Professional Documents
Culture Documents
Jewish
Community
Centers
Association
Annual Report
2007
There’s always room for improvement.
(The hard part is figuring out how to get there.)
We went a step further in 2007 to measure our impact. We refined our benchmarks, developed
change and tradition.
Alan P. Solow through the Mandel Center for Excellence in Leadership and Management. We now know
objectively how we inspire those Jewish journeys. We can quantify the JCC’s effect on building
community. And we have clear and objective standards for the management and financial Through a complicated and often challenging Maccabi Games—and the beginnings of our newest—
stability of the JCC. Twenty-six communities participated in the 2006 JCC Excellence: The balancing act, the Jews have survived for thousands an adult engagement program called Journeys, from
Benchmarking Project, and learned their results in early 2007. Later in the year, even more
of years and—60 years ago—achieved their own the Mandel Center for Jewish Education.
communities joined this exciting effort, and we added a module to measure staff satisfaction. We
state once more.
are truly working hard to define excellence at the JCC, and we will know more and more about We provide expertise, grants, and consultation to
those outcomes in the near future. At JCC Association, we also help JCCs deal with day-to-day operations, and one
of our most successful initiatives—JCC Excellence:
Our JCC signature programs grew in 2007: We saw the second year of JCC Maccabi ArtsFest®. balance change and tradition,
the Benchmarking Project—came to fruition in 2007.
With support from the National Federation/Agency Alliance, GesherCity expanded to 12 looking for different and
communities with a new and dynamic Web presence. An Ethical Start®, with the support of the
Marcus, Brill, and Righteous Persons Foundations, continues to permeate the early childhood
innovative ways to carry on our And we inspire Jewish journeys—in our staff, in our
volunteers, in our service men and women in the
programs at JCCs, and the Mandel Center for Jewish Education began work on Journeys: Adult long-established work.
Allan Finkelstein armed forces, and in our JCC community.
Jews Living and Learning, along with The Goodman Family Institute: Yisrael Sheli, My Israel,
Our goal is always to help JCCs engage their
a new Israel education program for our resident camps supported by the Goodman Family We did all this in 2007, just as we have for many
communities, but we’re continuously trying to reach
Foundation. The Merrin Center for Teen Services saw its fifth class of Teen Professional Fellows years before, and hope to do for many years to
that goal through new efforts and initiatives.
join the 57 young professionals who have already completed this important program. And, come. We balanced change and tradition, giving
through our partnership with The AVI CHAI Foundation, we welcomed a new class of resident Those programs and services fall into four JCCs new ways to continue to inspire and connect
camp directors to Lekhu Lakhem: Jewish and Educational Journeys for Resident Camp Directors.
broad categories: with their communities.
This was a year of growth, of meaning, and of real impact. We helped
We act as conveners for the JCC Movement, and
local JCCs to enrich their communities, thereby strengthening the
in 2007 we organized some remarkably pioneering
Jewish community across North America.
meetings along with our customary conferences.
and we try People from different arenas discussed how important it was
for the Jewish community to reach out and support new
at the Professional Conference for the first time, and it
was a real hit. JCC professionals blogged about their trips
plan people-to-people programs to connect his JCC and
Israel. Stuart Wachs, executive director of the Sabes JCC in
to do the same.
parents, and the hum of creative thought filled the Kaufman to the conference, what they learned and who they met, Minneapolis, planned to devote an entire board meeting
& Makowsky Board Room in our New York offices. and their impressions of the whole event. More than a to the discussion of what Israel means to his community.
thousand people read the blog postings for months after the Other executives are designing board and staff trips to
From our inspirational leadership retreat/Executive There was just as much excitement at the 2007 JCCs of
conference was over. Israel, while some want to bring even more Israeli shlichim
Seminars in January to a transformative Israel seminar North America Professional Conference in Baltimore,
to their camps and JCCs. All of the execs agreed that what
in October, 2007 was filled with singular JCC Association Maryland in April. More than five hundred staff members What’s the best way to explain to American Jews why Israel
they heard and saw in Israel gave them the confidence and
events. We gathered large and small groups of people so from 114 JCCs in Canada and the United States came to is so unique and precious? Take them there! That’s why we
vocabulary to engage their constituents in meaningful
that they might share experiences, learn together, and form polish their skills, learn new ways to make a difference, and organized a learning trip for JCC executive directors in
conversations about the importance of supporting Israel.
