Facebook Media Planning Practice Test Review

11/27/22, 1:49 AM Practice Test - Media Planning
Completed: Nov 27 - 1:48 AM

Ahmad Ilham Ilham
46 %
Assessment Results
Your Practice Assessment is now complete. Look over the results to
better understand where to focus your study efforts.
Total Points: 14/30 Correct Answers: 14/30

View Response Details
Close
Recommendations
From business goals to ad objectives Targeting strategies for business goals
https://www.facebookblueprint.com/assessment_responses/report/1629158#assessment-response-details 1/27
Methods to test ad effectiveness Keeping People and Businesses Safe

on...
Measurement and Analysis on Meta Define your audience
Meta ad delivery Meta Advertising Policies
Get started with data-driven marketing Digital marketing landscape
Meta Bid Strategies Ads Manager basics
Response Details
Section Results
CRP1.01 - Translate an advertiser's challenge into specific and measurable business Points:
goals and KPIs 0/1
CRP1.02 - Determine if and how Facebook fits within a holistic media strategy to Points:
meet an advertiser's goals 1/4
CRP1.03 - Review existing advertiser data sources (e.g., pixel, SDK, CRM) to make Points:
informed recommendations 0/1
CRP2.01 - Interpret past Facebook campaign performance and KPIs to devise Points:
actionable recommendations for future campaigns 1/3
CRP3.01 - Choose a buying type (i.e., auction, reach and frequency, TRP) Points: 2/2
CRP3.02 - Recommend appropriate placements Points: 1/2
CRP3.03 - Classify ad policies, brand safety, and transparency Points: 2/3
CRP3.04 - Recommend an appropriate budget based on key parameters Points: 1/2
CRP4.01 - Evaluate campaign performance against planned outcomes, and reassess Points:
and recommend a modified media plan as needed 1/2
CRP5.01 - Choose an appropriate campaign objective that maps to business Points:

goal(s) 2/4
CRP5.02 - Evaluate and recommend a targeting strategy based on advertiser’s Points:

business goals 0/1
CRP5.03 - Recommend a strategy that utilizes the appropriate assets based upon Points:
the desired placements, formats, and delivery 3/3
CRP5.04 - Determine a measurement and reporting approach that aligns with the Points:
campaign 0/2
Your Responses
Question 1 of 30 +0 / 1
A sports apparel brand is hosting an in-store event for

the launch of a new shoe. Because it's a summer limited
edition, the brand has an aggressive sales target to
achieve within three months. The digital budget is
limited. The brand wants to maintain a 9:1 return on
investment that is seen with shoe sales and increase
awareness of this new product.
What should be the brand's primary business goal for

this campaign? 10654088
Awareness of the in-store event
Increase sales of the new product
Awareness of the new product
Increase cross-selling
The correct answer was "Increase sales of the new product".
It's important to know what you want to achieve in order to choose the
right objective. In this scenario, the brand has an aggressive sales target
they want to achieve in a short time. Increasing sales of the new product
best aligns with the business goals.
An advertiser needs to understand which types of

creatives will have the most effect on its audience of
females ages 25 to 54 real time, and needs to make
optimizations to its campaigns to maximize efficiency
and success. The KPI is Reach and 2-second Video
Views.
Which two Facebook features should the media planner

recommend as part of this strategy? (Choose
two.) 10654088
Access to Split A/B Testing
Real-time campaign insights via Ads Manager
Ability to create campaigns under the Brand Awareness Objective
Access to Custom Audiences
Ability to use Automatic Placements
The correct answer was "Access to Split A/B Testing, Real-time campaign
insights via Ads Manager".
Split A/B Testing is recommended when an advertiser is trying to measure

changes to advertising or quickly compare two strategies. Real-time
campaign insights will allow the advertiser to view how the ad performs in
Ads Manager. This data includes the number of people who see the ad, the
number of people who click on the ad, and the amount you spend on the
ad. These two features can help answer the question of which types of
creatives will have the most effect on the advertiser's audiences of
females 25 to 54.
Question 3 of 30 +1
A local car dealership is having an annual New Year's sale.

