5 Powerful Ways to Use Twitter in Higher Education
Accomplishing the Amazing in #140charactersorless
By Dustin Brady
When Twitter was introduced to the public in 2006, it had a lot going against it. First o all, itsname was “Twitter.” It’s diicult to take a website seriously when all its users seem to do is“tweet” their musings on everyday lie. Second, many people didn’t get what it does. I it’s possi-ble to post a status on Facebook, why limit yoursel to 140 characters on Twitter? And isn’t Twitterall about celebrities telling us what they had or lunch?Despite those initial misconceptions, Twitter has grown to become one o the top 10 most-visitedwebsites with 65 million tweets each day.
So either a whole lot o people are interested in Ash-ton Kutcher’s chicken salad or Twitter is much more than a passing ad.While Twitter has become one o the most powerul tools in the social media world, manyschools are missing out on its value because they still don’t understand exactly how it should beused. Through this white paper, you’ll learn ve powerul ways to use Twitter in higher education;but rst, it is important to understand what Twitter is
Many schools have grown rustrated with Twit-ter because they’ve made the mistake o usingit like Facebook Lite. To them, Twitter is onlyuseul or posting 140-character status updatesand a ew links. While Twitter and Facebookshare a number o similarities, they are distinctin enough ways to make Twitter ar more valu-able or certain applications. Through this whitepaper, we will look closer into these distinctionsto draw out Twitter’s value.
A Popularity Contest
Number o ollowers is the only metric many schools use to measure success on Twitter. Whileit can be easy to xate on this number since it’s one o the rst things you’ll see when checkingyour prole, it’s important to realize that number o ollowers has almost nothing to do with realsuccess.“Followers on Twitter is a loose metric,” said Mark Greeneld, Director o WebServices at the State University o New York at Bualo. “I I wanted 10,000 ol-lowers, I could make that happen. On Twitter, it’s more about the quality o yourinteractions than your number o ollowers.”1
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Thoughts, comments or questionsabout this paper? Continue the discus-sion on Twitter in higher education byusing the hashtag#hetweet