Professional Documents
Culture Documents
IN INDIA
SUBMITTED BY-
Sharanjeet Singh Baath
A111OIO8C52
1
ACKNOWLEDGEMENT
2
Amity University
--------Uttar Pradesh--------
Amity School of Business
CERTIFICATE
TABLE OF CONTENTS
3
CHAPTER 1.
INTRODUCTION 6- 9
CHAPTER 2
CHAPTER 3
CHAPTER 4
4
Demand forecast
CHAPTER 5
SAMPLE BACKGROUND
a) Apollo 55-58
b) FORTIS 58-60
c) Max Hospital 60-61
d) Escorts 61-64
CHAPTER 6
CHAPTER 7
Findings 72-73
Conclusion 74-75
Recommendation 76
CHAPTER 8
APPENDIX
Bibliography 77-78
Questionnaire 79-80
5
CHAPTER 1
HEALTHCARE INDUSTRY
HEALTHCARE IN INDIA
Healthcare in India is the responsibility of the individual Indian states. The
Indian constitution charges those states with "the raising of the level of
nutrition and the standard of living of its people and the improvement of
public health". There is also a National Health Policy, endorsed by
Parliament in 1983.
TOURISM IN INDIA
6
Indian tourism is one of the most diverse products on the global scene.
India has 26 world heritage sites. It is divided into 25 bio-geographic
zones and has wide ranging eco tourism products. Apart from this,
India has a 6,000 km coastline and dozens of beaches. . It also has
one of the world's biggest railway systems opening possibilities for
those interested in rail tourism. India also has excellent hospitals
offering affordable Medicare and traditional healthcare systems like
Ayurveda.
MEDICAL TOURISM
the service for diagnosis and treatment. During the past few years, the
be $40 billion based on a Saudi Report in 2000. During the past four years,
$100 billion. Medical Tourism industry offers tremendous potential for the
infrastructure.
7
Medical tourism can be broadly defined as provision of ‘cost effective’
private medical care in collaboration with the tourism industry for patients
REVIEW OF LITERATURE
Source- http://en.wikipedia.org/wiki/Healthcare_in_India
8
Medical Treatment in USA
Equals to
A tour to India + Medical Treatment + Savings
Patients from the UK and North America make up a little more than a trickle
right now, but there is big potential for growth," said Mr Anil Maini, head of
healthcare business marketing at the Escorts Heart Institute and Research
Centre, New Delhi
National Health policy 2002, for example, says: “To capitalise on the
comparative cost advantage enjoyed by domestic health facilities in
the secondary and tertiary sector, the policy will encourage the supply
of services to patients of foreign origin on payment.
Source- www.indiamedicaltourism.com
9
CHAPTER 2
Medical Tourism
Introduction:
Why India?
10
The countries where medical tourism is being actively
promoted include Greece, South Africa, Jordan, India,
Malaysia, Philippines and Singapore. India is a recent
entrant into medical tourism. According to a study by
McKinsey and the Confederation of Indian Industry,
medical tourism in India could become a $1 billion business by 2012. The
report predicts that: "By 2012, if medical tourism were to reach 25 per cent
of revenues of private up-market players, up to 2,297,794,117 USD will be
added to the revenues of these players". The Indian government predicts that
India's $17-billion-a-year health-care industry could grow 13 per cent in
each of the next six years, boosted by medical tourism, which industry
watchers say is growing at 30 per cent annually.
Price advantage is a major selling point. The slogan, thus is, "First World
treatment' at Third World prices". The cost differential across the board is
huge: only a tenth and sometimes even a sixteenth of the cost in the West.
Open-heart surgery could cost up to $70,000 in Britain and up to
$150,000 in the US; in India's best hospitals it could cost between $3,000
and $10,000. Knee surgery (on both knees) costs 350,000 rupees ($7,700)
in India; in Britain this costs £10,000 ($16,950), more than twice as
much. Dental, eye and cosmetic surgeries in Western countries cost three to
four times as much as in India.
