Professional Documents
Culture Documents
TOURISM
Heath Tourism is to provide World Class Health treatment at competitive affordable prices”.
Dental Surgery
Is it a new concept ? - No
Dates back > thousands of years.
Greek pilgrims travelled in Saronic Gulf
called Epidauria, sanctuary of the healing god
Asclepius
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Economics of tourism
Tourism third largest net earner of foreign
exchange
India’s share in International Tourist arrival –
2005 - 0.34 percent
2008 - 0.49 percent – total 3.92 million
The World Travel Tourism Council - “India as one of
the foremost growth centre in the world in coming
yrs”. & Tourism sector creates more jobs per
Travel
million rupees of investment plan, than any other
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India has world class corporate hospitals and excellent
treatment Centre's in the world.
Hospital infrastructure & technology on par with USA,
UK & other European countries
No waiting period
Success rate – India -- 98.7%
-- US – 97.5%
Immediate attention / treatment / surgery
Best Nursing Care with compassion
Language no barrier – English speaking staff
Low cost (1/10th), high quality, affordable best
healthcare
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Growth of International Standard Hospitals
8
Confederation of Indian Industry (C II) sponsored Mc
Kinsey & Co. study.–“Healthcare in India : The Road
Ahead” report:-
10
“India’s Tourist Industry could yield from $ 1.2 billion
presently to $ 2.2 billion annually by 2012 .
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$ 17 billion Indian Healthcare Industry contributes about
4% -5% of GDP. It is expected to grow @ 13% annually in
next 5 yrs.
12
Anatomy of Medical Value Travel – (Economic
Potential)
Travel tourism
+
pleasure, physical & mental relaxation
+
value addition of medical
treatment at lowest cost
Medical Tourism
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Advantage India
Unique medical value services to foreign patients
that supersedes the competition :
Yoga
Meditation /Spiritualism
Ayurveda healing
Cosmetic Surgery
India Thailand US Singapore
$ 2000 $ 35,00 $ 10,000 -
Spinal Fusion
$ 5500 $ 7000 $ 62,000 $ 9000
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Need of the hour :
INDIA NEEDS PROACTIVE GLOBAL MEDICAL
TOURISM MARKETING STRATEGIES
21
Marketing strategies to maximize
economic potential
Aggressive marketing & awareness programs globally
Publish details of Indian Corporate Hospitals with core
competencies – e.g. Cardiac Surgery – J R Surgery, IVF,
Cosmetic Surgery, Dental Surgery
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Medical Tourism Companies /Facilitator’s
address, ISDN, E mails
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Training Needs -for exponential economic
growth & sustainable Indian Medical Tourism
Institutional Training – University courses
Structured courses – tailor made syllabus
Training in Tourism Marketing – Tourism Dept,
Travelling industry, Hospitality & Hotel Industry
Training modules in soft skills – MT staff
Modular Short Training Courses for Specialists/
Hospital Executives in Customer Care Management -
International Patients
Training of Spa/Wellness Institution staff
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AHMEDABAD BANGALORE DELHI HYDERABAD MUMBAI
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