The dealership has a $3000 budget to generate
awareness of the sale for the following channels:
Channel Dates Spend
TV January 1 $1000
Online Display January 14 - 30 $900
Facebook January 2 - 13 $1100
Which strategy should the media planner use to incorporate Facebook in

the media plan? 10654088
Reach campaign with location targeting
Store Traffic campaign with location targeting
Reach campaign promoting an event
Engagement campaign promoting an event
A real estate company traditionally collects potential

clients by dropping off flyers at homes within their local
community. The information they collect goes into their
CRM database. They want to grow their prospect list
into their 3 neighboring counties using a Facebook
campaign.
What is the most efficient strategy for the media planner

to recommend in this situation? 10654088
Store Visits campaign targeting Lookalikes
Lead Generation campaign targeting a specific radius
Traffic campaign targeting Lookalikes
Reach campaign targeting a specific radius
The correct answer was "Lead Generation campaign targeting a specific

radius".
Certain targeting options aren't available for ads in special categories; this
includes Lookalike Audiences. However, to help you reach people who may
be interested in your ad, you can create a Special Ad Audience, which will
create an audience based on similarities in online behavior and activity but
that does not use certain categories, including age, gender, ZIP code or
other similar categories.
Note: Certain targeting options such as Special Ad Audience and Custom

Audience may only be available via Ads Manager.
We encourage you to broaden—not restrict—your audience. Our targeting

options, like all audience selection tools on Facebook, must be used in
ways that are inclusive and not discriminatory.
A company has historically invested in TV advertising. It

isn't happy with the current campaign performance and
wants to invest more in digital channels. The company is
concerned about being able to predict and control
advertising frequency while maintaining efficiency.
Additionally, the company is concerned about brand
safety and requires transparency and control over where
ads are placed.
Which three Facebook advertising features should be

used to meet this criteria? (Choose 3)
10654088
Category- and domain-blocking controls
Interest-based audiences on Facebook and Instagram
ThruPlay optimization for all video creative
Ability to manually select ad placements
The reach and frequency buying type
The correct answer was "Category- and domain-blocking controls, Ability

to manually select ad placements, The reach and frequency buying type".
Category and domain blocking controls will allow the company to block ad
placements on websites which are categorized to have specific content.
By being able to manually select ad placements, the company can
determine what websites and content their brand is associated with.
Reach and frequency buying will let the company book campaigns in
advance with predictable, optimized reach and controlled frequency.
An ecommerce brand is focused on getting the most

efficient results and maximizing their ROAS. They are
concerned because they have heard that cookies will
disappear in the future. They think this risk of signal loss
can mean a performance degradation.
What should the company implement to continue

optimizing their campaigns?
10654088
Facebook Attribution
Conversion API
Manual Advanced Matching
Automatic Advanced Matching
The correct answer was "Conversion API".
https://www.facebook.com/business/help/2041148702652965
Conversions API is a Facebook Business Tool that lets the brand share key
web and offline events, or customer actions, directly from their server to
Facebook’s. Conversions API works with the brand's Facebook pixel to
help improve or retain the performance and measurement of Facebook ad
campaigns.
A European sports team created an awareness campaign

around an upcoming game. The campaign was set up
using the Brand Awareness objective and Automatic
Placements with one 15-second video. These were the
results of the campaign:
CPM Estimated
Reach Engagement
Audience Ad Recall
Rate
Lift Rate
Men who are

