1 YEAR-BBA-

ST

FUNDAMENTALS OF
DIGITAL MARKETING
BY

S.KRISHNA BABU(KB SIR)

M.DIV.,M.A(Eng).,M.H.R.M.,M.B.A.,(Ph.D).,PGDCA.,
 UNIT-IV
UNIT- IV Syllabus
Introduction to Digital Marketing(DM)- Meaning,
Definition, Need of DM, Scope of DM, History of DM,
Concept and Approaches to DM, Examples of Good
Practices in DM- E-Mail Marketing-Need for E-Mails,
Opt in E-Mail Advertising- Mobile Marketing-
Overview of the B2B and B2C Mobile Marketing.
INTRODUCTION TO DIGITAL MARKETING

• Digital marketing achieves • Digital Marketing is the term

used for the targeted,
targets of marketing a
measurable, and interactive
business through different marketing of products or services
online channels. using digital technologies to
reach the viewers, turn them into
customers, and retain them.
MEANING OF DIGITAL MARKETING

Digital marketing, also called online marketing, is the

promotion of brands to connect with potential
customers using the internet and other forms
of digital communication. This includes not only
email, social media, and web-based advertising, but
also text and multimedia messages as
DIFFERENCE BETWEEN TRADITIONAL MARKETING AND
DIGITAL MARKETING
DEFINITION OF DIGITAL MARKETING
• Digital marketing is a form of
direct marketing which links
consumers with sellers
electronically using interactive
technologies like emails,
websites, online forums and
newsgroups, interactive
television, mobile
communications etcetera
(Kotler and Armstrong, 2009).
Digital Marketing
Roadmap: 1990-
2020
 Brief History of Digital Marketing (1990-2020)

Noteworthy Achievements
•First use of the term ‘digital marketing’ | 1990
•Launch of the first search engine: Archie | 1990
•First Clickable web-ad banner | 1994
•Launch of Yahoo | 1995
•First e-commerce transaction over Netmarket |1994
•Launch of first social media site: SixDegrees.com | 1997
•Birth of Google | 1998
Brief History of Digital Marketing (1990-2020)

Noteworthy Achievements
•First mobile marketing campaign by Universal Music | 2001
•Launch of LinkedIn | 2003
•Launch of WordPress | 2003
•Google becomes publicly listed; Gmail is launched | 2004
•Launch of Facebook | 2004
•Launch of YouTube | 2005
•Launch of Twitter | 2006
•Launch of Hulu | 2008
•Launch of iPhone | 2007
•Launch of Google’s real-time search engine results | 2009
•Launch of WhatsApp | 2009
Brief History of Digital Marketing (1990-2020)

Noteworthy Achievements
•Launch of Instagram | 2010
•Web-use overtakes percentage of TV viewership among youth demographic |
2011
•Launch of Snapchat | 2011
•64% of advertisers expect to increase social media budget | 2013
•Amazon dominates e-commerce | 2013
•Launch of Facebook messenger app | 2014
•LinkedIn features tailored ads | 2014
•Mobile usage surpasses desktop browser traffic | 2014
•Rise of content marketing | 2015
This decade saw rapid changes in the way consumers operate online.
 Heading into the 2020s

Digital marketing is now at its peak. Businesses need to make sure

they have a good foot in with current practices to be able to gain the
benefits of the advancements that are to come. From artificial

