Lyceum of the Philippines University

College of International Tourism and Hospitality Management

First Semester AY 2018-2019

SYLLABUS

Subject Code : MPTS01H

Subject Title : Macro Perspective of Tourism and Hospitality
No. of Units : Three (3) units
Lecture Hours/Week : Three (3) hours
Laboratory Hours/Week : none
Pre-requisite : none

Course Description: This course is designed to give a clear and whole overview of Tourism and Hospitality as an ecosystem and
goes beyond the usual closed concept of tourism. It introduces the concepts and terms that are common throughout the different
sectors. It also intends to develop, update and maintain local knowledge as well as tourism industry knowledge. It shows the
structure and scope of tourism as well as the impact of Tourism as an industry in relation to the world economy and society. It
also illustrates the effects of the convergence of tourism with the other local industries and let the students appreciate its multiplier
effect in various fronts. It discusses the major factors that influence the history and future of tourism in the world and in the
Philippines. It also introduces the sustainable goals of tourism and discusses, among others, how to develop protective
environments for children in tourism destinations; to observe and perform risk mitigation activities; etc. The students will also
learn to appreciate the key global organizations and the roles they play in influencing and monitoring tourism trends.

Learning Goals:

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Upon completion of the course, the student shall be expected to:
LPU Core Mission

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Competencies Learning Goals
Values Deployment

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1. Communication Demonstrate interpersonal skills through effective listening, Professional 1,2,6

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establishing rapport, monitoring non-verbal signals and expressing Integrity

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awareness of and respect for self and others using a variety of
written, oral and non-verbal communication media
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2. Information Identify the types and levels of information needed in different Professional 1,3, 4
Retrieval & situations, using different sources and strategies. Organize, Integrity
Evaluation analyze, evaluate and use information for effective personal
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information retrieval and evaluation

3. Proactive and Identify and recognize personal values and beliefs, and examine Justice and 1,5
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Spiritual Values multiple perspectives to determine decisions, actions and Fairness

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consequences from a variety of perspectives (individual,

community, national and global) from an ethical perspective.
Apply ethical principles and frameworks in decision making.
4. Teamwork and Identify and apply knowledge of personal and group process skills Leadership and 3,6
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Leadership by participating in specific tasks and by building relationships to Unity

support group effectiveness by being open, flexible, respectful of
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others and accepting diversity using effective communication skills

5. Creative and Define and apply different types of thinking skills; reflective, Perseverance 5,6
Analytical Thinking creative, analytical problem solving and decision making
6. Computer Demonstrate knowledge of computer concepts and terminology Justice and 1,2,
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Literacy and use it to communicate process information to manage data in fairness

existing and new situations and environmental bearing in mind the
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legal, ethical and ideological issues regarding computers, society

and the individual
7. Entrepreneurial LPU graduates will have relevant knowledge and skills from Perseverance/ 1,5,6
multiple business functional areas to perform analyzes and Leadership
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applications leading to effective business plans and entrepreneurial

ventures

Learning Objectives: At the end of the semester, the students should be able to:
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 1. Affective
1. Understand the psychology of tourist behavior
2. Appreciate career opportunities in the tourism industry.
2. Cognitive
a) Identify the nature of tourism and its contribution globally
b) Explain the evolution of travel and tourism
c) Analyze various segments of tourist market
d) Familiarize oneself with the tourism distribution system
e) Explain the sociological and cultural impacts of tourism
f) Enumerate and differentiate the forms of tourism.
3. Psycho motor
a) Create presentations with the aid of the computer.
Course Outline:
LEARNING OUTCOMES-BASED LPU Core No. of Hrs.
SUBJECT MATTER
OBJECTIVES METHODOLOGY Values / Weeks
Relate the VMO Introduction to the Course
of LPU-CIHM to A. Introduction of oneself VMO QUIZ 1
Professional
the course. B. Review of University and College VMO Integrity (1.5 hrs.)
Assignment. Students will be given
Inform the as applied to the course
list of tourism terminologies that
students of the C. Overview of the course they have to research on the
class rules and D. Discussion of Requirements and class definition.
regulations, policies

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expectations, and E. Expectations Setting

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course

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requirements.

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1. Introduction to Tourism: Meaning and AVP for tourism appreciation
Explain why Importance of Tourism and Hospitality (DOT Official AVP) 1
Leadership /

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tourism is an Perseverance / (3 hrs)
Individual activity. Students will be
important subject
to study
1.1.
1.2. rs e
Definition of tourism
Tourism as an area of study
randomly asked about tourism Unity
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terminologies. Instructor will then
1.3. Tourism Terminologies explain the operational definition of
1.4. Components of Tourism and the terminologies.
Hospitality
1.5. Globalization and the production and Group activity. Group students.
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consumption of tourism Random pictures (global events)

will be given to the class per group
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and will later discuss the impact of

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the following events in tourism.

