11/3/21, 6:09 PM Knowledge Check Assessment

Completed: Nov 3 - 6:09 PM

Doan Nguyen

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Total Points: 21/27 Correct Answers: 21/27

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11/3/21, 6:09 PM Knowledge Check Assessment

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Question 1 of 27

Which two of the following statements are true about Attribution

reports?  9739092

App conversions and store visits are included in Attribution reports

App conversions and store visits are not included in Attribution reports

Attribution reports can help you estimate how changes to your attribution model
might impact conversion reporting

Attribution reports can help you evaluate and optimize performance after you’ve
changed your attribution model

Question 2 of 27

A company that designs coffee mugs wants to see which of their video
creatives makes viewers remember their brand best. Which of the
following Google tool can they use to find out?  9739092

Ad recall

Brand favorability

Brand Lift

Conversion Lift

Question 3 of 27

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11/3/21, 6:09 PM Knowledge Check Assessment

Which two of the following statements are true about conversion

tracking?  9739092

An extra snippet of code needs to be added to Google Ads to help track user
interactions with your site

Budgets automatically get shifted to the most productive ads

It can track ad interactions and identify the ads most valuable to your business

The best performing ads provide insight into creating new and improved creatives

Question 4 of 27

If someone is using Google My Business to promote their restaurant

online and attract new customers, what feature can be used to
encourage new people to try them out?  9739092

Customer reviews

Dynamic ads

In-search call button

Insights

Question 5 of 27

Google offers various methods for tracking phone calls from ads,
websites, and mobile sites. Match each of the following conversion
tracking goals with the correct method.  9739092

1.
Track calls to a phone number on a
Add call extension to your Google ad
website

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11/3/21, 6:09 PM Knowledge Check Assessment

2.
Track phone numbers on a mobile
Use a Google forwarding number
website

Track clicks on a text link, image, or

3.
Track calls from ads
button

Question 6 of 27

Match the following objectives with the correct description.  9739092

Marketing goals that support the

1.
Marketing Objectives business objectives such as building
awareness

The goals for each medium through

which your marketing objectives are
2.
Campaign Metrics
completed. For example, the goal of
your YouTube campaign

These are the individual metrics you

3.
Media Objectives use to measure the success of your
media objectives

A broad top level goal of your

company. This goal typically focuses
4.
Business Objective
on increasing revenue, profit margin or
volume (for example, units sold)

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