SOCIAL MEDIA

AND DIGITAL
MARKETING
FUNDAMENTALS
How digital, social, and mobile technology are changing
consumer behavior and expectations to present new
challenges and opportunities for businesses

Presented by
INTRODUCTIO
N
Social media and digital marketing are integral
components of modern business strategies,
providing avenues for businesses to connect
with their target audience, build brand
awareness, and drive customer engagement.
Let's explore the fundamentals of social media
and digital marketing!
WHAT’S SOCIAL
MEDIA?
Social media is digital technology that allows the sharing
of ideas and information, including text and visuals,
through virtual networks and communities.

Social media is credited with helping people build

community and faulted for facilitating disinformation
and hate speech.

Social media is also an increasingly important part of

many companies' marketing campaigns.
WHAT’S DIGITAL?
Being digitally aware means recognizing the opportunities for Digital to
improve the communications, problem-solving, marketing and selling of
products/services for businesses and organizations.

Marketing (promoting products and services to customers) is

increasingly shifting from more traditional formats like brochures, print,
TV, billboards to digital formats like website, email, social media and
web search.

Digital can speed up and simplify more complex customer journeys by

providing the right type of content or touchpoints to the customer at the
right time 24/7.
THE DIGITAL
OPPORTUNITY
The customer journey touches all departments within the business. There are many
places within the business in which digital content is used: website, social media, email,
sales & marketing communications.

The advantages/benefits of online interaction for business: it is accessible (generating

sales) anytime, anywhere, online interaction is faster, cheaper and records of interaction
can be kept.

While Digital provides the opportunity for businesses to ‘disrupt’ traditional models,
businesses also need to be proactive and innovate continually with Digital to survive.

Digital affects employees both directly and indirectly. This can result in: tasks being
simplified, automated, time saving, cost saving, upskilling, future-proofing of
operations and more collaboration.
DIGITAL
MARKETING
FUNDAMENTAL
S
• Website Optimization
• Email Marketing
• Search Engine Marketing (SEM)
• Content Marketing
• Analytics and Data Analysis
• Social Media Integration
• Mobile Marketing
SOCIAL MEDIA
FUNDAMENTALS
• Platforms
• Audience Targeting
• Content Strategy
• Engagement and Interaction
• Analytics
• Paid Advertising
 • ·Traditional marketing media includes direct
marketing, outdoor, print, TV and radio broadcast,
and “word of mouth” referrals.
• ·Digital marketing is the use of new media or
digital technology to achieve marketing goals
through owned, paid, and earned media.

SUMMAR
• ·Traditional and digital marketing can
complement each other and be used with
flexibility to achieve common marketing goals.

Y
• ·Even though traditional and digital marketing can
work hand in hand, they are profoundly different
in their communication style and effect on
consumers.
THANK YOU!
Let me know if you have any question. I’ll
do my best to happily answer!