350,000 $5.50 8% 1.2%
sports fans
Women who are

230,000 $5.71 7% 4.5%
sports fans
Custom
Audience of
15,000 $7.89 6% 6.2%
email marketing
list
Lookalikes of
80,000 $6.20 7% 5.4%
website visits
The next campaign will need to generate cost-efficient awareness among

new viewers.
Which audience should the planner recommend?
10654088
Men who are sports fans
Women who are sports fans
Custom Audience of email marketing list
Lookalikes of website visits
The correct answer was "Men who are sports fans".
The audience with lowest CPM was men who are sports fans. Since the
goal of the next campaign is cost-efficient awareness, the planner should
recommend this audience. This group also had the highest ad recall lift
rate, which is a sign the ad is resonating with the audience.
Question 8 of 30 +1
A client is running a Reach objective campaign,

allocating its budget by platform and placement. After
three months, the client requests some
recommendations to optimize reach and CPMs.
Budget breakdown
Instagram Stories: $5,000
Instagram Feed: $10,000
Facebook News Feed: $2,000
Facebook in-stream video: $5,000
CPM
Instagram Stories: $0.50
Instagram feed: $0.80
Facebook News Feed: $1
Facebook in-stream video: $2
Reach by Month
Instagram Stories: 2MM
Instagram feed: 4MM
Facebook News Feed: 10MM
Facebook in-stream video: 2MM
Which should be the most cost-effective solution in

terms of CPM and reach?
10654088
Leverage automatic placements
Scale additional budget in Instagram Stories
Leverage Instagram feed and Instagram Stories
Allocate 75% to feed and 25% to Stories
An online hotel booking site wants to identify which

delivery optimization will yield better business results.
The company decides to run A/B testing.
Additional info:
Campaign duration: Four weeks

Budget: $400,000 total ($200,000 per cell)
Campaign objective: Catalog Sales
Audience: Broad audience
Optimization event:
Campaign A: Purchase
Campaign B: View content
What outcome can be expected? 10654088
Lower CPM and lower CPA will be expected on Campaign A, compared to

Campaign B
Higher CPM and lower CPA will be expected on Campaign A, compared to

Campaign B
Lower CPM and higher CPA will be expected on Campaign A, compared to

Campaign B
Higher CPM and higher CPA will be expected on Campaign A, compared to

Campaign B
The correct answer was "Higher CPM and lower CPA will be expected on
Campaign A, compared to Campaign B".
When optimizing for purchase, CPM will be higher because the campaign
will be optimizing towards a less frequent, higher intent event. CPA will be
lower because the campaign will be delivering to users more likely to take
the desired action. In Campaign B, it will be the opposite - CPM will be
lower and CPA will be higher because it will be optimizing for a more
frequent, lower intent event and will deliver to users that are not as likely
to take the desired action.
Question 10 of 30 +1
A retail brand wants to create awareness of a new

organic line it's introducing into its store. The brand
values predictability in reach and pricing, as well as
frequency control of its message. The brand has a limited
budget, so it will buy ads based on how frequently it
wants to reach the target audience within a selected
time period. The brand agrees to pay a set price for the
advertising inventory.
Which delivery cost should be used? 10654088
CPM
CPC
CPV
CPA
A client’s goal is to show the campaign audience its

products on a storytelling line, and wants ad #2 to be
delivered after ad #1 is served. The media planner wants
to set the order in which Facebook delivers ads to the
audience.
Which buying and delivery type should be

recommended?
10654088
Reach and frequency with sequenced delivery
Reach and frequency with scheduled delivery
Auction with sequenced delivery
Auction with scheduled delivery
An entertainment company has been successful

promoting its movies on Instagram. The company needs
to promote a new movie and is considering advertising
across both Facebook and Instagram. It has a total
budget of USD $500,000.
Additional information:
Audience: People who like to watch comedies, parents

