1.

Businesses in the tertiary sector spend millions of dollars each year on social media and
television advertising.

(a) Identify the two other sectors of industry that tertiary activity supports.

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(b) Describe what is meant by social media.

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(c) Should businesses expect to benefit from expenditure on advertising? Give reasons for your
answer.

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(d) Cost is a major factor when advertising products. Describe two other factors that a toy
business needs to consider when using television as an advertising medium. Explain which is the
more important factor. Give reasons for your answer.

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[Total: 16]

2. Fig. 5.1 shows an online advertisement for DD Freight Forwarders.

DD Freight Forwarders (UK)

Providing air and sea freight services for over 25 years

Experienced in dealing with customs authorities around the world

To request a price or arrange a shipment call us now on +44 (0) 2312115689

Or click here to complete our online enquiry form

We will do the rest!

Fig. 5.1
Use Fig. 5.1 to help you to answer the following questions.

(a) What is the main function of a freight forwarder?

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(b) (i) Identify two examples from the advertisement that make it informative.

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(ii) Suggest two ways DD Freight Forwarders (UK) might make this advertisement more
persuasive.

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(c) The online advertisement mentions telephone and completing an enquiry form. Describe one
other method of communication that an international company might use in its operations.

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[Total: 7]

3. Fig. 1 shows the production assembly line of a multinational car factory.

 Fig. 1 Car production

Use Fig. 1 to help you answer the following questions.

(c) The production manager of the MNC needs to communicate with an overseas supplier
because there is a problem with the delivery of car parts.

Discuss two suitable methods of communicating with the overseas supplier. Which would you
recommend? Give reasons for your answer.

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4. SS Sofas is a multiple chain store that sells sofas. One of its advertisements is shown in Fig.
3.

Fig. 3 advertisement

Use
Fig. 3 to help you answer the following questions.

(a) (i) Which method of appeal is shown in this advertisement?

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(ii) How many different types of sales promotion are shown in the advertisement?

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(iii) Calculate how much a customer will pay when buying the sofa in the weekend sale.

Show your working.

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(iv) How will a customer access the SS Sofas app?

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(b) Explain one reason why warehousing would be important to this multiple chain store.

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(c) Discuss the implications of online shopping for consumers. Give reasons for your answer.

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[Total: 14]