MEMBER MAGAZINE SUMMER 2010

3
Director’s Note
4
Ocean Policy
6
Hot Pink Flamingos
10 12
Member Activities Ocean Film Festival

M O N T E R E Y B A Y A Q U A R I U M

SH RE
LINES

Young green sea turtles are one of the species you’ll see in
Hot Pink Flamingos: Stories of Hope in a Changing Sea, our newest special exhibition.
The breaking
of a wave
cannot explain
the whole sea.
– Vladimir Nabokov
 Director’sNote

Julie Packard
Executive Director

The challenges facing the oceans today are enormous

– but so is the capacity for people to engage and make
a difference. For all of us who cherish the oceans’
diversity and beauty, there is not a moment to lose.

At the Monterey Bay Aquarium,
we’re deeply involved in addressing
two of the oceans’ gravest threats:
industrial-scale seafood production
and global climate change.
Our Seafood Watch program is
having far-reaching impacts, thanks
to a growing number of partnerships
with major seafood buyers. These
include our newest partner, Santa
Monica Seafood and a relationship
with Target stores, among others.
Growing awareness and demand
for sustainable seafood exists because
so many of you carry — and use — our
Seafood Watch cards. By harnessing
the power of the marketplace, we’re
seeing real change in fishing and fish-
farming methods — change that will
ultimately mean healthier oceans.
We’re also working with visitors here
and with leading aquarium colleagues
nationwide to raise awareness about
the connections between climate
change and the oceans, and involve more about our exciting plans for
more people in climate solutions. these new galleries with you in the
Our newest special exhibition, months ahead.
Hot Pink Flamingos: Stories of Hope With your support, we are making a
in a Changing Sea, is one important difference for the oceans. I’m especially
step. Through incredible animals such grateful to everyone who generously
as flamingos, roseate spoonbills and gave to our new Children’s Education
green sea turtles, we’ll engage visitors Fund. Your contributions will help us
with the subject of changing oceans. inspire new generations of ocean lead-
Major funding from the National ers. We need their talents, whether the
Oceanic and Atmospheric issue is sustainable seafood, climate
Administration makes it possible change or the preservation of critical
for us to offer special programs and ocean habitats.
presentations that complement our Thank you for all that you do.
new exhibits and encourage visitors to
take positive and meaningful actions.
I’m excited about the possibilities,
and encouraged by our progress.
Our conservation mission will again
be the focus of several new open
ocean exhibits opening in July 2011.
We’ll close the second floor of the
Outer Bay wing in late August, as
construction begins. I’ll share

