SEO Multiple Choice Questions :-

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1.  If a website’s search engine saturation with respect to a particular search engine is
20%, what does it mean?

a. 20% of the web pages of the website have been indexed by the search engine

b. Only 20% of the pages of the website will be indexed by the search engine

c. 20% of the websites pages will never be indexed

d. The website ranks in the first 20% of all websites indexed by the search engine for its most
important search terms

Answer: a

2.  10 people do a web search. In response, they see links to a variety of web pages.
Three of the 10 people choose one particular link. That link then has a _______ click
through rate.

a. less than 30%

b. 30 percent

c. more than 30%

Answer:  b

3.  Which of the following factors have an impact on the Google Page Rank?

a. The total number of inbound links to a page of a web site

b. The subject matter of the site providing the inbound link to a page of a web site

c. The text used to describe the inbound link to a page of a web site

d. The number of outbound links on the page that contains the inbound link to a page of a web site

Answer: a

4.  What does the 301 server response code signify?

a. Not Modified

b. Moved Permanently

c. syntax error in the request

d. Payment is required

e. The request must be authorized before it can take place

Answer: b

5.  If you enter ‘Help site:www.iqsanswers.com’ in the Google search box, what will
Google search for?

a. It will open up the Google help pages applicable to www.iqsanswers.com

b. It will find pages about help within www.iqsanswers.com

c. It will only find page titles about help within www.iqsanswers.com

d. It will direct you to the request page for re-indexing of www.iqsanswers.com

Answer: b

6.  What is Anchor Text?

a. It is the main body of text on a particular web page

b. It is the text within the left or top panel of a web page

c. It is the visible text that is hyper linked to another page

d. It is the most prominent text on the page that the search engines use to assign a title to the page

Answer: c

7.  Which of the following free tools/websites could help you identify which city in the
world has the largest search for the keyword – “six sigma”?

a. Yahoo Search Term Suggestion Tool

b. Alexa

c. Google Traffic Estimator

d. Google Trends

e. WordTracker

Answer: d
8.  What term is commonly used to describe the shuffling of positions in search
engine results in between major updates?

a. Waves

b. Flux

c. Shuffling

d. Swaying

Answer: b

9.  Are RSS/Atom feeds returned in Google’s search results?

a. Yes

b. No

Answer: b

10.  Which of the following statements regarding website content are correct?

a. If you have two versions of a document on your website, Google recommends that you only allow
the indexing of the better version

b. Linking to a page inconsistently does not affect the way Google views the page/s.

c. Syndicating your content could lead to Google viewing the material as duplicate

d. Placeholders for pages which do not have content are never viewed as duplicate content by Google

Answer: a

SEO MCQs
11.  What does the term Keyword Prominence refer to?

a. It refers to the fact that the importance of choosing high traffic keywords leads to the best return on
investment

b. It refers to the importance attached to getting the right keyword density

c. It refers to the fact that the keywords placed in important parts of a webpage are given priority by
the search engines

d. It refers to the fact that the keywords in bold font are given priority by the search engines

Answer: c

12.  What is the term for Optimization strategies that are in an unknown area of
reputability/validity?

a. Red hat techniques

b. Silver hat techniques

c. Grey hat techniques

d. Shady hat techniques

Answer: c

13.  Which of the following statements is correct with regard to natural links?

a. They are two way links (reciprocal links)

b. They are from authority websites

c. They are voluntary in nature

d. They are from .edu or .gov extension websites

Answer: c

14.  Which of the following can be termed as good keyword selection and placement
strategies?

a. Targeting synonyms of the main keyword

b. Targeting the highest searched keywords only

c. Copying competitor keywords

d. Optimizing five or more keywords per page

Answer: d

15.  What does the 302 server response code signify?

a. It signifies conflict, too many people wanted the same file at the same time

b. The page has been permanently removed

c. The method you are using to access the file is not allowed

d. The page has temporarily moved

e. What you requested is just too big to process

Answer: d

16.  Which of the following statements about FFA pages are true?

a. They are greatly beneficial to SEO

b. They are also called link farms

c. They are paid listings

d. They contain numerous inbound links

Answer: b

17.  What is the name of the search engine technology due to which a query for the
word ‘actor’ will also show search results for related words such as actress, acting or
act?
a. Spreading

b. Dilating

c. RSD (realtime synonym detection)

d. Stemming

e. Branching

Answer: c
18.  What will the following robots.txt file do?

