Name: Dhiya Mahdi Asriny

NIM: 2301978223

TUGAS PRIBADI

<<Digital Business and e-Commerce

Management>>

<<7063M>> - <<Project and Change Management>>

 TOPIC #2: SOCIAL MEDIA MARKETING (SMM) STRATEGY
This assignment is about developing an effective Social Media Marketing (SMM) for
company/business. You are required to proceed the following step to create an SMM
strategy.

REQUIREMENTS:

1. Define the industry.

2. Define the market and customers.
3. Develop the SMM strategy.
4. Make Simulation of applying SMM strategy in the company.
5. Identify the benefits of SMM strategy application.

Answer:

1. The industry is food, especiallin in rice boxes. The business concept is box to go which
can be ordered through platforms such as gofood, shopee food, and grab food.

2. Market and customers in this business are workers, students, and various communities.
In this stage also identifies the products and services provided, customers, competitors,
industries, and challenges in the market.

3. SMM Strategy
Business Objective Social Media Goal Metric(s) Social Media
Platform
Grow the brand Awarness followers, shares, etc Facebook,
Instagram,
Twitter,
Pinterest
Turn customers into Engagement comment, like, Facebook,
advocates @mentions Instagram,
Twitter
Improve customer Consumer social media Facebook,
retention sentiment, Instagram,
testimonials, average Twitter
response time to
customers

<<7063M>> - <<Project and Change Management>>

 4. Simulation of applying SMM strategy
Stage Channel Content Type Timeline
Awarness Facebook, Instagram, Product description, First week of
Twitter, Pinterest blog post, February 2022
poster/photo
Consideration Instagram, Youtube Video atau live The second
interaction, week of January
poster/photo 2022
Decision Facebook, Instagram, Promos and The third and
Twitter discounts for first fourth weeks of
customer or January 2022
membership

5. Benefit of SMM Strategy Application

- Cost-effective
- People know the product offered
- Communication with customers becomes easy
- Increases brand awarness and recognition
- Understand the customer's wants and needs
- Assist in the collection of segment customer data

References:
Amanda, Y. (2020). Cara Membuat Marketing Plan untuk Bisnis (Terlengkap). Niagahoster.
https://www.niagahoster.co.id/blog/marketing-plan/
Newberry, C., & LePage, E. (n.d.). How to Create a Social Media Strategy in 9 Easy Steps
(Free Template). Hootsuit. https://blog.hootsuite.com/how-to-create-a-social-media-
marketing-plan/

<<7063M>> - <<Project and Change Management>>