Internship report on

MICRO MARKET ANALYSIS

Submitted for partial fulfillment of award of degree of

MASTER OF BUSINESS ADMINISTRATION

Degree

in

FINANCIAL MANAGEMENT

by
KIRTI UPADHYAY (Roll No. 19415MFM025)

Name of organization: ICICI Bank

FACULTY OF COMMERCE
BANARAS HINDU UNIVERSITY
VARANASI
Session: 2020-2021
 ABSTRACT

This project is on Micro Market Analysis. Micro Market analysis is a tool to

support companies and consulting activities in the area of sales and trade. It
is based on a lot of experience. A large amount of information is gathered
and updated continually, allows the company to draw the accurate picture of
distribution channel.
Micromarketing is a marketing strategy in which marketing and/or
advertising efforts are focused on a small group of tightly targeted
consumers. For example, markets can be grouped into narrow clusters based
on commitment to a product class or readiness to purchase a given brand.
The approach requires a company to define very narrow market segments,
and tailor offers or campaigns for that segment. Although, the approach can
be more expensive due to customization and difficulties attaining scale
economies, advancements in technology have facilitated the delivery of
highly customized products to small groups or even individual customers.
The area of study of micro market for me is Gorakhpur , in Gorakhpur I
particularly focused on Basharatpur, Rapti Nager, Shahpur, Padari Bazar,
Mohhadipur and Golghar. In this I studied about the banking services used
by the people and their preferences in terms of banking products.
 ACKNOWLEDGMENT

It is my proud privilege and duty the kind of help and guidance received
from several people in preparation of this report. It would not have been
possible to prepare this report in this form without their valuable help,
cooperation and guidance.

My sincere thanks to our dean Mr. O P Rai and placement coordinator Mrs.
Twinkle Prusty because of them I got an opportunity to work with such a
prestigious bank of India. I also thank all the HR team members who gave us
such a good project to work upon, it was a great journey learning new things.
I also thank them for their support and guidance throughout the project. My
special thanks to my mentor Mr. Ashish Mishra for his guidance and
support. Last but not the least I would like to thank my family and friends
and everyone who helped me to complete this project successfully.

Name: Kirti Upadhyay

Applicant ID: 3998688
College: Faculty of commerce
Banaras Hindu University
 INDEX

S.no. Topic Page no.

1. ICICI bank introduction 1-3
2. Services offered 4-9
3. Micro market analysis 10-12
4. Area of study 13-27
5. Major competitors 28-29
6. Market information 30-32
7. Customer preferences 33-42
 ICICI BANK

ICICI Bank Limited is an Indian multinational banking and financial

services company with its registered office in Vadodara, Gujrat and
corporate office in Mumbai, Maharashtra. It offers a wide range of banking
products and financial services for corporate and retail customers through a
variety of delivery channels and specialised subsidiaries in the areas
of investment banking, life, non-life insurance, venture capital and assert
management. The bank has a network of 5,275 branches and 15,589 ATMs
across India and has a presence in 17 countries.
The bank is one of the four big banks of India. The bank has subsidiaries in
the United Kingdom and Canada; branches in United States, Singapore,
Bahrain, Hong Kong, Qatar, Oman, Dubai International Finance Centre,
China and South Africa; as well as representative offices in United Arab
Emirates, Bangladesh, Malaysia and Indonesia. The company's UK
subsidiary has also established branches in Belgium and Germany.

History

ICICI was formed in 1955 at the initiative of the World Bank, the
Government of India and representatives of Indian industry. The principal
objective was to create a development financial institution for providing
medium-term and long-term project financing to Indian businesses. Until the
late 1980s, ICICI primarily focused its activities on project finance,
providing long-term funds to a variety of industrial projects. With the
liberalization of the financial sector in India in the 1990s, ICICI transformed
its business from a development financial institution offering only project
finance to a diversified financial services provider that, along with its
subsidiaries and other group companies, offered a wide variety of products
and services. As India’s economy became more market-oriented and
integrated with the world economy, ICICI capitalized on the new
opportunities to provide a wider range of financial products and services to a
broader spectrum of clients. ICICI Bank was incorporated in 1994 as a part
of the ICICI group. In 1999, ICICI became the first Indian company and the
first bank or financial institution from non-Japan Asia to be listed on the
New York Stock Exchange.

1
The issue of universal banking, which in the Indian context meant
conversion of long-term lending institutions such as ICICI into commercial
banks, had been discussed at length in the late 1990s. Conversion into a bank
offered ICICI the ability to accept low-cost demand deposits and offer a
wider range of products and services, and greater opportunities for earning
non-fund based income in the form of banking fees and commissions. After
consideration of various corporate structuring alternatives in the context of
the emerging competitive scenario in the Indian banking industry, and the
move towards universal banking, the managements of ICICI and ICICI Bank
formed the view that the merger of ICICI with ICICI Bank would be the
optimal strategic alternative for both entities, and would create the optimal
legal structure for ICICI group's universal banking strategy. The merger
would enhance value for ICICI shareholders through the merged entity's
access to low-cost deposits, greater opportunities for earning fee-based
income and the ability to participate in the payments system and provide
transaction-banking services. The merger would enhance value for ICICI
Bank shareholders through a large capital base and scale of operations,
seamless access to ICICI's strong corporate relationships built up over five
decades, entry into new business segments, higher market share in various
business segments, particularly fee-based services, and access to the vast
talent pool of ICICI and its subsidiaries.

In October 2001, the Boards of Directors of ICICI and ICICI Bank approved
the merger of ICICI and two of its wholly-owned retail finance subsidiaries,
ICICI Personal Financial Services Limited and ICICI Capital Services
Limited, with ICICI Bank. The merger was approved by shareholders of
ICICI and ICICI Bank in January 2002, by the High Court of Gujarat at
Ahmedabad in March 2002, and by the High Court of Judicature at Mumbai
and the Reserve Bank of India in April 2002. Consequent to the merger, the
ICICI group's financing and banking operations, both wholesale and retail,
were integrated in a single entity.

