CIS 9775 , S1EA
M, W, Th 8:15 pm - 10:20pm
Vertical Campus 13-150Email:Dorian.Benkoil@Baruch.Cuny.edu(preferred mode of communication)Twitter: @dbenkPhone: 646-368-1000, if urgent: 646-258-7879 (cell - can receive text messages)Office: 12-210NOffice Hours: By appointment (before a scheduled class often works well)
“Every business is a media business,” in the words of one successful media scholar andentrepreneur, and every business executive today needs to understand how to usemedia in the digital age to gain competitive advantage. This course will teach studentsabout the media and entertainment businesses, how they are changing, thetechnologies involved, and what media executives are doing to position their businessesamid severe disruptions that are also creating new opportunities. This course isespecially relevant in New York, the media business center of the United States andmuch of the world.
Students will learn the technologies, techniques and strategies used in the production,distribution and monetization of media in the digital age and learn to understand,analyze and implement media to leverage them for business purposes.During the course students will:
Learn the basic structures and technologies of traditional media and how thosestructures are being transformed in the digital age.
Hear guest lectures from current media executives.
See hands-on use of media for the purpose of learning to manage them from abusiness perspective.
Discuss how companies can leverage media technologies to achieve strategicbusiness objectives and remain competitive.
Learn media measurement techniques and technologies to gauge progresstoward strategic goals.
Gain an understanding of the challenges of managing media effectively toachieve business objectives.
Have FUN in a vigorous, collaborative, and energetic learning environmentrelated to one of the most dynamic fields in business today.
CIS: 9775 Media and Entertainment Technologies - Benkoil page 1