India have a lot of hospitals offering world class treatments in nearly every
medical sector such as cardiology and cardiothoracic surgery, joint
replacement, orthopaedic surgery, gastroenterology, ophthalmology,
transplants and urology to name a few. The various specialties covered are
11
Neurology, Neurosurgery, Oncology, Ophthalmology, Rheumatology,
Endocrinology, ENT, Paediatrics, Paediatric Surgery, Paediatric Neurology,
Urology, Nephrology, Dermatology, Dentistry, Plastic Surgery,
Gynaecology, Pulmonology, Psychiatry, General Medicine.
For long promoted for its cultural and scenic beauty, India is now being put
up on international map as a heaven for those seeking quality and affordable
healthcare. Analysts say that as many as 150,000 medical tourists came to
India in 2004. As Indian corporate hospitals are on par, if not better than the
best hospitals in Thailand, Singapore, etc there is scope for improvement,
and the country is becoming a preferred medical destination. In addition to
the increasingly top class medical care, a big draw for foreign patients is also
the very minimal or hardly any waitlist as is common in European or
American hospitals.
12
MEDICAL TOURISM AS AN INDUSTRY
private medical care in collaboration with the tourism industry for patients
domestic health facilities in the secondary and tertiary sector, the policy will
treated as ‘deemed exports’ and will be made eligible for all fiscal incentives
that the corporate sector has been making in India and specifically from the
13
minister’s Advisory Council on Trade and Industry, headed by Mukesh
Countries from where people head for India are UK, Bangaladesh, Oman,
Cost Table
14
Cataract Surgery 2,000 1,250
India offers a real good cost advantage over the western countries. This cost
Indian diaspora as they generally compare the relative costs before going for
treatment.
Lakh.
Orthopedic Surgery In the west, the expense comes to
operation for
15
Global Medical Tourism
No of
Foreigners Strengths
Country From Money
treated last
Earned
year
600,000 US, UK $470 m Cosmetic
surgery,
THAILAND
Organ
transplants,
Dental
treatment,
Joint
replacements
126,000 Middle East $600 m Organ
JORDAN transplants,
Fertility
16
treatment,
Cardiac care
100,000 Middle East,N.A Cardiac care,
Bangaladesh, Joint
INDIA
UK, Replacements,
Developing Lasik
countries
85,000 US, Japan,$40 m Cosmetic
Developing surgery
MALAYSIA
countries
50,000 US, UK N.A Cosmetic
surgery, Lasik.
SOUTH
Dental
AFRICA
treatment
17
Treatment Costs ($)*
Procedure US INDIA SOUTH THAILAND
AFRICA
Facelift 8000-20,000 10,000- 20,000 1,252 2,682
Hip 17,000 2,500 6,671 N.A
replacement
Open heart 150,000 5,000- 10,000 13,333 7,500
surgery
Eye (Lasik) 3,100 7,000 2,166 730
18
Ø The second major group- the African (Nigeria ,Nambia etc)
Ø The third big group of medical travelers comes from the Middle
East .
OUTSOURCING
Outsourcing of logistics has changed over the years we have seen business
models adapted to meet the needs of the buyer. Hospital major areas like
19
The countries where medical tourism is being actively promoted include
India could become a $1 billion business by 2012. The report predicts that:
revenues of these players”. The Indian government predicts that India’s $17-
billion-a-year health-care industry could grow 13 per cent in each of the next
In India, the Apollo group alone has so far treated 95,000 international
patients, many of whom are of Indian origin. Apollo has been a forerunner in
medical tourism in India and attracts patients from Southeast Asia, Africa,
and the Middle East. The group has tied up with hospitals in Mauritius,
20
Another corporate group running a chain of hospitals, Escorts, claims it has
doubled its number of overseas patients - from 675 in 2000 to nearly 1,200
this year. Recently, the Ruby Hospital in Kolkata signed a contract with the
patients from the queue in the National Health Services soon. Some
estimates say that foreigners account for 10 to 12 per cent of all patients in
Analysts say that as many as 150,000 medical tourists came to India last
year. However, the current market for medical tourism in India is mainly
limited to patients from the Middle East and South Asian economies. Some
claim that the industry would flourish even without Western medical
year. Most of this money would be spent in Europe and America, but it is
21
Contribution to GNP
In the first half of the Annual Plan period of 2005-2006, the Ministry
of Tourism has taken several initiatives in the field of infrastructure
development and positioning Indian tourism as a major engine for
economic growth. These include:
Tangible
22
· Cost Advantage in Tariff over the Developed countries
· Strategic alliances with business partners within and outside the
country
Travel.