Explain the 2. The Evolution and Development of Leadership / 2
evolution and Tourism Seat work. Each student will Perseverance / (3 hrs.)
development of 2.1. Historical development of tourism draw the time-line to sum up the Unity
tourism industry. (from the Early Beginnings to the 21st Century) tourism evolution learned from
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2.2. The Early attractions the videos.

2.3. The first travel agents
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2.4. Historic transportation

2.5. Accommodations
2.6. Linking history and tourism
3. The Tourism System: Network and Activity
Identify the basic Supply Components Teacher/moderator will discuss 3
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Leadership /
concepts of 3.1. Basic approaches to the study of the topic after which will give Perseverance (3 hrs.)
tourism system tourism case examples on the external
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3.2. A system approach to tourism factors that can affect the

(Leiper’s Tourism Model) Leiper's Tourism Model.
The tourist / Origin region / Transit
region / Destination region Homework. Student will show
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3.3. The tourism industry the Leiper’s Tourism Model

3.4. Tourism as an integrated system using a municipality in Cavite
as model by drawing the route
and factors that will make it an
attractive destination.
4. Forms of Tourism Discussion. Teacher/moderator

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 LEARNING OUTCOMES-BASED LPU Core No. of Hrs.
SUBJECT MATTER
OBJECTIVES METHODOLOGY Values / Weeks
Differentiate the 4.1. Mass tourism will show pictures of tourist Leadership / 4
various forms of 4.2. Alternative tourism attractions and activities and Perseverance (3 hrs.)
tourism. 4.3. Natural tourism (ecotourism) ask students to identify into
4.4. Adventure tourism which form of tourism it
4.5. Cultural tourism belongs to.
4.6. Industrial tourism
4.7. Indigenous tourism
4.8. Medical tourism
4.9. Farm tourism
Recognize the 5. Understanding Tourism Demand Group homework. Get
different forms of 5.1 Elements of tourism demand examples of tourism statistics Leadership / 5
tourism demand 5.2 Factors influencing demand in the TGR from different regions or Perseverance (3 hrs)
Lifestyle determinants countries for the period (2011 –
Understand the Income and employment present). Compare tourism
range of factors Paid holiday entitlement performance and identify
influencing Education and mobility factors that could have
tourism demand Race and gender influenced said performance.
5.3 Factors influencing demand in the TDR Analysis should be in essay
Recognize the 5.4 Other factors influencing tourism form
procedures for demand
measuring tourism 5.5 Measuring tourism demand: tourism
demand statistics
5.6 Measuring demand: problems and
challenges

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5.7 Establishing international tourism

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demand
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(1.5 hrs.)

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Preliminary Exam
Sub-Total Hrs. 18 hrs.

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Explain the 6. Understanding the Tourist as a
theories and
models relevant to
Consumer
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6.1 Motivation and decision-making in
Discussion. Teachers display
illustrations of the models.
Leadership / 6-8
(6 hrs.)
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Perseverance /
the explanation of tourism Unity
tourism 6.2 Theoretical and conceptual approaches
motivation to tourist motivation
Push and pull motivations
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Identify the Maslow’s hierarchy of needs

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importance of The Leisure ladder model

factors that 6.3 Decision-making process
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influence 6.4 Fundamentals of consumer behavior

motivation and tourism
6.5 Models of consumer behavior in
Identify the tourism
factors that affect 6.6 Tourist motives
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tourism decision- 6.7 Tourist roles

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making process in Cohen’s categories of tourist

choosing tourism Plog’s tourist types
products 6.8 Factors influencing tourist motivation
Age
Family lifecycle
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Gender
Nationality and national identity
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Social class and income

Define importance 7. Tourism Market Segmentation
of segmenting the 7.1 Approaches to market segmentation Activity. Group the students into Leadership / 8-9
tourism market 7.2 Specialist tourist segments 5. Each group will identify Perseverance / (4.5 hrs.)
7.3 Ways to market products existing tourism products in
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Unity
Describe the 7.4 Measures for tourist satisfaction different destinations and
major approaches explain how segmentation was
that are used to applied.
segment the
tourism market

