For

Natural Wonders
Lahore, Pakistan
http://naturalwonders.pk

SOCIAL MEDIA
CAMPAIGN PROPOSAL
[Brand Awareness and Leads Generation]

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This social media marketing proposal designed by Designistan is created exclusively for use
by Natural Wonders manufacturer of Homemade Natural Beauty Products.
The following social media marketing proposal was uniquely crafted for Homemade Natural
Beauty Products. Our suggested social media strategies and implementation procedures are
based on the results of extensive analysis, study of social media trends, and application of
specifics unique to Homemade Natural Beauty Products. We believe our proposal provides a
complete social media marketing strategy which will culminate in highly successful results
for your business.

summary

 Natural Wonders is a new startup and has less brand awareness in the related market
as compare to their competitors.

 From this Brand awareness (Brand Recognition) and Leads Generation Campaign
Natural Wonders shall gain a considerable position in the related market and among
the related audience.

 Main layout of this campaign is to provide necessary assistance in branding and to

help the brand to reach out to potential customers, strengthen them to position in
existing brands as well as in the related market. Initially the campaign shall be of one
month and Budget for this campaign shall be discussed on mutual basis with Natural
wonders.

 Following Service shall be provided to the Natural wonders:

o Branding
o Brand Awareness & Leads Generation Campaign

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Introduction
Designistan is comprised of an innovative marketing professionals with extensive experience
in the brave new world of Digital Marketing specially in social media Marketing, Graphic
Designs, Video Ads, Motion Graphics Ads , Search Engine Optimization, Web & Mobile
App Development.
We have extensive experience of the above-mentioned services our vision is to un-lock all the
hurdles for a business specially for new startups when they don’t have their formal Marketing
Department.

Mission statement
we believe that the success of our client is our success, so we exercise all the strategies for
our client keeping the budget in view.

Our Team:

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 Muhammad Awais, Digital Marketer, SEO,GD,VE,

Mehnaz Talib, Content Writer, Copy Writer, Executor

Needs/Problems
 Natural Wonders is a New Startup and have fewer social media presence compared to
its competitors

 Natural Wonders intend to expand its brand awareness

 Natural wonders intend to reach their potential customers

 Natural Wonders is seeking for a low-cost inbound Leads.

Business Goals/Objectives
 Increase inbound leads at a low cost
 Expand reach of thought leadership content
 Engage and excite influencers through brand recognition
 Better understand, identify, and engage potential buyers
 Improve customer service and satisfaction
 Enhance outbound campaign program effectiveness

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Suggested Social Media Platforms
at this initial stage Designistan suggest only three Plate forms

 Facebook
 Instagram
 You Tube

Social Media Goals/Objectives

Facebook Fan Page

−− Insert strategic objective
−−Share a mix of relevant links, engaging content,
videos, and polls
−−Make sure you promote upcoming events and
create them in the events tab
−−1or 2 posts per day
−−Engage with influencers

Key Metrics:
• Facebook Likes and posts
• Referring traffic

YouTube Channel
• Update videos on social video sites and link to
core site
−−YouTube
−−Facebook
• Create video series for YouTube

Key Metrics:
• Referrals from social video sites
• Views of videos on social sites

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Instagram
−− Insert strategic objective
−−Share a mix of relevant links, engaging content,
videos, and polls
−−IGTV
−−Reels
−−1or 2 posts per day
−−Engage with influencers

−−Make sure you promote upcoming events and

Key Metrics:
• Facebook Likes and posts
• Referring traffic

Scope of Work/Tactics
Designistan Will Provide all the Branding Services, i.e. Social Posts Design, Video Ads,
Motion Graphic Ads, Product Brandings etc, helping in reaching to the potential Buyers and
also following service.

 Social Media Activities

o Social Media Campaigns

o Content Creation

o Social Media Monitoring

o Social Media Engagement

o Social Selling

o Lead Generation

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Timetable
Initially this campaign is for one Month
Twitter Campaigns Deadline
Create creative Create graphics for Branding and copy August 5st, 2021
Assets
Create Copy Copywriting for campaign August 5st, 2021
Launch Campaign Deadline to launch campaign August 7th, 2021
Monitor Campaign Monitor and report the success of the campaign August 9th, 2021
Revise Campaign Revise campaign and test Ongoing

Detailed Project Timetable:

Activity Execution Responsibility

1. Facebook Campaigns Month 1 Month 2 Month 3
X SMM
2. Content Creation X Content Specialist
3. Social Media Monitoring X Social Media Specialist

Budget
Budget Shall be Discussed with Natural Wonders on mutual basis.

Scope of Work Start and End Dates

Phase One
Phase Two
Phase Three
Total Rs. 0.00

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Evaluation
An Evaluation Report shall be submitted at the end of the campaign.

Required
Provide the names and addresses, Provide all the Product Range’s Labels & Contents so that
Designistan shall able to design all campaigns.

Next Steps
This campaign shall be of one month initially and we are hoping for the results, but a due
course of time is required to evaluate the outcomes, a continuous Marketing campaign is
suggested at this stage for Natural Wonders.

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Acceptance

_________________________________________________________
Mr. Ali Mohsin

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