CONSUMER BEHAVIOUR

AT

BANK &
VEGETABLE MARKET
 Consumer Behavior
Consumer behavior is an attitude of the consumers
towards the product and service.

Consumer buys…
what they buy?
why they buy?
for whom they buy?
from where they buy?
Consumer go through a decision making process that
include…
1) Need Recognition:
The customer has need to fulfill or problem to solve.
2) Information Search:
customer seek out information to help satisfy the
need.
3) Evaluation of alternatives:
customer determine the alternatives & evaluate
them.
4) Purchase:
customer choose a particular brand & decide to buy
it & then they will go to buy.
5) Outcomes:
customer evaluates the choice made & decides
whether the need has been satisfied or not.
Factors:- which affects the consumer behaviour.
Some of them are mentioned below.

Attitude towards products & services.

Personal Belief.
Family Background.
Income.
Status.
Priority of need.
 VEGETABLE MARKET

1) Behavior:- Trust on seller.

consumer has trust on the vegetable seller &
consumer mostly buy vegetable from that particular
seller. Even consumer may not negotiate with seller
because consumer has trust that the seller will charge
reasonable price.

Factor:- which influence this behaviour is belief &

relationship with the seller.
 social class
2. Behaviour:- Bargaining
it is obvious tat every consumer bargains with the
seller. Here, even in vegetable market consumer
always bargains with the seller.

Factor:- Belief

The consumer may have belief or believe that

the seller always charge the price including more profit
than sufficient.
3. Behaviour:- Buy at Cheaper price
consumer may buy the vegetable which is available
at cheaper rate even if the quality of vegetable is not
good.

Factor:- which influence this behaviour is low income

& more family members.

4. Behaviour:- Buy favorite at any cost.

consumer will buy vegetable as per their want at any
cost even if the vegetable is not cheaper.

Factor:- Attitude of person towards product here

vegetable.
5. Behaviour:- consumer may have party at their own home or they
have to go for party.

If the consumer have party at their home, they will buy

vegetable in bulk even at any cost with good quality.

Factor:- Status

6. Behaviour:- Day to day purchase.

consumer goes to market every day because they want change

in vegetable everyday. Because whatever they want they can
buy.

Factor:- Time & more number of family member which influence

this type of behaviour of consumer.
7. Behaviour:- Schedule

Consumer may purchase vegetable for those or

four days rather than purchasing everyday. Because
they may not bother to go for buying vegetable.

8. Behavour:- Purchasing if seller comes to them.

Consumer only purchase from those seller who come

to the consumer at their home. Consumer even
bargain with them.

Factor:- More distance between home to market.

9. Behaviour:- Convenient buying.

Consumer will buy the vegetable as per their

convenience.

Factor:- Consumer may not have pre-planned

 Bank

1. behaivour:- consumer trust on bank

consumer has trust and not fear of winding up of the
bank.

Factors:-belief on consumer

2. behaviour:- speed service

Consumer choose private bank as they provide speed
services which saves time.

Factor:- consumer believes that private bank provides

speed services other than government.
3.Behaviour:- cheap services
Consumer choose government banks as they
provide services at cheaper rate for example, SBI took
Rs. 500 as minimum deposit for opening saving account
while ICICI takes Rs. 10,000 and other conditions are
also applied.

Factors:- social class.

4.Behaviour:- Confused
Consumer may be confused because they may not
take decision in case of opening accounts and getting
loans due to various scheme of the bank.
Factors:- personal factors.
5.Behaviour:-near to Home
Consumer choose those service which is available to
hometown.

Factors:- priority and needs.

6. Behaviour:-
Consumer has to get open the salary account as per
the company wants at which the consumer is working.

7.Behaviour:-
Behaviour of experience consumer may differ from
the fresher consumer. Because fresher don’t know the
formality of bank.