top fundraising tips | marcus JCC | meet paula L.

sidman

Biennial 2010:
What did 650 people
bring back to their JCCs
from Atlanta?

autumn 2010
5771 u`x
jcca.org
circle
inside
2
autumn 2010

Were You There?

5771 u`x

Marvin Gelfand on the JCCs of North America Biennial

www.jcca.org
Ariel Beery
by and about...

Ariel Beery is the co-founder and director of the

PresenTense Group, as well as editor and publisher
of PresenTense Magazine, and co-founder of
the PresenTense Institute for socially-minded
entrepreneurs. Ariel is also a widely-published
columnist in over a dozen papers around the world.

Rabbi Sharon Brous

Rabbi Sharon Brous was listed among the Forward’s
50 most influential American Jews for three years in a
4 This Is Our Moment
Allan Finkelstein on the Future
row, and Newsweek has named her one of the leading
rabbis in the country, and IKAR one of the nation’s
most vibrant congregations. In 2008, she received the

10 Young Voices, Bold Visions

Rabbi Sharon Brous, Airel Beery
Jewish Community Foundation’s Inspired Leadership
Award, and was one of Jewish Women International’s
10 Jewish Women to Watch in 2009.

12 J’s Stake House

A tasting menu for JCC Association stake holders
Allan Finkelstein
Before becoming president of JCC Association 15
years ago, Allan held leadership positions at JCCs in

14 Torahs For Our Troops

Our first Torah’s journey to completion
Los Angeles, Columbus, and Buffalo. He has taught at
Hebrew Union College in Los Angeles, and at Brandeis
University. He is often called upon to speak about one
of his passions—new models of looking at Jewish
18 Say Hello to Paula L. Sidman
JCC Association’s New Chair Looks Ahead
communal life, especially as it applies to collaboration
between institutions.

20 Voices from Generation Next Reynold Levy

President of New York’s Lincoln Center for the
Rising stars from JCC boards convene at Biennial 2010 Performing Arts, Levy served from 1977-1984 as
the executive director of the 92nd Street Y, and
22 Oh What a Night (Y’all)!
Marcus JCC of Atlanta Redefines Hospitality
staff director of the Task Force on the New York City
Fiscal Crisis. In addition to his work in the nonprofit
world, Levy worked for AT&T in charge of government

26 Six Tips for Successful Fundraising

From master fundraiser, Reynold Levy
relations, and acted as the president of the AT&T
Foundation.

30 Size Matters
Special sessions based on size-of-city energized delegates

32 The Tools JCCs Need

Bring home the tools from Biennial 2010 to your JCC jcccircle:
Chair
Paula L. Sidman
Honorary Chairs
Vice-Chairs
Sr. Vice-President, and Lisa Brill
Chief Marketing Officer Edward H. Kaplan Marvin Gelfand
For address correction or Information about JCC Circle contact info@jcca.org or call (212) 532-4949. Robin Ballin Ann P. Kaufman Gary Jacobs
Jerome B. Makowsky Virginia A. Maas
©2010 Jewish Community Centers Association of North America. All rights reserved.
Creative Director Morton L. Mandel Noreen Gordon Sablotsky
520 Eighth Avenue | New York, NY 10018 Peter Shevenell Lester Pollack
Phone: 212-532-4949 | Fax: 212-481-4174 | e-mail: info@jcca.org | web: www.jcca.org Philip Schatten
Communications Manager, Daniel Rose Andrew Shaevel
JCC Association of North America is the leadership network of, and central agency for, 350 Jewish Community JCC Circle Editor Alan P. Solow
Centers, YM-YWHAs and camps in the United States and Canada, that annually serve more than two million users. Miriam Rinn
JCC Association offers a wide range of services and resources to enable its affiliates to provide educational, cultural Secretary President
and recreational programs to enhance the lives of North American Jewry. JCC Association is also a U.S. government- Design David Wax Allan Finkelstein
accredited agency for serving the religious and social needs of Jewish military personnel, their families and patients in Peter Shevenell
VA hospitals through the JWB Jewish Chaplains Council. Jeremy Kortes Assoc. Secretaries
JCC Association receives support from the JFNA National Federation/Agency Alliance, local federations and Jewish Dan Hertzberg Dana Egert
Community Centers. Linda Russin
Online
ISSN 1065-1551 Chris Strom

1
 Were you
there?
Something special happened in Atlanta
It’s routine to describe each JCCs of North America Biennial as the best ever,
but something special really was happening in Atlanta in May. Perhaps it was a
sense of relief that we had come through the worst of the recession and there
was a glimmer of light ahead. Maybe it was the renewed sense of purpose the
recession ignited, the determination that we shake off complacency and deal
seriously and strategically with the long-term future of our agencies.

It surely was a result of the superb effort put forth by our host community
chairs, Lisa Brill and Laura Dinerman, and their volunteers, and all the other
people, both lay and professional, who worked for more than a year to plan
and execute an extraordinary program. All of this resulted in a meeting filled
with intensity and purpose. You could sense it at the plenaries, in the meeting
rooms, at J’s Stake House, even in the vendor’s area. The more than 650
people at the Biennial seemed focused on the future, on the question,
where should the JCC Movement be heading and how could they lead their
JCCs there.

As chair of the 2010 Biennial committee, I was determined that the convention
meet the real needs of JCC leaders. The committee met monthly for nearly two
years. Recognizing that this event is the gathering place for JCCs throughout
North America, we focused on trying to make the experience very personal
and meaningful for all in attendance. The committee believed strongly that all
JCCs should be in attendance at the conference, represented by at least their
presidents, incoming presidents and executives. We worked hard to achieve
that goal, including creating a program of outreach from the lay leadership of
JCC Association to the lay leaders of the JCCs. We felt proud at our successful
efforts when we saw the energy at the conference and heard the extremely
positive feedback from virtually all who attended.

We’re devoting this issue of JCC Circle to subjects that we introduced at the
Biennial so you can delve a bit more deeply. Most of the presentations have
been posted to JCC Resources, as well. But reading can’t take the place of being
there. Once you absorb all the information here, I hope you’ll block out the time
now to come to our next Biennial in New Orleans, May 6-9, 2012. You will not
be disappointed.

B’shalom,

Marvin Gelfand
Chair | Biennial 2010

2 3
 This
“What kind of Jewish life do you want to lead—
and how can we make it possible for you
(and your family) to do so?”

