The Future of Digital Marketing
are:
DIGITAL MARKETING covers promotions of your
products/services using electronic, digital gadgets and
internet, of course. Every company manufactures
products or provides services and then uses several
publicity techniques to reach the right audience at the right
time. All of this achieved through marketing.
With the advent of new technologies, advertising grew
rapidly in the 20th century which was then done through
radio, television and direct mails along with newspapers
and magazines.
These are now termed as traditional marketing tools. In
the late 20th century, the Internet rose to be used as an
important tool for advertising. Organisations started
turning to online measures in order to boost their products.
This was when the term digital marketing was introduced.
As years progressed, digital marketing encompassed all
kinds of promotions done through search engine
marketing, social media outlets, content marketing, video
marketing, email marketing or pay per click advertising.
Traditional marketing has not yet vanished but is shrouded
with more challenging and time taking strategies that are
needed for its effective working. So why will people not
turn to Digital Marketing? It is more cost-efficient, effective
and allows to measure, monitor and analyse in a much
better and faster rate.
Therefore, if we talk about the present-day scenario,
traditional marketing simply doesn’t stand a chance.
According to the Global Digital Population report by
Statista, 4.57 billion people were active internet users in
April 2020.
Another report by Our World in Data states that on any day
in the last 5 years there were on average 640,000 people
online for the first time! This counts to 27000 news users
every hour.
This number is still increasing every day. No surprise that
organisations are going digital as marketing is all about
finding your target users and communicating value to them
at the right time. So it’s wise enough to find users on
platforms where they are spending maximum hours of
their days and nights i.e. on the internet.
Today digital marketing can work for any business of any
type. Doesn’t matter what your company is based on or
what it sells, digital marketing will find a way to attach to
your business in any sphere. It makes companies build
their content revolving around what are their customer’s
needs and interests. It works on both, B2B and B2C, ends.
Not only does it adds value to your content but enable you
to see accurate results in real-time. For example, if you put
an ad on a newspaper or magazine, there’s basically no
way to actually calculate how many people flipped to that
page or saw your ad. There’s no surefire way to analyze if
that ad helped in boosting your sales or in attracting
audiences.
In contrast, with digital tools of marketing, you
 can not only
know the exact number of people who saw your ad,
content or website but also can have a deep  insight into
other factors like their demographic areas, age groups,
devices they used and much more. 
Such results help you prioritize which area you can use to

your benefit and which area needs improvisations. This
clearly shows how in recent years digital marketing has
taken over traditional marketing techniques. The
advantage that digital marketing holds over other
marketing methods and the factors that straight forward
emphasize on digital marketing in the future for everyone
1. Lower cost input with a huge Return on Investment
(ROI). It’s the most affordable media today. Gone are
the days when one would spend thousands on getting
their advertisement printed. Most of the tools of digital
marketing are free and another cost you a trivial
amount of money for ads.
2. Global reach as it can help extend your business
and expand reach to more audiences around the
world. Today it’s said that ‘Going digital is going
global’. And this is the reality. Through various
platforms like Facebook, Twitter, Instagram, LinkedIn
etc, one can reach audiences in any part of the world.
3. Viral content can bring customers to your business
with actually no cost added. You just need to create
quality content and it will work wonders itself with no
extra amount of work needed.
4. Tracking results effectively and even faster aids in
growing your business rapidly on a large scale. From
having zilch information about your customers to
having more than enough details, digital marketing
has brought you way ahead in marketing strategies.
5. Keeping up to the competition is not a difficult task
with digital tools. You can keep a check on your
competitors’ methods and can work on ways to
improve your plans. It helps in forming strategies that
would benefit your business.
6. Presenting personalized content to customers
according to their preferences is one of the sole
reasons contributing to the popularity of digital
marketing. With the help of ML and AI, automated
results based on search preferences are produced
that is highly effective in luring your customers in. Jeff
Bezos, the Founder and CEO of Amazon, once said,
“It’s hard to find things that won’t sell online.” One
can make out from this statement how the world has
changed and will continue to change in the coming
years.
Today, with increased connectivity and established digital
grounds, changes are taking place even faster. All the
techniques of digital marketing are experiencing an
exponential increase and mind-boggling developments.
The shift of the world towards Artificial Intelligence is
paving an even easier way for digital marketing taking over
all other forms. It is helping brands to personalize and
optimize marketing campaigns allowing them to maximize
their results.
This is definitely going to work in huge favour of marketers
and sellers. Word-of-mouth marketing is now done by
influencers who give voices to various products in their
blogs, videos and other content and all of this is done
online. Written articles talking about your products on
newspapers is taken over by blogging and content
marketing. Direct mails are replaced by electronic mails.