intelligence in marketing to using social media for customer service,

insight and data-driven marketing, as well as multilingual SEO — 2020
will see major innovations in the online sphere.
IMPORTANCE OF DIGITAL MARKETING
• INCREASE REVENUE
• BUILD BRAND AWARENESS
• MARKET YOUR PRODUCT & SERVICE
• DECREASE COST
• IMPROVE EFFICIENCY
• INCREASE PRODUCTIVITY
• HIGH RETURN ON INVESTMENT
• IDENTIFY LOYAL CUSTOMERS
ADVANTAGES OF DIGITAL MARKETING
• CONVENIENCE & QUICK SERVICE
• LOW COST FOR OPERATIONS
• MEASURE & TRACK RESULTS
• DEMOGRAPHIC TARGETING
• GLOBAL MARKETING
• ABILITY TO MULTITASK
• 24/7 MARKETING
• AUTOMATED & TECH-SAVY MARKETING
ADVANTAGES OF DIGITAL
MARKETING(CONTI…)
• DIVERSIFIED MARKETING & ADVERTISING
• EASY TO CAMPAIGNS
• INSTANT TRANSACTION SERVICE
• BETTER SALES RELATIONSHIP
• TIME-EFFECTIVE MARKETING
• CONTINUED MARKETING CAMPAIGN
DIGITAL MARKETING CHANNELS
• WEBSITE
• SEO(SEARCH ENGINE OPTIMIZATION)
• PPC (PAY PER CLICK)
• EMAIL MARKETING
• SOCIAL MEDIA MARKETING
• VIDEO ADVERTISING
• NETWORK MARKETING
DIGITAL MARKETING CHANNELS(CONTI…)
• CONTEXTUAL MARKETING
• AFFILIATE MARKETING
• a)company/manufacturer/organization
• b)customer
• c)publisher (affiliate persons/affiliate associates)
• d)networks
• CONTENT MARKETING
• E-COMMERCE MARKETING
NEED OF DIGITAL MARKETING

• IT HELPS TO BUSINESS A STEP AHEAD TO

COMPETITION
• LESS EXPENSIVE
• IT DELIVERS ANALYTICS
• IT REACHES MOBILE USERS
• IT BUILDS BRAND RECOGNITION
NEED OF DIGITAL MARKETING(CONTI…)
• IT ALLOWS BUSINESSES TO MONITOR THEIR BRAND
• IT HELPS BRANDS TO DEVELOP TRUST WITH THEIR
AUDIENCE
• IT PROVIDES BUSINESSES WITH ADDITIONAL SALES
CHANNELS i.e amazon,ebay,facebook.Instagram etc..
• IT CAN EDUCATE CUSTOMERS
• IT BRINGS A BRAND’S STORY TO MORE PEOPLE
SCOPE OF DIGITAL MARKETING
• BLOGGING
• AFFILIATE MARKETING & AdSence
• FREELANCING SERVICES (freelancer)
• START YOUR OWN AGENCY(digital marketing agency)
• YOUTUBE
• DROP SHIPPING BUSINESS
(distributors,dealers,wholesalers)
CONCEPT OF DIGITAL MARKETING
• 1) IT IS THE MARKETING OF PRODUCTS & SERVICES
USING DIGITAL TECHNOLOGIES,MAINLY ON THE
INTERNET BUT ALSO INCLUDING MOBILE
PHONES,DISPLAY ADVERTISING SUCH AS
• IMAGE ADS
• VIDEO ADVERTISING
• RICH MEDIA ADS etc..,
CONCEPT OF DIGITAL MARKETING
• 2) DIGITAL MARKETING CAN CREATE,ACCELERATE &
TRANSMIT PRODUCT VALUE FROM PRODUCER TO
CONSUMER BY DIGITAL NETWORKS.
• 3) IT HAS CHANGED THE WAY OF BRANDS &
BUSINESSES.
• 4) IT IS INCORPORATED WITH MARKETING PLANS
THROUGH TECHNOLOGY.
CONCEPT OF DIGITAL MARKETING(CONTI..)

•5) DIGITAL MARKETING METHODS SUCH AS ---------------------------

SEO,SEM,CONTENT MARKETING,INFLUENCER MARKETING,CONTENT
AUTOMATION,CAMPAIGN MARKETING,DATA DRIVEN MARKETING,E-
COMMERCE MARKETING,SOCIAL MEDIA OPTIMIZATION,E-MAIL
MARKETING,DISPLAY ADVERTISING, E-BOOKS,MOBILE PHONES (SMS
& MMS) etc…,
APPROACHES TO DIGITAL MARKETING
•VIDEO
•WEARABLES(ex: digital watch)
•SOCIAL MESSAGING APPS(mobile apps)
•EPHEMERAL MARKETING(media
messaging apps)
EXAMPLES OF GOOD PRACTICES IN DIGITAL
MARKETING
• WORTH THE EFFORT(SEO)
• DIGITAL SELLERS(SOCIAL CHANNELS)
• PERSONALIZED WITH CUSTOMERS(MOBILE
MARKETING)
• BUILDING CONTENT(CONTENT MARKETING)
• SOCIAL INTELLIGENCE(SOCIAL MEDIA)
E-MAIL MARKETING

