AMITY UNIVERSITY

NOIDA

TOPIC: “IMPLEMENTATION OF DIGITAL MARKETING IN A REAL

ESTATE FIRM”

Under the guidance of: Submitted by:

MRS. SONAM MAHAJAN VASU ANAND

MA(A&MM)

AMITY UNIVERSITY A2000420021

INTRODUCTION
There was a time in history when Digital marketing or any time of online
marketing was just a new thing and was not much appreciated by the Marketers
and Companies. But with time Companies and people understood the
importance of this online market where one can peddle their goods and services.

As various digital platforms turned out to be progressively fused into marketing

plans and regular day to day existence, and as individuals progressively utilize
digital devices as opposed to visiting actual shops, digital marketing efforts
have gotten common, utilizing blends of various digital marketing tools. In this
Report I would like to share how a real estate firm at the time of Pandemic
when the world is shut, is still trying to cater the needs of the people who are
interested in Real estate Investments and how they make and maintain their
online presence using the different tools of Digital Marketing.

OBJECTIVES
 To study online presence of Real estate business and its services.
 To get a better understanding of Digital Marketing and its impact the
industry.
 Relating my academic knowledge to the real world corporate scenario.
 Acquire knowledge and learning by participating actively in a corporate
environment.
 Contribute to the organization’s growth   

Roles and Responsibilities.

 Building strong brand awareness and increasing the company's social

visibility on LinkedIn, Facebook and other social media sites.
 create and publish content on social media sites.
 Manage social media channels to ensure content is timely, relevant and
engaging.
 Great and manage campaigns.
 Keep up to date with the social media trends and adapt accordingly.
  Work on SEO to increase websites ranking.

DETAILS OF THE ORGANISATION PROFILE

“The all-in one Home solution platform, Browku was established in Kanpur,
Uttar Pradesh by Abhishek Gupta. The founder experienced the common
problem of finding home. Later he experienced that it’s just not at the time of
buying or renting it’s at every stage buy buying selling or renting a home. At
times people faces discrimination or are charged heavy commissions.

Browku Pvt. Ltd. is upcoming real estate company providing you with your
choice of living in rented homes. We are redefining the concept of rented homes
for Indian students and working professionals, especially for People affected by
covid-19 or had a huge loss in pandemic and can't afford any extra commission.
Browku aims to create an ecosystem acting as a one common channel of
communication for all the queries, problems people faces while
buying/selling/renting homes, Browku helps you with everything, even
changing a bulb. Choose your own required amenities in your preferred city and
experience a homely living experience at your second home. Currently many
websites are there to help you rent and lease home, sell your home or buy
properties. Browku is not just about business, it’s a friend driven by passion to
help you find your home hassle free and without commission.”

Benefits and features:

 Low cost Verified Properties (We will assist you at your every step
throughout your stay)
 Online rental agreements.
 Packers and Movers service
 Home furnishing and services like cleaning, maintenance, painting etc.
 Dedicated Customer support.

Services:
  BUYING
 SELLING
 RENTAL
 FURNISHING
 MOVERS & PACKERS
 DIGITIZED RENTAL AGREEMENTS
WEBSITE - https://browku.com/

RISPONSIBILITY

 Social Media Marketing: Managed profile page on various social

channels like facebook, Instagram, LinkedIn, Quora etc. Check the
appropriate channel for your Browku and create account accordingly. All
this was done to help create brand awareness, lead generation, and
converting social media traffic to web traffic. Posted regularly
meaningful postsby Browku account in order to engage the audience and
generate some lead out of it.
 Video Marketing: Created & Upload corporate videos, services and
product offering videos on facebook, instagram so as to increase chances
of web traffic and brand awareness.
 Content Marketing: Helped content team with ideas of topic to cover in
their blogs.
 Directory Submission: Submit website URL to local directories and all
the leading directories which will help to build backlinks.
 Social Bookmarking: Bookmark your articles, blog posts, important page
URL’s on social bookmarking sites such as Reddit, Digg, Quora ,
Stumble upon, Delicious etc.

 Helping the marketing team to follow-up and improve the digital

marketing strategy