Professional Documents
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Contents
2. Product Profile 4
3. Financial Status 6
5. Processing 7
6. Quality Control 7
7. Market 8
9. HR Practices 8
10.Important Observations 11
11. Annexure 12
(a) Ensure that milk producers and farmers regularly and continually receive market prices by
offering quality milk, milk products and other food products to consumers at competitive
prices. To ensure this Mother Dairy operates such that the farmer gets 85% of the total cost
of sales.
(b) Uphold institutional structures that empower milk producers and farmers through
processes that are equitable.
Mother Dairy is an IS/ISO 9002, IS 15000 HACCP and IS 14001 EMS certified organization.
Moreover, its Quality Assurance Laboratory is certified by National Accreditation Board for
Testing and Calibration Laboratory (NABL)-Department of Science and Technology, Government
of India.
Product Profile
S.No. Product Name Brand Name Items
1. Milk and its Products Mother Dairy Packaged Milk (Full Cream,
Standardised, Toned, Double Toned
Skimmed and Pro-biotic), Butter, Dahi,
Ghee, Cheese, Ice-Creams, UHT Milk,
Lassi & Flavoured Milk.
Mother Dairy’s has a varied range of products. The different products categories are
explained below:
MILK:
Other than packaged milk, Bulk Vended Token Milk is also available which is
distributed through vending machines installed in different regions of the city.
The high quality variant of milk is also available under the brand name ok ‘MILK’.
It is thick & completely natural, containing no preservations. It is referred with
name of UHT (Ultra Heat Treatment) Milk.
Mother Dairy also manufactures flavoured milk under the brand name of
‘CHILLZ’. It is available in three flavours namely Kesar Elaichi, Vanilla and
Chocolate flavour.
Milk Products:
Except all these milk products Mother dairy also manufactures Ice Cream under
two categories namely CHILLZ and Mother Dairy Ice Cream.
PROBIOTIC:
It is the latest product range launched by Mother Dairy. It mainly contains BB-12
friendly Bacteria which results in better digestion and absorption of nutrients. It
also contains probiotic fibre which also results in better digestion. The various
products in this category are:
3. b-Activ Curd
SAFAL: Range of fresh foods & vegetables, frozen vegetables, fruit pulps and fruit
juices etc.
DHARA: It has a popular range of edible oils in different types as refined soya
bean oil, refined sunflower oil and filtered ground nut oil etc.
Financial Status
Mother Dairy Foods Processing Ltd, also known as Mother Dairy Fruit & Vegetable Private
Limited, Patparganj, Delhi, has a turnover of about $500 million. Mother Dairy’s turnover has
been growing at the rate of 20% (CAGR) over the last 3 years and has crossed the Rs.2700 crores
mark in the fiscal 2007-08. Mother Dairy plans to achieve a turnover of $1 billion USD by end of
2009.
2) Milk distribution: -79 tankers in the morning and 75 tankers in the evening bring in
milk from the regional collection centres. After collection the same tankers are utilized
for the delivery of the processed milk to the vendors and outlets. Mother Dairy has
over 820 Milk Distribution Outlets in the National Capital Region. Each of these
outlets place their demand by raising an invoice one day in advance. The demand is
also calculated using the ‘Calendar’ Scheme, in this depending on the pre-calculated
seasonal demands the outlets place their orders accordingly. In order to satisfy
immediate demand, 20 to 25 tankers are provided with a buffer stock of 500 litres each
day so that they can be mobilized to cater the demand in an area. To coordinate its
operations all the tankers are equipped with HAM radios.
Distribution Channels:
c) Retailers: The packaged milk is distributed via the retailer network throughout the
city.
Processing
At mother dairy, the processing of milk is done by process automation whereby state of the art
microprocessor technology is adopted to integrate and completely automate all functions of the
milk processing areas to ensure high product quality/reliability and safety. There are four ways of
milk processing –
Firstly, Clarification, in which milk is spun at very high speed, removing all dust particles
that are invisible to the naked eye.
Finally, Pasteurization, which kills all pathogenic bacteria present in the milk and thus
making it safe for consumption.
In case of packaged milk, the processing goes through only three processes (excludes
homogenization).
Quality Control
Stringent quality control methodologies are employed in Mother Dairy.
a) The milk is tested for adulterations and quality at the time of collection from the farmers.
b) The Milk that comes from the collection points to the Mother Dairy plant is ensured to
have a temperature of not more than 7°C and is subjected to 15 product and quality checks.
c) The Milk quality is checked repeatedly after each processing phase and the temperature is
judiciously maintained less than 5°C always.
d) Before the milk leaves the plant for the delivery/distribution outlets the milk is tested
again.
e) The temperature of milk in the delivery trucks is always maintained less than 7°C.
f) All the trucks that deliver milk have specified guidelines to bring back 100 litres of milk
after distribution. This is done in order to test the delivered milk and to ensure that the
tankers are not adulterated during distribution.
g) Since all the employed processing procedures are automated, no contamination by human
hands takes place.
h) To ensure milk freshness the collection and distribution points are always chosen such that
the travel time between them is always less than 36 hours.
