UNIVERSITY OF SANTO TOMAS

College of Tourism & Hospitality Management

2nd Semester
SY 2010 – 2011

COURSE OUTLINE

Course Code: Tour 101B Credit Units: 3 (units)

Course Title: Principles of Tourism 2

I. COURSE DESCRIPTION

A three unit course that orient the students to the socio-economic, cultural and environmental impacts of
tourism. It provides an overview of various sectors, components of tourism industry - their development, type,
composition and role in the tourism industry, as well as the various trends and types of operation of each sector.
Specifically, it also discusses the lodging, food service, transportation, recreation and leisure as well the
gaming and entertainment industry. Moreover, this course presents a comprehensive survey of the major players that
comprise the tourism industry and how they relate with each other. The nature and distinctive aspects of tourism are
discussed and linked to specific business strategies. The major sectors (business, government, and voluntary
organizations, etc.) are defined and classified. The commercial sectors are examined in terms of typical
organizational structures and major functions of divisions within the structure are described. Impacts of macro-
environmental trends and events on each sector are examined. The course also identifies the employment
opportunities available in each sector and the corresponding qualifications for the jobs.

II. COURSE OBJECTIVES

At the end of the course the students are expected to:

1. Appreciate the nature of the tourism industry and tourism product;

2. Identify the various sectors that comprise the tourism industry and the role played by each sector
in the production, distribution and delivery of tourism goods and services
3. Distinguish the various classifications of each sector and corresponding standards;
4. Understand the typical organizational structure of main tourism business entities and the functions
of the relevant divisions within the structure;
5. Understand the impact of macro-environmental trends on the operations of tourism businesses
and;
6. Have an understanding of career options in the tourism industry
 I. Review of Principles of Tourism 1 Week 1 Discussion
Quiz
The nature of Tourism as an Industry
Homework
The tourism product: service and the experience economy
• The tourism industry sectors (definitions,
structure, functions and classifications)

a. Transport and aviation

b. Cruise industry Week 2-3 Seatwork
c. Food, beverage and accommodation Homework
d. Tourist attractions and theme parks Recitation
e. Resort Quizzes
f. Gaming industry
g. Tour operators
h. Travel agencies
i. Tour guides
j. Support industries
k. Government sector
l. Voluntary sector
m. Education sector

The Impact of Tourism

• Economic Effects of Tourism Seatwork
Homework
• Social Impacts of Tourism Recitation
Quizzes
• Impacts of Tourism on Culture

• Environmental Impacts of Tourism

2. Tourism Planning Week 4 Seatwork

Homework
• Basic concepts about Tourism planning Recitation
• Tourism planning process Quizzes

• The evolution of tourism planning: tourism

planning traditions
a. Boosterism
b. Industry-oriented planning
c. Environment-based planning (carrying
capacity)
d. Community-based planning
e. Sustainable approach
• Barriers to planning
• Tourism planning in developed and developing
countries
3. Tourism Development Week 5-6
Quizzes
• Relation between Tourism Planning and Seatwork
Tourism Development Homework
Recitation
• Role of Government and the Private Sector in
Tourism Development (Key Players in Tourism
Planning and Development)
• Steps in Tourism Project Evaluation and
Analysis System
• GATTS and its impact on tourism development

• Principles of Carrying Capacity

• Environmental Impact Assessment Approach
(EIA Model Approach)
• Department of Tourism’

4. Tourism Marketing Quizzes

Week 7-8
Seatwork
• Basic concept about marketing Homework
• Importance of market orientation, market Recitation
segmentation and product life cycle
• Strategic Marketing process
* market planning
* target market selection
* marketing mix selection

5. Tourism Promotion Week 9-10 Seatwork

Long Quiz
• Meaning of tourism promotion Homework
• Relationship between promotion and
communication
• Difference between promotion and marketing
• Promotion Mix
6. Tourism Distribution Channel Weeks 11
Quizzes
• Functions of Intermediaries Seatwork
• Types of travel intermediaries Homework
Recitation
• Distribution channels
• Types of distribution channels
• Distribution strategies
• Tour Operators and Travel Agents’
Functions and Responsibilities