long-lasting bonds. In this way, we continue our task of network with their colleagues. “Our entire delegation felt the fall. “It helped me crystallize why Israel is so important
building community in the JCC Movement. this conference was the best! From the top level keynote to what we do,” said Dori Donelle, the executive director of These JCC executives were transformed by their experience,
speakers, to the workshops, to the networking opportunities the JCC of the Greater St. Paul Area in Minnesota. “Since I and they will be instrumental in deepening the connection
Our venue for the 2007 Executive Seminars, our annual and the fun evening events – it was all amazing,” said one came back, you cannot shut me up,” added Emily Holdstein, their JCCs and their larger communities have to Israel. JCC
high-level professional development and networking participant’s evaluation. executive director of the Worcester JCC in Massachusetts. Association has made a commitment to furthering that
meeting, was New Orleans, Louisiana, more than a year relationship. We recognize that Israel and the Diaspora are
after Hurricane Katrina had devastated the city. Two-thirds Keynote presenters included JCC Association Chair Alan They were talking about the extraordinary seminar Allan
co-dependents—we need each other for both to thrive.
of the executive directors of the JCCs in North America P. Solow, JCC Association President Allan Finkelstein, Finkelstein led for 18 JCC execs in Israel, a seminar that
attended the five-day session, and they unanimously Connie Glaser, author and motivational speaker, and Chuck opened their eyes to the astonishing diversity of the Jewish Another relationship that we are focused on is that between
volunteered to forgo one day of meetings to help rebuild Underwood, expert on generational marketing. state—diversity of population, of thought, of vision for the JCCs and their local Jewish federations. To support this
the city. After an opportunity to see what Katrina and the critical partnership, we co-convened (with United Jewish
resulting levee breaks had done to the Jewish community, Communities) a retreat in December for eight JCC and
the two busloads of executives arrived at the remains of federation executive director “pairs” in Arizona. We invited
a flooded YWCA. As part of their board retreat a week participants from different size Jewish communities and
earlier, the JCC Association Board of Directors had begun JCCs so we would have a broad representation, and the
the job of removing tons of trash from the destroyed result of this facilitated retreat was to create an ambitious
building. The executive directors continued the demolition agenda for re-engagement of these two agencies. Several
job and were successful in almost completely gutting communities are already making real changes, and we plan
the building. Community Consultant Ann Eisen, a New to have more of these JCC/federation retreats to maintain
Orleans native, reported that through the hard work of the and nurture a collaboration that has done so much good for
board members and executives we saved the YWCA tens of so many, and has enormous potential to impact local Jewish
thousands of dollars. Both board members and executive communities as we move ahead with a common, shared
directors described their days as life-changing, and many agenda of building the local Jewish communities in which
of them shared their experience with their fellow staff and these key agencies “live” and operate.
volunteers back in their hometown JCCs.
The local delegation result was a fabulous five days in Boca Raton, Florida
and Deal Park, New Jersey, where the JCCs, working
camp initiative, TAG: Jewish Values Through JCC
Camping®, brought 15 new curricular units to close to
to the Orange County in conjunction with local universities, gave young a hundred JCC day and resident camps across North
dancers, actors, musicians, artists, and writers a chance America. We developed new initiatives on Judaism &
Games fielded one third to bloom. We are deep into our plans for the 2008 JCC the environment, Israel, in our Touching Torah series
more athletes than they Maccabi ArtsFest, which will take place in Minneapolis
and northern Virginia, and we expect to increase
(on the weekly Torah portions that fall during the camp
season), and we continued preparing material for the
anticipated. participation by another third yet again. JCC Association─Coca-Cola Days of Caring and Sharing
will be available to all JCC resident camps and is being grown to 12 cities and added programs for parents at nine schools. In four
months, over 3,000 parents attended learning events
Our signature programs, known throughout the JCC
underwritten by a generous grant from the Goodman Movement, give JCCs the life-long learning materials
Family Foundation. 12,000 users. at JCCs. In addition, we updated and redesigned the members have come to expect.
Now in its second year, we can see that JCC Excellence: the How have the participating JCCs benefited from their experience?