This is the moment

is our A recent lively discussion on our execs Listserv about Shabbat opening took this
familiar topic to a new place that was not about “business” or about “serving our
non-Jewish members.” This is the moment for JCCs to help Jews create their own
Shabbat.

moment.
By Allan Finkelstein, president, JCC Association
The following is an excerpt from Allan Finkelstein’s keynote address,
A Strategic Vision for JCCs, delivered on Monday, May 3, 2010 at the
JCCs of North America Biennial in Atlanta.
Synagogue board members and rabbis are frustrated at the declining participation in
synagogue life. This is the moment for JCCs to develop programs addressing issues
of spirituality and to offer new models of Jewish learning. 
Young families tell us they cannot bear the burden of membership in all the
communal institutions, but want to introduce their children to Jewish life. This
is the moment for JCCs to take the lead in dropping the barriers to Jewish
engagement.
American and Israeli Jews are further apart than ever before. This is the moment for
JCCs to model a new relationship with Israel.
My friends, JCCs can offer creative remedies to the chronic ailments of the Jewish

O
ver the past year, I’ve had the opportunity to speak with, and hear from, so
many of you—from California to Florida, from Nashville to Milwaukee, and
even with two groups of colleagues in Israel.
There is unanimity that we must, together, identify the unique place of the JCC in
the rapidly changing Jewish and North American landscape.  will position Jewish day camping on the “map” as has so successfully been done
What kind of Jewish lives
community and, hopefully, bring others along with us in thinking differently.
Reimagining day camp, Israel connections, total wellness
We are conducting an intensive study of JCC day camps, so that by year’s end we
for resident camping, and be able to describe the unique potential of Jewish day
camping. We will articulate a JCC Day Camp brand that will become clear and speak
powerfully to potential camp families and staff and to philanthropists who will
understand and invest in realizing this potential.

do people want to lead, I am pleased to announce that the Harold Grinspoon Foundation will be partnering
with us in the study, and in a new program to significantly enhance our day camps,
and how can we make it possible
for them to do so?
We have to know the answer to that question in order to drive our decisions about
what we do, especially in the arena of strengthening Jewish lives. Let’s admit that
in today’s world so much of the way that our Jewish
community works is a disincentive to engagement.
From multiple, high membership fees, to complicated
and unconnected access to Jewish education, to our
ineffectiveness in helping people along a meaningful
journey…let’s begin by actually asking people this key
question—and listening to them—and developing both
local and continental strategies to create options and
possibilities rather than barriers and blocks.
One of my executive colleagues suggested that we
create “1000 Jewish conversations.” I am inviting each
JCC to participate this fall as we ask people across the
continent to answer that core question:

4 5

based on the Grinspoon Institute’s demonstrated success with resident camps.
A new Israel/Diaspora reality, based on a global sense of Jewish peoplehood rather
than nation-building, provides enormous opportunity for JCCs. Our first step in
developing a new and dynamic bond with Israel is that, for the first time, the JCC
Maccabi Games/ArtsFest will be hosted in Israel in July 2011.
The response so far has been exciting. Hundreds of teens and coaches will have a
special two week experience, including visiting their Partnership 2000 communities.
In addition, the number of JCCs now considering a year round “young shaliach” is
growing, and we invite you to consider this for your JCC. Stay tuned for much more!
Are you as tired as I am of hearing “JCCs are just a gym?” This long held assumption
is, of course, inaccurate. We’ve worked hard to be competitive in the fitness business
and have strengthened aquatics through the new Lenny K Swim Academy. The
competitive world in which we live requires that we capitalize on all of our assets and
broaden our thinking—not only about fitness but creating a comprehensive way to
engage people mind, body, and soul.
The well known term is “total wellness,” but for JCCs it has to be more unique and
identifiable. First, let’s break down our internal walls, retraining our staff to think
holistically across traditional departments. We’ll start with the enormous cohort of
baby boomers, and move throughout the JCC, from ECE through camp.
Leadership: prepare for a new generation
None of this can happen without the finest in both professional and lay leadership.
We will emphasize two specific initiatives that have arisen out of our strategic
conversation:
We will engage in identifying, attracting, and preparing the next generation of JCC
executives who will replace the significant number of current execs who will retire
within the next 10 years. We are proud that the JCC Movement has the longest and
most successful history of executive development training, yet we are not currently
positioned to have a large enough pool of well-trained candidates to move into these
key positions as they become available.
It begins with you at the local level. Each JCC, regardless of the age of its exec, must
have a succession plan in place and, demonstrate a strong commitment to identify
6 7
this is our moment
This is the moment for JCCs
to take the lead in dropping
the barriers to Jewish engagement.
the stars on staff who all of us must nurture throughout their careers, whether they
join us at 25, or later in life.
It is time to take seriously the need to bring down the age of our boards, and
consciously attract younger, entrepreneurial types who think and act very differently,
and who will take us forward in ways that will respond to their generation.
JCCs as caring communities
JCCs and Ys began as settlement houses that helped new immigrants adjust to life in
their new communities in the US and Canada.
There is a very critical element of our original purposes that we must embrace
and make a part of how people see us today. JCCs should be seen as caring
communities—places that people can turn to at times of challenge and need. The
leadership of UJA/Federation of New York and the New York JCCs and Ys are a
model from which we can all learn.
Let’s take the last year. As many families faced unprecedented financial challenges,
how did they view us? Those who could get up the guts may have come to ask for
scholarships for their kids—but did they consider the very familiar environment
of the JCC as a place to come for caring, comfort, and personal attention? We’ll
be looking at how to integrate this into the fabric of our JCCs as part of our core
mission and operating philosophy.
The conversation with so many JCC leaders this past year focused on things
that were gaps in our movement’s vision of itself or clarified how JCCs could
position themselves. The focus on total wellness and day camping represented my
understanding of the need to strengthen and carve out clear brands and niches for
these two core businesses. We have heard—loud and clear—that we need to also
articulate a vision of JCC early childhood excellence that will keep us ahead of the
educational curve and distinguish our already excellent schools. An Ethical Start has
become a signature part of so many of our JCC ECE programs.
We will build on that to develop a model that each JCC can adopt, which again
leaves little question about JCCs as premier centers for ECE. Our collaboration
with the Sesame Street Workshop, as we develop materials for JCCs to be the
exclusive pilots for the new Shalom Sesame series this December, will be a unique