www.montereybayaquarium.org 3
 Taking Action for the Oceans
Big Challenges, Big Solutions
by Michael Sutton
One of our top priorities is
shifting seafood consumption
in directions that preserve the
health of ocean ecosystems, and
our Seafood Watch program is
moving the dial in significant
ways. If you carry a Seafood
Watch card, or use our iPhone
app, you’re helping to
create a groundswell
for change that’s
affecting the policies
of major seafood buy-
ers and their suppliers.
We’re very pleased that
Target Corp., in consultation
with our Seafood Watch team,
has elected to stop carrying
unsustainably farmed salmon
in its 1,744 stores nationwide.
At the same time, our Seafood
Watch research team identified
a new method for closed-con-
tainment farming of Pacific
salmon in fresh water — a
method that, if widely adopted,
offers an environmentally and
economically promising avenue
for salmon aquaculture.
Another major seafood buyer,
Compass Group North America,
also worked closely with
us to develop purchas-
ing standards for
sustainably farmed
shrimp. In order to sell
farmed shrimp to
Compass Group,
suppliers must verify — via
independent, third-party audit
— that they are meeting these
purchasing standards.
This marks the first time
we’ve recognized standards for
Michael Sutton is vice president and director
of our Center for the Future of the Oceans.
4 www.montereybayaquarium.org
Snubnose sculpin - Orth
The snubnose
sculpin, like other
production of imported farmed sculpins, is a master
shrimp as sustainable, and it of camouflage.
offers a path for producers to It’s mottled and
meet these standards and be multicolored in
rewarded in the marketplace. shades common in
its kelp forest home.
We’ve also formed a new This secretive fish
partnership with Santa Monica scuttles along the
Seafood — the largest kelp forest floor,
seafood distributor in hiding in crevices,
southern California and rocks and plants.
the Southwest — to
shift its purchases to
more sustainable items.
The snubnose sculpin can change
It is using its relation-
colors as camouflage, and the
ships with customers
colors can vary substantially.
throughout the region to influ-
ence their seafood purchases
in a more sustainable direction.
We’re also hard at work, on
many fronts, to change atti-
tudes and spark action to deal
with the impacts of global cli-
mate change on the oceans.
Significantly, the Center for
Ocean Solutions — our three-
way collaboration with Stanford
University and the Monterey
Bay Aquarium Research Insti-
tute — was a major player at
the Copenhagen climate talks
last December. It convened a
special scientific session
to raise awareness about
the serious effects on
ocean ecosystems Some of the scales on the side of this
from changing ocean fish have thread-like extensions.
chemistry and
warming waters.
We’re confronting big issues in
our efforts to ensure a future
with healthy oceans, and we’re
up to the challenge. With your
help, we’ll continue to have
real impact.
honopias triacis Mysteries of the Deep
Research notes from MBARI
by Kim Fulton–Bennett
If you’ve ever watched a
National Geographic or BBC
The snubnose sculpin has special on the deep sea, chances
a blunt snout, and visible are you’ve seen some of the
scales cover it from the top breathtaking video that MBARI
of the head to the first has collected over the years. But
dorsal fin. there’s much more to video than
just pretty pictures.
We record video every time
we send one of our
remotely operated
vehicles (ROVs) into the
depths of the ocean.
This video is an
essential part of the
scientific record,
showing animal
behaviors, fragile body parts,
and subtle colors that are
often destroyed when animals
are collected.
During each ROV dive, one
researcher directs the dive and
controls the high-definition
video camera on the ROV.
A second researcher operates
a video-recording deck and runs
a program called VARS (Video
Annotation and Reference
System), which helps us take
notes about what we’re seeing.
After each ROV dive,
experts in our video lab
watch all of the footage,
and try to identify every
animal that appears on
This fish is one of
screen. These observa-
the smallest of the
tions are entered into the
scorpionfishes, a
VARS database.
large order of fishes
with spiny, sharp
VARS not only helps us take
rays that pack a
notes, but allows us to look
sting due to tips
up things we’ve seen during
coated in venomous
previous dives. The VARS data-
mucus. Adult
base currently contains over
snubnose sculpins
grow to just under
four inches.
Kim Fulton-Bennett is a communications associate for
the Monterey Bay Aquarium Research Institute (MBARI).
3.5 million observations covering
almost 18,000 hours of videotape,
dating back to MBARI’s first ROV
dives in 1989. This scientific
gold-mine has yielded almost
200 scientific articles.
For example, a researcher study-
ing Humboldt squid can easily
use VARS to find out exactly
when and where we’ve
seen these animals over
the past 20 years, as
well as the chemistry
and temperature of the
seawater in which they
were swimming.
Using such “data mining”
techniques, MBARI researchers
discovered that Humboldt squid
were essentially unknown in
Monterey Bay between 1989 and
1997, but by 2002 had become
year-round residents. We’re
currently planning more studies
like this to document changes
in deep-sea animal communities
that may result from ocean
acidification or global warming.
These days, you don’t have to
wait for a National Geographic
special to see MBARI’s
videos. We are posting
some of our most spec-
tacular footage on the
Aquarium’s website and
on YouTube (www.
youtube.com/user/
MBARIvideo). However, my fa-
vorite place to see these videos
is still the “Mysteries of the
Deep” show in the Aquarium’s
auditorium, where you can ap-
preciate these amazing animals
on the big screen.
www.montereybayaquarium.org 5
 H O T P
Climate Change Stories Th
What do Chilean
flamingos, green
sea turtles and
spotted jellies have
in common? Each
has a story to tell
about how their
coastal and ocean
homes are being affected by global
climate change.
Hot Pink Flamingos: Stories of Hope
in a Changing Sea, our newest special
exhibition, connects you with these in-
credible animals and their stories, and
shares how communities around the
world are working creatively to slow
6 www.montereybayaquarium.org
I N K
the progress of climate change. in human ingenuity and commitment
While most of us have read or seen to positive change. Instead of talking
news reports about the ways climate about problems, we’re talking about
change is affecting people and animals the solutions.”
on land, most people don’t connect In the exhibit’s first gallery you’ll
these effects to the oceans. But issues meet tropical wad-
such as rising sea levels, warming ing birds — including
water temperatures and changes in exotic scarlet and
ocean chemistry threaten the survival white ibises and
of marine species and ecosystems — striking roseate
and ultimately, the health of our planet. spoonbills — and
“We wanted to do something engag- learn how rising
ing,” says Jeff Hoke, senior exhibit sea levels will affect
designer for Hot Pink Flamingos. their habitats and our own coastal
“We wanted to connect people with cities. In subsequent galleries you’ll
animals, and show them there’s hope visit a vibrant coral reef community,
 F L A M I N G O S