· Connectivity with air, road, rail and information and communication
industries
at home.
solutions.
23
Intangible
· Better coordination among the partners i.e. hospital and hospitality
industry.
24
In simple words, medical tourism provides state-of-the-art private medical
countries. The CII- McKinsey report mentions that the medical tourism
market has been growing at the rate of 15 per cent for past five years and by
countries.
Chennai, Bangalore and Hyderabad. These cities have private hospitals with
medical expertise that can offer world class healthcare that costs one fifth to
required.
In addition to above destinations, the country has many cities with advanced
25
and create hundreds of thousands new jobs in many sectors. This projection
yoga, aromatherapy, reiki, music therapy which does not require advanced
medical expertise.
foreigners and Indians working in the foreign countries but it may adversely
hit the low income population" need to be addressed for gaining approval of
political opinions with varied views on liberalisation. From past ten years,
India has entered a phase in medical expertise that is considered on par with
Information
26
Technology. According to a Mckinsey-CII study the industry’s earning
potential
segment by highlighting its facilities and services, and exploiting the brand
“Medical Tourism", the term refers to the increasing tendency among
people from the UK, the USA and many other third world countries, where
medical services are either very expensive or not available, to leave their
countries in search for more affordable health options, often packaged with
tourist attractions.
trillion of GDP and almost 200 million jobs across the world economy.
Approximately one third of this would come directly from the industry itself
27
and the remainder from the strong linkages to other related sectors such as
increase in freight flows from, towards, through, and inside the country. All
unprecedented challenges to the health sector and its various partners. The
correctly. Last year, just five countries in Asia – Thailand, Malaysia, Jordan,
Singapore and India- pulled in over 1.3 million medical travelers and earned
over $1billion (in treatment costs alone). In each of these nations, medical
travel spends are growing at 20% plus year-on-year. Elsewhere around the
world, Hong Kong, Lithuania and South Africa are emerging as big
28
medical/healthcare destinations. And a dozen other nations including Croatia
Five years ago, hardly 10000 foreign patients visited India for medical
treatment.
Today India is a key player in medical tourism with 100,000 foreign patients
coming in every year and revenue of Rs.1500 Crores. The current market
growth-rate is around 30% per year and the country is inching closer to
major
15000 Hospitals
500000 Doctors
737000 Nurses
29
170 Medical Colleges
350000 Pharmacies
•The inflow of health tourists from the West, especially the UK, US and
some of the European countries has been on the rise for the last couple of
years. Price difference or affordability of the treatment, coupled with
quality of doctors are the main reasons for the growing western traffic .
matches with the best in any part of the world. India has more than 100
• Many hospitals in India today have the infrastructure and equipment that
30
including radiotherapy, neurosurgery, including sterotactic surgery.,
crores annually has not only the potential to generate substantial forex
earnings but also provide employment opportunities for the large pool of
people from Afro-Asian countries seeking treatment outside their country
is $10 billion. If India can tap even a fraction of that market, the potential is
enormous.
31
The following section lays down the strategy for India to achieve leadership
position in medical tourism. The strategy largely draws from the discussions
in
previous section.
under sec 80-IA of the IT Act. Benefits include tax holidays for five years
32
anti-pollution certificate etc.
now
The promotion of medical tourism has so far been very fragmented with
initiatives
by few states and private hospitals. The earlier discussions clearly underline
the
need for presence of an apex body that can coordinate the promotion of
medical
tourism abroad. In the Indian context too, this has been successfully
essential to
33
form an apex body for health tourism – NAHT. The NAHT should be
formed as
agenda
1. Building the India Brand Abroad: Classify the target consumer segments
based on their attractiveness and position the India Brand based on the three
main value propositions – high quality service, value for money and
34
4. Standardization of Services: NAHT should also focus on establishing
price
parity for similar kinds of treatments in various hospitals and ensure the
140000 Crores by 2012. Since the government can afford only a third of the
amount, the private sector should play an active role to fill the gap.
medical
35
tourists. Specifically tie-ups with capacity constrained hospitals and
insurance
can
land
and ancillary services and the private players will provide infrastructure and
services. From the consumer’s point of view, the MEDICITIES will offer
superior
value at affordable prices. From industry’s point of view, this will offer
significant
36
The cartoon strip adds sarcasm to the upcoming
37
CHAPTER 3
OBJECTIVE
38
SUB OBJECTIVE
i. Cost
v. Approachability
RESERCH METHDOLOGY
RESERCH DESIGN
39
The research will be qualitative in nature as a lot of data is required to back
the conclusion of the report.