step in modeling early childhood practices that define excellence and set the JCCs
apart. Think about our holistic DISCOVER program beginning with our youngest
members and continuing into our day and resident camping programs.
Consider all Jews as JCC members
I’ve believed for years that the community affiliation model, which requires multiple
memberships, must be rethought in order to make access easier, especially for
younger families. I have further revised my thinking. I challenge all of us to take this
issue on, and lead the community in convening the conversation. People no longer
want to affiliate and join. They are consumers who want to pick the programs that
meet their needs at a given moment.
I propose to you that “membership” as we know it is outmoded. Some JCCs have
already moved in this direction but I want to suggest that we take a serious leap and
consider all Jews members of the JCC. Let’s drop the barriers to walking in the door.
Let’s open the tent, be more welcoming, and drop language like “non-member” from
our vocabulary.
Yes, we have to survive and sell programs and services. It’s a different way of thinking
and presenting ourselves. I’d love to find pilot communities that will model new
this is our moment
Let’s pledge to stop criticizing Federations for what they can’t do, and focus on
generating the revenue that we need. So much has changed since our last business
model study just two years ago. We will again look forward at the mix that makes sense,
especially in light of the new question: How is Jewish good for the bottom line? All of
us need to be confident about articulating how we meet our mission and how it keeps
us strong! Integrating the conversations about business and mission is challenging, but
essential.
This is a unique moment in Jewish time. It is our moment to grab and to make
happen. We’ve all seen how quickly new movements can emerge in this era of social
networking and media. I have been gratified by your response to our strategic
conversation, which must continue. We have many opportunities to consider both the
big picture and very specific issues that challenge and, at the same time, open doors for
us. At the Biennial, we began a page of JCC Talmud based on this conversation. You
can download the page at conversations.jcca.org. Let’s continue to write this new page
together. As we do so, we will answer the question at the center of our page, and be
certain that our programs respond this core mission.

Join the
approaches that we can all learn from including encouraging synagogues to join this
effort. Let’s do this before the consumers speak more loudly with their feet than they
already have.
Let’s eliminate words like turf and competition from the conversation. So many Jews
aren’t engaged at all. That is, in large part, our fault for creating barriers that make it
more and more expensive to be engaged as Jews. The community has alluded to this
conversation.
issue for years, but nothing has changed. Let’s lead as JCCs and not wait for someone
else to make the move or give us permission to do what needs to be done. The dialogue continues on Allan’s blog, 1,000
Identifying and nurturing talent Jewish Conversations.
I spoke earlier about assuring that we have appropriate leadership to take us forward.
The issue of talent has to permeate our thinking. I’ve watched so many JCCs cut • Watch Allan’s plenary presentation
staff, including the stars that I spoke of earlier. Fewer young people see the career • Download the page of JCC Talmud
path that was there for me when I entered the field. How many of our boards have
conversations about identifying and nurturing talent, valuing our young staff, and • Share your thoughts on topics like:
investing in them and rewarding them in a variety of ways—especially when salary
dollars are so limited. If we expect to have the kind of professionals that we will need Changing the Rules of Engagement in Jewish Life
to sustain and lead us, then let’s consider the challenge to identify and nurture talent
as a top priority.
Dropping the Barriers to Entry
Showing Teachers That They Are Valued
FRD: Making Jewish good for the bottom line How Do We Engage More Jews?
I have left money for last. It’s been the major focus of conversation, especially Opening the Paths of Engagement
through the economic downturn. I hope that I have convinced you that “getting And more, all at...
back to mission” is a key path toward increasing our visibility and prominence, and,
therefore, to attracting philanthropic support. As we continue to move towards a

1,000 JEWISH
total fee-based philosophy, it will of course increase the need for FRD. And let’s be
honest with ourselves. The dialogue about expecting increasing core support from
Federation doesn’t make a great deal of sense. As Federations move more and more
toward program-based allocations, the strength of our mission-based programming
and service to the community as caring institutions will become even more
C O N V E R S AT I O N S
important. conversations.jcca.org

8 9

Young voices,
big ideas.
Young Jewish leaders Rabbi Sharon Brous and
Ariel Beery are passionate about rethinking what
Judaism means for their generation. They spoke with
JCC Association president Allan Finkelstein about the
rules of engaging with young Jews today.
Allan Finkelstein
What are you hearing from young people about what
they’re looking for in terms of engagement?
Rabbi Sharon Brous
The Jewish community has to be open to new ways to engage the
younger generation, but not lower the bar—rather we should raise
the bar.
I was part of a discussion group that asked the question: Is the
synagogue dead? We found that people in their thirties were
disinterested in Jewish institutional life­—they felt institutions were
close-minded, inauthentic, not intellectually stimulating, not spiritually
stimulating, disengaged politically.
We live in a world on fire—we know what’s happening everywhere in the
world. Is the Jewish community responding?
I’ve found that the more we challenge people, the more responsive they
are. It’s the opposite of what many institutions are doing when they
lower the bar.
What’s far more effective with this population is saying “The world is
waiting for you. Jewish tradtion demands a lot of you. Now get to work!”
Ariel Beery
I represent the generation that went out en masse to support the
Obama campaign, did Teach For America, City Year, etc. A generation
that has been so alienated by the changes in our world that they’re
searching for groups to be a part of.
Facebook is a reflection of this generation. We’re searching out to be
seen, to make a connection, to make a difference.
We grew up in a different era, following the big changes of the ‘70s...in
a very different mindset of what it meant to be Jewish.
10
A lot of us don’t even know what a JCC is, and aren’t members of
synagogues—because our parents didn’t bring us there.
You have the opportunity to go out there and to tell them that not
only can you live a meaningful life in this world, but you can connect
your personal narrative with the thousands of years of those who
came before you.
Not only can you impact people locally, but you can launch your ideas
for a social venture, a business, and have the support of our people as
you do so.
My generation don’t want to just be lawyers. We don’t want to just be
accountants. We want to actually make a difference in this life.
Allan Finkelstein
If we brought you in as consultants, and said, “What kind
of Jewish community do you envison? And if you had the
opportunity to change the way it works in 5 to 10 years,
what would it look like?
Rabbi Sharon Brous
We need to figure out the vision—of how Jews can bring about a world
of justice, of healing, of dignity, and of peace.
I see all these tremendously creative, interesting, smart Jews who
are totally disengaged in the work of trying to turn around the tide of
history. We know what needs to be done—we just need to get up and
start moving.
Part of that means we can no longer keep ourselves outside the fold
of the Jewish community. Many of the people who are going to be the
strongest and most creative actors in moving the Jewish community
and actually moving history—we need to open our doors and figure
out ways of bringing these people back into the Jewish community.
Ariel Beery
How do we let ourselves unlock the social, the intellectual, the
spiritual, the financial capital of our populations? We need to create a
marketplace—of ideas, of ventures.
The more I learn about JCCs, the more I’m convinced they are a
platform for massive social impact, and a way for our people to realize
our potential.
I believe that we’re here for a reason. If we’re not here for a reason, we
shouldn’t keep being. We need to leave this world a better place than
the world we came in to.
Don’t miss a word!
There’s much, much more!
Follow the entire conversation
online at:
resources.jcca.org
11

