Submitted By: Harshkinder Singh

Class: MBA (general) B

Roll No.: 74
HISTORY
 Established in 1955 (as Industrial Credit and
Investment Corporation of India)
 In 1994,ICICI established Banking Corporation as a
banking subsidiary ,formerly as industrial Credit
Banking Corporation was renamed as ‘ICICI Bank
Limited’. ICICI founded a separate legal entity , ICICI
Bank ,to undertake normal banking operations i.e
taking deposits , credit cards , car loans etc.
 ICICI Bank's equity shares are listed in India on
Bombay Stock Exchange and the National Stock
Exchange of India Limited
INCORPORATED IN 1994.
FIRST INDIAN COMPANY TO RAISE FUNDS FROM
INTERNATIONAL MARKETS
2ND LARGEST BANK IN INDIA
NETWORK OF 2528 BRANCHES
6000 ATMS
SUBSIDIARIES IN UK, RUSSIA, CANADA, SINGAPORE etc
Launched private banking in 2002.
SERVICES
 Wide variety of deposit products such as internet and mobile banking.
 Credit and debit cards.
 Demat accounts ,homeloans,carloans etc.
 Travel cards wuth US dollars , euro,pound etc.
 Special ATM machines for visually challenged people
 Asset Management
 Venture Capital
 Life and non-life Insurance
Remarkable contribution in Banking Industry
 ICICI Bank is India's second-largest bank with total assets of
Rs. 3,634.70 billion (US$ 81 billion) at March 31, 2010

 Network of over 2528 branches, 22 regional offices and 49

regional processing centers, about 6000 ATMs and 24
million customers(on march 31,2008)

 ICICI Bank is also the largest issuer of credit cards in India

 Some Awards & recognition
 Most admired & trusted bank in Asia 2007

 In 1999, ICICI become the first Indian company and the first bank or financial
institution from non-Japan Asia to be listed on the NYSE.

 ICICI Bank wins the "Best Bank in India" Award from NDTV Profit-Outlook Money

 ICICI Bank was ranked 1st in the Banking and Finance category and 9th in the "2010
Best Companies To Work For" by Business Today

 ICICI Bank ranked second in the financial services sector in Business World's,"Most
Respected Company Awards 2011”

 The Brand Trust Report , launched in 2011, has ranked ICICI in the 15th place as the
most trusted brand of India
 Internet Banking
 First Bank in India to launch website - 1996
 First Bank in India to launch Internet Banking - 1997
 First Bank in India to launch online bill payment-1999
 First Bank in India with million online customers
 Launched its website in Hindi on Oct 6,2010

7
CHANDA KOCHAR,MD and CEO of ICICI Bank
8
ICICI BANK CORPORATE OFFICE ,
MUMBAI
9
SWOT ANALYSIS
The SWOT Analysis enables a company to recognize its market standing and
adopt strategies accordingly. SWOT means

 STRENGHTS – The strong areas of a company

 WEAKNESS – The areas where company lag behind

 OPPURTUNITY – The opportunities available for the company

 THREATS – Threats to the existence of the company

STRENGTHS
 BRAND NAME:

ICICI Bank has earned a reputation in the market for

extending quality services to the market vis-à-vis its competitors. It
has earned a strong Brand name in banking in a very short span of
time.

 MARKETING STRATEGY :
 Aggressive and innovative marketing strategies for its diversified
range of products
 HUGE NETWORK : ICICI Bank has the highest number of linked branches in the
country. The bank operates through a network of 2528 Branches and over 6000 ATMs
across India, thus enabling them to serve customer in better way.