PRIMARY DATA
Data collection tools like questionnaires have been used and also personal
interview with the executives and surgeons of hospital like
Apollo,Fortis,Escorts,Max Hospital were conducted to get detailed
information. Interaction with foreign tourist also helped in quantifying
various services provided by the Hospitals and the Indian Tourism Board.
SECONDARY DATA
SAMPLE SIZE
The sample size taken for the study is four hospitals which have been
chosen selectively namely
40
FORTIS
APOLLO
MAX HEALTHCARE
ESCORTS
41
PARAMETERS AND CRITERIA FOR THE VIABILITY OF THE
PROJECT
LIVER TRANSPLANT
PLASTIES
NEURO SURGERY
OTHER FACTORS
42
CHAPTER 4
Market Segmentation
43
Regional Segmentation
Educated Educated
Illiterate Illiterate
Poor Poor
Rich Rich
Segment
44
This would help hospital organisations in charging more from high and
middle income groups, charging equal to cost from the low income group
and making available free services to the no – income group. Another
important advantage of this segmentation is concerned with implementation
of modernization and expansion plan for the hospitals.
45
CARDIOLOGY
ECG
DOPPLER TEST
TEE
BEATING HEART SURGERY
VALVE SURGERY
STENTING
PERIPHERAL VASCULAR SURGERY
CONGENITIAL HEART DISEASE
NEPHROLOGY
DIALYSIS
HAEMODIALYSIS
SLOW CONTINOUS ULTRAFICATION
PLASMAPHERISIS
DENTAL CARE PACKAGES
UROLOGY
COSMETIC TREATMENT ETC
PRICE
The price range offered by the Indian medical industry are
unbelievable because india offers the most reasonable prices..
India is not only cheaper but the waiting time is almost nil. This is due to
the outburst of the private sector which comprises of hospitals and clinics
with the latest technology and best practitioners.
46
Procedure Charges in India & USA –
47
Porcelain Metal USD 3,000 USD 600
Bridge
INDIA V/S UK
Significant cost differences exist between U.K. and India when it comes to
48
medical treatment. Accompanied with the cost are waiting times which exist
in U.K. for patients which range from 3 months to over months.
United
India (USD)
Kingdom
Procedure Approx
(USD) Approx
Open Heart
USD 18,000 USD 4,800
Surgery
Cranio-Facial
surgery and skull USD 13,000 USD 4,500
base
Neuro- surgery
USD 21,000 USD 6,800
with Hypothermia
Complex spine
surgery with USD 13,000 USD 4,600
implants
Simple Spine
USD 6,500 USD 2,300
Surgery
Simple Brain
USD 4,300 USD1,200
Tumor -Biopsy
USD 10,000 USD 4,600
-Surgery
Parkinsons
USD 6,500 USD 2,300
- Lesion
USD 26,000 USD 17,800
- DBS
Hip Replacement USD 13,000 USD 4,500
PLACE
All the hi tech hospitals like Apollo, escorts, max hospitals are located in all
the metro cities of the country and they are targeting the tier 2 cities due to
the extreme market potential. Indian healthcare industry is the second in the
country as its growing by leaps and bounds so the Indian hospital industry is
getting organized.
49
PROMOTION
First and foremost it suggests that medical expertise in India
is at par with the developed world although the infrastructure to support it is
sadly lacking. This is the fact experienced by almost all Indian doctors who
come to seek work in the Western World.
PROMOTIONAL ACTIVITIES TO PROMOTE MEDICAL TOURISM
DEMAND FORECAST-
50
Increasing globalization with reduction of travel times combined with added
tourist attractions puts India in a good position to promote Health Tourism.
