MARKET RESEARCH

IMRB INTERNATIONAL
GROUP NO.7
ANKIT MALIK
MRIDULA KHANNA
PRAVEEN KUMAR
KRISHNA
SANJAY KR.SHARMA
WHAT IS MARKET RESEARCH??????

 Process of systematically gathering,

recording and analyzing data and
information about customers,
competitors & markets
 Its use include to help create a
business plan, launch a new product
or service,
 fine tune existing products and
services, and expand into new
markets
IMRB INTERNATIONAL

Ø Established in 1971 and with over three

decades of market research experience
Ø formerly known as 'Indian Market
Research Bureau' or 'IMRB‘
Ø pioneer in market research in India & rest
of South Asia
Ø a part of the Kantar Group, the research
& consulting division of WPP
Ø one of the premier sources for market
research and consultancy services for
specific countries or on a multi-country
basis throughout South Asia, the Middle
East and North Africa
Ctd….
 IMRB research supports 40 of the top 50
brands in the country
 To serve the diverse needs of clients,
IMRB has five specialist units :-
Probe Qualitative Research (PQR)
Social and Rural Research Institute
(SRI) Media & Panel
Research Group
Customer Satisfaction
Management & Measurement
(CSMM)
Business & Industrial Research
Division (BIRD) and the eTechnology
 Sectors where IMRB Researches

 Agriculture and Agro-products

 Alcohol
 Automotive
 Building and Construction
 Consumer Durable
 IT, Internet and Telecom
 Industry and Business
 Financial Services
 B2B and Industrial Research
 Brand Research
 Customer Satisfaction Research
 Corporate and Employee Research
 Channel and Retail Research
 Product and Packaging Research
 Pricing Research
 Strategic Market Research
Consumer Durables
 Some of the kinds of researches
they conduct for their durables
clients :

 Assessing customer satisfaction and

loyalty among channel partners
 Brand health and image tracking
 Corporate image studies
 Demand estimation studies
 Market Segmentation6 based on
attitudinal, psychographic, motivations
and barriers based, usage habits, and
loyalty segmentation
Telecom/IT/Internet sector
 The Group has experience in conducting
all types of market research studies,
namely :

 Product acceptance/demand
estimation studies
 Usage and attitude studies
 Trade research
 Advertising strategy and
development studies
 Customer satisfaction studies
NEW PROJECTS WITH IMRB
 IMRB International to evolve strategies
for GMR's Hyderabad airport
 GMR Group promoted GMR
Hyderabad International Airport
(GHIAL) has tied up with IMRB
International to evolve new
strategies for tapping passenger
traffic and cargo movement
Thank you…..
Thank YOU