J’s Stake House presented Biennial delegates
with a menu of JCC Association programs and
services that is available to all JCC stakeholders.
Are you taking advantage of all you can as an
affiliated JCC? There’s more than you know!
Learn more at www.jcca.org/stakehouse
Soup du Jour
Lenny Krayzelburg JCC Swim
Academy
The Lenny Krayzelburg JCC Swim Academy
offers learn-to-swim programs for children
of all ages. Started in 2005 by four-time
Olympic Gold Medalist Lenny Krayzelburg, the
academy teaches children to be water-safe, and
transforms JCC pools into revenue-generators.
Bread n’(pareve)Butter
Preferred Vendors and Corporate
Sponsorship
Working on sponsorships for your JCC
and need some answers? Discuss local
corporate partnerships, continental corporate
partnerships, how you can bring your local
sponsor to the continental level, the Preferred
Vendor program and much more!  Bring your
sponsorship questions to us and create a
corporate strategic vision for the future.
Financial Resource Development
Consultation
Learn about the ways in which we can help
your JCC evaluate your current fundraising
efforts, help you understand what works and
what doesn’t, and what you need to do to
successfully advance your fundraising to new
levels.
Heart Healthy
Options
Using the JCC Brand to Win Friends ArtsFest go to Israel in 2011—find out how your
and Influence People.
If they don’t know you, they can’t love you.
The JCC Brand can turn every point of touch
with your community into an opportunity
to share your JCC’s story—and build strong
relationships.
12
JCC Reads/Greening, Sustainability
and Social Responsibility/
JCC Grows
Bring greening, sustainability, and social justice
to your JCC through JCC Grows, a program
that helps you develop a social-justice garden.
You can encourage the value of tikkun olam in
your JCC and community all year round. JCCs
can use JCC Reads, a selection of books and
other relevant information, to facilitate book
groups and discussion groups.
Membership Consultation/Fitness
Consultation
Let’s talk membership: What does that mean
for your JCC? What are you doing? What
should you be doing? What should you not be
doing in membership—for sales, retention and
in this economy?
Total Wellness JCC can participate.
The transition from fitness to total wellness
initiative will allow JCCs to distinguish
themselves from all competitors. The model
will allow even JCCs without fitness centers to
become wellness providers, offering physical,
social, intellectual, mental, emotional, medical,
rehabilitative, social action, environmental,
cultural, financial, vocational and spiritual
components.
Meat & Potatoes
JCC Maccabi Experience Merrin Fellowship
JCC Maccabi Games, ArtsFest and Israel
programs—we look forward to your
involvement in these extraordinary programs
in 2010 and beyond. JCC Maccabi Games and
JCC can participate.
JCC Camping Services
Meet our new camping consultant and learn
about our Day Camp study with the Grinspoon
Foundation.
Where’s the J in Your JCC?
Learn about the current programs of our
Mandel Center for Jewish Education, including
TAG, Journeys, Netivim, and the initiative in
JCC day camps.  your JCC’s marketing direction, request a
Strategic Planning and Thinking
Do you find yourself spending too much time
in the “weeds” and not enough time focusing
on the big picture at your JCC? Strategic
thinking is about leadership’s ability to focus
on the critical agenda to keep the JCC moving
forward. In this session, learn about JCC
Association’s strategic thinking program, which
helps JCCs engage in and continue strategic
thinking for their agency.
JCC Early Childhood Services
The early childhood education department
provides continental consultation services, our
signature program, An Ethical Start®, and is
collaborating with Sesame Workshop on their
new series, Shalom Sesame.
Mediterranean
Specialties
Israel within the JCC/ Development/
Israel Office and Young Shlichim
Program
Delve into the programs and services offered
by JCC Association’s Israel office. The new
Young Shlichim program places young Israeli
staff in your JCC. JCC Maccabi Games and
ArtsFest go to Israel in 2011—find out how your
House Specialties
JWB Chaplains Council /
Torahs for Our Troops
For more than 90 years, in wartime and
peacetime, JWB Jewish Chaplains Council, a
service of JCC Association, has been providing
for the needs of Jewish personnel in the U.S.
Armed Forces. Learn more about our programs.
Learn about the Merrin Center’s consultative
services to JCCs/camps for youth and
teens and hear about the enhanced Merrin
Teen Professional Fellows Program (Merrin
Fellowship) that begins recruitment for the
seventh cohort.
Providing value
to every JCC, every day.
Marketing Consultation
How effective are the marketing efforts of your
JCC? Is it time to try a new approach? Do you
have a marketing plan? To help you rethink
consultation visit from Michael Rowland, JCC
Association’s marketing consultant.
Engaging Young Leaders in JCCs
Does your board reflect the great potential of
creative leaders between their mid twenties
and early forties?  JCC Association is
developing guidelines and a training program
to assist JCCs in engaging young leaders.
JCC Excellence:
The Benchmarking Project
Discover how benchmarking can help you
improve your bottom line, advance your
Jewish impact, and increase the satisfaction
and retention of your members and staff.
This program provides lay and professional
leadership the objective quantitative
information they need to develop a
practical approach towards continuous self-
improvement.
Governance Review/Board
Board Self-Assessment
How well is governance working at your JCC?
Does your JCC board work as a team? Do you
know the benefits of board self-assessment?
JCC Association can help you with a
governance review, board self-assessment, and
board development.
Professional Development/
JCC Executive Search/JCC Staff
Training/Graduate Scholarships
Staff members are your JCC’s greatest
resource. Whether you are looking for training
opportunities, executive succession planning
and executive search, candidates to fill open
positions, or scholarship opportunities for
graduate education programs, the professional
development services department has what
you need.
The Icing on the Cake
DiscoverJCC.com
DiscoverJCC.com is the new online continental
presence for the JCCs of North America. Learn
about this ambitious website designed to drive
people to your JCC’s website, and what its
future means for your JCC.
13
 Biennial attendees come through
Four days later, as the Biennial drew to a close, hundreds of proud Biennial
delegates watched as a Torah mantle emblazoned with the JWB Jewish Chaplains
Council logo was reverently placed on the newly written Torah, and presented
to Chaplain Brett Oxman, who would be leaving for the Middle East in just two
weeks. Just a few words remained to be written.