Products

ICICI Bank offers products and services such as online money transfers,
tracking services, current accounts, savings accounts, time deposits,
recurring deposits, mortgages, loans, automated lockers, credit cards, prepaid
cards, debit cards and digital wallets called ICICI pockets.

2
ICICI bank launched 'ICICIStack' which provides online services such as
payment options, digital accounts, instant car loans, insurance, investments,
loans etc.

Subsidiaries

Domestic

 ICICI Prudential Life Insurance Company Limited

 ICICI Lombard General Insurance Company Limited
 ICICI Prudential Asset Management Company Limited
 ICICI Prudential Trust Limited
 ICICI Prudential Pension Funds Management Company Limited
 ICICI Securities Limited
 ICICI Securities Primary Dealership Limited
 ICICI Venture Funds Management Company Limited
 ICICI Home Finance Company Limited
 ICICI Investment Management Company Limited
 ICICI Trusteeship Services Limited

International

 ICICI Bank Canada

 ICICI Bank UK PLC
 ICICI Bank USA
 ICICI Bank Germany
 ICICI Bank Eurasia Limited Liability Company
 ICICI Securities Holdings Inc.
 ICICI Securities Inc.
 ICICI International Limited.

3
 SERVICES OFFERED BY ICICI BANK

ICICI bank offers many services, some of these are :

 Funds transfer
 Cardless cash withdrawal
 Credit cards
 Debit cards
 Fixed deposits
 Recurring deposits
 Loans
 Insurance
 Forex
 Investments etc.

iMOBILE
ICICI Mobile Banking is available to the customers of ICICI Bank to carry
out almost all the banking activities like balance enquiry, fund transfer, bill
payments and mobile recharges, etc. The bank has various mobile
applications to help customers get the best services like iMobile, Mera
iMobile and Pockets, etc. To access these mobile banking apps, you need to
have a smartphone and an active internet connection.
The following are the services offered by iMOBILE:
 Accounts & Deposits
 Loan Account Enquiry
 View & Download Statements
 Other Cheque Book Services
 Utility Bill Payment
 Investments & Insurance
 PPF Account
 Credit Card Payment
 Funds Transfer
 Transfer your Account

4
  Book Movie Tickets
 Manage Payees
 iwish account
 open FD/RD
 order cheque books
 recharge DTH/ mobile
 forex services
 block a card / stop a cheque

New Features of iMobile Pay

 Taxi payments: No need to worry about cash anymore, just link your
ICICI Bank Unified Payments Interface (UPI) ID and pay Uber/ Ola
fares instantly.
 Rail tickets: Use iMobile Pay app to book rail tickets.
 Flight tickets: You can count on iMobile Pay app for easy flight
bookings.
 Hotel bookings: Choose and book hotels smartly with iMobile
Pay app.
 Bus ticket bookings: Do stress-free bus ticket bookings with iMobile
Pay app.
 Local deals: Use iMobile Pay app and get the best local deals.
 Bill Pay reminders: Don’t miss out on paying any of your bills. Just
set your bill payment reminders through this service and feel relaxed.
 iDirect: Now manage your Demat portfolio from your phone.
 Check status: See the status of all your deliverables from ICICI Bank
in a single view.
 Insta Banking: Branch banking made simpler, thanks to the Insta
Banking feature. Now fill up all your paper work without using the
paper via your iMobile Pay app and enjoy Priority Banking.
 Expressions Debit Card: Now personalise your Debit Card as per
your choice with numerous options.
 Tax payment: Pay tax in advance in a few simple steps.
 Buy General Insurance: Buying insurance was never so easy. Buy
travel and motor insurance in a few simple steps.
 Buy Life Insurance: Experience a quicker and easier way to get
insured through iMobile Pay app now. Exclusive life cover option for
iMobile Pay app users with no medicals and minimal form filling in
easy steps:
5
 o Log in to iMobile Pay app. Go to ‘Investments, Insurance &
Tax Payment’
o Click on ‘Life Insurance’. Go to ‘Buy New Policy’.
o Select your plan, enter the details, click on ‘Next’
o Fill up the questionnaire
o Click on ‘Confirm Application’.
 Forex & Travel Card: Now order Currency Notes and Travel Card
through iMobile Pay app to get delivery at your door step. Also link
your existing Travel Card on the app to get the facility of instant
online reload in any of the 15 available currencies and also refund
your unspent balance on Travel Card online in few simple steps.

Amazing features, User-friendly Interface

Find more exciting new services in the updated version(s) of iMobile
Pay app, with enhanced security and more convenience. The most
comprehensive Mobile Banking application ever from ICICI Bank.

Banking at your fingertips

iMobile Pay app offers you the ease and convenience of conducting
transactions in an environment you feel most comfortable in. You can check
balance and transactions, transfer funds, pay bills, open Fixed Deposits and
Recurring Deposits, purchase forex and do much more.

Bill payments anytime, anywhere

With iMobile Pay app, you can pay bills without having to wait in a queue.
Choose from any bill payment option from bills presentment, bill pay and
quick pay. Now set your bill pay reminders and never forget to pay on time.

6
More on the go
iMobile Pay app takes banking to the next level by providing you with an
opportunity to make secure payments while booking your tickets. Now book
tickets for movies and travel, recharge your phone/ DTH and do a lot more,
all from the comfort of your mobile phone.

Service at your convenience

Accounts & Deposits
Access all your ICICI Bank relationships with one single touch, be it your
Savings accounts, deposits, iWish Accounts, Loans, Credit Cards and PPF
Accounts held with ICICI Bank. View and download your statements, Open
FD/RDs and iWish Deposits, contribute to your PPF and many other
services.