hrough the Eyes of Animals

commune with young sea turtles, and
spy on a busy colony of Magellanic
penguins. Throughout, videos and
hands-on activities illustrate the ways
in which human actions impact these
animals and their ocean homes.
Though these stories are happening
every day, many visitors will be hearing
them for the first time.
“People hear about coral reefs
and the peril that they’re in, but don’t
necessarily connect it with climate
change,” says David Cripe, special
exhibit coordinator.
Part of David’s job is to choose
animals for our special exhibitions. For
Hot Pink Flamingos,
he picked animals he
knew people would
find compelling, and
that have powerful
stories to tell.
“The connection
between corals and
ocean acidification is a new story that
people aren’t going to be aware of, but
will really care about,” he says. “That’s
why we juxtaposed a ‘coral cemetery’
with a really beautiful live coral ex-
hibit. The contrast is dramatic.”
Throughout the exhibit’s six
galleries are talkback stations where
you can share your thoughts about
climate change — your hopes and
concerns as well as the ways you
and your friends and family are
taking action.
“The hook for me is that the
problem of climate change is going
to be solved by human ingenuity,”
Jeff says. “There are a lot of creative
ways people are approaching the
problem. That, for me, is where the
hope is.”

www.montereybayaquarium.org 7
 Mid-February marked the debut of
11-week-old Kit, the youngest sea
otter to join the popular exhibit,
which is a permanent home for
other rescued sea otters.
Can’t visit? Watch the lively antics
of Kit and her 9-year-old companion,
Mae, via the live Otter Cam on
our website.

Southern sea otter Enhydra lutris nereis African blackfooted penguin Spheniscus demersus

Each month you can make a

delicious and sustainable seafood
recipe created by some of the
country’s best chefs. Recipes
include Grilled Oysters with Miso
We recently introduced four female
What’s African blackfooted penguins to
our Splash Zone colony. Now the
male-to-female ratio is more even

New
and Wasabi, Dungeness Crab with (11 males, 10 females). The new
Cellophane Noodles, and Baked birds are named for places in South
Clams with Bacon. You’ll find those Africa, including Betty (for Betty’s
and more in the Seafood Watch Bay), Messina, Oshana and Sabie.
section of our website.

Monterey Bay Aquarium Research

Institute scientists have named a
deep-sea coral in honor of Julie
Packard. Gersemia juliepackardae
recognizes Julie’s dedication to
ocean stewardship and conservation,
and her work elevating public aware-
ness of the oceans. The delicate,
pale-pink soft coral was discovered
in 2004. Since then, it has been
observed and collected at various
seamounts in the Pacific Ocean.
Dungeness crab Metacarcinus magister Deep-sea coral Gersemia juliepackardae

Nothing good on television? Then

tune in to our very own channel
on YouTube! We’ve posted a vari-
ety of short videos that are edu-
cating, entertaining and inspiring:
beautiful fishes and exotic deep-
sea animals, behind-the-scenes
with our white sharks and
Makana, and several featuring
our cute and charismatic otters.

Blue-banded goby Lythrypnus dalli

8 www.montereybayaquarium.org
Scalloped hammerhead shark
Sphyrna lewini

Easily identified by its unmistakable

hammer-shaped head, scalloped
hammerheads are unusual among
sharks because they often travel in
schools. The elongated head may
improve its ability to track prey, and
increase agility and maneuverability
over that of other sharks.