7.Transportation Services Week 12 Quizzes

Seatwork
• Evolution of transportation & travel Homework
Recitation
• Historical Development of transport
systems
• Selection of transportation mode
• Airline regulation
• Airline deregulation
• Hub and Spoke System
• Airline, City and Carrier Codes
• Airline Terminologies
8. Accommodations Weeks 13-14 Quiz
Homework
Seatwork
• Historical development of lodging industry
• Types of accommodation
• Timesharing
• Rating system
• Organization of the lodging industry
• Hotel terminologies
• Classification of Various Lodging
Establishments
9. Food Services Weeks 15-16 Quizzes
Seatwork
Homework
• Evolution of F&B industry
Recitation
• Types of restaurant
• Types of Food Establishments
• Franchising
• How restaurant profitability determined?
• Restaurant promotion
• Airline catering v.s. Restaurant catering
10. Recreation & Leisure Week 17 Quizzes
Seatwork
• Recreation & Leisure defined Homework
• Motivation for Recreational Participation Recitation

• Factors affecting the growth of recreation

• Types of organized recreation
• Sports & Tourism as major recreation service
components
• Challenges facing the recreation & leisure
service field
• Types of recreation attractions
* theme parks

*water parks

*fun centers

*sports tourism

11.Gaming & Entertainment Industry Quizzes

Week 18 Seatwork
Homework
* Gaming industry vs. gaming entertainment Recitation

*Evolution of gaming entertainment business

*Forms of gaming entertainment industry

*Significance of gaming entertainment

*Controversial issues involving gaming entertainment

industry

* Key players in gaming entertainment business

* Current trends in Gaming And Entertainment Industry

(On-Board Practices)

12. Impact of current events and trends on tourism

13. Employment opportunities in the Tourism Industry

and Hiring qualifications
VI. TEACHING METHODOLOGY AND STRATEGIES
• Group dynamics
• Group projects
• Homework
• Group discussion
• Quizzes
• Class exercises
• Research work

V. GRADING SYSTEM

Prelim Grade Pre-final Grade Final Grade

30% *Class Standing 30% *Class Standing 60% Pre Final Grade
• Homework • Homework 40% Prelim Grade
• Seatwork • Seatwork 100% Total
• Recitation • Recitation
30% *Quizzes 30% *Quizzes
40% Prelim Exam 40% Final Exam
100% Total 100% Total

VI. REFERENCES

COOPER, CHRIS: TOURISM (2004), TOURISM PRINCIPLES, PRACTICES AND PHILOSOPHIES, 10TH
EDITION
Cruz, Reil G. (2000). Principles of Tourism, 2nd edition, Tourism Research Philippines.
Cruz, Zenaida L. (2008). Principles of Tourism 2. Manila: Rex Bookstore.
Goeldner ,Charles and J.R. Brent Ritchie.(2006) .Tourism Principles, Practices and Philosophies, 10th edition, New
Jersey: John Willey and Sons, Inc.
Libosada, Carlos and Carmela Bosangit.(2007). Introduction to Tourism: A Comprehensive Guide to the Travel and
Tourism Industry, Pasig City: Anvil Publishing, Inc.
Mason, Peter, TOURISM PLANNING AND DEVELOPMENT, 2002
Page ,,Stephen and Joanne Connell, (2008). Tourism: A Modern Synthesis, 2nd edition, Singapore: Thomson
Learning Asia.
Santos, Buen and Ronald Manzano, ( 2009). Principles of Tourism 1,Quezon City :C& E Publising.

Internet Sites

Department of Tourism Tourism Management

www.got.gov.ph www.elsevier.com

www.t ouri s m .gov.ph

ht t p:/ / en.wi ki pedi a.org/ wi ki / P hil i ppi nes

Journal of Travel Research Travel Trade

www.sagepub.com finet.ita.doc.gov
National Geographic Travel Web Sites
nationalgeogrpahic.com www.yahoo.com/recereationm/travel

Pacific Asia Travel Association World Tourism Organization

www.pata.com www.world-tourism.org

Prepared by:

_____________________________ ______________________________
MS. JINKY ROSE P. GINO-GINO MS. PAMELA MALUBAY
M.A. SEAS MBA