India’s population crossed one billion in 1999 and is projected to exceed 1.5
billion in 2050. The infant mortality rate though having decreased from 225-
250 in the 1940’s to 72 in 1997, is still high. Mortality from Tuberculosis
and Acquired Immune Defeciency Syndrome are major problems.(3) There
is always the chance of the poor being exploited by unscrupulous element’s
for purposes such as organ transplantation though trade in organs is illegal in
India.(4)
The CII-McKinsey report suggests
that medical tourism could fetch as much as $2 billion by 2012, compared to
an estimated $333 million currently.
Reference:
.Mudur G. Hospitals in India woo foreign patients. BMJ 2004; 328:1338.
HEALTHCARE INFRASTRUCTURE
India needs at least 750,000 extra beds to meet the demand for
inpatient treatment by 2012- opportunity in tertiary healthcare
facilities.
India needs at least 1 million more qualified nurses and 500,000 more
doctors by 2012 as compared to existing number.- opportunity in
medical education.
To raise this infrastructure, total additional investment to the tune of
US$ 25-30 billion is needed by 2012.
Government and international agencies will only be able to gear up
US$ 7 billion and the rest of investment has to come from private
sector.
51
FACTORS ENHANCING MEDICAL TOURISM IN
INDIA
inherent
be
on par with global standards. Some of the top Indian hospitals and doctors
have
strong international reputation. But the most important factor that drives
medical
tourism to India is its low cost advantage. Majority of foreign patients visit
India
52
Source: Business World India and Indian Brand Equity Foundation
As the table above shows, India has significant cost advantages in several
health
India offers a variety of services for overseas patients. The table below
presents
53
3.3 Consumer Profile
The demand for Indian healthcare services primarily comes from three types
of
consumers. The table below presents the profile of these three consumer
groups:
54
Though tourism is not the primary need of these consumers, it offers
additional
attraction particularly for people traveling for cosmetic surgery and less
complicated procedures.
55
CHAPTER 4
HISTORY OF HOSPITALS
APOLLO HOSPITAL
With a bed-capacity of 560 (including 140 ICU beds and 44 HDU beds)
and 14 Operation Theatres, expert medical professionals and the latest
technology, the Indraprastha Apollo Hospitals is the automatic choice for
outstanding healthcare in the country’s capital.
The hospital handles close to 200,000 patients a year, of which 12,000 are
international patients. International patients come to Indraprastha Apollo
from the USA, UK, Europe, Middle East, Australia, Yemen, Africa and
56
CIS countries, among other countries.
Highlights
The first Indian hospital to receive the Joint Commission International
(JCI)
USA accreditation the gold-standard in hospital certifications
worldwide
First successful liver-kidney transplant in the Indian sub-continent
Grade A by CRISIL
Rated Best Multi-speciality Private Hospital in Delhi by The Week
magazine
BS EN ISO 14001: 1996 for Environmental Management System
BS EN ISO 9001: 2000 for Quality Management System
Medical Milestones
Centres of Excellence
57
The Centres of Excellence at the hospital are:
Cardiology
Neurosciences
Oncology
Orthopedics
Pediatrics
Organ Transplants
FORTIS
The Medical Value that we bring to our services is because the Fortis
Healthcare team of expert doctors, mostly western trained, is supported by
highly skilled nursing professionals, technicians,and aided by state-of-the-
art medical equipment at their command.
58
At Fortis Healthcare, we recognize that international patients have special
needs and requirements and desire real medical value when they travel to
India. To provide a highly specialized and dedicated service, we have
created the Fortis Healthcare international Patients Service Centre at New
Delhi, India.
← Cardiology
← Cardio Thoracic & Vascular Surgery
← Orthopaedics
← Orthopaedic Surgery (Total Hip/Knee
Replacements, Joint Replacements)
← Plastic Surgery
← Cosmetic Surgery
← Bariatric Surgery (Gastric By Pass Surgery, Gastric Banding etc)
← Gynaecology & Obstetrics
← General Sugery
← Minimal Invasive Surgery
← Neurology & Neuro Surgery
← Nephrology (Dialysis)
← Paediatrics & Paediatric Surgery
← Pulmonology
← Renal Sciences (Renal Transplantation)
← ENT
← Opthalmology (Eye)
← Psychiatry
For you, this means a menu of seamless services that will make your
treatment and trip hassle-free, i.e. from greeting you at the airport, to your
registration & discharge, and even organizing the ground handling of any
post-treatment travel.