Facebook: Potential reach is 15 million
Instagram: Potential reach is 5 million
Campaign duration: Three months
Creative assets: 15-second video, 30-second video, 20 static images
How should the media planner allocate the budget across Facebook and
Instagram? 10654088
Put the entire budget into Facebook advertising to test a new placement
Allocate 20% of the budget to Instagram and 80% to Facebook, given

potential reach
Put the entire budget into Instagram advertising based on previous campaign
performance
Allocate the budget dynamically using automatic placements
A client is preparing to launch its biggest campaign of

the year to promote a new line of organic snack foods.
The primary campaign objectives are:
- Maximize the most predictable, cost-effective reach

among women, ages 25–54, who are the primary
purchasers of the product
- Increase top-of-mind awareness for the new product
- Secure more efficient CPMs than the previous year

(because budgets are fixed, but expectations are much
higher)
The client's proposed strategy is:
- Reach and frequency with a Brand Awareness objective
- Targeting women, ages 25–54
- Reach 50–70% of target audience
- Frequency cap of two per seven days
- Feeds and Stories placements
The client wants to optimize its existing budget to

provide greater, cost-effective reach.
What recommendation should the media planner

make? 10654088
Reduce the frequency cap to one per 14 days to maximize greater reach
Target a smaller audience to increase the total percentage of audience

reached
Include automatic placements when creating ad sets within the campaign
Remove the Stories placement because the brand finds feed placements are
typically cheaper
The correct answer was "Include automatic placements when creating ad

sets within the campaign".
Due to the proposed strategy only including feeds and stories placement,
but the question is asking for greater cost-effective reach, the correct
answer is to include automatic placements in the campaign.
Automatic placements enable us to get the best results available from

across all default placements. Because we can choose results from the
widest range possible, automatic placements are typically the most
efficient use of your budget and helps control costs, and may also help you
reach more people within your audience.
A brand asks its agency to create a Facebook/Instagram

feed video plan for its upcoming campaign. The brand is
currently creating four different product-focused, 15-
second video assets for the next campaign.
The brand prefers at least 50% of the video to be visible

on screen when it is served as an impression with no
requirement for video view length.
Which optimization should be recommended for this

campaign?
10654088
2-second continuous video views
20-second video views
A brand succeeds with its conversion campaigns and

wants to add $20,000 to its current campaign. This goal
of the campaign and reason for additional budget is so
that the brand can maximize results. The brand has a bid
cap set to $5 per result and is charged by impressions
(CPM).
Which solution should a media planner recommend to

achieve the client’s goal?
10654088
Increase the bid cap
Change to cost cap
Change from CPM to CPC
Change objective to Traffic
The correct answer was "Change to cost cap".
Because cost cap aims to minimize cost by delivering the cheapest results
first and dynamically bid as high as needed to maximize results without
exceeding the cap. Because of this, the brand changing their bid strategy
to cost cap is the correct answer.
Increasing bid cap is incorrect since the brand is looking to maximize

results. Bid cap just sets the maximum bid across auctions, rather than
allow Facebook to bid dynamically based on your cost or value goals,
sacrificing efficiency.
In an upcoming campaign for their client, an agency

wants to reach users in as many places as possible. The
client is in a highly regulated industry and wants to avoid
showing ads on certain websites within Audience
Network.
Which solution should the agency recommend? 10654088
Use automatic placements with a publisher block list
Use placement opt-out to avoid Audience Network
Use Facebook and Instagram only to stay on the primary apps
Exclude users who like those publishers from the campaign
An established retail company is planning to run a two-

week campaign to promote its new make-up line.
Estimated audience size: 4,500,000

Estimated weekly reach: 30%
Placements: automatic placements
Estimated Weekly Average Frequency: 2.4
Estimated CPM: $5
What is the estimated budget for the campaign? 10654088
$16,200
$32,400
$648,000
$562,200
A television client wants to generate 4 million views per

day on the trailer for an upcoming season of a hit show.
They do not want to pay more than $0.02 per video
view.
What is the appropriate budget for a 3-day campaign?
10654088
$240,000
$80,000
$200,000
$420,000
The correct answer was "$240,000".
The correct answer was "$240,000"
CPV = cost/views
$0.02 = x / 12M (4M x 3 days)
$0.02 * 12M = $240,000
A cosmetics brand launched a new mascara this summer

