COMPANY NAME:TOYOTA

CAR NAME:INNOVA
TOPIC NAME:BRANDING AND
ADVERTISING

Presented by
Chaitanya Teja.G
 INTRODUCTION
Branding & Advertising:

 Branding:
Branding is nothing but differentiating our product from
other products. Through branding we can upgrade the company’s
name & fame.
BENEFITS OF BRANDING:

Externally, a branding effort will help you

 Increase awareness and recognition for your products and services.

 Differentiate yourself from competition.

 Increase sales.

 Create a positive image in the minds of the targeted markets.

Internally, a branding can

 Instill pride in employees build loyalty to the organization; and

 Boost the level of customer service.

 ADVERTISING:

Advertisement is one of the media for communicating the

information about a product through a paid source of
communication.
IMPORTANCE OF ADVERTISING:
 Creating awareness

 Increase sales

 Brand identity& Brand image

 Communicate a change

 Increase the business value

TYPES OF ADVERTISING:
 Media

 Television commercials

 Newer media and advertising approaches

 OBJECTIVES
 To study the effectiveness of TOYOTA advertisement.

 To find out better way of advertisements to reach today’s customers.

 To know brand impact on customer.

 To know advertisement impact on customer.

 LIMITATIONS
 
 The time given for the completion of the project was limited.

 The survey was restricted to Hyderabad and Secunderabad only.

 They may be few opinions which might have been missed out.
 
 COMPANY PROFILE
 Toyota started in 1933 by Kiichiro Toyoda.

 Its first vehicles were the “A1” passenger car and the “G1” in 1935

 Toyota is headquartered in Toyota City, Aichi and in Tokyo.

 Toyota employs approximately 3,20,808 people worldwide

 Toyota provides financial services through its division Toyota

Financial Services.

 Shareholders :Toyota Motor Corporation (89% equity)

Kirloskar Group (11% equity)
  

DATA SOURCES

 Data means a collection of facts in real life statistical data is a

collection of facts in numerical figures.

 There are two types of data

(a) Primary data

(b)Secondary data
PRIMARY DATA
Primary data consist of original information gathered for a specific
purpose

SOURCES OF PRIMARY DATA

For the purpose of present study the primary data was collected
from the respondents by contacting them personally.
SECONDARY DATA
Secondary data consists of information that already exists
somewhere, having been collected for another purpose.
SOURCES OF SECONDARY DATA
For the purpose of present study the secondary data was
collected from published data of the companies.
SAMPLE SIZE
The sample size includes 100 people who are having cars.
 DATA ANALYSIS AND Interpretation
 Table 5.1: Flashing of car brands in the minds of
respondents
Generally the people having some brands in there minds, which
car brand suddenly flashes in the minds of the respondents when the
researcher asked the question?

 INFERENCE:-

Table 5.1 displays that Toyota brand occupies the first place in the
minds of the respondents with a percentage of 35 followed by Tata
20, Maruti 17, Honda 15,general Motors 7, Ford and others with 3%
respectively. It can be seen in from the graph 5.1.
 Table 5.2: Factors that makes to think about a particular
product
There will be some factors which make the people to think about a
particular product for marketing our product it is very important to
know about such factors.

 INFERENCE:-

From the table 5.2 it is clear that brand & price of the car with a
percentage of 22 each that influences the people to think about a car,
after them follows safety and mileage with 21% and 20% respectively
and the remaining 15% is shared by the design of the car.
 Table 5.3:-Awareness on Toyota
It is very necessary to know that weather the respondents are
aware of the company and its products.

INFERENCE:-

From table 5.3 it is clear that 85 number of responds are aware of

toyota company and remaining 15 number of responds are not aware
of toyota company and their products.
 Table 5.4:- Percentages of different sources of information
through which respondents came to know about TOYOTA.

INFERENCE:-

Table 5.4 displays the percentage share of different information

sources in distributing the information. In this Newspaper occupies
first place with a percentage of 30 followed by television, TOYOTA
executives, magazines, word of mouth and internet with 20%, 15%,
15%, 15% and 5% respectively. This is shown in the graph 5.4.
Table 5.5:-Showing the Choice of respondents among the variants
of Toyota

INFERENCE:-

Table 5.5 says that out of 100 respondents 38% choose Innova,
23% chooses Qualis, 20% choose Fortuner, 14% Corolla Altis, and
5% choose Camry in Toyota cars. The selection percentage is shown
in the graph 5.5
Table 5.6:- Influence of the factors that makes to think about a
particular product in percentages

INFERENCE:-

From the table 5.6 it is clear that design of the car with a
percentage of 28% that influences the people to think about a
particular brand, after that follows safety with a percentage of 27%,
mileage with 24% and the remaining 21% is shared by the price of
the car. This can be seen in the below graph 5.6.
Table 5.7:- Number of respondents who have seen the Toyota
advertisements

INFERENCE:-

From the table 5.7 it is clear that 80% of the respondents have
seen the TOYOTA advertisement and remaining 20% have not seen
the advertisement. This can be represented by the using graph 5.7.
 