Most shark populations worldwide

are at historically low levels due to
serious overfishing. Scientists esti-
mate 100 million sharks are caught
and killed each year, many just for
their fins for traditional delicacies
like shark-fin soup. Since sharks
mature slowly and give birth to a
few young at a time, most do not
reproduce quickly enough to keep up
with the intense level of fishing and
accidental catch.
 World Oceans Day
Celebration
Saturday, June 5
Sunday, June 6

Join us all weekend as we

celebrate the oceans with guest speakers,
Summer at th
auditorium presentations, a family craft
room, face painting for kids and much more!
You’ll also learn simple actions you can
take everyday to help ensure a future with
healthy oceans. The celebration continues
into the evening with Member Night and a
Seashore Sleepover. Or, you can make
reservations now for the first of our exciting
new Wine and Food Lovers dinners.

Member Nights
Take part in special
programs or explore
our exhibits during these
quieter evening hours
when we’re open just
for members and your guests. This is the
perfect opportunity to visit our Outer Bay
exhibits before temporary closures begin
August 30.

Member Nights are free for members and Explore Monterey Bay on a Sailing adventure Get an insider’s view of the A
guest cards are honored. Registration is Scenes Tour
not required. Please enter through the
Main Entrance.

Saturday, June 5:
World Oceans Day, 7 to 9:30 p.m. A Casual Day Trip Becomes
Thursday, July 22:

Picnic by the Bay, 7 to 9:30 p.m.
Thursday, August 19:
Humpback Whales, 7 to 9:30 p.m.
Saturday, September 11:
Sea Otters, 7 to 9 p.m.
Evenings by the Bay
Saturdays & Sundays
July 3 through September 5
We’re excited to bring back our extended
summer hours with Evenings by the Bay.
Every Saturday and Sunday between
July 3 and September 5, we’ll stay open
until 8 p.m. Enjoy the view from our deck
while sipping wine and listening to live
jazz. It’s summer in Monterey at its best.
O
ne Sunday morning a group of
young people in SCUBA gear
floated happily in our Great Tide
Pool exhibit, peering through masks
at the sea life below. On the deck above,
cameras in hands, their parents watched
and waited.
“Is your son having a good time?” a staff
member asked one of the dads. With a
look of amazement on his face, he shared
this story: He and his son had driven from
San Jose the day before for what was
supposed to be a half-day visit. When
they learned the boy could sign up for
our Underwater Explorers program —
starting in just 15 minutes — they jumped
at the chance.
After the program, the boy felt he’d found
his calling in life. He convinced his dad to
let him participate in a second dive that
afternoon — and then book a hotel room so
he could dive a third time the following day.
The casual day trip was a life-changing ex-
perience. Said the boy’s dad: “It’s the best
thing we’ve ever done together. Period.”
More about Underwater Explorers
Kids get a fish-eye view of marine life as
they don masks, regulators and drysuits
and take the plunge in our Great Tide
Pool for a 90-minute surface SCUBA
experience. Our certified dive staff will
assist participants in the water and
introduce them to the critters that live
along the rocky shore. The small group
size ensures a safe and educational
adventure for everyone. No previous
SCUBA experience is necessary, though
basic swimming skills are required.
Specialized suits fit on right over your
clothes so you don't have to worry
about bringing any special gear.