Market
i. Mother Dairy markets approximately 2.8 million litres of milk daily in the markets of
Delhi, Mumbai, Saurashtra and Hyderabad.
ii. It sells 2.3 million litres of milk daily and undertakes its marketing operations through
around 14,000 retail outlets and 845 exclusive outlets of Mother Dairy.
iii. The company’s derives significant competitive advantage from its unique distribution
network of bulk vending booths, retail outlets and mobile units.
iv. The company markets an array of fresh and frozen fruit and vegetable products under the
brand name SAFAL through a chain of 400+ own Fruit and Vegetable shops and more than
20,000 retail outlets in various parts of the country.
v. Fresh produce from the producers is handled at the Company’s modern distribution facility
in Delhi with an annual capacity of 200,000 MT.
vi. An IQF facility with capacity of around 75 MT per day is also operational in Delhi.
vii. A state-of-the-art fruit processing plant of fruit handling capacity of 120 MT per day, a 100
percent EOU, setup in 1996 at Mumbai supplies quality products in the international
market.
viii. With increasing demand another state-of-the-art fruit processing plant has been set up at
Bangalore with fruit handling capacity of around 250 MT per day.
Department wherein consumers are made aware about goodness of milk, various stages of its
processing, Q.A. practices and possible adulterants.
Consumers can themselves see how impurities and adulterants can be easily detected in the
laboratories. The company also has a Mobile Lab that tests milk in residential colonies.
As far as the sales are concerned, in order to increase their reach, Mother Dairy sells its milk both
in bulk vended and sachet forms. Various advertisements both in print and electronic media are
flowed time to time on a regular basis.
HR Practices
Mother Dairy is a unique set up which has the best of both the worlds. Like any other private
sector entity, it enjoys the freedom to appoint the requisite professional talent in key positions and
to take decisions with the flexibility and speed that is required in an increasingly competitive
market. It also gives employees the satisfaction that their work touches the lives of millions of
farmers and aims to enhance the economic status of our rural population.
Mother Dairy has a diverse and welcoming workplace where in values of trust, transparency,
unquestionable commitment to quality, single-minded focus on excellence and respect for the
individual are simply a way of life. It is forging ahead in the market to tap the limitless potential
that lies there. To achieve the vision, they are always looking out for dynamic talented
professionals who have:
• The capability to initiate, lead and manage change in a highly diverse and challenging
environment.
1) The Company strictly follows the guidelines laid in by Quality Control Programmes like
KAIZEN, TPM etc. As a result, all the employees are well aware of their rights and
responsibilities. Also, it is amongst the only companies to follow TPM in not only
production but also in case of Human Resources.
2) The Company has just become ERP enabled by adopting “SAMAVESH” from 1st August,
2008.
4) Strict health and sanitation measures are employed so as to maintain high quality of
product quality and avoid any product contamination.
• Apply state of the art technology and processes to enhance productivity that ensures
quality at competitive price.
• Apply processes for clean production, pollution prevention and optimize resource
utilization in all operations
• Follow food safety management system and apply HACCP (Hazard Analysis Critical
Control Points) principles to provide safe products to customers
• Mother Dairy pledge to provide quality and safe products under clean and hygienic
environment.
The following steps are taken and ongoing efforts are continuously made as per "Management
Systems Policy"-
•Conservation of resources
• Solar Panels- In an effort to conserve fuel, Mother Dairy utilizes the solar enegy to
preheat the water going into the boilers. This also minimizes the pollution caused by
burning of fuels like coal.oil etc.
• Rainwater Harvesting- for maintaining groundwater level it has installed the plant in the
premises.
• Effluent Treatment Plant- The water used for cleaning the equipment and tankers is
treated at the effluent plant in the dairy before being discharged into the sewage system.
Mother Dairy Food Processing Ltd. commit themselves for optimum utilization of energy in all
manufacturing activities as well as in office by:
• Monitoring closely and controlling the consumption of various forms of energy through an
effective Energy Management System.
• All round participation of all employees and educating them about energy conservation.
As part of their energy conservation policy they saved Rs. 55 lakh of energy as per the
current data with the help of 1oo% participation from the employees.
They also have a Total Productive Maintenance (TPM) for distribution which says “to
eliminate accidents and breakdowns and increase the overall economic effect of all the
resources by developing a system to enhance the knowledge and skill of employees,
thereby increasing productivity and reducing costs.”
The main policy which focuses the customer is the Service along with Quality policy
which states that the customer should be served in the best possible manner and should
also get the quality up to the mark.
AWARDS:
Mother Dairy has its own list of achievements as it has been given awards for various
reasons from time to time. It has got ‘Best Productivity Award’ two times for three
consecutive years starting from 1987-88 to 1989-90 and again from 1995-96 to 1997-1998.
It was also awarded ‘Energy Conservation Award’ in 2005-2006 and has also got
‘Innovation Award’.
IMPORTANT OBSERVATION:
The most important observation during the visit was the hygiene factor present there. The
premises and the plant area was clean, the employees have the orders not to touch milk
with bare hands and they get their machines and silos cleaned every weekend to ensure
that the milk produced is safe for the customers.
Moreover, they have a specific TPM (Total Productive Maintenance) policy for everything
like for distribution, energy conservation, environment etc. and KAIZEN policy for all the
employees which they have to follow.
They have these policies as strict code of conduct as they are manufacturing milk which
requires purity and hygiene and to give the best to the customers the company needs to do
this. That is why their policies can be seen at most of the places in the premises.
(Annexure 1)
The Milk Processing Tree
(Annexure 2)
1. Manufacturing Department
2. Production Department
3. MIS Department
4. Utility Department
6. Thermal Department
7. Electrical Department
8. Automation Department
9. Procurement Department