FRESH SOAP

USE FRESH , GET FRESH

PRESENTED BY-
DEEPAK KHANDELWAL
 DIRECT MARKETING
• An interactive system of marketing which uses one or more
advertising media to effect a measurable response at any
location, forming a basis for creating and further developing
an ongoing relationship between an organisation and its
customers.
• Direct marketing is a form of advertising that reaches its
audience without using traditional formal
channels of advertising.
 MISSION

• Our mission is to create value for customers and

shareholders by continually improving health and
reducing preventable illness through the use of our
soap.
PROCESS OF DIRECT MARKETING
 PUSH FACTOR
•Changing demographic & life style
•Increase competition
•Increasing Media & sales cost

FACILITATING FACTORS
GROWTH IN
•Advance data base technology
DIRECT
•New communication technology
MARKETING
•Increasing Online marketing

PULL FACTOR
• Building relationship
•More precise targeting
DIRECT MARKETING MANAGEMENT
 SEGMENTATION

Economical Soap
Baby soap

Beauty Soap Antiseptic Soap

TECHNIQUES OF DIRECT MARKETING

TELEPHONIC
E-
COMMUNICATI
ON

DIRECT
SELLING

DIRECT
MARKETING

TELESHOPIN
G

DIRECT
MAIL
 DIRECT MAIL

• Targeting

• Personalisation
• Response rates can be high
• Can hold attention of reader/recipient.
 TELESHOPPING

• Electronic shopping via television.

• Home base shopping.
• Toll free call.
• 24 x 7
 TELEPHONIC

• Telemarketing is the use of the telephone call center

to attract prospects sell to existing customer and
provide servicing by tracking order and answering
question.
 E-COMMUNICATION

We refer to e-communication as including

 www.freshshop.com

E-mails
 OTHER TECHNIQUES

• Network marketing
• Trade shows & exhibitions
• Hotels and Restaurants
• Gift Baskets
• Spas
• Coupon