10 www.montereybayaquarium.org
he Aquarium
Aquarium on a Behind-the- Sleep next to your favorite exhibit at a Seashore Sleepover
a Life-Changing Experience
There’s plenty of opportunity this summer
to have a life-changing experience of your
own by taking part in our Aquarium Adven-
tures programs. From exploring spectacu-
lar Monterey Bay on a Sailing Adventure
to curling up next to a favorite exhibit
at a Seashore Sleepover, our summer
programs will bring a new level of
wonder to your visit.
Start planning your adventure today.
There’s truly something for everyone and
members always receive a discount on
rates. Summer programs include Underwa-
ter Explorers, Sailing Adventures, Morning
Rounds, Seashore Sleepovers and Behind-
the-Scenes Tours.
Advance registration is required.
Visit www.montereybayaquarium.org for
full program descriptions, including dates,
times and rates.
Or, you can call toll free 866-963-9645 for
information and reservations.
New — Join us for dinner!
We’re pleased to introduce the following
new dinners in our Portola Café and
Restaurant, planned exclusively for
Aquarium members and guests.
Wine and Food Lovers Series:
Celebrating Monterey Bay Cuisine
Our beautiful area grows much of the
nation’s produce and we are among the
largest wine producing regions in the
country. Join Executive Chef David
Anderson for a delicious dinner featuring
local sustainable cuisine, and personally
meet some of our community’s best food
and wine experts. The evening begins with a
reception followed by a four-course dinner.
Saturday, June 5, 7:30 to 10:00 p.m.
Our first event features organic produce
from Earthbound Farm, locally raised pork,
fresh local seafood, luscious desserts from
Parker-Lusseau Pastries and the spectacular
wines of Steve and Kim McIntyre.
Saturday, September 11, 7:30 to 10:00 p.m.
Our fall dinner will highlight local fisher-
man Jerry Wetle, who will be on-hand to
discuss the evening’s “fresh catch of the
day” and the overall outlook for fishing in
our area. Local vegetables, fruits and wines
will complement the evening.
Reservations required; please call the Mem-
bership Office at 831-648-4880. Cost is $130
per person (includes tax and gratuity) and in-
cludes reception, dinner and wine pairings.
Member Dinners
Bring your family and friends for a casual
buffet-style dinner in the Portola Café. We’ll
offer a variety of stations with local, seasonal
and organic selections including delicious
soups and salads, choice of entrees and
delectable desserts. For Picnic by the Bay
on July 22, we’ll provide to-go boxes if
you’d like to join the other picnickers
throughout the Aquarium.
Reservations are available between 6:30 and
8:00 p.m. on the following Member Nights:
Thursday, July 22
Thursday, August 19
Reservations required; please call Portola
at 831-648-4870. Cost is $36 for adults; $15
for children under 12 (plus tax).
www.montereybayaquarium.org 11
 F I L M
The Aquarium Presents the BLUE Ocean Film Festival
W
e’re always looking for new
opportunities to communicate
the importance of protecting
our oceans and the life within.
That’s why we’re proud to be lead sponsor
of the BLUE Ocean Film Festival &
Conservation Summit, which makes
its West Coast debut in Monterey this
August 24-29.
Executive Director Julie Packard
believes that films can play a key role
in connecting people with the beauty
and wonder of the oceans. “They can
compel people to care more and do
more to protect the oceans,” she says.
BLUE has been recognized for bringing
together the world’s greatest collection
12 www.montereybayaquarium.org
F E S T
of ocean films, esteemed filmmakers
and marine experts since its premiere
in Savannah, Georgia in 2009.
This year’s festival will feature a special
centennial birthday tribute to famed
ocean explorer Jacques Cousteau.
Members of the Cousteau family,
I V A L
who continue Jacques’ legacy, are an
integral part of the festival.
The festival features more than 50
award-winning ocean films; exhibits of
acclaimed underwater photography
and visual arts; special events; and
appearances by renowned filmmakers,
photographers, ocean conservation
advocates, policy makers and celebrities.
We’re pleased to offer members special
access to tickets and events, including a
20% discount on all festival packages.
Tickets are on sale now.
For more information visit our website,
www.montereybayaquarium.org.
Minke Whale
Balaenoptera acutorostrata

Photographs of ocean wildlife,

like Bryant Austin’s large format
whale photograph seen here,
will be featured as part of the
BLUE Ocean Film Festival.
 MemberCalendar Summer 2010
Member Early Openings We’ll open our doors at 9 a.m. just for you and your guests every weekend beginning Saturday, May 29
through Monday, September 6, plus Monday, May 31 and Monday July 5.

Evenings by the Bay

Saturdays and Sundays
Between July 3 and September 5 until 8 p.m.

June July August September

World Oceans Day Member Night

5 Celebration
22 Member Night
Member Dinner
19 Member Night
Member Dinner
11 Wine and Food
Member Night Lovers Dinner
Wine and Food
BLUE Ocean
Lovers Dinner 24 Otter Days
Film Festival
(August 24-29)
25
World Oceans Day
6 Celebration 26 Otter Days
Outer Bay Exhibits
30 Temporary Closure
Begins

SUMMER
Cooking for Solutions 2010
Friday, May 21 and Saturday, May 22
Tickets are still available for Cooking for Solutions events
— but they’re moving fast!

For details, please visit www.cookingforsolutions.org.

For tickets, call 866-963-9645
(831-647-6886 on the Monterey Peninsula).
Aquarium Adventures
Summer programs include Underwater Explorers,
Sailing Adventures, Morning Rounds, Seashore Sleepovers
and Behind-the-Scenes Tours.

