Consumer Behavior

New Trends

PRESENTED BY
DEEPAK KHANDELWAL
 New Online Consumer
Behavior
Web 2.0
Web 2.0” describes online activities, sites, and applications
that allow individuals to interact in online communities,
directly exchange information with one another, and create
their own content online. It involves technologies such as
blogging.

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 Importance
 Worldwide Phenomenon.

 Usage is Prevalent Across Both Genders and All Age

Groups.

 Users Share and Participate.

 Users Rely on Recommendations from Anonymous Peer.

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 Opportunity
 Product development.

 Sales and marketing.

 Customer service.

 Branding.

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 Key Features

 To know what our customers are saying about us on the

Web.
 Analyzing that data and feeding it back into product
development.
 To have a proactive method in place for responding to
negative dialogue about our company on the Web.
 Our customers an opportunity to interact directly with our
company online.
 Brand Positioning in Rural
Markets
Branding-
 Separate your brand from your competitors in a unique way.
 Relevant and motivating to your customers.
 Gives you value and make you special.
 Enhance your perceived value.
 Contributing to share holder value.
 Enable you to launch new products more quickly and cost
effective.
 Impulse to go Rural

 Large Population
 Rising Rural Prosperity
 Growth in Market
 Effectiveness of Communication
 IT Penetration in Rural India

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Branding Strategy In Rural Place

 Rural Product Development.

 Rural Branding.
 Rural Market Research.
 Rural Communication Campaigns.
 Rural Events.
 Rural DM Campaigns.
 Database Creation & Management.

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 Conclusion

In the end it is certain that companies will have to really

gain in the rural markets in order to achieve double
digit growth targets in future. Ultimately the winner
would be the one with the required resources like time
and money and also with the much needed innovative
ideas to tap the rural markets.
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