Funds Transfer
Transfer funds to anyone, anywhere and anytime with the new iMobile Pay.
Now don't just transfer funds to bank accounts, transfer money to mobile
phone contacts and get cardless cash withdrawal service as well.

Order Cheque Book

Now place a new cheque book request for your savings account without
visiting the branch.

Positive Pay
To safeguard the cheques issued from ICICI Bank Savings account, a new
service has been introduced on our iMobile Pay application. This service is
called Positive Pay and can be accessed under the Services>Cheque Book
services menu.

Transfer Your Account

Now you can transfer your bank account / change home branch to a branch
nearest to you
Login to iMobile Pay> Services> Account services>Transfer Your Accounts

7
Recharge
Just recharge your phone, DTH or your Data Connection directly from
iMobile Pay app itself.

Bill Payment
Pay your bills instantly now with iMobile Pay. Choose from multiple
registered billers to quick payment options.

Ticketing
Now book movie tickets directly from iMobile Pay, the service is brought to
you in association with BookMyShow.

Cards & Loans

View your Credit Card and loan accounts on iMobile Pay.

Forex Services
With ICICI Bank’s online forex services, you can stop worrying about your
travel forex requirements (Currency Notes and Travel Card). The online
forex buying facility enables you to get foreign currency notes or Travel
Card delivered at your doorstep. With the online reload facility, you can
reload your card when overseas, through iMobile Pay app with the desired
currency from anywhere, anytime. Upon your return, the unspent forex on
Travel Card can be refunded online at a click of the button - which makes
your end-to-end experience hassle free.

Go to ‘Cards, Loans & Forex’ and click on Forex and Travel Cards

Investments & Insurance

Now Link your insurance policies and manage your demat account from
iMobile Pay directly. Now you can conduct a host of services directly from
the tab.

8
Offers
Now get all your mobile banking offers, right on your fingertips. Choose
from and avail multiple offers available on iMobile Pay and redeem them
within the app.

Other Services
iMobile Pay now comes with a host of services which can be availed directly
from the app. You can now block a card, stop a cheque, track your
deliverables, manage payees, link accounts, cancel instructions and do a lot
more with iMobile Pay

Safe and Secure

The new iMobile Pay app is equipped with advanced encryption
technologies making it as safe and secure as Internet Banking. No activation
happens without a grid value verification, making it a multi-step security
procedure. What’s more, you can choose the method of log in with either an
easy four-digit login Personal Identification Number (PIN) or use your
Internet Banking User ID and Password. No sensitive information is stored
on your mobile handset.

9
 MICRO MARKET ANALYSIS

Micro Market analysis is a tool to support companies and consulting

activities in the area of sales and trade. It is based on a lot of experience. A
large amount of information is gathered and updated continually, allows the
company to draw the accurate picture of distribution channel.
Micromarketing is a marketing strategy in which marketing and/or
advertising efforts are focused on a small group of tightly targeted
consumers. For example, markets can be grouped into narrow clusters based
on commitment to a product class or readiness to purchase a given brand.
The approach requires a company to define very narrow market segments,
and tailor offers or campaigns for that segment. Although, the approach can
be more expensive due to customization and difficulties attaining scale
economies, advancements in technology have facilitated the delivery of
highly customized products to small groups or even individual customers.
KEY TAKEAWAYS

 Micromarketing is an advertising strategy that allows a corporation to

target a niche group with a particular product or service.
 With micromarketing, a company defines an audience by a specific
trait, such as gender or job title or age range, and then creates
campaigns geared toward that specific group.
 A company's ultimate goal in micromarketing is to communicate to a
targeted group of consumers and get them to take action, such as
buying a good or service.

Understanding Micromarketing

Marketing is crucial for businesses operating in a competitive environment.

As a strategy, marketing is used by companies to increase their sales,
customer base, brand awareness, and ultimately, profits.

The long-term strength of any business depends upon how successful its
marketing campaign is. Whether a company offers one or 101 products, it
must identify its target market in order to run an effective marketing
campaign. In the past, companies ran mass marketing campaigns through TV
or radio ads in the hopes of catching the attention of consumers in target
markets. Today, businesses are able to offer more personalized marketing
10
schemes to each individual in their target pool, as opposed to hitting a mass
audience at once.

Micromarketing became more common in the 1990s, as the personal

computer boom meant easier segmentation and dissemination of information
to customers. With technology constantly advancing, the delivery of highly-
customized products to individual segments of a population has
become easier to deliver. Micromarketing strategy is useful for firms of any
size. Large firms can create specific segments within their customer base,
while small businesses with smaller advertising budgets prefer to match
consumers with targeted products and promotions by personalizing their
marketing process.

How Micromarketing Works

There are different approaches to micromarketing. For example, a business

may decide to run a micromarketing program by offering promotions
specifically to its loyal customer base; matching special offers to unhappy or
lost consumers; tailoring products to consumers with unique needs;
marketing goods and services to residents in a particular town or region; or
offering products to targeted consumers with specific job titles or career
designations.

The challenge with micromarketing is its high cost of implementation and

lack of an economy of scale. Companies using this marketing strategy
typically spend more per target consumer, and customizing many
advertisements to appeal to many small groups of consumers is more
expensive than creating a few marketing ads targeted at a mass audience.
Also, micromarketing can be expensive to run due to the inability to scale up
in size.

Micromarketing is different from macromarketing, a strategy that looks to

target the biggest possible consumer base of a company product or service.
With macromarketing, a business attempts to measure how wide a scale its
target market for a good or service is, and proceeds to work on how its
products can be made available to this group of consumers.

11
Example of Micromarketing

Examples of companies that have run successful micromarketing campaigns

include Procter & Gamble (PG) and Uber.