59
Doctor care coordination Before and after
Airport transfer Service.
Financial Services.
MAX HOSPITAL
60
three levels of clinical service (Primary, Secondary, Tertiary) within one
system.
We believe in the concept of total patient care and deliver care by combining
medical and service excellence.
Max Healthcare is committed to quality care that not only addresses the
illness but also concentrates on the overall wellness of the patients
Salient Features
A team of highly qualified and trained doctors, nurses and patient care
personnel to provide the highest standards of care
Latest medical equipment and hospital information system
Medical collaboration with Singapore General Hospital in areas of
medical practices, research and training
Over 400 leading doctors, 280 corporate clients and a patient base in
excess of 5,80,000
Clean and comfortable facilities at all locations
Fully computerised health records
24 hour- Chemist, Ambulance, Patient Diagnostic and Emergency
Services
Regular educational and health camps to help educate patients on
various health issues, so that they make informed choices
Max Happy Family Plan- Annual Health Plans covering domiciliary
medical needs
A complete preventive healthcare programme - MAX 360°
24 Hour Emergency
61
NO SPECIAL SERVICES FOR INTERNATIONAL PATIENTS, ALL
THE PATIENTS ARE SAME FOR THEM.
ESCORTS
Welcome to the comforting world of Escorts Heart Institute and Research
Centre, where the medical treatment is truly world-class and our approach
towards our patient is warm and sensitive. We Assure, that you are in trusted
hands and your journey, will be a pleasant one.
Escorts Heart Institute & Research Centre (EHIRC), was born to bring to
India the best cardiac care and systems, training of cardiac surgeons and
cardiologists and to conduct research as per International standards. It has
completed 20 years of excellence in providing highest standards of cardiac
care in India. .
Centres of Excellence
Medical Highlights
62
Hospital has 332 Beds, 9 Operation Theatres, 5 Cath Labs, 3 Heart
Command Centres, 2 Heart Stations
Done Over 114,700 Angiographies
Over 27,000 Angioplasties Completed
Over 65,000 Cardiac Surgical Procedures
Success rate of Cardiac Procedures is 99.6%
Infection Rate of less than 0.3%
Operation Theatres (OTs) with Laminar air flow that eliminates the
chances of infection
Intensive Care Units (ICUs), under the charge of critical care
specialist that has a ratio of one nurse for every ICU patient
High-tech systems for Imaging, Radiology and Pathology Testing
Sophisticated Information Technology systems at Escorts Hospital
enable better efficiency and greater patient convenience
Convenient support facilities such as: ATMs, Cafeterias, Round the
clock Pharmacy
1. Visa Assistance
2. Medical Needs
63
Arranging meeting on priority with the concerned Consultant.
Arranging any specific medical needs, while traveling to New Delhi.
Smooth discharge procedure under single window.
Medical certificates/reports.
Follow up visits/tests/reports.
3. Lodging/Boarding Arrangements
4. Information Needs
EHIRC Brochures/Information.
Delhi City Map /City Guide.
Providing news & information of patient to their relatives, back home.
BUPA International
AETNA
CIGNA
International SOS
Vanbreda International
GMC Services
64
CHAPTER 5
GRAPH1
65
Apollo-3000
Fortis-36
Escorts-240
Max hospital-1000
Total international patients coming to India-4276
GRAPH 2
66
PREFFERED SURGERIES BY
INTERNATIONAL TOURIST
45%
40%
40% Heart surgery-
PERCENTAGE VALUE
35% 32%
Neuro surgery-
30%
25% Orthopedic
20% surgery-
15%
15% Nephro surgeries-
10% 8%
5% Liver transplant-
5%
0%
TYPES OF SURGERIES
GRAPH 3
67
Investment required to bridge the gap in next 10 years
ESTIMATES
Medical equipment
could account for 20-
13-20 30% of investment in
Beds (Rs.20,000 to
40,000 crore)
* Excludes investment in bed capacity to avoid double count with investment in secondary/tertiary beds
68
INDRAPRASTHA ESCORTS FORTIS MAX
APOLLO HOSPITAL HOSPITAL HOSPITAL
Attending World Tie ups with Conduct Tie up with
Travel Marts and various agencies CME(continuous most of the
World Medical abroad involved Medical embassies ,free
Fairs. in medical Education for cardiac camps in
tourism. doctors), Free various
Participation in health checkups countries, CME,
Health Expos in for doctors, On Nodal centers in
UK. Ad campus patient UK,US etc.
campaign for education Hospitals in gulf
India. programmes,Ad countries, Tie
campaign ups with most of
Dhakan on TV. the insurance
companies.
