"Chinese hospitality industryready to explode," says Wolper
story continued from page 1
a reciprocal gesture, theChinese at the institute haveoffered to house and pay forthe training of any qualifiedtourism program will flourishas Guangzhou is only threehours from Hong Kong, a cityhe dubs "the eighth wonder ofthe world."
View of South China
students interested in attending their
"They are not at thelevel of sophistication whereour students would benefit as
as development in the HRM
Wolper admitted, "butif you want to learn aboutChinese culture and
Canton is the best in the
The Chinese have also extended an invitation to anyprofessors at Mercyhurst whowould like to spend a few
ths as guests at the institute.Wolper himself declined an offer to return to the institute forone full year.Bukowski met withrepresentatives of SouthChina Normal University regarding a similar proposal thatwould allow an exchange inthe areas of philosophy,education,English literatureand Chinese history. Contacting Dr. Li Kerning, presidentof the university, was a majorobstacle for Bukowski. Advance phone calls and lettersproved futile as contacts atthe university did not speak
Only after four daysand the help of two interpreters did Bukowski finallymeet with Kerning.According to Bukowski,education professor EdwardGallagher and professor oflanguages Dr. Marilyn Jewellwill be pursuing furthernegotiations. Bukowski hopesto see an initial faculty exchange between Mercyhurstand the university, followed bya student exchange.Although Wolper and Ji-Wen also agreed that Chinesestudents should not bebrought to Mercyhurst at thispoint, the Chinese government is willing to sponsortheir students who wish tostudy in the United States,once their own HRM programis fully developed. "Most ofthe students that
met inChina have an intense' desireto come to the United Statesto go to school," Bukowski
Wolper is convinced thatthe institute's own HRM andNormal UniversityAlthough the institute is only in its second year of opera
it also has its ownstudent-operated restaurantwith profits benefitting thecurrent tourism managementprogram. "With their locationand facilities, the institute isin a position to double itscapacity each year," Wolper
"even though theChinese traditionally considerthemselves a humble and poorinstitute and country."The depth of this self-effacing humility ingrained inthe Chinese was epitomized in
Although Ji-Wen ispresident of the institute witha Ph.D. in economics from
umbia University in the U.S., itgraduate level. The generalmanager of one resort hoteldrove in five hours daily tolisten to Wolper speak."They were the most intense and absorbed individuals
have ever seen in aclassroom," Bukowskiacknowledged. "They wantedevery question answered. Itwas as if they were suckingknowledge out of us both - allthat they could absorb abouthow Americans doeverything."Since technological growthand modernization have onlyrecently been promoted inChina under the
of DengXiaoping beginning in 1977,the Chinese feel that theymust move now in order tomake up for a great deal of lost
Bukowski explained."Every student
met had afavorable impression of Xiaop
They want to get right tothe meat of technology."Noting that the Chineseeducators with whom he metwere also very intense,Bukowski concluded, "Theywant everything to happenright away in regards to theseexchange programs. As anAmerican,
must admit thatwe may move a little slower,just because we want to makesure all the details are nailed
Gary Bukowski with South Chinatook Wolper eight days tolearn his host's title at the institute. And this he established only by directly questioning
was theequivalent of our janitor'scloset," Wolper said of Ji-
In fact, there is no indoorlighting or heating at the institute. This made the size ofWolper's audience at lectures,and their intense concentration on the subject, extremelysurprising; students werehoused in a barren, cementhall in 40 degreetemperatures. Yet the Chinese"literally hung on every word
remarked an incrediblyimpressed Wolper.He was also pleased to findthat over 70 general, vice anddeputy managers from thelargest hotels in Guangzhouand the surrounding provincewere among his audience,which also included a majorityof students at the post-Normal Univ. President of Faculty.
Dating Snrjle £
Thursday, February 27th •
at 8:00 p.m.
in Caulley Auditorium
or $9.00 at the door
Purchase tickets at i|
3rd and French St.
Consumer Psychologyclass to be offered
Do you know why you likethe music you
why youchoose the movies you see, orbuy the clothes that you buy?
you know why other peopledon't like what you like? If not,you might find out theanswers by enrolling in a newcourse that will be offered this
course, psychologist-musician Dr. Mark Gridley willapply principles of psychologyto explaining why people likewhat they like and buy whatthey buy. How can you grab aperson's attention? How canyou change someone's
nion? How can you predictwhere someone will shop?Gridley will explain theanswers to these questions bycombining his knowledge ofpsychology with his own experiences writing advertisingcopy, broadcasting on theradio and publicizing bands.Gridley is an active member ofthe Association for ConsumerResearch, the AmericanMarketing Association and theConsumer Psychology
sion of the AmericanPsychological Association.Consumer Psychology canbe important for two reasons."Most liberal arts graduatesfind themselves in thebusiness world. Therefore,Mercyhurst students wouldbenefit by learning the skillsof salesmanship that derivefrom the psychology of
sumer behavior," said Gridley."Even those who do notthink of themselves as'businesspeople'
benefitfrom this course. They have tosell their ideas
values, justas business people do," hecontinued.Another advantage of takingthe course is to determine thedifference between what wereally want and what we aremanipulated to want. "Weneed to understand the waysbuyers are irrational and howpredictable those irrationalities are," concludedGridley.Practical aspects of thecourse also include numerousfield trips to critique localstore practices. Students
enjoy the participation ofguest speakers who are experts in marketing movies,restaurants and clothing. Thecourse is in the psychologylistings of the spring termschedule. It is slated to takeplace
1:45 to 3:15 p.m.Consumer Behavior is a threecredit elective, and there areno prerequisites.
Feb. 17 9
Feb. 17 9 a.m.-6 p.m. Adult College Students
Feb. 17 9 a.m.-4 p.m. SophomoresTues.,Feb. 18 9 a.m.-4 p.m. Freshmen
9 a.m.-4 p.m. All Students
< V A A V
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