When P&G was introducing its Pantene Relaxed & Natural shampoo and
conditioner product line, it created and ran a unique marketing campaign to
target African American women. When Uber was trying to expand its
geographic reach, it used big data from social media platforms to learn more
about the specific transportation problems in each city it was looking to
move into. The resulting effect was the growth of the company’s client base
through tailored promotions and referral benefits.

Special Considerations

The expansion in emergent innovation, including big data, is used by

micromarketers to capture data from mobile devices and e-commerce
platforms. The captured data is sorted according to various distinctions,
including demographics, geographies (IP address), favored sites, brand
preferences, or spending habits, to track the type of products that a consumer
is viewing or purchases. This process allows a website to match related
products to digital consumers.

By running a tailored marketing program to a well-defined segment of

consumers, micromarketing looks to entice the target audience to take an
action, such as making a purchase of goods or services. The ultimate goal of
micromarketing is to match products to a consumer’s tracked preferences in
order to generate profit for a company from customer satisfaction.

12
 AREA OF STUDY

My area of micro market analysis is GORAKHPUR. Also it is mainly

confined to the urban areas of Gorakhpur. These areas are Basharatpur, Rapti
nager, Chargawva, Shah pur, Padri bazar, Asuran, Mohaddipur, Bichiya,
Golghar , Baitihata and Rushtampur.

DEMOGRAPHY OF THE CITY :

o Area : 3483.8 Sq Km
o Revenue Subdivision(Tehsil) : 7
o Development Blocks : 19
o Gram Panchayat : 1354
o Nyay Panchayat : 191
o Vilages : 3448
o Municipal Corporation : 1
o Town Area : 8

Other demographic Information:

As per the census 2011:
Total/Urban/Rural Population Population Population House
total male Female Holds
Total Population 4,440,895 2,277,777 2,163,118 688,809
Rural Population 3,604,766 1,838,726 1,766,040 552,430
Urban Population 836,129 438,051 397,078 136,379

TYPES OF CUSTOMER
The customer background is diverse. There are more people in the service
area, people are in government jobs, pharma company, sales, bank, teaching,
technical and degree level education etc. Since, there is no IT company or
big Tech Giants here, the native youth of Gorakhpur, live in other big cities.
Most of the population are of the age between 40 to 70 years of age. Also

13
due to the lack of good higher level education facility, students had to out of
the city. The salary ranges of people lie between 10k to 90k but the average
salary is between 20k to 40k.

Profiling of the key customer segment:

Government Job:
Railways.
Government Schools
Government Degree colleges
Public sector banks
LIC
Government Doctors
Other center and state government services.

Private Jobs:
Medical Representative
Sales person in various mobile company
Private school teacher
Private colleges
Real estate sector
Private companies
Factories etc

Self employed
Private doctors
Medical store
Cloth shop
Electronic shop
Retail shop
Jewelry shop etc.

14
 Fig. Types of customer

Fig. working class segment

15
 Fig.Income range

DOMINANT LOCAL INDUSTRIES

Large scale industries :
1.ARP pvt . Ltd near GIDA Gorakhpur .
2.Gallant ISPAT Limited Sector 23 , Gida , Sahjanwa, Gorakhpur
3.Goyal Edibles Ltd Ismailpur , Gorakhpur
4.Hi-Tech Hospital and health care Corporation Ltd , Gida Gorakhpur.
5. Indian Glycols Limited, E-1 sector 15 Gida Gorakhpur
6.Jalaan Jee Polytex Ltd.
7.V.N Dyers and processors Pvt. Ltd.
8.Ankur Udyog Ltd.
9.Saraya Distillery
10.Saraiya suger mill

ARP pvt. Ltd. Gida Gorakhpur

Arp India Limited is a Public incorporated on 25 April 2007. It is classified
as Non-govt company and is registered at Registrar of Companies, Kanpur.
Its authorized share capital is Rs. 1,000,000 and its paid up capital is Rs.
1,000,000. It is involved in Manufacture of footwear.

16
Arp India Limited's Annual General Meeting (AGM) was last held on 30
September 2019 and as per records from Ministry of Corporate Affairs
(MCA), its balance sheet was last filed on 31 March 2019.

Directors of Arp India Limited are Mohd Akram, Mohammad Azam Khan,
Shahina Begum and .

Arp India Limited's Corporate Identification Number is (CIN)

U19200UP2007PLC033192 and its registration number is 33192.Its Email
address is arp_limited@yahoo.com and its registered address is C/101/143,
SHAHMAROOF, GORAKHPUR UP 273001 IN , - , .

Current status of Arp India Limited is - Active.

CIN U19200UP2007PLC033192

Company Name ARP INDIA LIMITED

Company Status Active

RoC RoC-Kanpur

Registration Number 33192

Company Category Company limited by Shares

Company Sub Category Non-govt company

Class of Company Public

Date of Incorporation 25 April 2007

Age of Company 13 years, 1 month, 20 days

Activity Manufacture of footwear.

GALLANTT ISPAT LIMITED

The plant is situated in the Purvanchal Region of Uttar Pradesh, which has
traditionally been industrially backward. It is spread over 112 acres of land

17
allotted by Gorakhpur Industrial Development Authority situated at Sector
23, GIDA, Sahjanwa, Gorakhpur.
At present, the company is running an integrated steel plant at GIDA
Industrial Area, Gorakhpur, Uttar Pradesh to manufacture Sponge Iron, Mild
steel billets, Re-Rolled products (TMT bars) and a Modern Roller Flour Mill
unit.
Considering the power requirements of the manufacturing facilities, the
Company has also set up a Power plant to meet its requirement of power.
The company has its own private railway siding, under the code MGIS,
allotted by Indian Railway, at Industrial complex in Gorakhpur for efficient
procurement & movement of major raw material, i.e, Iron Ore and Coal, in
bulk quantities.
Approx 1200 persons are directly / indirectly employed by the company.
This provides livelihood and opportunities to hundreds of families in the
region.

