Goal-directed Instructional Design Plan - Class Store Business Sign (Economics) Author - Angela Marocco Elements originally supported

by UDL Framework Elements revised to meet UDL Framework

A problem or a need The educational need addressed in this lesson plan is the students ability to create/share a business sign. The business sign will advertise a product that they will sell at a mock school store, which is a culminating activity of an economics unit. A real-world performance This learning objective fits into a real world context because at some point in time almost all people in society sell something they own. In order to effectively do this, it is essential to know how to create a persuasive advertisement. The knowledge of economic concepts that students will gain from this lesson and unit will also help them with creating effective advertisements in the future when they are faced with the challenge of selling something to the general public. An instructional objective The objectives for this lesson are both applying principles and performing skills. The applying principles are from the economics unit plan that this lesson is a part of. The performing skills are from a previous writing unit. Applying Principles Students will describe basic economic concepts

Students will analyze choices based on positive and negative

incentives Students will explain the concept of entrepreneurship Performing Skills Students will use language in writing that is appropriate for the purpose and audience (e.g., formal reports, friendly letters, sensory words, imitating style of published works) Students will demonstrate personal style and voice in writing (e.g., varied word choice and sentence structure {simple, compound, complex}, transitions, figurative language, appropriate grammar and usage, descriptive words) Students will use informal writing for various purposes (e.g.,
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messages, notes, poems) Students will use digital media and blogging to create and share a business sign A set of essential content Economics: Entrepreneurship - Combining natural, human and capital resources to produce various goods and services Economic Concepts - Specialization The concentration of production on fewer kinds of goods/services Supply & demand People buy less of a product when its price goes up People buy more of a product when its price goes down Choices Peoples choices are influenced by positive and negative incentives Positive incentive is a reward that makes people better off Negative incentive is a penalty that makes people worse off Writing: Audience and Purpose Analyze common writing purposes (to give information, to tell stories, to give directions, to describe) and consider audience. Technology: - How to use glogster.com, a graphic poster tool (In order to make their business sign) - How to use kidblog.org to make a post/comment in order to share their business sign and get feedback from peers An evaluation consisting of a test or observation Students business signs that they create in Glogster will be the product used for assessment. The business sign will show if the student mastered the objective of applying economic concepts to create an effective business sign that uses appropriate writing style and keeps the audience in mind. This sign will be a demonstration of whether or not the student will be able to apply this
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knowledge in real world setting, where they might need to create an advertisement, such as a business sign, to sell a product or service. A requirements list will be used as a grading rubric to provide mastery-oriented feedback to the students. A method to help participants learn 1. To review the concept of advertising with the students, the teacher will ask the students to share some examples of media that tried to convince consumers to purchase a product or service. 2. The teacher will connect some student examples with real world examples such as commercials, logos, billboards, Internet ads, mailers, etc. Teacher will share some examples from the Internet with the class. The class will discuss elements of the advertisements that made the ads appealing for the consumer. The class will create a list of these elements for later use. 3. The teacher will ask the students to focus in on print advertising, as the main lesson task involves creating a print advertisement. Students will be paired in partners and will be given clips of magazine advertisements. Students will be asked to discuss the following: What kind of words does the advertisement use? Are the images appealing, why or why not? Are positive and negative incentives implied in the advertisement? Does supply and demand relate to this advertisement? 4. Next, students will be asked to think about the product they have chose to create and sell at the class school store. The teacher will explain the task: Students will design and create their own business sign as form of advertising their product before and during the school store. 5. Before introducing the creation of the business sign the class will have a discussion to review economic/advertising concepts such as persuasive language and supply and demand. Images will be displayed that help to review these vocabulary terms. The teacher will also explain the meaning of any metaphors or slogans for clarification purposes. 6. The teacher will model creating a business sign using the online program Glogster. 7. The teacher and student will create a list of requirements that advertisements need (They will refer to the previous brainstormed list.) The final requirement list may have additional student ideas, but will for sure include: Business name, product name, product price, image(s), persuasive slogan, and business specials/deals. 8. Students will be given 5-10 minutes to brainstorm ideas, such as
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slogans/images, for their business sign using bubbl.us. 9. Students will be assigned a guidance partner in the class. This person will be their assigned go to person for questions on the assignment, frustrations with the assignment, questions about Glogster, etc. Students will be asked to consult their guidance partner first when they have a question. If their partner is unable to answer the question, then students will be directed to raise their hand for teacher assistance. 10. Students will discover and explore Glogster in order to create a business sign that advertises their school store product. They will need to make sure their sign includes each element on the requirement list, but they are not limited to this list. Students will be provided with a word document that has the requirement list typed out, along with reminder directions on how to highlight list items, which will help the students to track their progress of the task. 11. Students will work on this task for the first three days of lab. At the beginning of each lab session, students will be asked to review their requirements list word document with their guidance partner. This will help to ensure they are on task and working towards an end goal. 13. On the last day of lab: Students will make a kidblog posting about the experience of creating their business sign and they will upload an image of the final business sign to their blog post. They will then be asked to respond their peers business signs by commenting on kidblog. They will be asked to comment on how their peers did a good job meeting the guidelines in order to create an effective business sign and what their peers could do to improve their business sign. Students will then be given time to make any improvements they deem necessary based off peer feedback. 14. The teacher will share a link to the kidblog website, that has all the business signs from the class, with other teachers in the building. This will allow the other teachers to share the business signs with their classes so that students can preview the upcoming products at the third grade school store. This will also allow other teachers/students in the building to post their reactions to business signs for the upcoming school store. The teacher will also post a copy of each students business sign somewhere throughout the building. 15. Students will print a copy of their business sign to display at their product station during the school store. 16. Teacher will print the requirement check list for each student as a grading rubric. On this document, positive and consructive comments will be
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provided in order to promote mastery-oriented feedback.