IMAGE MEANING
• Email marketing is the act of
sending a commercial
message, typically to a group of
people, using email. In its broadest
sense, every email sent to a
potential or current customer could
be considered email marketing. It
involves using email to send
advertisements, request business,
or solicit sales or donations.
EMAIL MARKETING
image Definition of e-mail marketing
• Email marketing is a way to
promote products or services
through email. Email marketing
is a top digital media channel,
and it is important for
customers’ acquisition and
retention. SendPulse offers its 
email marketing platform with a
free plan. 
History of email marketing

• Email marketing has evolved rapidly alongside the

technological growth of the 21st century.

• In 1978, Gary Thuerk of Digital Equipment Corporation

 (DEC) sent out the first mass email to approximately 400
potential clients via the 
Advanced Research Projects Agency Network (ARPANET).
History of email marketing(conti…)
• communicate a message through email, marketers had
to develop a way of pushing content through to the end
user.
• Email marketing developed as an effective means of
direct communication, in the 1990s
• users increasingly began referring to it as "spam", and
began blocking out content from emails with filters and
blocking programs.
NEED FOR EMAIL MARKETING
• DATA COLLECTION:FROM CUSTOMERS
• EMAIL AUTOMATION:IT IS A TOOL THAT ALLOWS
YOU TO PRE-MAIL EMAILS&SCHEDULE THEM&DELIVER
THEM TO SUBCRIBERS BASED ON THEIR BEHAVIOUR
• EMAIL INTEGRATIONS WITH CRM
SOFTWARE:SYNC WITH IT WHICH MEANS WHAT DATA
WITH THEM
TYPES OF EMAIL MARKETING
Email marketing can be carried out through different types of emails:
Transactional emails
• Transactional emails are usually triggered
based on a customer's action with a
company. To be qualified as
transactional or relationship messages,
these communications' primary purpose
must be "to facilitate, complete, or
confirm a commercial transaction
that the recipient has previously
agreed to enter into with the
sender“.
Direct emails
• Direct email involves sending an email
solely to communicate a promotional
message (for example, a special offer or a
product catalog). Companies usually
collect a list of customer or prospect email
addresses to send direct promotional
messages to, or they rent a list of email
addresses from service companies.
• D and D
THE BEST EMAIL MARKETING SOFTWARES &
SERVICES
• SENDINBLUE
• MAILCHIMP
• CONVERTKIT
• DRIP
• MAILERLITE
• ACTIVECAMPAIGN
• CONSTANTCONTACT
• GETRESPONSE
Email Marketing Metrics
• Open Rate ex: 100
• =10
• =10/100*100
• =10%
• Click Rate
• Bounce Rate
• Unsubscribe Rate
• List Growth Rate
• Conversion Rate
Opt-in email advertising

• A common example of permission marketing is a newsletter

sent to an advertising firm's customers. Such newsletters
inform customers of upcoming events or promotions, or new
products. In this type of advertising, a company that wants to
send a newsletter to their customers may ask them at the point
of purchase if they would like to receive the newsletter.
Opt-in email advertising(conti…)

• With a foundation of opted-in contact information stored in

their database, marketers can send out promotional
materials automatically using autoresponders—known as 
drip marketing. They can also segment their promotions to
specific market segments.
 Advantages of E-Mail Marketing

• Email marketing is popular with companies for several

reasons:

• Email marketing is significantly cheaper and faster than

traditional mail, mainly because with email, most of the
cost falls on the recipient.
 Advantages of E-mail Marketing