CORPORATE IDENTIFICATION NUMBER

L27109DL2005PLC350523
GOYAL EDIABLES LIMITED
Goyal Edibles Private Limited is a Private incorporated on 06 April 1999. It
is classified as Non-govt company and is registered at Registrar of
Companies, Kanpur. Its authorized share capital is Rs. 66,670,000 and its
paid up capital is Rs. 50,687,000. It is involved in Manufacture of grain mill
products, starches and starch products, and prepared animal feeds

Goyal Edibles Private Limited's Annual General Meeting (AGM) was last
held on 30 September 2019 and as per records from Ministry of Corporate
Affairs (MCA), its balance sheet was last filed on 31 March 2019.

Directors of Goyal Edibles Private Limited are Alok Kumar Agarwal, Alok
Kumar Agarwal, Purushottam Agarwal Das, Dwarka Prasad Agarwal, Manoj
Kumar Agarwal, Ghanshyam Das Agarwal, .

Goyal Edibles Private Limited's Corporate Identification Number is (CIN)

U15311UP1999PTC024330 and its registration number is 24330.Its Email
address is goyal.ltd@gmail.com and its registered address is
ISMAILPURGORAKHPUR GORAKHPUR UTTAR PRADESH UP
273005 IN , - , .
18
Current status of Goyal Edibles Private Limited is - Active.

Company Details

CIN U15311UP1999PTC024330

Company GOYAL EDIBLES PRIVATE LIMITED

Name

Company Active
Status

RoC RoC-Kanpur

Registration 24330
Number

Company Company limited by Shares

Category

Company Sub Non-govt company

Category

Class of Private
Company

Date of 06 April 1999

Incorporation

Age of 21 years, 2 month, 10 days

Company

Activity Manufacture of grain mill products,

starches and starch products, and prepared
animal feeds

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Hi-Tech Hospital and health care Corporation Ltd
Established in 1994 at Gorakhpur (U.P), Hi-Tech Medical Products Ltd
has grown to be one of the leading manufacturers of Single use
Disposable medical products. For nearly two decades, Hi-Tech has
been satisfying customer needs by combining quality materials with
skilled workmanship to ensure the highest level of performance. "Hi-
Tech Hospital & Healthcare Corp Ltd" and its sister concern "Aman
Medical Products Pvt Ltd" serve the customer demand Pan-India.
Basic Information
Nature of Business Manufacturer

 Exporter
Additional Business  Wholesaler
 Supplier

Company CEO Mohammad Usman

Total Number of
101 to 500 People
Employees

Year of Establishment 1994

Legal Status of Firm Limited Company (Ltd./Pvt.Ltd.)

Annual Turnover Rs. 25 - 50 Crore

Indian Glycols Limited

India Glycols Limited is a Public incorporated on 19 November 1983. It is
classified as Non-govt company and is registered at Registrar of Companies,
Uttarakhand. Its authorized share capital is Rs. 450,000,000 and its paid up
capital is Rs. 309,615,008. It is involved in Manufacture of basic chemicals

India Glycols Limited's Annual General Meeting (AGM) was last held on 22
August 2019 and as per records from Ministry of Corporate Affairs (MCA),
its balance sheet was last filed on 31 March 2019.

20
Directors of India Glycols Limited are Shukla Wassan, Pradip Kumar
Khaitan, Ravi Jhunjhunwala, Uma Shankar Bhartia, Sajeve Deora, Jitender
Balakrishnan, Jayshree Bhartia, Jagmohan Nandlal Kejriwal, .

India Glycols Limited's Corporate Identification Number is (CIN)

L24111UR1983PLC009097 and its registration number is 9097.Its Email
address is hs.bisht@indiaglycols.com and its registered address is A-
1,INDUSTRIAL AREA,BAZPUR ROAD, KASHIPUR, UDHAM SINGH
NAGAR UR 244713 IN , - , .

Current status of India Glycols Limited is - Active.

Company Details

CIN L24111UR1983PLC009097

Company Name INDIA GLYCOLS LIMITED

Company Status Active

RoC RoC-Uttarakhand

Registration Number 9097

Company Category Company limited by Shares

Company Sub Category Non-govt company

Class of Company Public

Date of Incorporation 19 November 1983

Age of Company 36 years, 6 month, 27 days

Activity Manufacture of basic chemicals

21
Jalan Jee Poly Tex Limited
Jalan Jee Poly Tex Limited is a Public incorporated on 14 September 2001.
It is classified as Non-govt company and is registered at Registrar of
Companies, Kanpur. Its authorized share capital is Rs. 50,000,000 and its
paid up capital is Rs. 9,667,600. It is involved in Spinning, weaving and
finishing of textiles.

Jalan Jee Poly Tex Limited's Annual General Meeting (AGM) was last held
on 29 September 2019 and as per records from Ministry of Corporate Affairs
(MCA), its balance sheet was last filed on 31 March 2019.

Directors of Jalan Jee Poly Tex Limited are Savtri Devi Jalan, Kavita Jalan,
Vinod Kumar Jalan, Ashok Kumar Rungta, .

Jalan Jee Poly Tex Limited's Corporate Identification Number is (CIN)

U17111UP2001PLC026227 and its registration number is 26227.Its Email
address is jalanjeepolytexltd@gmail.com and its registered address is
OPPOSITE INDUSTRIAL AREA LACHHIPUR GORAKHPUR Gorakhpur
UP 273015 IN , - , .

Current status of Jalan Jee Poly Tex Limited is - Active.

Company Details

CIN U17111UP2001PLC026227

Company Name JALAN JEE POLY TEX LIMITED

Company Status Active

RoC RoC-Kanpur

Registration 26227
Number

Company Category Company limited by Shares

22
CIN U17111UP2001PLC026227

Company Sub Non-govt company

Category

Class of Company Public

Date of 14 September 2001

Incorporation

Age of Company 18 years, 9 month, 2 days

Activity Spinning, weaving and finishing of

textiles.

