Promoting Healthcare Tourism in

India

 Yogesh Kadge  Sagar Patil

 Kedar Nirhali  Suchit Utekar
 Nikhil Sonawane  Prathamesh Wagh
 Outline
 Overview of Healthcare Tourism
 Competitive Environment
 Thailand
 Costa Rica and South Africa

 India – An overview
 Healthcare Tourism in India
 Approach
 Overview of Healthcare Tourism
Industry
• Reasons for the emergence of Healthcare
Tourism
 Heavy Reliance on Out-of-pocket Health Expenditure

 Overburdened Public Healthcare System

 Non-Coverage of selected Medical Procedures

 Large Price differentials for Health Procedures among Countries

 Market Size and Market Procedure

 Knee Replacement Exhibit 2

40,000+ Cost in $
40,000

35,000

30,000
25,000
20,000
13,000
15,000
10,000
10,000 8,500

5,000

US India Thailand Singapore

 Dental Procedures Exhibit 2

in $

8000 4000
6000
3000
4000
2000
2000
1000

USA INDIA USA INDIA

Smile Designing Metal-free bridges

 Competitive Environment

 Thailand
 Costa Rica
 South Africa
 Thailand
 1997 , Economic Crisis
 Ministry of Public Health and Ministry of
Commerce
 Health Hub of Asia
 Well-trained medical personnel
 State of the art Equipment

 Wai
 Thailand
• Emphasis on the vacation aspect
Thailand-Spas
 Thailand-Wellness Capital of Asia

 64% growth in 2000-2002

 230 spa operators in 2002

 33 million spa users

 79% overseas patrons

 USD 85 million FOREX revenue

 Joint efforts of Government, private spa

operators and Thai Spa Association
 Thailand- Herbs for Health
 Rich supply of Herbs
 MoPH worked jointly with private sector
operators
 Low Share of
 Thai herbs
 Export Target
 Costa Rica
 Inexpensive, High Quality medical care
 Cosmetic surgery & Dental Treatments
 Geography

 Other attractions
 South Africa
 Safari tour and Cosmetic Surgery
 Post-operative care
 India- An Overview
 Maximum number of tourists from US , UK

 Average earnings greater than many of the worlds top

tourist centres

 High end tourists and longer stays

 Numerous religions and cultures

 Multi-lingual , multi-ethnic society

 Healthcare tourism in India
 2002,National Health Policy

 Exponential rise in the number of tourist visits

 Potential to grow

 Growing awareness of Indian Government

 Private sector players – driving force

 Participation of Foreign
Companies
 Foreign collaboration
 E.g. wockhardt – Harvard Medical
International Inc,USA.
 Registries for surgeries.
 India as a center for research in surgical
treatments
 Services offered and Expertise in Hospitals

 Hospital Accreditation
 Services offered and expertise
 Quality
 Indian doctors and growing credibility of India as a
primary medical destination
 Training programs provided as per U.S. standards
 Speciality
 Technologically advanced infrastructure
 High level medical services
Services offered and Expertise in Hospitals

 Language Ability
 Use of Information Technology
 Traditional Treatment Theorapies
 Major Hospitals
 Apollo Hospitals
 Escort groups
 Fortis
 Max Healthcare and Wockhardt
 Approach
 Balanced Approach
 Comparison between Thailand and India
 Spa vs AYUSH
 Approach
 Emphasis on attracting visitors from U.K and
U.S.A
 Number of tourist arrivals and Estimated Forex
earnings per customer
 Approach
• Ease of communication
 Approach
• Shopping Facilities
 Approach
• Road and Facilities at airport
 Approach
• International Travel Facilities
 Approach
• Good Hotels and Better Hospitals
Thank You!!!