Benchmarking Project, the data analysis program from the Mandel One JCC identified overhead costs as a major problem and as
Center for Excellence in Leadership and Management, has been a result is now tracking income and expenses more efficiently.
an extraordinary success. Twenty-eight JCCs participated in the Another JCC realized that membership retention was weaker than
Benchmarking Project in 2007, bringing the total to 34. Those JCCs they thought, and they implemented a different model, which they
that have gone through the process of gathering information on are tracking through their benchmarking data. When one JCC saw
various aspects of their operations and then analyzing the data have that a large percentage of members with preschool children were
been wildly enthusiastic about the experience. With clear and solid not sending them to the JCC, they prepared a targeted marketing
data that shows how a JCC measures up against other JCCs of similar campaign, which brought in enough children to the preschool to fill
size, boards of directors have been able to make dramatic decisions all the slots. Another JCC became aware that its staff was receiving
to improve the three areas that measure a JCC’s excellence: inspiring negative feedback and instituted more intensive customer-service
Jewish journeys, building Jewish community, and maintaining training. They used the information they gathered to make changes
financial sustainability. for the better.
Our consultants in camping, early childhood, and We help JCCs in other ways too, by giving them the
community services crossed the continent in 2007, tools they need to respond nimbly to markets and
providing evaluations and guidance to more than demographic changes. So JCCs will have current
three-quarters of all affiliated JCCs in different areas of information on trends, the Florence G. Heller-JCC
operation. Over twenty-five JCCs explored with JCC Association Research Center completed two major
Association consultants whether their early childhood research projects in 2007 on teens in JCCs and on
environments and curriculums expressed their Jewish effective lay leadership. Both surveys contained surprising
values. Our designated consultant worked with emerging and valuable information. Our information specialist,
communities in Colorado, South Carolina, California, working out of the Mandel Center for Excellence in
North Carolina, Washington, and Maryland, and shared Leadership and Management, responds to the field’s
our newly written Guide for Emerging Communities, a questions about a wide range of issues, from Shabbat
step-by-step resource for Jewish communities interested openings to membership plans to organizational charts.
in building JCCs. We reinvigorated our relationship Our marketing department instituted monthly webinars
with the YM-YWHAs and JCCs of the metropolitan that focused on the JCC Brand to help JCCs implement all
New York area in 2007, and assigned four consultants its aspects successfully and added to the growing online
to the 22 affiliated JCCs. That large group decided it toolkit of graphics available for their use. All the many
wanted to form a subcommittee to work on specific different services we offer directly to JCCs help them to
issues of concern, and one of our consultants staffed be the vibrant, successful agencies they want to be.
the subcommittee. We’re coordinating these consulting
Inspiring
that JCCs can share with their members.
Author of You Don’t Have To Be Wrong For Me To Be
Right: Finding Faith Without Fanaticism (Harmony, Sept. Acting on the prophetic injunction to help our neighbors
2007), he conceived and is the editor of Remembering in distress, at the beginning of the year, we held our
Journeys
to hit the United States—and used the opportunity
A Jewish Guide to Palliative Care (CLAL, to help clean out a YWCA daycare center destroyed
2003). An Orthodox rabbi, he received by Hurricane Katrina. Our board members rolled up
a master’s in Jewish studies and a their sleeves and hauled out rotting plasterboard and
Inspiring Jewish journeys is what the master’s in Jewish philosophy from ruined equipment so that a sister agency, the YWCA,
JCC Movement is all about, and we feel the Jewish Theological Seminary. could get back to business. Nechama volunteers were on
that impetus just as strongly as JCCs. hand as well in the first of what we hope will be other
During the past year, we worked
We want to enrich the Jewish lives of actively to be good citizens both
collaborative efforts to help those in need. We organized
our staff and lay leaders, and we try in the Jewish world and on our
a national blood drive too, which took place during
continuously to embody the highest Cheshvan, the month designated for Jewish social action.
planet Earth. In April 2007,
Jewish ideals. we participated in a special We also took a look at our own operations to see where
series of meetings, which were we could be more responsible environmentally. We made
JCC Association board members and JCC held in conjunction with the small changes, such as switching from Styrofoam to paper
executive directors help to clean up after national conference of Voluntary cups, that make an impact over a year, and moved to a
Hurricane Katrina. Organizations Active in Disaster.
Israel is celebrating her sixtieth birthday in 2008, and so they could bring our aggressive recruiting, and we were successful in
Operations (1,245 | 11.5%)
7. Support and Development (465 | 4.3%)
some Yiddishkeit
we began collecting materials and resources in 2007 registering more rabbis than we have in many years. The
8. Management & Finance (1,043 | 9.7%)
to help JCCs commemorate this inspiring event. On six chaplain candidates—four Conservative and two
JCC Resources, our intranet for JCC staff and boards, a
special section under adult services holds a wide variety
and joy to service Reform—are divided between the U.S. Army and Navy,
where there is a particular need for Jewish chaplains. total
planning their calendar year. The JCC Movement is far away. integral to who we are, and it continues to influence
everything we do.
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