V.N Dyers and processors Pvt. Ltd.

V.n.dyers And Processors Private Limited is a Private incorporated on 29

June 1989. It is classified as Non-govt company and is registered at Registrar
of Companies, Kanpur. Its authorized share capital is Rs. 50,000,000 and its
paid up capital is Rs. 48,481,940. It is involved in Manufacture of wearing
apparel, except fur apparel [this class includes manufacture of wearing
apparel made of material not made in the same unit. Both regular and
contract activities are included]

Directors of V.n.dyers And Processors Private Limited are Vinod Ajitsaria,

Veena Ajitsaria, Shreya Ajitsaria, Vishnu Prasad Ajitsaria,

.
V.n.dyers And Processors Private Limited's Corporate Identification Number
is (CIN) U18101UP1989PTC010898 and its registration number is 10898.Its
Email address is vinod@vndyers.com and its registered address is
BARGADWAGORAKHPUR GORAKHPUR UTTAR PRADESH UP 273015 IN , - , .

23
Current status of V.n.dyers And Processors Private Limited is - Active.

Company Details

CIN U18101UP1989PTC010898

Company V.N.DYERS AND PROCESSORS

Name PRIVATE LIMITED

Company Active
Status

RoC RoC-Kanpur

Registration 10898
Number

Company Company limited by Shares

Category

Company Sub Non-govt company

Category

Class of Private
Company

Date of 29 June 1989

Incorporation

Age of 30 years, 11 month, 17 days

Company

Activity Manufacture of wearing apparel, except fur

apparel [this class includes manufacture of
wearing apparel made of material not made
in the same unit. Both regular and contract
activities are included.

24
Ankur Udyog Ltd.
Ankur Udyog Limited is a Public incorporated on 20 September 1996. It is
classified as Non-govt company and is registered at Registrar of Companies,
Kanpur. Its authorized share capital is Rs. 320,000,000 and its paid up
capital is Rs. 317,553,760. It is involved in Manufacture of structural metal
products, tanks, reservoirs and steam generators

Ankur Udyog Limited's Annual General Meeting (AGM) was last held on 30
September 2019 and as per records from Ministry of Corporate Affairs
(MCA), its balance sheet was last filed on 31 March 2019.

Directors of Ankur Udyog Limited are Kusum Jalan, Nikhil Jalan, Ashok
Kumar Jalan and Ankur Jalan.

Ankur Udyog Limited's Corporate Identification Number is (CIN)

U28113UP1996PLC120327 and its registration number is 120327.Its Email
address is ankur1in@gmail.com and its registered address is JUNGAL BENI
MADHAV NAKAHA NO 2 GORAKHPUR GORAKHPUR Gorakhpur UP
273007 IN , - , .

Current status of Ankur Udyog Limited is - Active.

Company Details

CIN U28113UP1996PLC120327

Company Name ANKUR UDYOG LIMITED

Company Active
Status

RoC RoC-Kanpur

Registration 120327
Number

25
CIN U28113UP1996PLC120327

Company Company limited by Shares

Category

Company Sub Non-govt company

Category

Class of Public
Company

Date of 20 September 1996

Incorporation

Age of 23 years, 8 month, 26 days

Company

Activity Manufacture of structural metal products,

tanks, reservoirs and steam generators
Saraya Sugar Mills Limited
Saraya Sugar Mills Limited is a Public incorporated on 18 October 1956. It
is classified as Non-government company and is registered at Registrar of
Companies, Kanpur. Its authorized share capital is Rs. 35,000,000 and its
paid up capital is Rs. 20,000,000. It is involved in Manufacture of other food
products

Saraya Sugar Mills Limited's Annual General Meeting (AGM) was last held
on 26 September 2007 and as per records from Ministry of Corporate Affairs
(MCA), its balance sheet was last filed on 31 March 2007.

Directors of Saraya Sugar Mills Limited are Satyajit Singh Majithia,

Gurmeher Singh Majithia and Pradeep Ahuja.

Saraya Sugar Mills Limited's Corporate Identification Number is (CIN)

U15423UP1956PLC002630 and its registration number is 2630.Its Email
address is corpoffice@sarayagroup.com and its registered address is
SARDAR NAGAR, GORAKHPUR GORAKHPUR UP 000000 IN , - , .

26
Current status of Saraya Sugar Mills Limited is - Amalgamated.

Company Details

CIN U15423UP1956PLC002630

Company Name SARAYA SUGAR MILLS

LIMITED

Company Status Amalgamated

RoC RoC-Kanpur

Registration Number 2630

Company Category Company limited by Shares

Company Sub Non-govt company

Category

Class of Company Public

Date of Incorporation 18 October 1956

Age of Company 63 years, 7 month, 29 days

Activity Manufacture of other food products

27
 COMPETITION
The biggest competitor is State Bank of India with around 33 branches in
Gorakhpur. The second is Punjab National Bank, Allahabad Bank and Union
Bank Of Indi, these three have around 13 to 14 branches in Gorakhpur.
PRODUCT COMPETITOR REASON

Saving account State Bank of India, People have more trust

PNB ,Union bank of in it and the minimum
India balance requirement is
also less which is 3000
and non-maintenance
charge is also low
which is up to Rs. 15.

SBI: Saving Bank

Account

PNB: PNB saving

account

Union Bank of India:

Saving bank account
Salaried Account HDFC Bank Most of the companies
have their salaried
account in HDFC bank.
Current Account SBI, HDFC and Axis People prefer the bank
bank which are near to their
shop or house and also
which take less time to
deposit the money.

SBI: Regular current

account.
Normal current account.