• Businesses and organizations who send a high volume of

emails can use an ESP (email service provider) to gather
information about the behavior of the recipients. The insights
provided by consumer response to email marketing help
businesses and organizations understand and make use
of consumer behavior.
 Advantages of E-Mail Marketing

• Almost half of American Internet users check or send

email on a typical day with emails delivered between 1
am and 5 am local time outperforming those sent at
other times in open and click rates.
 Disadvantages of E-Mail marketing

• As of mid-2016 email deliverability is still an issue for legitimate

marketers. According to the report, legitimate email servers
averaged a delivery rate of 73% in the U.S.; six percent were
filtered as spam, and 22% were missing. This lags behind other
countries: Australia delivers at 90%, Canada at 89%, Britain at
88%, France at 84%, Germany at 80% and Brazil at 79%.
 Disadvantages of E-Mail Marketing

• companies considering the use of an email marketing program

must make sure that their program does not violate spam laws
such as the United States' Controlling the Assault of Non-Solicited
Pornography and Marketing Act (CAN-SPAM), the European
Privacy and Electronic Communications Regulations 2003, or
their Internet service provider's acceptable use policy.
 MOBILE MARKETING

IMAGE MEANING
• Mobile marketing is a multi-channel, digital
marketing strategy aimed at reaching a target
audience on their smartphones, tablets, and/or
other mobile devices, via websites, email, SMS
and MMS, social media, and apps. In recent
years, customers have started to shift their
attention (and dollars) to mobile. Because of this,
marketers are doing the same in order to create
true omnichannel engagement. As technology
becomes more fragmented, so does marketing.
And in order to earn and maintain the
attention of potential buyers, content must be
strategic and highly personalized.
 MOBILE MARKETING
IMAGE DEFINITION
• Mobile marketing is a way to
promote products or services
through mobile devices. With this
strategy, target consumers access
location and time-sensitive
customized content that promotes
certain products, services, or
ideas. After registering
 with SendPulse, you can start
your mobile marketing.
OVERVIEW OF THE B2B AND B2C MOBILE
MARKETING
• Business to customer marketing, commonly known as B2C
marketing, is a set of strategies, practices, and tactics that a
company uses to push its products or services to customers. B2C
campaigns don’t just focus on the benefit or value that a product
offers, but also on invoking an emotional response from the

customer.
B2B MARKETING
TYPES OF MOBILE MARKETING

• PROMOTIONAL SMS-(9/10AM TO 9/10PM)

• TRANSACTIONAL SMS- (24*7)

MOBILE MARKETING SOFTWARES
• APPSFLYER
• INSIDER
• BIRDEYE
• ATTENTIVE
• MOENGAGE
• EMARSYS
• CLEVERTAP
• ONESIGNAL
• BRANCH
• MARKETOENGAGE
 1 YEAR-BBAST

FUNDAMENTALS OF DIGITAL
MARKETING

BY
S.KRISHNA BABU(KB SIR)
• M.DIV.,M.A(Eng).,M.H.R.M.,M.B.A.,(Ph.D).,PGDCA.,
 UNIT-V
UNIT-V Syllabus
What are Blogs, Importance of Blogs,
Personal Blogs, Corporate Blogs, Popular
Blog Platforms. What are Tags, Widgets,
Blog Optimization, Blog Stats.
 What are Blogs
• Blog is a single web Page.
• We use Blogs to Share Information.
• Blogs are provided freely by Google.
• There are TWO types of Blog websites which is
www.blogger.com and www.blogspot.com.
• www.blogger.com is a free publishing platform.
• www.blogspot.com is free domain service provider.
• Blogs are regularly updated.
 What are Blogs(Conti..)
• Blogs may Designed and added additional features
through WordPress. WordPress is a Website Builder.
• Blogs are generating Monetization.
• In Blogging, We are sharing our passion, interest to
others where we strong which means area (ex:
Cooking, Mobile Repairing, Computer Hardware
etc.).
 Importance of Blogs
• To share their passion
• To educate others
• To gain exposure
• To build authority
• To rank in Search Engines
• To have content to share
• Website Monetization or Blog Monetization
 TYPES OF BLOGS
Blogs are generally TWO Types.
A) Personal Blogs or Individual
Blogs
B) Corporate Blogs or Business
Blogs
 PERSONAL BLOGS
•These Blogs are maintained by Personal
or Individual.
•Personal Blogs are Blogs written by
anyone to share their ideas and
thoughts in online community.
 PERSONAL BLOGS(Conti…)