and has been running a video campaign with the
Conversion objective to meet its main KPI of driving
online sales. The brand noticed that the CPA has
increased in the last two weeks, and they are looking for
a recommendation from their media planner. The current
campaign set up is:
Objective: Conversions
Optimization: Conversions
Budget: $250,000
CPA Goal: $8
Audience: Women, ages 18–34 in the US who are interested in
cosmetics
What should the media planner suggest to reduce the CPA? 10654088
Include Lookalike Audiences from purchasers
Switch to Video Views objective
Optimize for landing page views
Decrease the age range to women, ages 18–25
Refer to the exhibit.
Cost Per
Week Budget Spend Downloads
Download
1 $1,000 $1,000 1,494 $0.67
2 $1,000 $1,000 1,468 $0.67
3 $1,000 $1,000 1,532 $0.65
An agency is given a goal to drive as many app installs as possible over a

6-week campaign. They must stay at a maximum cost of $1.00 per
download. The agency originally forecasted 6000 downloads.
Based on the performance over the past 3 weeks, what action can the
agency take to meet their primary goal? 10654088
Increase the budget estimate
Decrease the budget estimate
Decrease the estimated downloads
Increase the estimated cost per download
The correct answer was "Increase the budget estimate".
The cost per download is less than estimated; if they add more to the
budget they can obtain the goal of reaching as many downloads and stay
below the $1.00 cost per download cap.
A fast-food restaurant franchise has historically used a

traditional out-of-home billboard strategy to generate
local awareness and foot traffic for its many restaurant
locations. The desired customer is 18–35 years old. The
effectiveness of these media buys have been difficult to
measure, and they are unable to reach specific
demographics. The company asks for a new promotional
plan that is more aligned to current digital consumption
habits.
What strategy should be used to meet the company's

goals? 10654088
A campaign using the Reach objective to increase store traffic
A campaign using the Store Traffic objective with dynamic local ads
A campaign using the Engagement objective to increase awareness
A campaign using the Traffic objective optimized for CPC
A client asks its agency to launch a Facebook campaign

that can encourage consumers to visit its online store
and make a purchase. The Facebook pixel was recently
installed on the client website, and the agency is
planning the campaign details.
Which campaign objective and optimization should the

agency recommend? 10654088
Traffic objective and optimize for landing page views
Conversions objective and optimize for value
Traffic objective and optimize for link clicks
Conversions objective and optimize for daily unique reach
The correct answer was "Conversions objective and optimize for value".
It's important to choose a campaign objective that most closely aligns with
the business goal, which is why conversions is the right objective.
Optimizing for value ensures the ads are getting in front of people who are
most likely to make a high-value purchase.
Optimizing for daily unique reach is not the best option since your ad
delivery will focus on reaching the most people possible, rather than
reaching people who are likely to purchase the product.
An online retailer is unhappy with recent campaign

performance. CPA is increasing and it is not driving the
volume of transactions it hoped for. The current
campaign is running on Facebook and Instagram feeds,
targeting a combination of first-party audiences and
Core Audiences, but it is not able to spend its entire
budget.
The retailer needs to increase the number of

transactions, while also keeping its CPA at or below its
goal.
What type of campaign should it create?
10654088
Conversion objective across all placements and use Lookalike Audiences
Traffic objective across all placements to use the website Custom Audiences
Traffic objective across all placements and use interest audiences
Conversion objective across all placements and use Core Audiences
The correct answer was "Conversion objective across all placements and
use Lookalike Audiences".
It's important to choose a campaign objective that most closely aligns with
the business goal, which in this case would be the conversion objective. To
reduce costs, the company should use all placements and add a lookalike
audience. Expanding your audience and placements provides the delivery
system with more opportunities in which to find lower cost conversions.
A retail brand wants to lead new customers to get to

know its products by connecting personally to them. The
brand wants to start conversations with the new