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 LEARNING OUTCOMES-BASED LPU Core No. of Hrs.
SUBJECT MATTER
OBJECTIVES METHODOLOGY Values / Weeks
Understand how 8. An Introductory Framework of Tourism
different sectors Supply Activity. Group the students into Leadership / 10-12
are involved in the 8.1 Travel intermediaries (tour operators, 5 and assign them to present Perseverance / (7.5 hrs.)
tourism supply. agents, and the internet) each classification of tourist Unity
8. 2 Transportation attraction. Teacher/moderator
8.3 Visitor attractions will add information if students
8.4 Accommodation and hospitality do not cover important issues.
services
8.5 Restaurant
8.6 Other tourist facilities and services
12
Midterm Exam (1.5 hrs.)
Sub-Total Hrs. 19.5
Recognize the  Impacts of Tourism Leadership /
positive and 9.1 Environmental Impacts of tourism Discussion. Case study Perseverance/ 13-15
negative impacts The nature and scope of the example for the application of Justice and (9 hrs.)
of tourism on the environmental impacts of tourism the impacts.
Positive environmental impacts of Fairness /
natural
environment. tourism Unity
Negative environmental impacts of
Tourism (Global warming and climate
Change)
9.2 Socio-cultural impacts of tourism
9.3 Economic impacts of tourism

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Economic benefits

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Economic costs
Measuring the economic impacts of

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tourism

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Tourism and economic development (the
multiplier effect)

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Examine forecasts  Tourism’s Future Case Study. Ask the students to Leadership / 16
concerning the
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10.1 Tourism in 2020 perform a case study describing Perseverance/ (3 hrs.)
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growth of tourism 10.2 The nature of future growth how international and domestic Nationalism
10.3 Factors impacting the future of tourism tourism is beneficial to the
Identify the major 10.4 The tourist of the future country’s economy both directly
global forces that 10.5 The changing nature of tourism and indirectly.
are shaping the
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products
future of tourism
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 Careers in the Tourism Industry Activity: Instructor will post Leadership / 17
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11.1 Job forecasts tourism-related mock job Perseverance (3 hrs)

11.2 Job requirements
11.3 Career possibilities
11.4 Career paths in tourism
11.5 Other sources of career information
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vacancies that students should
apply for. Students will then be
interviewed for the position
applied for.

 Project presentation 18

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(1 hr)
18
Final Exam (2 hrs.)
Sub-Total Hrs. 18.0
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Total Hours 54 hours

TEXTBOOK:
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REFERENCES:

Books
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Cruz, Zenaida. 2013. Principles of tourism: part I. Rex Bookstore. G 155 A1 C78 2013 v. 1
Cruz, Zenaida. 2013. Principles of tourism: part II Rex Bookstore. G 155 A1 C78 2013 v. 2
Santos, B. & Manzano, B.(2014). Principles of tourism 1. Maxcor Publishing house, QC
Santos, B. & Manzano, B.(2014). Principles of tourism II. Maxcor Publishing house, QC
Prints
Brochures, maps and tour packages of different tourist destinations/organizations

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 Multimedia References
Around the World in 80 Treasures (BBC)
Seven Wonders of the World (BBC)
Internet
www.tourism.gov.ph
www.visitmyphilippines.com
www.insightguides.com
encyclopedia.farlex.com

1. Class Performance
1.1. Activities – Participation in Exposure Trip/Tour
1.2 Recitation, quizzes, seatwork, project
1.3 Attendance - if incurred seven absences and one late (7.33), automatic Failure Due to Absences (FDA)
- three (3) lates/tardy marks is equal to one absent
2. Examinations
2.1. Preliminary Exam
2.2. Mid-term Exam
2.3. Semi-Finals for Laguna and Batangas only
2.4. Final Exam

GRADING FORMULA:

G1 – 40% PE + 60% CAP1 G1, G2 and G3 refer to the grading period Prelim, Midterm and Final. PE, ME
G2 – 40% ME + 60% CAP2 and FE refers to Prelim Exam, Midterm Exam and Final Exam. CAP1, CAP2 and

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G3 – 40% FE + 60% CAP3 CAP3 refers to Creative Academic Performance (CAP) per grading period which

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FG – (G1 + G2 + G3) / 3 includes quizzes, recitation, seatwork, research, reports, projects and other class

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requirements. FG refers to the Final Grade.

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CLASSROOM POLICIES:

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1. Uniform – Tourism uniform to be worn from Monday to Thursday

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2. Cheating – refer to student handbook
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3. Medical absences – submit medical certificate to Clinic for notation
4. Completion procedures- refer to student handbook
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Prepared and Updated Validated By/Date: Endorsed By/Date: Approved By/Date:

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By/Date:
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Mr. Arthur Digman II

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Faculty Member/s
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Dr. Mark Irvin Celis Dr. Ramon C. Maniago

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Ms. Reymarie Lobo

Chairperson/Coordinator Industry Advisory Board Dean/Associate Dean VPAA/Executive Dean
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