SODABURST

SHIBA SANKAR BEHERA

RAVENSHAW MANAGEMENT CENTRE, CUTTACK
BACKGROUND:
Sodaburst is an instant ice cream
Contains:

Ice cream
Syrup
Frozen carbonated water
Taste:
The product was available in two kinds:

Chocolate

(Vanilla ice cream with chocolate syrup)

Strawberry

(Vanilla ice cream with strawberry syrup)

Cont……….
70%homemakers/adults like
2/3 one per week
80%teen/children

use frequently one per week

 Consumer Reaction:

Homemakers Other Children Children

adults under 12 12-17
Winning product 1.21 .90 1.98 1.60
formulation
Winning 1.44 1.14 1.99 2.12
product/packaging
combination
Message strategy:
Flavor
Easyto preparation
Packaging
Convenience
Product to be addressed:
Teen agers/children

Usage purposes:
Party drink

Family pack

Nutrias

Tasty

REAL TEST IN YOUR HEALTHY LIFE………….