User-agent:Googlebot

Disallow:/*?

User-agent:Scooter

Disallow:

a. It will allow Google to crawl any of the dynamically generated pages. It will also allow thealtavista
scooter bot to access every page

b. It will disallow Google from crawling any of the dynamically generated pages. It will also disallow
the altavista scooter bot from accessing any page

c. It will disallow Google from crawling any of the dynamically generated pages. It will allow the
altavista scooter bot to access every page

d. None of the above

Answer: b

19.  Which of the following statements about RSS are correct?

a. It is a form of XML

b. It stands for Realtime streamlined syndication

c. It is a good way of displaying static information

d. It is a microsoft technology

Answer: a

20.  Which of the following statements are correct with regard to using javascript
within the web pages?

a. It uses up the valuable space within the webpage, which should be used for placing meaningful text
for the search engines

b. Search engines cannot read Javascript

c. It is a good idea to shift the Javascript into a separate file

d. Most of the search engines are unable to read links within Javascript code

Answer: b,c

21.  Which of the following options are correct regarding the Keyword Effectiveness
Index (KEI) of a particular keyword?

a. It is directly proportional to the popularity of the keyword

b. It is inversely proportional to the competiton for the keyword

c. It is directly proportional to the chances of the keyword ranking on the first page of the Google
search results

Answer: c

22.  What is the illegal act of copying of a page by unauthorized parties in order to
filter off traffic to another site called?

a. Trafficjacking

b. Visitorjacking

c. Viewjacking

d. Pagejacking

Answer: d

23.  Which of the following search engines offers a popular list of the top 50 most
searched keywords?

a. Google

b. Yahoo

c. AOL

d. Lycos

Answer: d
24.  Which of the following search engines or directories provides the main search
results for AOL?

a. Lycos

b. DMOZ

c. Google

d. Yahoo

e. Windows Live

Answer: c

25.  Which of the following can be termed as appropriate Keyword Density?

a. 0.01-0.1%

b. 0.1-1%

c. 3-4%

d. 7-10%

e. More than 10%

Answer: c

26.  The following robots meta tag directs the search engine bots:

<META NAME=”robots” CONTENT=”noindex,nofollow”>

a. Not to index the homepage and not to follow the links in the page

b. Not to index the page and not to follow the links in the page

c. To index the page and not to follow the links in the page

d. Not to index the page but to follow the links in the page

Answer: b

27.  What is Keyword Density?

a. The number of times the keyword is used / (DIVIDED BY) the total word count on page –
(MINUS)the total words in HTML on the page

b. The number of times the keyword is used X (MULTIPLIED BY) the total word count on page

c. The number of times the keyword is used in the page description

d. The number of times the keyword is used in the page title

e. The number of times the keyword is used / (DIVIDED BY) the total word count on the page

Answer: a

28.  Which of the following are examples of agents?

a. Internet Explorer

b. Search engine spiders

c. Opera

d. SQL Server database attached to a website

Answer: a,b,c

29.  If you search for the term “iq test” in the Word Tracker keyword suggestion tool,
will it return the number of independent searches for the term “iq”?

a. Yes

b. No

Answer: a

30.  Cloaking is a controversial SEO technique. What does it involve?

a. Increasing the keyword density on the web pages

b. Offering a different set of web pages to the search engines

c. Hiding the keywords within the webpage

d. Creating multiple pages and hiding them from the website visitors

Answer: b

31.  Which of the following facts about Alexa are correct?

a. Alexa provides free data on relative website visitor traffic

b. Alexa and Quantcast provide information on visitor household incomes

c. Alexa is biased towards US based traffic

d. Quantcast only tracks people who have installed the Quantcast toolbar

This is the last question of your test.