• A Blog that connects with (you) somehow

and personal level.
• Bloggers is not tell stories but it is to read
like book.
• Blogger writes with Passion, Feelings,
Emotion in every post.
CORPORATE BLOGS or BUSINESS BLOGS
•A Blog is being attached to your
company or your business is called
Corporate Blogs.
•Company Blogs should be unique.
•It drives traffic to your business using
related keywords.
CORPORATE BLOGS or BUSINESS BLOGS(Conti..)

• Increase your lead generation.

• Provide value to customers and readers.
• Communicate news and interesting
information.
• Establish yourself as an authority.
 Popular Blog Platforms
There are certain popular blog platforms available.
They are-----
i) Blogger
ii) WordPress
a) BLOGGER: It is offering by Google and it integrates
Google products including Google Analytics that can
provide your website visitors information that should
be used to grow traffic.
 Popular Blog Platforms(Conti…)

b) WORDPRESS: WordPress is a popular

blogging platform which used on a claimed
40% of websites that offers an excellent
balance between ease of use, and more
powerful options. WordPress offers
hundreds of themes, with flexibility in fonts
and options for a custom look.
BLOG TAGS
 What are Tags?
• Simply put, a blog tag is a word or phrase(a group of
words) that describes a blog post. They are an easy
way to attach “labels” to your content and link similar
articles together, and are typically one to three words.
• Tags can represent the different points that are
touched on in a blog article. They encompass just
one small idea of an overarching topic.
 What are Tags?(Conti…)
• Tags are meant to describe specific details of your
posts. Think of these as your site's index words. They
are the micro-data that you can use to micro-categorize
your content. Tags are not hierarchical.
• For example if you have a personal blog where you write
about your life. Your categories can be something like: Music,
Food, Travel, Rambling, and Books. Now when you write a
post about something that you ate, you will add it in the
Food category. You can add tags like pizza, pasta, steak etc.
BLOG TAGS
 What are Tags?(Conti…)
•  Tag is more specific and addresses items you discuss in a
particular blog post. A tag is usually only a word or two and
reflects the keywords or points of your article. If categories
are your blog’s table of contents, tags are your blog’s index.
• For example, the categories for this post
are Content/Writing, Definitions, and FAQ, but I’ve also tagged
it with words that describe my content: define blog categories,
define blog tags, blog organization, SEO, and blogging advice.
 What are Tags?(Conti…)
• For example, if you have a health and fitness business. You
have the website and the blogs are posted on it. If a user
searches for “best diet plan”, then your page will not show up
if it does not have the keywords tagged in them, because
Google crawler will not be able to rank it otherwise.
• Regarding the quantity of the tags, a person must know
beforehand that type of keywords are there?
• There are two types of keywords, a short-tail, and a long-tail.
 What are Tags?(Conti…)
• Short-tail keywords:
• These keywords are generic ones and do have a narrow scope. For
instance a user search for “diet plans”. This is the short-tail keyword as it
is very generic and does not belong to our health and fitness website.
• Long-tail keywords:
• These are sometimes the combination of short-tail keywords or a phrase
that makes a long-tail keyword that is specific to your niche. So,
sometimes a user may search directly for a phrase that is specific to your
business and that word will help the user to directly jump onto your
website.
 Widgets
• The term widget refers to any tool or content that you add,
arrange or remove from the sidebar(s) of your blog — these
are the blocks that make up your sidebar.
• Widgets are simple, easy-to-use software applications intended for
one or more platforms. Serving as independent applications,
widgets can easily be embedded into the body of websites.
Widgets work with the real-time website data and can
be personalized to respond to website identity. Some of the most
popular examples of widgets are event countdowns, website
visitors counter, clocks, daily weather report, etc.
WIDGETS
 WIDGETS(Conti…)
• In WordPress, widgets are blocks of content that you can
add to your site’s sidebars, footers, and other areas.
• Ever visit someone’s blog and see a photo, signup form, or
menu in the sidebar? Those are all widgets.
• Each widget can add a feature or function to your site,
without having to write any code. Common widgets to add to
your site are menus, popular post lists, calendars, banner
ads, social icons, and more.
 WIDGETS(Conti…)
• Where can you add these widgets on your site? It all depends on your
WordPress theme. Many themes have sidebar and footer widget areas.
Some also allow you to place widgets in the header, homepage, or
other areas of your site.
• WordPress widgets were to created provide a simple and easy way for
WordPress users to control the design and content of their site without
having to code.
• Most WordPress themes support widgets. Depending on your 
WordPress theme, widget areas may be in the header, footer, sidebar,
right below your blog post content, and almost any other area.
WORDPRESS-DASHBOARD -WIDGETS
 WIDGETS(Conti…)
• WordPress by default comes with several widgets including categories,
tag cloud, navigation menu, calendar, search bar, recent posts, and
more.
• Many WordPress plugins also add their own widgets which you can use
to add plugin functionality to different sections. For example, you can
add an email newsletter form to your sidebar, or add a contact form to
your footer.
• Widgets can be really helpful in helping your visitors to navigate your
site and encouraging them to take actions like signing up for your
newsletter or following you on social media.
WORDPRESS-DASHBOARD -WIDGETS
 WIDGETS(Conti…)
• How to Add Widgets in WordPress
• When you first start a blog, setting up your widgets is an
important step.
• Widgets are easy to use and can be added by dragging and
dropping them into one of your theme’s widget areas.
• You can find the list of available widgets on your own site by going
to the Appearance » Widgets page from the admin sidebar.
• Once you’re there, you’ll see all the available widgets on the left.
Your theme’s widget areas will be listed on the right side.
 Blog Optimization
What is Blog Optimization
• Blog optimization is the road to take if you want to hit
the bullseye on Google's various ranking factors. And,
because ranking factors for your posts/web pages
are based on the relevancy and ease-of-use
they provide to your audience…
… Optimization is also the 1 way to draw in
more profitable traffic.
Blog Optimization(Conti…)
What to do to Optimize Your Blog Posts

