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What is Quality Journalism and How Can It Be Saved.

What is Quality Journalism and How Can It Be Saved.

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Published by Eric Prenen

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Published by: Eric Prenen on Dec 09, 2010
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11/15/2012

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MICHAELMAS, HILARY AND TRINITY 2009–2010SPONSOR: HELSINGIN SANOMAT FOUNDATION, FINLAND
REUTERS INSTITUTE FELLOWSHIP PAPERUNIVERSITY OF OXFORD
R
EUTERS
I
NSTITUTE
for the
S
TUDY
of 
J
OURNALISM
WHAT IS QUALITY JOURNALISM
AND HOW IT CAN BE SAVED
BY JOHANNA VEHKOO
 
I
 WHAT IS QUALITY JOURNALISM AND HOW IT CAN BE SAVED
TABLE OF CONTENTS
1. Introduction
.............................................................................................
1
2. What is quality journalism?
................................................................................. 4
2.1.
Merrill's survey ........................................................................... 6
2.2.
High activity equals high quality ................................................ 7
2.3.
Bogart's survey............................................................................ 9
2.4.
Circulation & quality ................................................................ 10
2.4.1.
Lacy & co.................................................................................. 11
2.5.
Investing in newsrooms ............................................................ 13
2.6.
Meyer's Influence model.......................................................... 14
2.7.
Journalistic standards................................................................ 15
2.8.
Self-regulation........................................................................... 17
2.9.
Towards my own definition:Quality and democracy go hand in hand................................... 18
3. Journalism and democracy - the current debate
...................................... 23
3.1.
Big Media versus bloggers – a false dichotomy........................ 23
3.2.
The democratic potential of the Internet .................................. 26
3.3.
The failings of professional media ........................................... 28
3.4.
From a bundle to DailyMe........................................................ 30
4. Analysis of the interviews
 
................................................................................. 33
4.1.
From cuts to underinvestment................................................... 33
4.1.1.
Staff cuts and the economic model............................................ 34
4.1.2.
Dumbing down is increasing online.......................................... 35
4.1.3.
Yesterday's news tomorrow....................................................... 37
4.1.4.
Underinvestment is the biggest threat....................................... 38
4.1.5.
Newsroom integration - better late than never.......................... 40
4.1.6.
Crisis of trust............................................................................. 40
4.2.
To charge or not to charge? The question of pay-walls............ 42
4.2.1.
The Times as the guinea pig...................................................... 42
4.2.2.
The Guardian believes in a mutual future................................. 44
4.2.3.
Some for free, some for a fee.................................................... 47
4.2.4.
Can tablets save newspapers? ................................................... 48
 
II
 WHAT IS QUALITY JOURNALISM AND HOW IT CAN BE SAVED
TABLE OF CONTENTS
4.3.
Future of newspapers................................................................. 49
4.3.1.
From product to service............................................................. 50
4.3.2.
Not for profit but for independent reporting............................. 51
4.3.3.
Donations from readers and foundations................................... 53
4.3.4.
Unbundling the bundle.............................................................. 54
4.3.5.
Much talk about Google............................................................ 56
4.3.6.
Keeping citizens informed......................................................... 58
4.3.7.
Do newspapers need saving?..................................................... 60
4.3.8.
Niche products for elite audiences............................................ 61
4.3.9.
Civic Commons online.............................................................. 63
4.4.
Quality criteria........................................................................... 64
4.4.1.
Context is everything................................................................. 65
5. Conclusions: Seven ways to save quality journalism
..................................... 68
5.1.
The crisis of traditional media is also an opportunity togo back to the core purpose of journalism ............................... 68
5.2.
Content must come before business models ............................. 69
5.3.
Unbundle the bundle ................................................................ 70
5.4.
Make your journalism indispensable and relevant again ......... 71
5.5.
Journalists must specialise ........................................................ 73
5.6.
Invest in quality - it is the key .................................................. 75
5.7.
Stop being afraid of the Web .................................................... 76
 Acknowledgements
 
................................................................................................ 78
List of interviewees
 
................................................................................................. 79
Bibliography 
 
........................................................................................................... 80

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