To the Capitol... and the Chiefs of Chaplains

The following Monday, at an august gathering in the United States Capitol in
Washington, DC which included (l to r) Brigadier General David Cyr, Deputy
Chief of Chaplains, U.S. Air Force, Rear Admiral Robert Burt, Chief of Chaplains,
U.S. Navy, and Major General Douglas Carver, Chief of Chaplains, U.S. Army,
each of whom wrote a letter in the Torah with the assistance of sofer (scribe)
Zerach Greenfield, the final words completing the Torah were written, and the
Torah, dedicated under a Huppa (wedding canopy) was formally presented to the
military, as Rabbi Harold Robinson, director of JWB, Noreen Godon Sablotsky,
chair, JCC Association Services to Jewish Military Personnel, representatives of a
cross-section of national Jewish organizations, representatives of JCCs, members
Text of the military, JCC Association board members, donors and guests looked on.

By
Fani Magnus Monson

Our First Torah: Completion and Dedication

Arrival of the nearly complete Torah
Hundreds of delegates rose to their feet as one as Lt. Shane Sablotsky, USN,
accompanied by an honor guard of Jewish military chaplains and lay religious
leaders representing all branches of the armed forces carried a nearly-finished
Torah, wrapped in a tallit, into the JCCs of North America opening plenary
session. In an emotional appeal, those present were asked to help complete the
Torah, the first being written as part of Torahs for Our Troops, scheduled to be
presented to the United States Military in just a week’s time.

14 15

Senator Levin honors Jews in the military
Before he inscribed a letter in the Torah, Senator Carl Levin, Chairman of the
Senate Armed Services Committee, passionately spoke about the history of
American Jews who distinguished themselves in “all the wars of the Republic…”
and went on to say “and they defend it today by the thousands, alongside
members of all faiths, in dangerous places around the world. These sacred scrolls
have been the focus of Jewish faith, law and culture for thousands of years. Yet
for our troops it has too often been absent, its presence limited to a few large
installations. I thank the JWB for this noble undertaking.”
Doing their part
Among the audience were
Koby Ables of Tulsa, OK
and Daniel Kriegsman of
Raleigh, NC, two thirteen-
year-olds who had helped
raise money for Torahs
for Our Troops as their
mitzvah project for their
b’nai mitzvah.
Torahs for our Troops is a project of JWB Jewish
Chaplains Council, a service of JCC Association. To bring
a Torah to your community to help us raise the funds to
complete it, and others, or to find out more about the
project, please contact Ziva Davidovich at zivad@jcca.org
or call her at (212) 786-5099.
To donate, visit www.TorahsForOurTroops.org or use the
envelope enclosed with this issue of JCC Circle.
For more information, visit www.jcca.org/jwb.
16
A milestone reached
JWB Jewish Chaplains Council Director Rabbi
Harold Robinson led the assembled guests in reciting
a shehecheyanu—the Jewish blessing for reaching a
milestone—when the last letter had been inscribed
in the new Torah scroll commissioned for U.S. Jewish
chaplains. The moving completion and presentation
ceremony was part of Torahs for Our Troops, a multi-
year project through which JCC Association/JWB
Jewish Chaplains Council is raising funds for special
small, lightweight Torahs that chaplains can easily
carry with them into the combat theater and from ship
to ship, as well as provide support for the religious,
spiritual and morale needs of Jewish military personnel.
This scroll was the first to be completed. More than 400
individuals from across the United States contributed to
the completion of this first Torah.
The significance of this Torah
JCC Association board member Noreen Gordon
Sablotsky, chair of Services to Jewish Military
Personnel, who presided at the ceremony, said, “It
is especially fitting that we complete this Torah
scroll only one short week before we celebrate the
holiday of Shavuot, which commemorates the
giving of the Torah at Sinai.” In thanking all those
who contributed to the writing of the first JWB
Torah, Gordon-Sablotsky concluded, “This project
is being supported by the entire Jewish community
across the spectrum of Jewish life in America.
The Torah is the most powerful symbol of Jewish
life, and when isolated Jews based far away have
the chance to see and touch the Torah it makes
them feel more connected to the entire Jewish
community, as well as bringing them a bit of the
comfort and the familiarity of home.”
What happens next?
A second Torah will be completed and presented to the
U.S. Military in Norfolk, Virginia, in November, aboard
the aircraft carrier U.S.S. George H. W. Bush (CVN-77). On
permanent loan to the Bush, which supports a carrier battle
group, the Torah will be able to travel from ship-to-ship
as needed. Torahs are being underwritten by the Jewish
communities in San Diego and Memphis, and another
Torah, which will travel to communities across the country
as it is being written, will be started shortly.
17
 What was the biggest challenge you faced as a volunteer leader?
I feel very fortunate that as a volunteer leader, I have been allowed the
opportunity to contribute to the greater good in various roles. I think the biggest
challenge for me, however, relates to process. Often, individual agendas interfere
with decision-making, and the priorities of the institution are not advanced.

There’s been a lot of concern lately about the quality of

governance on nonprofit boards. What do you think should be done

say hello to to improve that quality?

Paula L.
The number one ingredient for improving the quality of governance is
strong leadership — both lay and professional — and the necessity for open,
honest dialogue to take place between the two groups. It is essential to have
transparency at the board level, relating to financial issues in particular.

Nonprofit boards are aging. How can current board members

Sidman
encourage the participation of younger people?
First of all, existing leaders have to be willing to change and to welcome
younger people as key to the organization and its future. Personal outreach
to younger people by members of their peer group make the invitation to join
at a leadership level more credible — and starting them off with hands-on
responsibility creates ownership on their part as well as a sense of meaningful
and engaged participation.
Meet Paula L. Sidman, the new chair of JCC Association.
A resident of the Boston metro area, Paula has been an What do you think is the primary challenge for JCC Association
in the next five years?
active community leader for many years, and served
as president of the JCC of Greater Boston. In 2001, she I genuinely believe that JCC Association has
was awarded the Alexis de Tocqueville Society Award for endless opportunities to continue to expand
upon its strength and presence. However,
community service leadership and commitment by the I think that the primary challenges that
United Way of Massachusetts Bay. face us are creating financial stability
and securing revenue in difficult times,
providing value-added services and
resources to the field and to our
How were you introduced to volunteer/community work? local JCC’s, and in recruiting the next
My parents have always been my role models and taught me the meaning of generation of JCC professionals.
tzedakah and tikkun olam from a very early age. They were active volunteers
throughout my childhood and continue to be committed to the principles of Is there anything you’re eager
philanthropy and helping to improve the world. They instilled in me the strong to work on as chair of JCC
belief that by doing good, we benefit our community as well as ourselves, and Association?
that each of us truly can make a difference.
I plan to devote myself to helping to
What was your first big project? meet the challenges I’ve mentioned
and to create new models of learning
My first major project was beginning the JCC pre-school in Weston, and relationships as we go forward.
Massachusetts in January, 1975. I was looking for a school for my children and We must keep to our mission,
could not find one that met my needs. I contacted the executive director of remembering who we are and
the JCC of Greater Boston, who said, “If you want a new school, start one.” what our goals are, as we
So, I gathered a group of parents with young children in the western suburbs, continue to emphasize the
and we were able to establish the school in time to open the following school unique contributions we can
year. I was the chair when the school opened and continued for several years each make individually and
in that capacity. I am proud to say that the school is still thriving. Overall, JCC together as a movement.
preschools are extremely successful.

