Presentation By:

Mukul Somgade
 The project entitled "MARKETING STRATEGIES OF
PATANJALI AYURVED" provides a comprehensive analysis
regarding the performance of the company and its
products in the Market.
 The project covers the aspects like Patanjali got success
in such a competitive market in a very short span of time
and how competition from Patanjali prompts FMCGs to hit
back. The project covers the objective of the study that
what is the main motive behind the study on Patanjali
Ayurved.
 Private Limited Company – Indian FMCG Company
 Established in 2006
 Founder: Acharya Balkrishna, Baba Ramdev
 Objective: Establishing science of Ayurveda in accordance
and coordination with the latest technology and ancient
wisdom.
 Headquarter: Haridwar
 Net Worth: Rs.30 Billion
 Patanjali Ayurved has launched several products without
any market research unlike other companies, “We don’t
need to follow the standard marketing practices. If your
basics are strong, then nobody can beat you.” - Acharya
Balkrishna
 The main objective to study this project is to know about the
different strategies of Patanjali Ayurved.

 To study, whether Patanjali Ayurved products are genuine or not.

 To study, why people prefer Patanjali Ayurved products.

 To study, whether customers are satisfied using Patanjali products.

 To study, whether the huge rise of indigenous Patanjali products good

for our country.

 To study, whether is it good to buy Patanjali products for our Indian

economy?
 Vision
 To be Top Ayurveda Company
 To Re-introduce Indian Ayurveda
 To Crack world Attraction to
Our India
 To work For welfare of
Humanity
 To reinvent our Traditional
Knowledge of Yoga and
Ayurveda
Mission
 Restart Swadeshi Movement
 To Produce Good Quality
Products at cheap Rates
 To Introduce Indian Ayurveda To
this Modern World
 To Crack Maximum Market
Share Vision Mission
• People Looking • Middle and Upper • Patanjali offers
for Healthy FMCG Middle Class Healthier and
Products Families who Safer Products in
Prefer Ayurvedic FMCG Category
Products

Segment Target Positioning

Group
 STRENGTHS WEAKNESS OPPORTUNITIES THREATS

Over Dependency On
Baba Ramdev Growing organic Increasing
Ramdev
sector Competition

A Low Number of
Strong Patriotism Negative Word-of-
Manufacturing Units: Expand Rural
Mouth

Penetration Pricing Is
Penetration Pricing Poor reap can affect
Not Long Term Going Global
business

Strong Distribution Low Margin To

Price war
Channels Distributors Diversify
 Dabur Honey: Patanjali Ayurved is providing people with option to buy
quality honey at around 30% lesser price than Dabur.
 Colgate: Patanjali Ayurved is preaching how Colgate cheated people in
early days. And how Ayurved is the best way to treat your gums and your
teeth.
 Patanjali Noodles: Patanjali Noodles rose to fame while Maggi was away
from the market and has done quite damage to Maggi, which once was the
king of Noodle’s market.
 Patanjali Ayurved has given a trouble to many marketers
with its individualistic ways of marketing.
 Patanjali Ayurved had rattled the whole FMCG's sector and
bought a mutiny in the industry in a very spell era.
 A point to note is that many people are buying due to its
hedonic value attached to the products.
 Hence, Patanjali is attracting brand trustworthy customers
and not price sensitive customers.
 Most of the Patanjali consumers are facing problem like; products are
not available in the market regularly, So they are suggested to
increase their stock and make sure that the products are available in
the market regularly.

 So Patanjali Ayurved should increase their productivity and make sure

that there will be no shortage of products in the market.

 Renewable sources cannot push this much production. So, only

tradition energy sources will require, which will pollute air and
water. So make sure that increase in production may not harm the
environment.