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International School of Business & Media; Kolkata
Anindya Pal
Abhijit Samanta
Subhadip Chakraborty
Saugata Dastider
Kamalika Mondal
SITUATION ANALYSIS
Ambar – a century old company specializing in traditional
and natural health remedies and products.
Portfolio of 125 products including toothpastes,
shampoos, tonics etc.
Ambar market leader in most product categories.
Competitive Analysis
Ambar Chyavanprash
Ambar Health Drink Health Drink
Don't Know
30%
Yes
Don't Know 35%
38%
Yes
61%
No
9%
No
26%
SWOT ANALYSIS
Ambar health drink
Modern Outlook.
More in attitudinal gap score
Coupled with traditional
in comparison with the other
natural ayurveda
option.
Purchase intension: 60%.