customers to generate those leads. The campaign
budget is limited, so the brand needs to maximize the
number of conversations at the lowest cost.
Which objective should be used for the brand? 10654088
Messages objective with click-to-messenger ads
Messages objective with sponsored messages ads
Store Traffic objective with dynamic ads
Catalog Sales objective with dynamic ads
A telecommunications brand is launching its new

streaming platform, which is free for customers. Its main
goal is to acquire new customers, but it does not have a
CRM database and does not have the pixel implemented.
What should the media planner recommend for the

campaign targeting strategy? 10654088
Lookalike Audience based on web visitors including customers
Lookalike Audience of followers based on location and demographic

segmentation
Retargeting of the web visitors excluding customers
Broad core audiences based on location and demographic segmentation
The correct answer was "Broad core audiences based on location and
demographic segmentation".
Without the pixel or a CRM list, the company won't be able to use web
visitors/current customers for lookalikes or retargeting. Not all people that
follow your page are going to be your resemble your target audience, so a
lookalike off of this audience may not result in your target audience either.
The best option is to use core audiences based on location and

demographic segmentation in order to acquire new customers and
broaden the reach.
A retail advertiser wants to increase online sales after a

30% decline in sales from its website in the past month.
It currently has a mobile-optimized website with the
Facebook pixel and standard events properly
implemented.
The planner wants to use the Catalog Sales objective and

the collection format to encourage people to browse the
inventory based on items that are relevant to them. The
planner knows the advertiser has budget to create
assets or modify existing ones.
What creative assets should the planner request to

create an optimal in-feed experience?
10654088
A horizontal cover image and at least four product images
A horizontal cover image and a catalog of all available inventory
A 15-second cover video and at least four product images
A 15-second cover video and a catalog of all available inventory
A client produces a video to build awareness for an

upcoming product launch. The client needs to maximize
the number of views for this video and has determined
that a Video Views objective campaign is most

appropriate.
The client will use automatic placements to deliver CPV

efficiencies.
What should be recommended to the client? 10654088
Use Edit Placements to use a different aspect ratio for each placement,
creating an ad for each placement
Use Automatic Placements and asset customization, and use different aspect
ratios on different placements
Always use the square (1:1) aspect ratio for Messenger Stories
Always use the vertical (9:16) aspect ratio for videos on all placements
A cosmetics company wants to increase awareness of its

new line of lipsticks. Given the low awareness among its
entire cosmetics line, the advertiser wants to ensure
predictable reach and frequency. The planner
recommends the reach and frequency buying type, the
Brand Awareness objective, and ad sequencing for
delivery. It recommends a frequency cap of 1 impression
every 7 days for a 4-week long campaign.
Which combination of available creative assets should

the planner recommend for this campaign? 10654088
One image and one 15-second video that showcase the entire cosmetics line
Four images that showcase the new line of lipsticks
One panoramic image showcasing the new line of lipsticks, used across a
carousel of four images
One panoramic image showcasing the entire cosmetics line, used across a
carousel of four images
A major sports brand plans to launch its latest products

globally and will strongly invest in advertising in all
markets to publicize this release. The campaign needs to
have multiple phases to drive users down the funnel
from awareness to conversion.
The first phase features a mix of static images and videos that
highlight the unique style of the new products
The second phase will leverage multiple carousel ads
The third phase will retarget users with the brand's product catalog
Which metric should the brand use as the KPI for the first phase of the
launch?
10654088
Cost per click
Engagement rate
Reach
Video views
The correct answer was "Reach".
Reach most closely aligns with the client's business goal of driving
awareness for the first phase of their launch (i.e., an upper funnel
campaign), as "clicks" would be considered mid or bottom funnel,
"engagement rate" does not correlate with driving awareness and can be
misleading, and "video views" would not sufficiently measure the client's
static images.
An established advertiser is expanding to a new market

in which its brand is currently unknown. The budget is
$400,000. The brand wants to reach men, ages 34–65+.