Answer: a

32.  Google gives priority to themed in-bound links.

a. True

b. False

Answer: a

33.  Which of the following methods can help you get around the Google Sandbox?

a. Buying an old Website and getting it ranked

b. Buying a Google Adwords PPC campaign

c. Placing the website on a sub domain of a ranked website and then 301 re-directing the site after it
has been indexed

d. Getting a DMOZ listing

Answer: a

34.  s Page is used to:

a. Attract visitors from the search engines straight onto the Hallway Page

b. Organizes the Doorway Pages

c. Helps people navigate to different Doorway Pages

d. Enables search engine bots to index the Doorway Pages

Answer: d

35.  Which of the following options describes the correct meaning of Mouse
Trapping?

a. The technique of monitoring the movement of the mouse on the webpage

b. The technique of monitoring the area on which an advertisement was clicked

c. The web browser trick, which attempts to redirect visitors away from major websites through a
spyware program

d. The web browser trick, which attempts to keep a visitor captive at on a website

Answer: d

36.  What is the most likely time period required for getting a Google page rank?

a. 1 week

b. 3 weeks

c. 2 months

d. More than 3 months

Answer: d

37.  All major search engines are case sensitive.

a. True

b. False

Answer: b

38.  Which of the following website design guidelines have been recommended by
Google?

a. Having a clear hierarchy and text links

b. Every page should be reachable from at least one static text link

c. If the site map is larger than 100 or so links, you should break the site map into separate pages

d. Keeping the links on a given page to a reasonable number (fewer than 100)

e. Use less than 30 images or graphics per page

Answer: b
39.  How are site maps important for the search engine optimization process?

a. Site maps help the search engine editorial staff to quickly go through a website, hence ensuring
quicker placement

b. Google gives credit to the websites having site maps. The GoogleBot looks for the keyword or title
“Site Map” on the home page of a website.

c. Site maps help the search engine spider pick up more pages from the website

d. None of the above

Answer: c

40.  Google looks down upon paid links for enhancing page rank. If a website sells
links, what action/s does Google recommend to avoid being penalized?

a. The text of the paid links should state the words “paid text link” for Google to identify it as a paid
link

b. Only Paid text links to non profit websites should be accepted

c. Paid links should be disclosed through the “rel=nofollow” attribute in the hyperlink

d. Paid links should be disclosed through the “index=nofollow” attribute in the hyperlink

Answer: c

41.   Some words, when followed by a colon, have special meanings to yahoo. What is
performed by the link: Operator?

a.    it shows all the outbound links from the url

b.    It shows how many pages of the site yahoo is pointing to

c.    It shows all the pages that point to that url

d.    It show url’s with broken links

Answer: c

42.   Which blackhat Seo techniques is characterized by a method to decieve search

engine, by detecting the search engine bot and “feeding” it with a different HTML
code than the HTML actually served to users?

a.   Coaling

b.   Foisting

c.   Slighting

d.   Cloaking

Answer: d

43.   Why is it bad idea from SEO perspective to host free articles and write ups that
are very common on the internet?

a.    Because they will not lead to fresh traffic

b.    Because you could be penalize by search engine for using duplicate contents

c.    Because you will not get the benefits of proper keyword targeting

d.    Because people could turn up claiming copyright infringement

Answer: b

44.   What will happen if you type the word ‘Certification-Networking’ in the Google
search box?

a.    Google will find the web pages about “certification” and also containing the word “networking”

b.    Google will find ALL the web pages containing the word word “Certification” and “Networking”

c.    Google will find ALL the web pages in which the words “Certification” and “Networking” appear
together.

d.    Google will find the web pages about Certification that do not contain the word Networking

Answer: c

45.   Which of the following factors does Google take into account while accessing
whether or not a website is an authority website?

a.    The frequency with which the contents of the website is updated

b.    the number of web pages containing relevant information on the main theme of the website

c.    The number of in-bound natural links related to the website’s theme (or keywords)

d.    None of the above

Answer: c

46.   What is keyword density?

a.    The number of times the keyword is used / (divided by) the total word count on page – (minus)
the total words in HTML on the page

b.    The number of times the keyword is used x (multiply by) the total word count on page.

c.    The number of times the keyword is used in the page description

d.    The number of times the keyword is used in the page title

e.    The number of times the keyword is used / (divided by) the total word count on the page.