Table 5.8:- Evaluating the effectiveness of present Toyota
advertisements

INFERENCE:-
Table 5.8 says that 25% of the respondents have opined
that TOYOTA advertisements are highly effective, 55% opined
that TOYOTA advertisements are Effective and remaining 20%
opined that they have No impact. The graphical representation
of the above table is shown in Graph 5.8.
Table 5.9:-Best Medias for reaching today’s customer

Different Medias will have impact no different people so we have to find out the
media which have equal impact on every people. For advertising the product .
INFERENCE:-

From the table 5.9 we can see that television has a consisted
percentage of response among the advertising media irrespective of the
age group followed by print media 30%, S.M.S 15%, Internet 5% and
other media of communication 20%. The graphical representation for this
is shown in graph 5.9.
Table 5.10:- Opinion on the suitability of tag line “MOVING
FORWARD” for TOYOTA?

INFERENCE:

From the table 5.10 25 number of responds said that it is

perfectly suitable, 15 number of responds said that it is suitable, 5
number of responds said that it is not suitable and 55 number of
responds that they can’t say
 Table 5.11:- How can we create publicity for a product?

INFERENCE:

From the table 5.11 we can see that 55% of the people opined that
publicity for a product can be created through its brand ambassador
and the remaining 45% opined that publicity for a product can be
created through its brand.
Table 5.12:- Response of people on the verification of the
suitability of AMIR KAHN as brand ambassador for TOYOTA.

INFERENCE:-

From the table 5.12 we can see that out of 100 respondents 22%
of the said that AMIR KHAN was perfectly suitable as brand
ambassador for TOYOTA and 30% opined that he is suitable 38%
opined that he is not suitable for that and remaining 10% said that
they can’t say any thing.
Table 5.13:- Impact of AMIR KHAN on the sales of INNOVA

INFERENCE:-

Table 5.13 shows that 50% of the respondents said that

AMIR KHAN has his impact on the sales of the TOYOTA
whereas 20% said that there is no impact of AMIR KHAN on
the sales of TOYOTA and remaining 30% said that we can’t
say any thing on this.
 Finding
 From the survey it was found that 35% of people think about Toyota,
15% of the people think about Honda, 20% of the people think about
Tata, 3% about Ford, 7% about General Motors, 17 % think about
Maruthi, and remaining 3% thinks about rest of the brands. There are
different reasons for this which influences them to think about that
particular brand.
 There are five models in Toyota and out of 100 people 38% Innova,
23% chooses Fortuner, 14% Corolla Altis, 5% chooses Camry, 20%
Qualis in Toyota cars.

 we can see that out 100, 52% of the people said that Amir Khan was
suitable as brand ambassador for Toyota and 38% of the respondents
say that he is not suitable .

 Only 55% of the respondents know that Toyota has entered into the
Limca Book of records.

 Finally Toyota was ranked as 1 with respect to its advertisements

among its competitors
 SUGGESTION
 Advertising should not only be made through paper, road shows,
TV’s, hoardings and also through other source of communication.

 To increase the effectiveness of the advertisements, Toyota has to

mention the price, mileage, safety aspects in its ads.

 The Sales people should have complete information about the

Competitors product as in order to face today market competition.
 Sales personal should be upgraded regularly with all the technical
information and new pricing list about the vehicle so that they can be
in a state to answer all the question’s posed by the Customer.

 To increase the sales company can have to take local popular figures
as its brand ambassador .
 CONCLUSION
 The study has concentrated on the BRANDING AND
ADVERTISING OF TOYOTA IN DOBRO TOYOTA PRIVATE
LIMITED. The company seems to be moving in right lines as far as
its Strategies but it need to focus much on promotional activities
increase its brand image. Since the company is at its early stages and
it has a cut throat competition in the market. The brand plays a key
role in the sale of the vehicles. With these objectives in mind the
study has been conducted.