HDFC bank: Plus

Current account
Premium current

28
 account

Axis bank: Prime

current account

FD and RD SBI, Union bank , PNB Since most of them

have their account in
these bank so they
prefer to have FD and
RD in the same bank.
SIP HDFC HDFC small cap fund
Health Insurance Star health insurance Low cost Premium

Personal Loans SBI SBI Quicks Loans

29
 MARKET INFORMATION
The market of Gorakhpur is vast and well diverse It Contains all types of
shops and businesses. The most important areas are Golghar, Asuran, Rapti
Complex, Mohhadipur , Pardari Bazar etc. Golghar is the main market, it has
all kinds of shops from cloths, jewellery, household utensils etc. Baldev
Plaza in Golghar has most of the mobile shops. Shahi market in Golghar is
famous for the electronic items especially laptops and computer related
products. Bhalotia market has medical shops. Rapti complex has cloths shop,
though it does not have branded products but it has nice cloths at low rate.
Asuran chouk has jewellery shops and various other small shops. There is
various malls, big bazar, Spenser’s, reliance trends and pantaloons in
Gorakhpur. There are many other important areas but my area of study was
confined to these places.

DEMOGRAPHIC PROFILE OF THE CUSTOMERS:

The customer background in Gorakhpur is diverse. There are more people in
the service area, people are in government jobs, pharma company, sales,
bank, teaching, technical and degree level education etc. Since, there is no IT
company or big Tech Giants here the native youth of Gorakhpur, live in
other big cities. Most of the population are of the age between 40 to 70 years
of age. Also due to the lack of good higher level education facility, students
had to out of the city. The salary ranges of people lie between 10k to 90k but
the average salary is between 20k to 40k.

30
Fig. Types of people according to age

Fig. Types of customers

31
Fig. Income Range

32
 CUSTOMER PREFRENCES
BANKING PRODUCTS

When it comes to the use of the banking products by the customer , most of
then have saving account in at least one bank , there are only few people
who don’t have any account . Also, those who have saving account they
have debit card. People with regular income have credit card . Also most of
the people who are above the age of 35 have FD and RD in the banks for the
purpose of saving as they fear to invest in mutual funds and stock market .
Very few people have demat account and SIP as they are unaware of it or if
they are aware also they fear to invest.

Fig. Customer preference in banking products

PRODUCTS IN DEMAND

Though most of the people have their saving account in some or the other
banks , they want to open a saving account in the bank were the customer
service is good as most of the public sector banks lack in this. As obvious,
with the opening of saving account, they want debit and the credit card. Also
33
while interacting with the people it was seen that youths are much aware of
the SIP and the insurance and they were quite interested in these products.
For the purpose of saving and getting a good return people are interested in
SIP and mutual funds rather than FD and RD. Still there were less people
who showed interest in Demat account . Although people are interested in
various products but for the time being due to this pandemic they do not
want to switch bank or invest.

Fig. Banking products in demand

Digital Banking:

Most of the people are doing mobile banking by using different digital
banking platforms. Digital banking in mostly used by the youth but one
cannot say that it is not used by adults, They too use it and find it easy to
use. Though some are afraid to use it and consider it not safe.

34
 Fig. digital banking

MAJOR COMPETITORS OVERALL THE MARKET

The major competitor are SBI, PNB and Union bank Of India. Most of the
customers have their accounts in these banks. These banks have the
maximum number of branches in the city . The highest is that of SBI. When
we talk about the private banks , in that case the major competitor is HDFC
and Axis bank , these also have a lot of branches in Gorakhpur also most of
the salaried accounts are in HDFC bank. Most of the current account holders
have their account in HDFC bank and Axis bank as the people with current
account want that either the money is collected by the bank personnel from
their shop itself at the end of the day or the bank is near to their shop and
does not take a lot of time to deposit money. Insurance is generally not
preferred by the customer unless it is forced. Generally the private
companies take the insurance of the employee and their family members .
Also people try to take insurance in government schemes . But still there are
people who want to take insurance if the scheme is good. The major

35
competitor in case of insurance is LIC. While people do not much invest in
stock market and mutual funds .

Competitive Digital Products :

HDFC HDFC mobile banking app,Payzapp
SBI YONO SBI
Kotak Mahindra Bank Kotak bank mobile bank and 811
account
Bank of Baroda M-connect Plus

Fig. Competitive Banks

DETAILS ABOUT THE MAJOR COMPETITOR

STATE BANK OF INDIA

SAVING ACCOUNT
1.Saving bank account
2.Basic Saving Bank Deposit small account
3.Basic Saving Bank Deposit account
4.Saving account for minors

36
Saving bank account
Feature:

 Mobile banking
 SMS Alerts
 Inter-Net banking
 YONO
 State Bank Anywhere
 SBI Quick Missed call facility.
 First 10 cheque leaves free in a financial year
o Thereafter:
o 10 Leaf Cheque Book at Rs 40/-+GST
o 25 Leaf Cheque Book at Rs 75/-+GST
 Restricted free withdrawals based on Monthly Average Balance
maintained.
 The facility of transfer of accounts through Internet Banking channel.

 Nomination facility is Available

 Monthly Average Balance: NIL
 No limit on Maximum balance
 A Pass Book is issued to record the transactions. Duplicate pass book
can be issued if original is lost, on payment of charges. Statement of
accounts can also be sent through e-mail.

Basic saving bank deposit small amount

This account can be opened by any individual above 18 years old, who do
not have Officially Valid KYC documents. There are many restrictions in
operation of the account due to the relaxed KYC. Account can be converted
to Regular Savings Account upon submission of KYC documents. Primarily
meant for poorer sections of society to encourage them to start saving
without any burden of charges or fees.

 Available at all branches except specialised branches e.g. Personal

Banking Branches (PBBs)/ Special Personalize Banking (SPB)/ Mid
Corporate Group (MCG)/ Corporate Account Group (CAG) branches.
37
  Withdrawal from branch or through ATM
 Basic RuPay ATM-cum-debit card will be issued.
 Minimum balance amount is NIL
 Maximum balance of Rs. 50,000/

Basic saving bank deposit account

This account can be opened by any individual provided he/she has valid
KYC documents. Primarily meant for poorer sections of society to
encourage them to start saving without any burden of charges or fees.

