tyre segment A good number of customers are there in the
tyre industry

Low cost tyre with good quality Tyre like Apollo and mrf are stressing on single
agenda improving quality of tyres

One of the oldest tyre manufacturing company Competitors aggressive advertisements and
promoting products.

Giving more advantages to its customers Apollo is totally concentrating on after sale
services
APOLLO TYRE INDUTSRY

 1.INTRODUCTION:
 straddles the Indian tyre industry much like the Greek
Sun God Apollo's four horse-drawn chariot races across the
vast expanse of the sky, symbolizing the creation of light,
hence knowledge and truth. And like the Greek charioteer,
Apollo Tyres has stood the test of time on the four pillars of
vision, integrity, quality and sheer determination. The
history of Apollo Tyres dates back to 1974 when it was
incorporated as a company in Cochin, Kerala through the
purchase of a licence from the Ruby Rubber Works. Cochin
by Mr. Mathew T. Marattukalam, Jacob Thomas and his
associates. In 1976,the company was taken over by Dr.
Raunaq Singh. Apollo's first manufacturing facility(often
referred to as the 'mother plant') is in Perambra, Cochin
where production commenced in 1977 with an installed
capacity of 420,000 each of tyres and tubes.
VISION AND MISSION
 2.VISION STATEMENT:
 “Nurturing Entrepreneurs through
Partnerships”
 MISSION STATEMENT

 “Nurturing and facilitating entrepreneurship to

build a truly global enterprise by providing a
platform of over three decades of business
experience, reputation, corporate strength and
environment conducive for growth of all.
OBJECTIVES
 3.OBJECTIVES (Long term):
 This framework clearly revolves around the
principle of three I's i.e. to Involve, Influence and
Impact its key stakeholders-Customers,
Employees, Supply Chain Partners and
Community. The clear objective of all
CSR activities is to have a positive impact on
everyday lives of our key stakeholders and on
business
4.CSR ACTIVITIES:

 4.CSR ACTIVITIES:
CORPORATE SOCIAL RESPONSIBILITY IN
APPPLLO TYRE –
 To carry out philanthropic activities for the welfare of
society.
 To support the infrastructure for welfare of
differently abled persons like handicapped, deaf,
dumb and blind and old persons etc.
 To support the medical infrastructure and health
initiative camps covering lifestyle diseases, ENT,
maternity issues, woman reproductive health issues
for underprivileged or any other class or category of
persons, as the trust may deem fit, for welfare of the
society.
TOWS ANALYSIS OF APOLLO TYRE

Opportunities Threats

Emerging markets and improved life style Price wars stiff competition from national and
international brands

More tie ups with automobile companies Cheaper technologies

Improved infrastructure has fueled more and Volatility in prices and availability of raw
more transportation material as India’s rubber production is less than
its demand

emergence of Indian as hub for small car Govt policies and export duties as it determines
production the sale of automobiles
 SWOT analysis of Apollo tyre
 Strengths in The SWOT analysis of Apollo tyre
 Strong Financial
 Emphasis on Research and Development:
 Market share

 Weaknesses in The SWOT analysis of Apollo tyre

 Labor unrest effects production
 Heavy dependence on Indian market:

 Opportunities in The SWOT analysis of Apollo tyre

 Growing Four Wheeler Industry in India:
 Expansion in Two Wheeler segment:
 Global Expansion

 Threats in The SWOT analysis of Apollo tyre

 Strong competition
 Cheaper Tyres in China
 Volatility in rubber production