The campaign will run on both Facebook and Instagram.
The advertiser wants to measure the impact of the
campaign and see whether people are likely to buy the
products.
Which two metrics should the advertiser partner with

Nielsen to investigate? (Choose 2) 10654088
Page post engagement
Purchase intent
Brand/product awareness
Percent of unique reach within target audience
Favorability
The correct answer was "Purchase intent, Brand/product awareness".
Purchase intent and brand/product awareness most closely align with the
advertiser's stated goal to measure the impact of the campaign by seeing
whether people are likely to buy their products. Both of these metrics can
be measured by running a Nielsen Brand Effect lift study, which polls users
on Facebook who were exposed to the advertiser's campaign. Brand Lift is
Facebook’s measurement solution that allows advertisers to directly poll
users to measure the effectiveness of a campaign. In order to garner
inference on causal incrementality (i.e. the effectiveness of a Brand’s
advertising campaign), the impact is measured via treatment-control (A/B)
type comparison using a series of Facebook defined and advertiser defined
questions.

Facebook Media Planning Practice Test Review

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Facebook Media Planning Practice Test Review

Uploaded by

Copyright:

Available Formats

11/27/22, 1:49 AM Practice Test - Media Planning

Completed: Nov 27 - 1:48 AM

Total Points: 14/30 Correct Answers: 14/30

From business goals to ad objectives Targeting strategies for business goals

Methods to test ad effectiveness Keeping People and Businesses Safe

Measurement and Analysis on Meta Define your audience

Meta ad delivery Meta Advertising Policies

Get started with data-driven marketing Digital marketing landscape

Meta Bid Strategies Ads Manager basics

CRP3.02 - Recommend appropriate placements Points: 1/2

CRP3.03 - Classify ad policies, brand safety, and transparency Points: 2/3

CRP3.04 - Recommend an appropriate budget based on key parameters Points: 1/2

CRP5.01 - Choose an appropriate campaign objective that maps to business Points:

CRP5.02 - Evaluate and recommend a targeting strategy based on advertiser’s Points:

A sports apparel brand is hosting an in-store event for

What should be the brand's primary business goal for

Awareness of the in-store event

Increase sales of the new product

Awareness of the new product

The correct answer was "Increase sales of the new product".

An advertiser needs to understand which types of

Which two Facebook features should the media planner

Access to Split A/B Testing

Real-time campaign insights via Ads Manager

Ability to create campaigns under the Brand Awareness Objective

Access to Custom Audiences

Ability to use Automatic Placements

Split A/B Testing is recommended when an advertiser is trying to measure

A local car dealership is having an annual New Year's sale.

Channel Dates Spend

Online Display January 14 - 30 $900

Facebook January 2 - 13 $1100

Which strategy should the media planner use to incorporate Facebook in

Reach campaign with location targeting

Store Traffic campaign with location targeting

Reach campaign promoting an event

Engagement campaign promoting an event

A real estate company traditionally collects potential

What is the most efficient strategy for the media planner

Store Visits campaign targeting Lookalikes

Lead Generation campaign targeting a specific radius

Traffic campaign targeting Lookalikes

Reach campaign targeting a specific radius

The correct answer was "Lead Generation campaign targeting a specific

Note: Certain targeting options such as Special Ad Audience and Custom

We encourage you to broaden—not restrict—your audience. Our targeting

A company has historically invested in TV advertising. It

Which three Facebook advertising features should be

Category- and domain-blocking controls

Interest-based audiences on Facebook and Instagram

ThruPlay optimization for all video creative

Ability to manually select ad placements

The reach and frequency buying type

The correct answer was "Category- and domain-blocking controls, Ability

An ecommerce brand is focused on getting the most

What should the company implement to continue

Manual Advanced Matching

Automatic Advanced Matching

The correct answer was "Conversion API".

A European sports team created an awareness campaign

Men who are

Women who are

The next campaign will need to generate cost-efficient awareness among