Features

 Available at all branches

 Minimum balance amount Nil
 Maximum balance /amount No upper limit
 No Cheque Book facility available.
 Withdrawals only using withdrawal form at Branches or through
ATMs.
 Basic Rupay ATM-cum-debit card will be issued.

Saving account for minors

Pehla Kadam and Pehli Udaan, are complete bouquets of banking products,
that will not only help children learn the importance of saving money but
will also allow them to experiment with the 'buying power' of money.

Both the Savings Accounts are fully loaded; replete with banking features
like Internet Banking, Mobile Banking, etc. which will not just acquaint
children with the different channels of modern-day banking but also teach
them the nuances of personal finance. All these features come with 'per day
limits' to ensure that they spend the money wisely.

CURRENT ACCOUNT
Regular current account
Normal current account
Gold current account
Platinum current account
38
Diamond current account
Surbhi current account
Power POS
Power Jyoti
Power Jyoti Pul current account

Regular current account

Regular Current Account is ideal for Small Businessmen, Professionals,
Traders etc. who need a Current Account with all the facilities at nominal
cost.

Features , Benefits and Advantages

 Low Monthly Average Balance: Rs 10,000.

 Free Cash Deposit upto Rs 5,00,000/- per Month.
 Convenience to withdraw and deposit cash at all 24000+ SBI Bank
branches.
 Free Cash Withdrawal from Home Branch.
 Free access to the Safest, Securest, Fastest Corporate Internet
Banking.
 Free NEFT/RTGS through Internet Banking & Mobile Banking.
 Free 50 Multicity Cheque Leaves per Month.

Gold current account

GOLD Current Account is ideal for Premium Businessmen, Professionals,
Traders etc. looking to expand and diversify their operations and handling
bulk cash transactions. It provides ample additional services at concessional
rates thereby reducing transaction costs significantly.

Features

 Monthly Average Balance : Rs 1,00,000.

 Free Cash Deposit upto Rs 25,00,000/- per month.
 Free Cash Pickup

39
  Free 300 Multicity Cheque Leaves per month
 Free RTGS and NEFT.
 Free 50 Demand Drafts per month.
 Free Cash Withdrawal from Home Branch.
 Convenience to withdraw and deposit cash at all 24000+ SBI Bank
branches.
 Free access to the Safest, Securest, Fastest Corporate Internet
Banking.

Diamond current account

DIAMOND Current Account is ideal for Elite Businessmen, Top
Professionals, Large Traders etc. operating across the country handling bulk
cash transactions and processing Large number of payments & collection
transactions. It provides most of the services free or at very low transaction
cost.

Features

 Monthly Average Balance : Rs 5,00,000.

 Free Cash Deposit upto Rs. 1 Crore per month.
 Free Cash Pickup
 Free Unlimited Cash Withdrawal from Home Branch.
 Free RTGS and NEFT Collections & Payments .
 Unlimited Free Demand Drafts.
 Free 700 Multicity Cheque Leaves per month .
 Premium Business Debit Card with withdrawal limit of Rs 2,00,000
per Day
 Convenience to withdraw and deposit cash at all 24000+ SBI Bank
branches.
 Free access to the Safest, Securest, Fastest Corporate Internet
Banking.

40
Platinum current account
Platinum Current Account is for the Customers who wants the Best Product
for themselves as well as their Business. This Current Account offers all the
major services Unlimited Free so that it becomes Convenient and Cost
Effective for Elite Businessmen, Top Professionals, Large Traders etc.
operating across the country handling bulk cash transactions and processing
Very Large number of payments & collection transactions.

Features

 Monthly Average Balance : Rs 10,00,000.

 Unlimited free Cash Deposit.
 Unlimited free Cash Withdrawal from Home Branch.
 Unlimited free Cash Pickup.
 Unlimited free RTGS and NEFT .
 Unlimited free Multicity Cheque Leaves.
 Unlimited free Demand Drafts.
 Free Premium Business Debit Card with withdrawal limit of Rs
2,00,000 per Day
 Convenience to withdraw and deposit cash at all 24000+ SBI Bank
branches.
 Free access to the Safest, Securest, Fastest Corporate Internet
Banking.

Power POS current account

Power POS is an exclusive Current Account for customers availing POS
facility . This account can be opened with Zero Balance . Overdraft facility
is also available in Power POS Current Account . It provides many
additional services at nominal charges along with Free access to Safest ,
Secure and Fastest Corporate Internet Banking services.

Features

 Low Monthly Average Balance :Rs 5000.

 Ideal for Customers with POS facility.

41
 Free Cash Deposit upto Rs 25000/- per day.
 UNLIMITED number of Payments and Withdrawal facility options
are available at 24000+ Branches across India and Convenience to
withdraw and deposit cash at all 24000+ SBI Bank branches.
 Free Cash Withdrawal from Home Branch.
 Free collection through RTGS and NEFT .
 Free Multicity 100 Cheque Leaves in a Financial year( thereafter 50%
off on normal cheque rates.)
 Target Customers : Customers of All Segments with POS Facility.
 Monthly Average Balance : Rs. 5,000
 Corporate Internet Banking : FREE
 Monthly Statement of Current Account : FREE (First / Original)
 Duplicate Statement of Current Account : Rs. 100/- + GST per page
(40 entries)
 Cheque Leaves
o Number of Free Multicity Cheque Leaves : 100 Multicity
cheque leaves free.
o Cost of Extra Cheque Leaves Above Free Limit : Thereafter
50% of the Normal Charges
 Transfer of Account to other Branch : FREE
 MAB Non - Maintenance Charges per Month : Rs. 500/- +GST Per
Month

42