18
 Voices from Generation Next
By Miriam Rinn
Everyone agrees that JCCs need committed and competent volunteer leaders, but not everyone
knows where to find or how to train those leaders. For many years, we’ve been offering a
leadership training program for up-and-coming volunteers at the JCCs of North America
Biennial.
Alana Muller is one of those volunteers. “For me, being involved in JCC leadership is highly
satisfying because I know that I am doing something that not only benefits my own family, but
also has a positive and lasting impact on the Jewish community and the community at large,”
she says. Representing the JCC of Greater Kansas City, Alana was a participant in the Esther
Leah Ritz Next Generation Leadership Program, chaired by Roslyn Haikin of Houston, at the
2010 Biennial. Named for a former chair of JCC Association, ELR Next Generation provides
emerging JCC leaders with an intensive day of specialized training as well as attendance at the
Biennial, a place they can meet people with many years of leadership experience.
Like the other participants, Alana wanted to come to interact and learn from volunteers in
other JCC communities. “My expectations were far surpassed,” she said. “I was enormously
impressed at the caliber of the participants and the willingness of each member to share
experiences, tips and tricks.”
Another volunteer, Andrew Pegalis, wanted to learn how other JCCs are handling certain issues
that he’s dealing with at the Weinstein JCC in Richmond, Virginia. “The most valuable aspect
of the program was learning from other future leaders from other JCCs. Some not only had
faced similar issues as we did, but had developed or adopted programs to address them, with
varying degrees of success,” he said. Andrew was impressed by the level of competence and
professionalism among everyone involved, from JCC Association staff to local JCC volunteers
to presenters and fellow attendees.
20
The 2010 ELR program started early on Sunday morning with breakfast and introductions.
After a discussion of the Jewish perspective on leadership with Dr. David Ackerman, director
of our Mandel Center of Jewish Education, the participants spent several hours working
with a professional trainer on balancing the different demands on nonprofit leaders. As
valuable as the seminar was, participants found the chance to meet and talk with others
like themselves even more beneficial. As Ron Oppenheimer from the Houston JCC put it,
“I generally find the substance at programs like this less important than the ability to create
peer-to-peer dialogue and to spark my own internal thought process. The ELR program—
and the Biennial more broadly—were able to do both. I made contacts that I will keep, I
broadened my relationships with my own delegation and I came home with a long list of
thoughts, issues, and ideas to follow-up on.”
For many ELR participants, this was their first time at a Biennial, and they gained an
appreciation of the breadth and depth of the JCC Movement. Michael Burns, treasurer
of the Margate, New Jersey Milton & Betty Katz JCC, put it this way: “I realized that the
JCC is really the gateway to Jewish life. Whether you are religious, not very religious,
or not religious at all, the JCC has something to offer. With that said, I came away with
the conviction that it is our responsibility to offer events and services that cater to the
community, and that we should not be guided simply by past traditions and dictates.
Without that, we will not be able to move forward and maintain a strong future.”
Michael also expressed the frustration that many volunteers feel about the need to juggle so
many responsibilities. “Sometimes it is hard to juggle work life, personal life and volunteer
life, but in the end there is nothing more gratifying and satisfying than being a part of this
amazing organization!”
The nominations for the ELR Next Generation Leadership program come from JCCs, and
many of the top lay leaders of JCCs and JCC Association graduated from the program.
Another class will be forming for the next Biennial in New Orleans, training another group
of outstanding volunteers to lead their JCCs.
21
 Oh, What a
Night (Y’all)!
By Pam Morton
Marketing & Communications Manager
Marcus JCC of Atlanta

the big night had finally arrived

At 6:00 p.m. on an overcast Sunday in early May, Main Street, the lively central
neighborhood that is the heart of the Marcus Jewish Community Center of
Atlanta, stood uncharacteristically silent. It wasn’t for lack of people. Up and down
the wide hallway, throngs of volunteers, dressed in royal blue T-shirts emblazoned
with the words “Volunteer/Mensch,” stood quietly side by side with JCC staffers,
also resplendent in multi-hued staff T-shirts. They were waiting in anticipation of
the busloads of JCC senior management and lay leaders, delegates of the 2010
JCCs of North America Biennial, who would soon pull in from downtown Atlanta
and begin what promised to be an exciting evening of barbecue, banter, and big
time entertainment.
As the host community for the 2010 Biennial, the MJCCA had been preparing
and planning for this moment for more than a year. During the last few weeks,
the local Biennial committee, co-chaired by Lisa Brill and Laura Dinerman, had
been busy putting the finishing touches on Biennial preparations, including the
weekend’s grand event, the Biennial Barbecue Bash. For the first time in many
years, the entire Biennial delegation would visit the host city’s JCC.
“Planning the host event at the MJCCA was a wonderful experience for Lisa
and me,” said Dinerman. “We were intimately involved with the fundraising and
the planning for this facility and take great pride in our physical plant and the
programs that make our JCC so special. We were excited to share our Jewish
neighborhood with our friends from JCC Association.”
And now the big night had finally arrived. The MJCCA gleamed both inside and
out. As usual, the Center’s stellar support staff had done their due diligence:
floors and metal surfaces had been polished, windows shined, banners unfurled,
and grounds manicured. The gymnasium had been transformed from a typical
basketball court into a five-star party venue. Giant balloon bouquets in bright
colors sat on black-clad tables and two expansive buffets stood ready to
accommodate the oncoming crowd. The menu, catered by Enoch Goodfriend of
Goodfriend’s Grill, was traditional Southern fare—kosher, of course—with a twist:
barbecue riblets, fried chicken, sweet potato fries, and carving stations featuring
roast beef.
zabantini, anyone?
Finally, word began to spread: the buses were pulling up. The delegates stepped
into the fountain courtyard where they were greeted by volunteers and staff
proffering the evening’s signature cocktail, the “Zaban-tini” (named for the
MJCCA’s main campus, Zaban Park)—a heady concoction of peach vodka, Sprite,
cranberry juice, and lemon. Once inside, the festivities began with carefully
orchestrated campus tours led by lay leaders who were excited to interact with
other national JCC lay leaders. Highlights included a walk down Main Street,