1.Do your research. Keyword research is essential for on

page optimization. ...
2.Utilize keywords throughout your post. ...
3.Optimize your images. ...
4.Reference others with links. ...
5.Give readers the opportunity to subscribe to your blog. ...
6.Use social media to broaden the reach of your blog posts.
Blog Optimization(Conti…)
 Blog Optimization(Conti..)
• Many of our readers have asked us to share tips on how to
optimize blogs posts for SEO, so they can get better search
rankings.
• The best time to optimize your blog content for SEO is when
you are creating it, but you can always go back and improve
your old articles as well.
• Blog SEO is important because it helps you consistently get
more traffic to your website. There are many things you can
do to optimize your blog posts for SEO.
Blog Optimization(Conti..)
11 Tips to Optimize Your Blog Posts
• Plan Your Content with Proper Keyword Research
• Find Semantic Keywords for Your Focus Keyword
• Write an Effective Blog Post Title
• Make Internal Linking a Habit
• Add Images and Videos to Your Blog Posts
• Add a Meta Description to Your Blog Post
11 Tips to Optimize Your Blog Po
sts
• Make Your Articles Easier to Read
• Use Categories and Tags to Organize Content
• Aim to Be The Featured Snippet in The Search Result
• Make Your Blog Posts Comprehensive
• Optimize Older Blog Posts
• Source:
11 Tips to Optimize Your Blog Posts for SEO like a Pro (C
hecklist) (wpbeginner.com)
 Blog Stats
• Using a blog statistic tracking tool, you can learn who is
visiting your blog, what pages and posts they're looking
at and how long they're staying on your blog. By
analyzing your blog stats, you can determine where your
promotion efforts are working, so you know where to
increase your efforts and where to decrease your efforts.
However, before you can make sense of your blog stats,
you have to understand the terminology used by blog
stat trackers.
Blog Stats
 Understanding Blog Terms and Traffic Statistics