Motivation: Meaningfullness The task of creating a business sign will be meaningful for the learners because students will be working hard in the prior weeks to create a product to sell at the third grade school store. They will be motivated to sell their item so they can earn school store money to use as the classroom school store. They will also be motivated to create an effective business sign in order to help their sales, because a goal of the school store project is to make a profit. Pleasant consequences Students will feel proud for making an effective business sign that helped to advertise their school store product. They will have the pleasant consequence of earning classroom money. They will also enjoy blogging about their peers business signs and getting comments from outside teachers/students in the the building. They will also be proud to see their business sign on display in a part of the building. Novelty The magazine clipping shared with the students at the beginning of the lesson are attention getting because the students will enjoy recognizing the advertisements of familiar businesses (such as McDonald's, Cedar Point, Xbox 360, etc). Socialization - The kidblog sharing will allow for peer feedback and outsider comments from other students/teachers in the building. The peer feedback will allow students to hear what they did well and what they can improve on before officially publishing their business sign to the school. The outsider comments allows for an even further social connection, which will excite the students who are selling at the school store and the students who are buying at the school store. Audience For what audience are you designing this lesson? Consider the following: Age: Third graders Skill level (including technology skills): Students need to be able to apply economic concepts to create an effective business sign to advertisement a product for an upcoming school store. Students need to be able to navigate through the poster
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imaging program Glogster to make a business sign. Students also need to navigate through bubbl.us, for brainstorming purposes. Prerequisite knowledge (including technology background): Students will be familiar with writing in complete, thoughtful sentences that are persuasive. They will know how to navigate kidblog to make a posting, upload an image and comment on others blogs. They will know how to use Mircosoft Word and they will also know how to type on a keyboard. Technology Needs Supplies: One computer per student, Glogster, Kidblog, Microsoft Word, printers, Internet access and teacher email access. Time: One week in the computer lab (45 minutes/4 days)

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