Advance registration is required.

Visit www.montereybayaquarium.org for full program
descriptions, including dates, times and rates. Or you can
call toll free 866-963-9645 for information and reservations.

14 www.montereybayaquarium.org
 BusinessPartnerships, In-kind & Matching Gifts
Business Partners
Businesses are vital partners
in our endeavors. Their con-
tributions help make possible
free Aquarium visits for over
80,000 schoolchildren each
year, as well as our innovative
education programs, new and
compelling exhibits and criti-
cal conservation research.
Business Leaders
$25,000
Service Systems Associates
Business Benefactors
$10,000 to $24,000
Carmel Development
Company
Frank M. Booth, Inc.
Fry's Electronics
Homer Hayward Family
Pebble Beach Company
Foundation
Business Stewards
$5,000 to $9,999
D.E. Shaw & Co., LP
Estancia Winery
Granite Construction
The Dow Chemical
Company
InterContinental
The Clement Monterey
Vital Choice Seafood
Wild Planet Foods, Inc.
Business Patrons
$2,500 to $4,999
Chambers & Chambers
Damasco and Associates
Evan-Moor Educational
Publishers
Finch, Montgomery, Wright
& Emmer
First National Bank
of Central California
Rudolph & Sletten
Business Contributors
$1,000 to $2,499
Bubba Gump Shrimp
Company
Carmel Insurance Agency
Casa Munras,
A Larkspur Hotel
CSAA
EHDD Architecture
Epicurean Group
Family inHome
Caregiving, Inc.
Hyatt Regency Monterey
Inns by the Sea
Markon Cooperative, Inc.
Monterey Peninsula Inns
Odwalla
Passionfish
Portola Hotel & Spa
Premium Packing, Inc.
Richard T. Dauphine, MD,
Center for the Knee and
Shoulder
Spottswoode Estate
Vineyard and Winery
Stocker & Allaire, Inc.
Summerland Winery
System Studies
The Sisters of Perpetual
Indulgence, Inc.
Business Affiliates
$500 to $999
Aon Risk Services, Inc.
of Central California
Bamboo Reef
Enterprises
Big Creek Lumber Company
Dive Club of Silicon Valley
Engine Company 1, LLC
Green Star Produce
Marketing, Inc.
Hahn Estates/Smith & Hook
Winery
Hudson, Martin, Ferrante
& Street
Monterey Bay Boatworks
Pajaro Dunes Company
Propark America
Recreational Equipment, Inc.
Rutherford & Chekene
Salas O'Brien
Engineers, Inc.
Salinas Surgery Center
Seafood Supply Company
Struve Financial &
Insurance Services
Gordon and Betty Moore
Foundation
The William and Flora
Hewlett Foundation
Hewlett-Packard
HSBC
IBM
Integrated Device
Technology, Inc.
Intuit Foundation
The James Irvine
Foundation
JK Group Trustees
Johnson & Johnson
The Henry J. Kaiser Family
Foundation
Mal Warwick
& Associates, Inc.
Merrill Lynch & Co.
Foundation
Microsoft Giving Campaign
The D. L. James House Matching Gifts Monsanto Fund
at Searock The following companies National Semiconductor
The Fishwife Restaurant and foundations have Corporation
Tri-County Business generously matched gifts NEC Electronics America
Systems made by our members NORCAL Mutual Insurance
Valic and donors. Company
William C. Vogelpohl, MD NVIDIA
A & B Foundation Oracle Corporation
In-kind Gifts Adobe Systems Pacific Gas and Electric
The following recently Altria The David and Lucile
gave in-kind services, and AMD Packard Foundation
we’re grateful for their Amica Companies PepsiCo Foundation
generous support. Foundation Pfizer Foundation
Applera Corporation The Progressive Insurance
Bargetto Winery
Applied Materials Foundation
Blackstone Winery
Archer Daniels Midland Qualcomm Incorporated
Bon Appetit Management
Foundation Rockefeller Brothers Fund
Company
AT&T Foundation Sprint Foundation
ChicoBag.com
Automatic Data Steelcase Foundation
Patt Dinsmore
Processing, Inc. Sun Microsystems, Inc.
Discovery Charter
Bank of America Tenet Healthcare
Ghirardelli Chocolate
Matching Gifts Foundation
Company
Barclays Global Investors Unilever
Hahn Estates/Smith
BlackRock Virgin Mobile USA, L. P.
& Hook Winery
Boeing Visa
Hewlett-Packard Company
CA, Inc. Wachovia Foundation
Inns of Monterey
Cambrian Capital, L.P.
J. Lohr Vineyards & Wines
Charles Schwab Foundation
Korbel Champagne Cellars
Chevron Humankind
Lockwood Vineyard
Cisco Systems Foundation
Nature's Path Foods
The Clorox Company
The North Face
Foundation
Odwalla
eBay Foundation
Silkwood Winery
Electronic Arts Outreach
Storrs Winery and Vineyard
Esurance Insurance
TEVA
Service, Inc.
Ventana Vineyards
Franklin Templeton
Wild Horse Winery
Investments
Gap Foundation
Genentech
General Electric Foundation
Give With Liberty
Google
www.montereybayaquarium.org 15