 DIVERSIFIED PORTFOLIO: ICICI Bank has all the products under its belt, which
help it to extend the relationship with existing customer. ICICI Bank has umbrella of
products to offer their customers, if once customer has relationship with the bank. Some
Products, which ICICI Bank is offering are:
• Retail Banking
• Business Banking
• Merchant Establishment Services (EDC Machine)
• Personal loans & Car loans
• Demat Services with E-Broking
• Mutual Fund (ICICI Bank is the Distributor of all Mutual Fund)
• Insurance
• Housing Loans
WEAKNESSES

 TRANSACTION COST: ICICI Bank charges high cost for its

transactions

 FOCUS ONLY ON HIGH END CUSTOMERS

OPPORTUNITIES

 Expanding business to lower and middle income groups by

introducing economical versions of its services

 Exploiting opportunities available in rural India

 THREATS

1. Dissatisfied Customers

2. Ever improving nationalized banks: With PSU banks like SBI

going all out to compete with the private banks and government
giving them a free hand to do so, it can prove to be serious threat
for banks like ICICI

3. Advent of MNC banks: Large numbers of MNC banks are

mushrooming in the Indian market due to the friendly policies
adopted by the government
‘s Subsidiaries
ICICI Securities Ltd is the largest equity house in the country providing
end-to-end solutions (including web-based services) through the largest non-
banking distribution channel so as to fulfil all the diverse needs of retail and
corporate customers. ICICI Securities (I-Sec) has a dominant position in its
core segments of its operations - Corporate Finance including Equity Capital
Markets Advisory Services, Institutional Equities, Retail and Financial
Product Distribution.

17
ICICI Venture is one of the largest and most
successful private equity firms in India with funds
under management in excess of USD 2 billion. Its
investment focus areas span across private equity,
buyouts, real estate and mezzanine financing. It has
several "firsts" to its credit in the Indian Private
Equity industry.

18
ICICI Prudential Life Insurance Company is a joint between
 

ICICI Bank, one of the foremost financial services companies of India

and Prudential plc, one of the leading international financial services
group headquartered in the United Kingdom. ICICI Prudential was
amongst the first private sector life insurance companies to begin
operations in December 2000 after receiving approval from Insurance
Regulatory Development Authority (IRDA).
19
ICICI Lombard GIC Ltd. is the largest private sector general
insurance company in India[3] with a Gross Written Premium
(GWP) over 3,694.80 crore (US$801.77 million)as of March 2010.
The company issued over 44 lakh policies and settled over 62 lakh
claims and has a claim disposal ratio of 96% of total reported
claims. ICICI Lombard GIC Ltd. is a 74:26 joint venture between
ICICI Bank Limited, India’s second largest bank and Fairfax
Financial Holdings Limited,[4] a Canada based USD 30 billion
diversified financial services company.[5] The company has strength
of 4,634 employees working in 350 branches across India.[6]
20
Global presence
Canada UK Belgium Russia
USA Germany China
Hong Kong
Bahrain Bangladesh
Qatar Malaysia
UAE Thailand
Mumbai Singapore
Sri Lanka
Indonesia

South Africa

Subsidiary Representative Office Overseas Branch

Largest international balance

sheet among Indian banks 21
CORPORATE SOCIAL
RESPONSIBILITY
Primary Health 
Improving health and nutrition for children
and women.
Elementary Education 
Advancing elementary education in
government schools.
22
Civil Society 
Promoting a vibrant and strong civil
society.
Environmental Sustainability 
Supporting an environmentally
sustainable economy from the bottom up.

Access to Finance 
Expanding access to financial services.
23
In a short span of time, ICICI Bank has emerged as a
consumer banking behemoth. With a retail book of over Rs
56,000 crore (Rs 560 billion) and a market share that is the
envy of competition -- it has a share of over 30 percent --
ICICI Bank today has reached a commanding position.
ICICI bank now is widely seen as a sophisticated bank able
to take on many global banks in the Indian market. The
bank is expanding in overseas markets.

24
Future prospects of ICICI bank 


To be the leading provider of financial services in India

and a major global bank.

• To be the preferred brand for total financial and

banking solutions for both corporates and individuals

• To be the dominant Life, Health and Pensions player

built on trust by world- class people and service.

25
This is expected to be achieved by:

> Understanding the needs of customers and offering them superior

products and services.

> Leveraging technology to service customers quickly, efficiently

and conveniently.

> Developing and implementing superior risk management and

investment strategies to offer sustainable and stable returns to our
policyholders.

> Providing an enabling environment to foster growth and learning

for our employees 
26
THANK YOU

27