22 23
 marcus jcc of atlanta
which featured the works of world-
class artist Mordechai Rosenstein;
then a look at the Sophie Hirsh
Srochi Jewish Discovery Museum,
the Brill Fitness Center, Morris &
Rae Frank Theatre, and a special
Bragging Rights Room, where camp
and annual-meeting videos could be
viewed. The groups were then taken
around the MJCCA grounds, pausing
to visit the newly opened Besser
Holocaust Memorial Garden, where
Holocaust survivor and Memorial benefactor Abe Besser was on hand to walk guests
through this truly impressive homage.

Disco Inferno
Guests were then treated to a performance by Jerry’s Habima Theatre, an acting
ensemble featuring performers with developmental disabilities. Each year, Jerry’s
Habima Theatre produces a full-length musical to sold-out audiences for a four-
day run. By all accounts, this season’s show, Disco Inferno, had been one of Habima
Theatre’s best. And judging by the laughter, whistles, and applause coming from the
Morris & Rae Frank Theatre, the Biennial delegates agreed.
Sandra Gold, past president of New Jersey’s Kaplen JCC on the Palisades and JCC
Association board member, left the performance wiping tears from her eyes. “There
wasn’t a spectator who was not touched and exhilarated by the joyous performance,”
Gold said. “Mike Hollender, one of our New Leaders Award recipients, asked, ‘Why not
at the Kaplen JCC?’ Inspired understates our mood as the performance ended.”
Susie Davidow, who has been program director for the Blonder Family Department
for Developmental Disabilities for nine and half years, was thrilled with the response.
“The overwhelming sense I felt was complete awe and joy,” Davidow said. “During
both performances, I watched the audience more than the actors. They were amazed
and amazing—they got it and reveled in what a JCC could do! As the only JCC in the
country with this program, it was especially gratifying to have so many JCCs contact
me after the event, hoping to recreate Habima Theatre on their own campuses.”

jewish chicks rock

The near-perfect evening ended with a rock concert featuring an all-girl group,
Opposite, top: The Habima Theatre presents “Disco Inferno” bottom:
Jewish Chicks Rock, after which the delegates were treated to freshly baked
Delegates explore the JCC’s Main Street. This page, clockwise from top
chocolate chip cookies and a warm send-off from lay leaders, volunteers, and staff.
left: Jewish Chicks Rock!; one of the many Marcus volunteers (menschen);
Paul Nozick, who co-chaired the Biennial Bash Committee with his wife, Lisie, and
(kosher) temptaions took many forms!; delegates enjoying the music; host
Lisa and Martin Fleischman, summed up the evening’s festivities best: “We were
community co-chair Laura Dinerman; host community co-chair Lisa Brill .
so excited to be able to help
showcase our facilities and
people. We always knew we
had something unique and
Discover a JCC.
wonderful, but then to see the
expressions on our visitors’ faces The JCC Movement is blessed with wonderful diversity. JCCs come in all shapes
and to hear the accolades by the and sizes. Some boast huge suburban campuses; others are ensconced in multi-
other delegates was incredible… story urban buildings; and a few don’t have their own spaces at all. Some JCCs
Zaban Park never looked better, focus on the arts while others emphasize services to the elderly. There are JCCs
and we were just proud to be a that are essentially preschools, and others that have a strong emphasis on
part of it.” fitness. All JCCs aim to serve their communities and welcome people in.
Learn more about the Marcus JCC and the entire JCC Movement at
DiscoverJCC.com/FindAJCC.

24 25
 You were
“All of us are—or should be—seeking
benefactors for the worthy causes with
which we are associated. And of this

never more much I am absolutely certain: all of us

can do better. Much, much better.”

important to With these words, Reynold Levy, president of Lincoln Center for the
Performing Arts, challenged Biennial attendees to help bridge the
gap between their JCC’s promise and its performance, by multiplying
and improving their fundraising efforts.

your JCC’s A master fundraiser, former executive director of the 92nd Street Y,
and the author of Yours for the Asking: An Indispensable Guide to
Fundraising and Management, Levy addressed Monday’s plenary
session, urging attendees never to forget “how noble is your cause,

future than
and how precious is your calling,” and to believe that financial
resources can “bridge the distance between what we talk about and
dream about—and what we can make happen.”

Gone are the days when Federation or government support could fill

you are
gaps in JCC budgets, Levy noted. “Self-reliance is the twenty first-
century reality,” and the challenge to make JCCs self-reliant lies
with its trustees.

JCCs should not be daunted, according to Levy, by the

right now.
prospect of increasing fundraising during an uncertain
economic period.

“Great fundraisers do not whine about a lousy

economy,” he said. “I learned during my years at
the Harvard Business School that grousing and
brooding and moaning and groaning are not
sales strategies.”

“With your aspirations up, with your

spirits high, with energy soaring,
six tips for successful and with optimism undiminished,
volunteers and prospects will find
JCC fundraising from it a real struggle to ward off
your enthusiasm and your
reynold levy cogent appeals.”

