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Do you think that Hello Kitty will

continue to rule the world?
What are the pros and cons?
Do you think that Hello Kitty will continue to rule the world?
What are the pros and cons?

Hello Kitty was unseated as the most popular animated character in Japan.

Competition from giants like Disney and Warner Brothers

Do you think that Hello Kitty will continue to rule the world?
What are the pros and cons?
Sanrio has partnered with street fashion and cosmetics brands.
 Hello Kitty Gang
 Hello Kitty Club
 PROS

Licenses
High brand rights to Successful
recognition third party marketing
entities
 PROS

Licenses Potential to
High brand rights to Successful move further
Co-Branding
recognition third party marketing into the
entities service area
 CONS

Product lines Products are

Giant Customer
are old and easily copied
competitors Service
stale or faked