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Table Of Contents

LIST OF ILLUSTRATIONS
3.0 BACKGROUND OF CALVIN KLEIN
3.2 S.W.O.T OF CALVIN KLEIN
3.3 MARKETING STRATEGY APPLIED IN CALVIN KLEIN
4.0 INTRODUCTION TO MARKETING ENVIRONMENT AROUND CALVIN KLEIN
4.1 ENVIRONMENTAL SCANNING
5.0 MICROENVIRONMENT
6.0 MACROENVIRONMENT
6.1 POLITICAL LEGAL ENVIRONMENT
6.2.1 BUSINESS CYCLE
6.2.3 UNEMPLOYMENT AND INCOME
6.2.4 RESOURCES AVAILABILITY
6.3 TECHNOLOGICAL ENVIRONMENT
7.0 NEW PORPOSAL IDEAS
7.1 Calvin Klein Vibrant (cK Vibrant)
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Ck Marketing Research

Ck Marketing Research

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Published by Wesley オング

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Published by: Wesley オング on May 11, 2011
Copyright:Attribution Non-commercial

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08/03/2013

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