Answer: e

47.   Which of the following statement about FFA pages are true?

a.    They are greatly beneficial to SEO

b.    They are also called Link Farms

c.    They are Paid Listings

d.    They contain numerous inbound links

Answer: b

48.   What is the illegal act of copying of a page by unauthorized parties in order to
filter off traffic to another site called?

a.    Traffic jacking

b.    Visitors Jacking

c.    View Jacking

d.    Page Jacking

Answer: d
49.   What is the most likely time period required for getting a google page ranking?

a.    1 week

b.    3 weeks

c.    1 month

d.    More than 3 months

Answer: d

50.   Which of the following can be termed as a good keyword selection and placement
strategies?

a.    Targeting synonyms of the main keyword

b.    Targeting the highest searched keywords only

c.    Copying competitor keywords

d.    Optimizing 5 or more keywords per page (check)

Answer: a, d

51. What does the term “Sandbox” mean in SEO?

a) The box with paid ads that appear when you perform a search.

b) This is where sites are kept till they get mature enough to be included in the top rankings for a
particular keyword

c) A special category of sites that are listed in kid-safe searches

d) The first 10 search results for a particular keyword.

Answer: b

52. High quality links to a site’s homepage will help to increase the ranking ability of
deeper pages on the same domain

a) True

b) False

Answer: a
53. What aspects of a hyperlink are not important for SEO?

a) The visibility of the link text.

b) The anchor text, especially the keywords in it.

c) The place from which the link originates.

d) The place to which the link leads.

Answer: a

54. Which of the following is NOT a “best practice” for creating high quality title tags?

a) Make sure the title is unique for every page

b) Include an exhaustive list of keywords

c) Limit the tag to 65 characters, including spaces

d) Write compelling copy that encourages users to “click” your listing

Answer: c

55. What is the advantage of putting all of your important keywords in the Meta
Keywords tag?

a) There is no specific advantage for search engines

b) It increases relevance to Yahoo! and MSN/Live, although Google & Ask ignore it

c) They will be bolded in searches for that term

d) You have to have a term in Meta Keywords in order to bid for AdWords to that page

Answer: a

56. Which HTTP server response code indicates a file that no longer exists? (File Not
Found)

a) 401

b) 301

c) 500

d) 404

Answer: d

57. Which one of the following practice is ethical ?

a) Buying links from link farms

b) Having the same page twice – once in html, once in pdf.

c) Using hidden text that users dont see but spiders can read

d) Stuffing the metatags with keywords

Answer: a

58. Is the following metatag appropriate for a site that sells ebooks?

a) Yes, the following metatag contains all the keywords I need.

b) No, it is rather short, I have more keywords to optimize for

c) Why bother with metatags at all?

d) Yes, this metatag is OK even though it could have had more keywords.

Answer: d

59. What is Page Rank?

a) The Alexa technology for ranking pages.

b) The way Yahoo! measures how popular a given page is based on the number and quality of sites
that link to it.

c) The search relevancy of a page compared to the other pages in the search engine

d) The way Google measures how popular a given page is based on the number and quality of sites
that link to it.

Answer: d

60. The de-facto version of a page located on the primary URL you want associated
with the content is known as:

a) Home Page

b) Canonical Version

c) Heretical Version

d) Empirical Version

Answer: b

61. What is the generally accepted difference between SEO and SEM?

a) SEO focuses on organic/natural search rankings, SEM encompasses all aspects of search marketing

b) No difference, theyre synonymous

c) SEO refers to organic/natural listings while SEM covers PPC, or paid search

d) SEO tends to be a West coast term, SEM is more East coast.

Answer: a

62. Which of the following content types is most easily crawled by the major web
search engines (Google, Yahoo!, MSN/Live & Ask.com)?

a) XHTML

b) Windows Media Player Files

c) Java Applets

d) Flash Plugin Files

Answer: a

63. How can Meta Description tags help with the practice of search engine
optimization?

a) Trick question – meta description are NOT important

b) They help to tell the engines which keywords are most important on your page

c) They serve as the copy that will entice searchers to click on your listing

d) Theyre an important ranking factor in the search algorithms

Answer: c
64. Which of the following is the least important area in which to include your
keyword(s)?

a) Meta Keywords

b) Meta Description

c) Title

d) Body Text

Answer: a

65. If you want a page to pass value through its links, but stay out of the search
engines’ indices, which of the following tags should you place in the header?

a) Use meta robots=”noindex, nofollow”

b) Use meta robots=”index, nofollow”

c) Use meta robots=”noindex, follow”

d) Use meta robots=”autobot, decepticon”

Answer: c

66. When do you apply for Re inclusion in a search engine’s index?

a) When you have made changes to your site.

b) When you have changed your hosting provider and the IP address of your site.

c) After you have been banned from the search engine for black hat practices and you have corrected
your wrongdoings.

d) When you are not happy with your current ratings.

Answer: c

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