26 27
 Here’s how.
Asking for contributions—and giving
them—is always challenging, demanding,
and stressful. At the Biennial, Reynold Levy
presented advice for the here and now,
which he abbreviated from Yours for the
Asking to six strong recommendations:
1
# The board of directors: engage its members, enlarge
its size, and raise expectations for giving and getting.
The fundraising equivalent of cultivating your own garden is tending to the
growth and flourishing of board giving. If trustees are well-selected, deeply
involved, and highly motivated, and if you are clear about what is expected of
them in time and in treasure, then giving generously and getting assiduously
becomes habit forming. It becomes part of the institution’s culture. Look for
more from your directors — more service, more leadership, more generosity.
Few fundraising programs can flourish without a fully committed, engaged,
and turned-on board of directors.
#
2 Pick up the pace. Multiply the asks.
In soliciting donors, speed and agility matter. It is far better to be roughly
right, brief, and early, than perfect, comprehensive, and late. Breaking
through the clutter of the busy lives of donors, and grabbing their attention
requires speed as well as merit. The race goes to the swift, not the fastidious.
Fundraising is not a college exam, where answering one out of every three
questions correctly is a failing grade. No, fundraising is more akin to baseball,
where one hit out of every three at bats leads to a .333 batting average, and
that kind of a hitting percentage makes you a most valuable player.
Step up to the plate and solicit much more often. To win the contest, you first
have to be a contestant. Consider this from hockey great, Wayne Gretzky: “I
promise you,” he said, “you will miss 100 percent of the shots you never take.”
3
# Don’t just ask often...ask well.
The most cited reason why donors don’t give is that they aren’t asked.
Or they aren’t asked by the right peer solicitor, who has already given
generously to the cause. Or the case for donating is too complex, or not
sufficiently compelling.
Simply put, the key to successful fundraising can be stated in 25 words:
Arrange for an already committed social or professional peer to accompany
you in unhesitatingly asking for a specific sum from a well-qualified prospect
who respects the solicitor.
And then, wait for an answer.
Don’t step into the silence that often follows the request. Always remember,
donors give to people they admire, and not just to causes and organizations
they respect.
28
4
# Early money is the best kind, and good friends are
ready to help if they are asked.
When raising funds to launch a new initiative, to start a novel program, to
begin a fresh fiscal year or to initiate a capital campaign, remember EMILY:
Early Money Is Like Yeast. EMILY should be the rallying cry to guide your
development efforts.
No one wants to fund a cause or an institution that appears to be lost
or flailing. No one wants to feel alone in responding to an appeal. Your
strategy should always be to start soon, to pick low-hanging fruit — friends
of the organization who can be relied upon to support it — and then
enlarge that base going forward. Ask the already committed to help you
with leads, guidance, advice, and solicitations. It is not for nothing that our
American sage, Ben Franklin observed that to give early, is to give twice.
5
# Remember your overall objective should be to
diversify funding sources and funding methods.
Aim over time to develop a diversified portfolio of supporters: institutional,
trustee, individual, and governmental. The best protection against
downturns in the economy, setbacks in the stock market, or depressed
earnings in corporate America is to develop and maintain a judicious mix of
stalwart benefactors within and between key parts of your portfolio.
And just as the sources for support should be many and varied, so
should the methods for raising funds. Ideally, foundation and corporate
grantmaking, business sponsorship, direct mail, special events, major gifts,
membership programs and bequests will all be coordinated into a coherent
strategy, with each of the component parts supporting one another.
#
6 Donors are all around you. Literally.
Take a walk. Meet your neighbors. Consult your address books. Rally your
friends. And remember: whoever has spent time in your state, whoever
was born and raised in your community, whoever attended school there,
whoever vacations there regularly, or looks forward to semi-retirement
where your agency is located, such men and women are potential donors to
your cause. Find them. Appeal to them. Evoke their fond memories of life in
your neck of the woods. Urge them if they have been successful to invest in
a place in which they owe so much.
Don’t miss a word!
Watch Reynold Levy’s entire
presentation to the JCCs of
North America Biennial 2010
at JCC Resources!
resources.jcca.org
29
 Size matters.
Thanks to our
JCCs of North America
Biennial 2010 Sponsors!
Little children, little problems, goes the old
Gold Sponsors:
saying, bigger children, bigger problems.
Not so for JCCs.
Smaller JCCs can face challenges just as daunting as large JCCs, with far
fewer resources. It is true, though, that JCCs of similar size have to deal
with similar issues.
Coca-Cola and JCCs – embodying our
That was the reasoning behind the size-of-city sessions at Biennial 2010.
Mandel Center for Excellence in Leadership and Management Vice-
corporate commitment to Live Positively!
President David Posner explained that although it wasn’t a new concept, we
had not done such sessions for many years. “When you saw how animated
the discussions were, you saw the value of discussion between people who
get it,” he added.

The leaders of JCCs of similar size met in small groups to talk either
about their challenges and resources, or about the new initiatives JCC
Association President Allan Finkelstein presented for the JCC Movement
at an earlier plenary. The first group discussed where to find good staff The Redwoods Group Insurance Program for Jewish
and how to train them; how to inspire good volunteers; how to find and community organizations provides outstanding coverage by
keep donors, how to train board members to be fundraisers; how to inject a socially responsible partner, committed to protecting and
creativity into programming; and how to make the JCC a community leader. improving the communities we serve.

The other choice allowed a deeper discussion of JCC Association’s

initiatives on day camping, wellness, executive succession, the next Silver Sponsors:
generation of leadership, and Israel.

“The sharing of ideas, problems and solutions among the participants is

an extremely beneficial part of the conference,” said Marvin Gelfand, chair
of the Biennial committee. “The Biennial committee expressed the strong
feeling that one of the main roles of JCC Association was to bring JCCs
together and provide opportunities for them to learn from each other.”

Each table discussion was facilitated by a JCC executive director, and

there was plenty of time for lay leaders to tell about their JCCs’ successes.
“There is no other venue aside from the Biennial that allows them to
share,” Posner said. “They could really talk. It allowed them an intimacy
and comfort zone” to discuss all the issues they face as JCC leaders.
The outcomes of the size-of-city sessions were collated and have been
posted on JCC Resources. The event was popular enough that it will be a
feature at future Biennials. “People were energized by it, and that’s good,”
said Posner.
If you would like to speak to any of these sponsors about a
partnership with your JCC, or if you know of a company that would
be interested in sponsorship of either the JCCs of North America
Professional Conference 2011 in Orlando, or Biennial 2012 in New
Orleans, please contact:
David Sobel
dsobel@jcca.org
tel: (212) 786-5148

30 31
 See you in
All the tools from
Biennial 2010
are at your fingertips.
Biennial 2010 website
1 http://biennial.jcca.org

2
http://resources.jcca.org
Under the Biennial tab on JCC Resources, you’ll find:
• Session presentations and handouts from Seminars,
Jewish Learning Sessions,
and Hot Topics
• Task Force reports
• Plenary videos
• Program information (click on J’s Stake House)
• Marketing materials
• Networking list
• Banners
• Photos

3 1,000 JEWISH
C O N V E R S AT I O N S
http://conversations.jcca.org/ JCCs of North America
Follow us on Twitter
4 twitter.com/JCCA

32

circle
Jewish Community Centers
Association of North America
520 Eighth Avenue
New York, NY 10018
www.jcca.org
NON PROFIT ORG.
US POSTAGE
PAID
JEWISH COMMUNITY
CENTERS ASSOCIATION
OF NORTH AMERICA

Address
service
Requested