GRAPH 4
69
GRAPH 5
70
Comparison - India Vs other countries
Beds Physicians Nurses
GRAPH 6
71
Comparison India Vs other countries
72
FINDINGS
After the analysis and interpretation of the data we can figure out the
following
The graph clearly states that if proper investment will be made then India
will be at the top level in the healthcare industry. The graph shows in what
ratios the investment should be done like on mediacal equipment could
account for 20-30% of investment in beds.
73
GRAPH 4 ( Cost advantage and list of various medical services)
It tells us about the various services offered under the umbrella of Indian
medical tourism and also the price comparison of dental treatments and
surgeries in India and US for eg getting a Glass Ceramic Crown fitted in
India would cost 35-40% less in India than US.
This graph clearly shows the comparison of India with the other low, middle
and high level income countries in terms of beds, physicians and nurses with
the relation of per thousand populations in year 2006.
This graph clearly shows the comparison of India with the other
countries in terms of healthcare spend as percent of GDP and healthcare
spends per capita respectively in year 2006.
74
CONCLUSION
Another relevant topic that has been covered in the study is the
performance of four hospitals in the region and it can be concluded
that indraprastha Apollo is the market leader in attracting the
maximum no of international patients because of the brand name
Apollo and its presence in various other countries. Apollo is followed
by Max which is considered as a five star hospital caters to patients
falling in the high income bracket followed by Escorts and Fortis.
Also the trends in the Indian Healthcare has been studied and it can be
concluded that the healthcare industry has successfully managed to
maintain the interest and attention of not only the Indian government,
but also the common man.
75
The top Indian hospitals such as Apollo, Escorts, Max, etc, are
investing immense time, effort, manpower and money in their R&D.
As a matter of fact, several new innovative products have been
launched in the Indian market and have been patented. The Indian
consumer has ready access to new innovations in the field of health
and medicine. The companies are constantly acquiring latest
technology either through partnerships or developing them
indigenously. The government is fully supporting the cause of state of
the art infrastructure by providing support in setting up new hospitals
and financing them.
RECOMMENDATION
76
Create cost-effective facilities
77
CHAPTER 8
APPENDIX
BIBLIOGRAPHY
BOOKS
Author's last name, first name middle name; "Title of journal,” (year of
publication)
JOURNALS
Author's last name, first name middle name; "Title of journal,” issue
number: (year of publication)
78
Alvarez, David P.; “Connecting people to the promise of healtchare”,
No. 15 (2000)
Hautea, Dr. Randy A.; Krattiger, Dr. Anatole F. And Van Zanten, Ir.
Jasper E; “Healthcare costs comparisons”, No. 18 (2000)
WEBSITES
<URL>
http://en.wikipedia.org/wiki/Healthcare_in_India
http://www.nature.com/nm/journal/v9/n4/full/nm0403-377a.html
http://www.cbc.ca/news/background/healthcare/medicaltourism.html
http://timesofindia.indiatimes.com/More_options_for_health_insurance/artic
leshow/1982238.cms
http://www.who.int/mediacentre/factsheets/fs172/en/index.html
http://www.indiatogether.org/2007/jan/hlt-hltcare.htm
http://www.deloitte.com/dtt/whitepaper/0,1017,sid%253D34239%2526cid
%253D71669,00.html
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QUESTIONNAIRE
2) Location- ____________________________________
____________________________________
____________________________________
___________________________________
4) Designation- ____________________________
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a) ___________________________
b) ___________________________
c) ___________________________
d) ___________________________
e) ____________________________
f) _____________________________
Heart Surgery-
Kidney Transplant-
Liver Transplant-
Bone Marrow Transplant-
Orthopedic Surgery-
Face lift-
Any other-
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11) Value added offerings to an international patient compared to an
domestic patient.
__________________________________________________________
12)Provisions for aftercare follow-ups ?
___________________________________________________________
13)Payment modes
THANK YOU
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