Visits
The number of visits displayed in your blog stats shows
the number of times anyone entered your blog
during a given time period. Each entry is counted once.
 Understanding Blog Terms and Traffic Statistics(Conti…)

Visitors
Visitors are harder to track than visits because unless users have to
register to enter your blog, it is nearly impossible to not double-
count repeat visitors. Even if a stat tracker uses cookies to determine
whether or not a person who comes to your blog has been there
before, it's highly possible that the person may have deleted their
cookies since their last visit to your blog. That means the stat tracker
would think the person is a new visitor and will count him or her
again. With that in mind, visits are a more acceptable measurement
tool for bloggers to determine the popularity of their blogs.
 Understanding Blog Terms and Traffic
Statistics(Conti…)
Sessions
One session is one visit to any part of your
site/blog by one visitor for usually 30 seconds or
more
 Understanding Blog Terms and Traffic
Statistics(Conti…)
Hits
• A hit is counted every time a file downloads from your blog.
That means each time a page is accessed on your blog, every file that
has to download on that page counts as a hit. For example, if a page
on your blog includes your logo, an ad, and an image in your 
blog post, then you'll get four hits from that page — one for the page
itself, one for the logo, one for the image, and one for the ad
because each file has to download to the user's browser. With this in
mind, hits are not used to determine the popularity of your blog since
they are always much higher than actual traffic.
 Understanding Blog Terms and Traffic
Statistics(Conti…)
Page Views
Page views are the standard measurement of blog popularity and
traffic in the blogosphere because that's the statistic online advertisers
 look at. Each visitor on your blog will view a certain number of pages
during their visit. They might see one page then leave, or they might
click on link after link viewing a variety of posts, pages and more.
Each of the pages or posts that the visitor sees is
considered a page view. Advertisers want to know how many page
views a blog gets because each page view creates another opportunity
for a consumer to see (and possibly click on) the advertiser's ads.
 Understanding Blog Terms and Traffic
Statistics(Conti…)
Referrers
Referrers are the other websites (and specific pages) online that
are sending visitors to your blog. Referrers could be search
engines, other sites that have linked to yours, other blogrolls,
blog directories, links in comments, social bookmarks, links
in forum discussions and more. Each link to your blog creates an
entry point. By reviewing the referrers in your blog stats, you can
find out which websites or blogs are sending the most
traffic to your blog and focus your promotion efforts accordingly.
 Understanding Blog Terms and Traffic
Statistics(Conti…)
Keywords and Keyword Phrases
By reviewing the list of keywords and keyword
phrases in your blog stats, you can learn what
keywords people are typing into search engines
that allow them to find your blog. You can focus
on those keywords in future posts and
advertising and promotional campaigns to
further boost traffic to your blog.
 Understanding Blog Terms and Traffic
Statistics(Conti…)
Bounce Rate
The bounce rate shows you what percentage of visitors are leaving your blog
immediately after arriving at it. These are people who do not feel your blog is
providing the content they're looking for. It's good to monitor where your bounce rate
is particularly high and modify your marketing efforts around sites that are sending
traffic that doesn't stay on your blog for more than a few seconds. Your goal is to
create meaningful traffic and loyal readers, so adjust your marketing plan
 accordingly to focus on efforts that drive traffic with a lower bounce rate.
Blog Stats
 What is “blog stats” means?

• What is it give us; how many people come to our blog or how many posts
was readen?
• Total visitors, busiest day, todays visitors, top posts & pages,…
• Now, it written “269 views” on my blog stat chart. What does it mean? Is it means how
many different “visitor” come my blog?
• When you move your cursor on your chart it will show you how many visitors
have visited your blog at that day your cursor is placed on.
I’m not sure where you are seing 269 views, but this does indeed mean that your blog
has receiven 269 visitors, your visits are by the way excluded.
• When you go to your stats page at the button your can see the total visitors. ( Dashboard
=> Blog Stats)
Blog Stats