Anama , Angeleka S.

ABM 11

MINI COMMUNICATION PLAN

Audience Deliverable Timeline Description Delivery Methods Owner

Customer New product August Advertise the Face-to-face , flyers , social Customer
announcement product to media (facebook , Mareting
customer. instragram , and tiktok) team
Pricing updates August To inform the Social media ,Business Marketing
customer or website Manager
buyers our prices.
Prospect Preference August to Observing Observation , feedback Marketing
Analysis September customer or comments ,and survey Manager
buyer interests
and wants .
Different sales and (Ber months) To inform our Websites and social media Marketing
holidays September - prospects about Manager
promotion Dcember our daily, weekly,
seasonal,and
monthly,
promotions.
Events Events 1.January 1.Inform the 1.Business website , Event
Announcements 2-3.Febuary public and private posters and social media Manager
1. Promotion customer about 2.Employees Emails and
2. Team the product Announcement
Building promotion . (INTERNAL)
3. Roadshows 2.Inform the 3. Public Announcement ,
internal people social medias
within the
business to be
more united .
3.For customer to
be excite on next
offers .
Employees 1. Job posting and 1.March 1.To increase 1.Emails ,Website and 1-2.HR
job hiring 2.April manpower in flyer Manager
2.Holiday Party business 2.Emails
2.Inform
employees about
seasonal and
monthly events
Media / Pr 1.Business growth 1.May 1. Pitch about the 1.Socil media and Business 1.Pr
pitch 2.June company’s website manager
3.July accomplishments 2.Public Announcement , 2.Pr
2. Press interviews and awards, website. Manager
for collaboration benefits, and 3.Email 3.Pr
3.Set up interviews products to the manager
media.
2. Secure
collaborations
with other
business.

3. Secure
exclusive
leadership
interviews.