886 CANNERY ROW, MONTEREY, CALIFORNIA 93940-1023
8
Time dated materials enclosed
Use Your Will to Shape the Future
A
bequest to the Monterey Bay Aquar-
ium provides valuable funding for our
work on behalf of the oceans. Long-
time member John Goldberg agrees —
“Including the Aquarium as a major
beneficiary of my estate plan will provide
critical support to protect the oceans for fu-
ture generations,” John says.
To create a bequest for the Aquarium you
will need to:
• Decide what amount or percentage of
your estate you want to give. A percent-
age is often preferred, as the size of your
gift will remain proportionate to the size
of your estate, no matter how it fluctuates
over the years.
supervising editor: Ken Peterson
art director: Jim Ales
vice president, development: Mary Mullen
senior designer: Debra Naeve
designer: Ken Beckwith
editor: Karen Jeffries
writers: Angela Hains, Jenny Slafkosky
photo researcher: Kris Ingram
printing: Blanchette Press
Printed on recycled paper
vol. 26 no. 2 summer 2010
“Helping people appreciate and protect
our land and sea environments is very
important to me. My bequest will help
the Aquarium continue to inspire chil-
dren and adults to be ocean stewards.”
John Goldberg, Aquarium member
credits:
Bryant Austin (13), Ann Caudle illustrations
(4-5, 8 top and bottom, 14), Kip Evans (10 top left,
12), ©Richard Green / The Salinas Californian,
published with permission (15) Jacki Huber (10
bottom left), Peter Kragh / SeaPics.com (9), Mark
Leet (3), MBARI (5 bottom, 8 center right), Hiroya
Minakuchi / SeaPics.com (7 top), Gabriel Rojo /
Naturepl.com (6 top), Steve Sloop / Monterey Bay
Aquarium (11 bottom), Frances Thompson illustration
(8 center left), Randy Tunnell / Monterey Bay Aquarium
(10-11 center, 16), Randy Wilder / Monterey Bay
Aquarium (2, 4 bottom, 8 top right, 10 top right, 11
top right), David J. Wrobel / Monterey Bay Aquarium
(5 top), Theresa Young (cover), Dennis Ziemienski
illustrations (6-7).
Nonprofit
Organization
U.S. Postage
PAID
Monterey Bay
Aquarium
Foundation
• Give our recommended bequest language
to your estate planning attorney to use in
creating or updating your plan.
• Consider designating your bequest to our
endowment fund. In this way, your gift
remains in our fund and a portion of the
endowment is used to support our pro-
grams, year after year, far into the future.
Gifts of cash, stocks or real property can be
designated as bequests to the Aquarium.
For further information or to request our
recommended language, please contact
Linda Jaffe at ljaffe@mbayaq.org or
831-648-4877.
information: Call the Membership
office at 831-648-4880 or 800-840-4880
Monday through Friday from
9 a.m. to 5 p.m. Pacific time.
shorelines® is published for members of the Monterey
Bay Aquarium; 886 Cannery Row; Monterey, California 93940-
1023 P: 831-648-4800; F: 831-644-7554. ©2010 Monterey
Bay Aquarium Foundation. “Shorelines”, “Monterey Bay
Aquarium” and the kelp logo are registered trademarks
owned by the aquarium. All rights reserved.