EXERCISE 5.

1: WHAT TO DO:
“Marketing and Me”
Based on what you learned about the different marketing models, create your own tourism EXERCISE 5.2: WHAT TO DO:
business and choose one marketing model that could best fit your enterprise. Have fun in creating your
ideal tourism business by adding your personal touches to your business logo and be creative on the List down what you think is the best marketing model to be use on the following tourism product
designs of your model. Briefly explain on why you choose that model and be ready to explain it via or service, be ready to explain your idea and possible reason for choosing that marketing model.
video recording.
1. Discounted plane ticket for customer who can present the promotional voucher.
I choose it because: This logo is what I am visualizing in the
near future. I am aiming to have my one travel services when I
finished studying. Since, logo is an essential element of a
brand, it is important to ensure that the concept and content of
Paste your LOGO here: the travel service’s logo is purposeful and unique. I made my
logo colorful because it reflects my business personality. A
travel service that customers would enjoy from the inquiry to
their trip. The background and picture I put into it symbolizes 2. Launching of the new company logo that could promote a much friendlier image to hotel
the vision of tourists’ destination. establishment.

My Marketing Model is the: I choose it because: Most people nowadays

depend on online shopping or online booking of
their trips. It is much easier for them rather than
going for walk in inquiries and booking. People
use the Internet to find all types of information.
The importance of online marketing also includes 3. Promoting the elite and exclusive package of an upscale resort and spa.
its ability to run multiple campaigns at once. The
Internet makes it easy for you to take on a high
level of customers and provide them with a
quality experience.
The Online Marketing Process Method

Explanation: I made this online marketing logo with my name 4. Creating a new line of Italian buffet menu especially for the month of December for the holiday’s
on it to make it unique. Digital marketing is extremely cost season.
effective. Online marketing is great for business because
customers have different work, sleep, and social schedules.
There isn’t always a set time to reach people. With Internet
marketing, you can measure the analytics of each of your
campaigns to see how they perform. You don’t have to guess if
your campaigns are successful. Analytics allow you to see
different metrics of your campaign and see how your campaign
performs.
EXERCISE 6.1: WHAT TO DO:
“Crate Your Own IMC Plan”
Based from given common theme that you just created from the previous exercise, it’s now
time to create your different IMC tools that you think can be best used in reference with the common
theme that you just created. Place your answers to the blank cells below.
EXERCISE 6.2: WHAT TO DO:
Brainstorm and create your own mood board by pasting different magazine cutouts of your
possible ideas for having one common theme for your IMC plan; choose from one of the following
categories:

1. Hotel industry
Advertising 2. Airline Industry
3. Food Industry
4. Gaming Industry (Casino)
5. Recreation Industry (amusement)

Direct Marketing
Explain the different elements in your mood board that will your IMC via video record.

Lester’s Dreams and Destinations Travel Services is looking forward to Note:

concentrate and focus more on online marketing for the purpose of attracting a) E-mail your answer at agujetasedwing@gmail.com
Interactive/Internet more and more customers. It will link different locations, sites, airline pages b) Send your answer with your full name and TITLE/SUBJECT as Tourism Marketing 2.1
Marketing on our website for the ease of our customers. Almost all the social For example:
networking websites such as Facebook, Instagram, Youtube, Twitter will be From: vonjham112001@gmail.com (your email address)
attached with our website for the easy of the users. To: Agujetasedwing@gmail.com
Subject: Von De La Cruz – Tourism Marketing 2.1
(attached files)
Sales Promotion

Publicity

Public Relations

Personal Selling
 BRAND POSITIONING
EXERCISE 7.1: WHAT TO DO:
PRICING
“Crate Your Own IMC Plan”

Select a well-known tourism establishment and identify the following marketing process that
their using. Prepare to report it via video record for the feedback whether it’s a good process or not, add PLACEMENT
as well your personal recommendation on how this establishment could maintain or improve more their
marketing process.
PROMOTION

Name of Establishment:
Note:
a) E-mail your answer at agujetasedwing@gmail.com
SEGMENT b) Send your answer with your full name and TITLE/SUBJECT as Tourism Marketing 3.1
For example:
From: vonjham112001@gmail.com (your email address)
To: Agujetasedwing@gmail.com
PROFILING
Subject: Von De La Cruz – Tourism Marketing 3.1
(attached files)
TARGET

EXERCISE 7.2: WHAT TO DO:

CONSUMER IN-SIGHTS
Using the three (3) Sequences process, identify and come up with as answer on the giver
scenario by creating a product or service that could best fit the following needs of these customers.
VALUE OFFERING UPS
1. A group of people of backpackers aging from their mid – 20’s to 30’s who’s looking for a
holiday trip during the months of November to December where cold weather is expected.
PRODUCT DESIGN
2. A Couple celebrating their 50th wedding anniversary who\s tired of celebrating their occasion at
home and is in lookout for an adventure.
PRODUCT DEVELOPMENT
3. Parents with at least five young children who needs a quiet rest and recreation but needs to
bring their kids with them on their trip.
BRANDING

Name of Establishment:
1. PROCESS OF STP

SEGMENT MARKET

TARGET MARKET

POSITION

2. THE BASE P

BASE PRODUCT

VALUE

3. THE SUPPORT P’s

PRODUCT

PLACEMENT

PROMOTION
EXERCISE 8.2: WHAT TO DO:
Answer the following question by writing your expresses correct reaction on the space
provided below:
1. Why do you think Philippines rank below top 10 Asian countries that were visited as of the year
2010?

2. On your own observation, how do you think tourism marketing could play a vital role in increasing a
country tourist or visitors?

3. What do you think is the best promotion mixes to be used in a tourism campaign with limited budget
on hand?

4. Explain how social media could give highlights or help to a marketing process?
 6. Distributors and Suppliers

EXERCISE 9.1: WHAT TO DO: EXERCISE 9.2: WHAT TO DO:

Give and cite your ideas to the following Stages Product Development: Give and cite your ideas to the following Accurate Price Methods:

1. Idea Generation 1. Cost Based Pricing

2. External Environment 2. Break Even Analysis and Target Profit Pricing

3. Internal Sources 3. Value Based Pricing

4. Customers 4. Competition Based Pricing

5. Competitors

EXERCISE 9.3: WHAT TO DO:

Give and cite your ideas to the following Marketing Intermediaries that you can use:
1. Travel Agents

8. Cost

2. Tour Wholesalers

EXERCISE 9.4: WHAT TO DO:

3. Specialists Give and cite your ideas to the following Promotional Elements:

1. Advertising

4. Hotel Representatives
2. Personal Selling

5. Local Tourist Agencies

3. Public Relations

6. Internet

4. Sales Promotion

7. Concierges
5. Direct Marketing

EXERCISE 9.5: WHAT TO DO: EXERCISE 9.6: WHAT TO DO:

Create your own brand or company and present to your class its product, place, price and Pick one tourism establishment and identify the cons and pro of its product, place, price and
promotion. Using what you have learned on the previous chapter, enumerate all the examples that were promotion.
given on each item.
Establishment: _____________________________________________________________________

PRODUCT
CONS PRO

PLACE
CONS PRO

PRICE
CONS PRO
 PROMOTION
CONS PRO
EXERCISE 10.2: WHAT TO DO:
PERSONAL SELLING
Cite some successful promotional mixes that are made before and the reason behind its BRAND NAME:
success.

ADVERTISING
BRAND NAME:

DIRECT MARKETING
BRAND NAME:

TRI-MEDIA
BRAND NAME:

SALES PROMOTION
BRAND NAME:

PUBLIC RELATIONS
BRAND NAME:
EXERCISE 11.1: WHAT TO DO:
3. What key points you should do to make a good Marketing Plan?
Form your group of 5 members and think of a specific sec, business, products and/or
services to be featured in your marketing plan. You may use the suggested outline given in this lesson.

Note:
a) E-mail your answer at agujetasedwing@gmail.com
b) Send your answer with your full name and TITLE/SUBJECT as Tourism Marketing 6.1

For example:
From: vonjham112001@gmail.com (your email address)
To: Agujetasedwing@gmail.com
Subject: Von De La Cruz – Tourism Marketing 6.1
(attached files)

EXERCISE 11.2: WHAT TO DO:

Identify what is being asked in the questions.

1. What is a Marketing Plan?

2. How important it is to make one?

EXERCISE 12.1: WHAT TO DO:
EXERCISE 12.2: WHAT TO DO:
Enumerate at least five (5) most recent purchases you made, either from a hotel, travel agency,
airline or its kind that relates to the Zero Moments of Truth. Use the box given below in writing your On the given site below, read and understand the current trends and issues in the world of
answer. social media in the Philippines. Write down your own observation and analysis regarding this article.
Use the space given below in answering.
1.

2.

3.

4.

5.